The panel discussed efforts by the Obama administration to use technology to make government services more accessible. President Obama emphasized using data and tech to streamline processes like voting and disability applications. He called on the tech community to help address issues of privacy vs security in light of debates like Apple vs FBI. Michelle Obama's keynote focused on the #62MillionGirls campaign to promote education for girls worldwide. Other panels covered challenges of ad blocking, using visual media for non-profits, and balancing the human element in digital storytelling.
President Barack Obama delivered the State of the Union address on January 20th, 2015. Here are a few of the highlights as he covered issues including the economy, the wage gap, hiring veterans and climate change.
Slides from my keynote w/ Capgemini in Copenhagen - looking at how Microsoft, GE, KLM and Uber use Salesforce Marketing Cloud to innovate, disrupt and build customer relationships faster.
How Open is Eating the World (Gordon Haff) ProductCamp Boston May 2013ProductCamp Boston
How Open is Eating the World (and What it Means for Marketing)
Open source has been one of the biggest stories in the world of software over the past decade and more. And, today, the principles underpinning the open source software movement are cropping up in more and more different forms in more and more different places. If you have any connection to marketing in just about any field, these trends are affecting you.
This presentation will take you through what open source really means. (Hint, it's not just free software.) It will discuss the bigger trends around openness and collaboration. And it will look at some of the business model implications, both of working with open and competing with it.
This presentation will have a broader scope and will focus less on the technical aspects, but it will have common threads with this one that I presented at the Linux Collaboration Summit in San Francisco earlier in April: http://bitmason.blogspot.com/2013/04/my-presentation-from-linux.html
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
My talk at Social Media Summit 2015. Social is a Canary in the Coalmine. We can learn from the effects it has had on communications as well as from the culture that the social media companies cultivate.
President Barack Obama delivered the State of the Union address on January 20th, 2015. Here are a few of the highlights as he covered issues including the economy, the wage gap, hiring veterans and climate change.
Slides from my keynote w/ Capgemini in Copenhagen - looking at how Microsoft, GE, KLM and Uber use Salesforce Marketing Cloud to innovate, disrupt and build customer relationships faster.
How Open is Eating the World (Gordon Haff) ProductCamp Boston May 2013ProductCamp Boston
How Open is Eating the World (and What it Means for Marketing)
Open source has been one of the biggest stories in the world of software over the past decade and more. And, today, the principles underpinning the open source software movement are cropping up in more and more different forms in more and more different places. If you have any connection to marketing in just about any field, these trends are affecting you.
This presentation will take you through what open source really means. (Hint, it's not just free software.) It will discuss the bigger trends around openness and collaboration. And it will look at some of the business model implications, both of working with open and competing with it.
This presentation will have a broader scope and will focus less on the technical aspects, but it will have common threads with this one that I presented at the Linux Collaboration Summit in San Francisco earlier in April: http://bitmason.blogspot.com/2013/04/my-presentation-from-linux.html
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
My talk at Social Media Summit 2015. Social is a Canary in the Coalmine. We can learn from the effects it has had on communications as well as from the culture that the social media companies cultivate.
Launching a startup isn't easy. At each stage of scaling - from founding to product-market fit, from product-market fit to hyper growth, and from hyper growth to maturity - entrepreneurs face unique challenges. Greylock Partners hosted an event, called Greyscale, focused on these challenges at each stage. In the opening keynote, Jerry Chen of Greylock Partners discusses the state of enterprise software after the first quarter of 2016. He summarizes the private and public markets, M&A activity, and explains how this climate affects the startup environment.
Transportation and the New Generation: Why Young People Are Driving Less and ...The Rockefeller Foundation
The trend away from driving has been led by young people. From 2001 to 2009, the average annual number of vehicle miles traveled by young people (16 to 34-year-olds) decreased from 10,300 miles to 7,900 miles per capita—a drop of 23 percent. The trend away from steady growth in driving is likely to belong-lasting—even once the economy recovers. Young people are driving less for a host of reasons—higher gas prices, new licensing laws, improvements in technology that support alternative transportation, and changes in Generation Y’s values and preferences—all factors that are likely to have an impact for years to come.
Skillsoft Strategy: Harnessing the Power of Big DataSkillsoft
John Ambrose, SVP, Strategy Corporate Development and Emerging Business at Skillsoft, explores why big data is one of the hottest buzzwords in technology. Big data is already changing industries from retail to healthcare to transportation and more.
How can the learning industry benefit from big data? Skillsoft is undertaking groundbreaking research in collaboration with IBM, the biggest name in big data. John Ambrose shared some of the early findings of a multi-phase joint development agreement between Skillsoft and IBM Research to leverage the learning interactions of millions of learners to create more personalized, adaptive enterprise learning experience – in order to predict what content and topics learners will need based on a variety of factors including job role, company, and even day of the week.
In addition to sharing Skillsoft's efforts to harness the power of big data to transform enterprise learning, John shared other new developments and areas of strategic focus that Skillsoft is working on to bring the latest in learning innovation to our customers.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
A presentation by Fergal Coleman at the Mindshop conference in Sydney, Australia, May 2011.
The talk covers how technology is enabling changing behaviours in every facet of life. It explores the lessons that can be learnt from the dot.com bubble and the parallels between todays social media bubble and the late 90's and early 2000's. Attendees were then provided with a framework for implementing social media followed by a range of examples and case studies from the real world
Horizon Scan: ICT and the Future of RetailEricsson
A research report from Ericsson and Imperial College London examines how near-ubiquitous access to ICT and information is transforming relationships between consumers and retailers.
The traditional brick-and-mortar business model is no longer the only option for the aspiring entrepreneur. Many of today’s greatest successes belong to those who have captured the power of the viral loop by designing products and services that spread themselves through the channels of the Internet, propelled by word-of-mouth recommendations.
Gain knowledge about the Future of Work(ers) in an on-demand economy. Understand how baby boomers are retiring and exiting the workforce in mass, and the Millennials are taking their place. Learn how job and career expectations have changed because of the shift. This includes workplace expectations, how people are searching for jobs, and how companies are hiring. See in detail how this shift is being driven by mobile app adoption and technology. #YourFutureWorkforce www.shiftgig.com/future
A presentation for public sector professionals about the benefits and risks of social media. Explains how rapid growth in technology is impacting on communication with citizens. Outlines a six-point plan for digital engagement. Gives winning tactics to mitigate risk and protect reputation/
Great design isn’t about beauty; it’s about knowing the right questions to ask, uncovering the right places to look, and agreeing on the right problems to solve.
At ThoughtWorks Live Australia 2016, Stephanie Rieger (Director of Design & Strategy at Yiibu) talked about three mindsets that combine design, business strategy, and technology to drive growth and embed experience design within your organisation.
A look inside L'Oréal's Divisions: Active CosmeticsL'Oréal Talent
Discover the most amazing brand portfolio in Active Cosmetics: Vichy, La Roche Posay, SkinCeuticals, Sanoflore and Roger & Gallet. Learn about Digital & Active Cosmetics and discover the awesomeness of the Dermocosmetics Market.
Launching a startup isn't easy. At each stage of scaling - from founding to product-market fit, from product-market fit to hyper growth, and from hyper growth to maturity - entrepreneurs face unique challenges. Greylock Partners hosted an event, called Greyscale, focused on these challenges at each stage. In the opening keynote, Jerry Chen of Greylock Partners discusses the state of enterprise software after the first quarter of 2016. He summarizes the private and public markets, M&A activity, and explains how this climate affects the startup environment.
Transportation and the New Generation: Why Young People Are Driving Less and ...The Rockefeller Foundation
The trend away from driving has been led by young people. From 2001 to 2009, the average annual number of vehicle miles traveled by young people (16 to 34-year-olds) decreased from 10,300 miles to 7,900 miles per capita—a drop of 23 percent. The trend away from steady growth in driving is likely to belong-lasting—even once the economy recovers. Young people are driving less for a host of reasons—higher gas prices, new licensing laws, improvements in technology that support alternative transportation, and changes in Generation Y’s values and preferences—all factors that are likely to have an impact for years to come.
Skillsoft Strategy: Harnessing the Power of Big DataSkillsoft
John Ambrose, SVP, Strategy Corporate Development and Emerging Business at Skillsoft, explores why big data is one of the hottest buzzwords in technology. Big data is already changing industries from retail to healthcare to transportation and more.
How can the learning industry benefit from big data? Skillsoft is undertaking groundbreaking research in collaboration with IBM, the biggest name in big data. John Ambrose shared some of the early findings of a multi-phase joint development agreement between Skillsoft and IBM Research to leverage the learning interactions of millions of learners to create more personalized, adaptive enterprise learning experience – in order to predict what content and topics learners will need based on a variety of factors including job role, company, and even day of the week.
In addition to sharing Skillsoft's efforts to harness the power of big data to transform enterprise learning, John shared other new developments and areas of strategic focus that Skillsoft is working on to bring the latest in learning innovation to our customers.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
A presentation by Fergal Coleman at the Mindshop conference in Sydney, Australia, May 2011.
The talk covers how technology is enabling changing behaviours in every facet of life. It explores the lessons that can be learnt from the dot.com bubble and the parallels between todays social media bubble and the late 90's and early 2000's. Attendees were then provided with a framework for implementing social media followed by a range of examples and case studies from the real world
Horizon Scan: ICT and the Future of RetailEricsson
A research report from Ericsson and Imperial College London examines how near-ubiquitous access to ICT and information is transforming relationships between consumers and retailers.
The traditional brick-and-mortar business model is no longer the only option for the aspiring entrepreneur. Many of today’s greatest successes belong to those who have captured the power of the viral loop by designing products and services that spread themselves through the channels of the Internet, propelled by word-of-mouth recommendations.
Gain knowledge about the Future of Work(ers) in an on-demand economy. Understand how baby boomers are retiring and exiting the workforce in mass, and the Millennials are taking their place. Learn how job and career expectations have changed because of the shift. This includes workplace expectations, how people are searching for jobs, and how companies are hiring. See in detail how this shift is being driven by mobile app adoption and technology. #YourFutureWorkforce www.shiftgig.com/future
A presentation for public sector professionals about the benefits and risks of social media. Explains how rapid growth in technology is impacting on communication with citizens. Outlines a six-point plan for digital engagement. Gives winning tactics to mitigate risk and protect reputation/
Great design isn’t about beauty; it’s about knowing the right questions to ask, uncovering the right places to look, and agreeing on the right problems to solve.
At ThoughtWorks Live Australia 2016, Stephanie Rieger (Director of Design & Strategy at Yiibu) talked about three mindsets that combine design, business strategy, and technology to drive growth and embed experience design within your organisation.
A look inside L'Oréal's Divisions: Active CosmeticsL'Oréal Talent
Discover the most amazing brand portfolio in Active Cosmetics: Vichy, La Roche Posay, SkinCeuticals, Sanoflore and Roger & Gallet. Learn about Digital & Active Cosmetics and discover the awesomeness of the Dermocosmetics Market.
Percorso di validazione dall'idea al business model per startupThe Doers
Il programma di validazione dall’idea al business model, promosso dallo sportello Startup di Sardegna Ricerche, è un percorso di accompagnamento ai primi mesi di attività dell’imprenditore startup e del suo team, strutturato in ore di formazione e ore di affiancamento diretto e coaching al team. L’obiettivo è trasmettere un approccio metodologico - il metodo Lean Startup - lungo un processo di sviluppo del mercato scandito da obiettivi e traguardi misurabili, sui quali ci si confronta ogni settimana. Nel corso del programma l’imprenditore impara a gestire il rischio e a ridurlo progressivamente, man mano che si confronta direttamente con il proprio mercato e valida le proporie ipotesi riguardo al modello di business. Perchè di ipotesi si tratta, altrimenti non ci sarebbe innovazione!
Il programma dura 16 settimane.
Digital Signage: dal merchandising tradizionale alla comunicazione digitaleG&P communication srl
Lia Guzzardi (Bellezza.it) interviene alla Beauty Web Conference 2010, organizzata da Bellezza.it
http://www.beautywebconference.it/index.html
http://www.bellezza.it/
http://www.gepcommunication.it/
Scopriamo come Lean Startup può essere uno strumento fondamentale per il successo della nostra startup.
Presentazione tenuta al mini IAD di Vimercate (23 maggio 2015)
In this presentation I have tried to crisply cover 7 must components for a media brief. Most times its missed and the knowledge of these components can affect the media activity, platform & investment mix to a great extent. Hopefully useful for clients to know and agencies to use.
360° Marketing Campaign for OTOBI - Ad Maker 2014 - Round 2Sayem Faruk
Marketing campaign for a leading office furniture brand called OTOBI in Bangladesh. A 360° approach using multiple media channels. Winning slides for the second round of Ad Maker 2014.
il Personal Branding come percorso di consapevolezza per favorire il raggiungimento dei propri obiettivi - personali e professionali -, valorizzando il meglio di ciò che si è e coordinando ciò che gli altri vedono, e quindi pensano, di noi.
Paolo Chiaramida - CEO T-Shop interviene alla Beauty Web Conference 2011, organizzata da Bellezza.it
http://www.beautywebconference.it/index.html
http://www.bellezza.it/
http://www.gepcommunication.it/
From the world of high fashion to everyday food items, there are always brand names that cause embarrassment to us. Who knew that these famous brands which are so difficult to pronounce could become so successful.
Lean Startup Machine Napoli - Minimum Viable ProductSerendipity HQ
Perchè serve un Minimum Viable Product e come realizzarne uno che raggiunga lo scopo: entrare il più velocemente possibile nel feedback loop Costruisci - Misura - Apprendi
Dal Bilancio al cruscotto delle Competenze:
Competencies Positioning System (CPS). Il cruscotto di comando per individuare, misurare, sviluppare le
Competenze necessarie alla realizzazione dei risultati di business.
Beauty care e attuale scenario dei consumi: fatti, cifre, tendenze di sviluppoG&P communication srl
Laura Salibba - Client Business Partner Nielsen interviene alla Beauty Web Conference 2011, organizzata da Bellezza.it
http://www.beautywebconference.it/index.html
http://www.bellezza.it/
http://www.gepcommunication.it/
Attività Art Directors Club Italiano trienno 2011-2014cOOkies adv
"Ma cosa fa l'Adci?" Qui trovi quello che abbiamo fatto dal 19 febbraio 2011 al febbraio 2014. Non ci sono immagini, ho preferito privilegiare la sostanza. Ma quasi tutte le voci sono linkate a un resoconto in Rete ed è possibile farsi un'idea di ogni singola iniziativa.
Ti spaventa la fatica di leggerle tutte? Ti capisco. Non puoi avere idea di quanto abbia affaticato me e i Consiglieri che hanno avuto la pazienza e la costanza di supportarmi.
Qualcuno non ha ancora smesso di dirmi vaffanculo. (http://www.adci.it/MizioRatti)
Analisi web Customer Care con Social Intelligence | BEWEROIALTY
BEWE ha realizzato un'analisi sul tema del customer care su Facebook, attraverso il tool proprietario Social Intelligence (www.social-intelligence.it).
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
The NTEN DMV Tech Club hosted a discussion about the latest tech trends featured at NTC and SXSW conferences. People who attended these conferences shared key highlights about nonprofit tech trends related to AI, social media and more.
SPEAKERS
- Steven Bond, Vice President of Strategy, Forum One (SXSW)
- Tina Crawley, Managing Director, Marketing, Forum One (NTC)
- Roshani Kothari, Digital Strategist (SXSW)
- Carie Wilt, Director of Digital, Oceana (NTC)
On March 28, 2024, NTEN's DMV Tech Club hosted a discussion about the latest tech trends featured at NTC and SXSW conferences. People who attended these conferences shared key highlights about nonprofit tech trends related to AI, social media and more.
SPEAKERS
- Steven Bond, Vice President of Strategy, Forum One (SXSW)
- Tina Crawley, Managing Director, Marketing, Forum One (NTC)
- Roshani Kothari, Digital Strategist (SXSW)
- Carie Wilt, Director of Digital, Oceana (NTC)
Change is a constant
Society is transforming. Powerful trends are reshaping businesses, driving new technologies, shifting talent needs, and changing human behaviour. It is crucial for all industries to stay up to date with these changes, and respond accordingly.
We’ve mapped these trends for over 20 years by collaborating with industry leaders across the world. We use the insights to shape our programs, so that our talented students meet market demand. With these reports we are sharing our insights with the world.
This is the second issue of the trend report Changes of Tomorrow. It builds on the first report released in Spring 2015. The focus stays the same with four themes framing the research, and we’ve collaborated to define new trends and update existing ones.
Regardless of your industry, it’s essential to consider the impact of these changes on your work. The “Reflect” sections at the end of each trend will help you do that. You will also find tips, tools, and methods to support you to stay up to date and lead the change.
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
Recent presentation offering a broad introduction to to the digital age. Social media plays a key role in this PPT, but the real topic is networks and how individuals and organizations are seeking advantage through the wise use of networks.
Nike Foundation Girl Hub London ProjectJody Turner
Trend analysis of girl asset driven approaches focused on the empowerment of girls. How to get into the hands of girls what they need to do well while respecting local culture and family structure. How to reach the girl where she lives most effectively.
Leveraging Social Media for Development: Lessons Learned and Insight Jeongtae Kim
Presented at UN-APCICT Regional Seminar on Social Media for Development held at Republic of Korea from 30 June to 2 July 2014.
Prepared by Jeong Tae Kim, CEO at MYSC(Merry Year Social Company) and Kyungsin Kim, Creative Director at Edit the World of MYSC.
South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, US. Below are some themes we witnessed across the selection of Interactive presentations we were able to attend.
Tell Me More's social storytelling series using #NPRBlacksinTech ends on December 20th. Since Decem- ber 2nd, black tech innovators from all over the country have spent a day tweeting about their lives. The social media series is creating new storytelling opportunities that run parallel to what Tell Me More does every day on the radio.
If you have been engaging with the #NPRBlacksinTech hashtag, please share your thoughts, comments and suggestions.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience.
If Apple Watch is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007. This broad acceptance of the digitally-enhanced self will pave the way for other technologies that are still emerging at the fringes of the consumer domain.
Drones are a different kind of new technology from what we’re used to. They offer something else: the conquest of physical space, the extension of society’s compass, the ability to be anywhere and see anything.
For the past few years, one of the most exciting class of gadgets on display has been drones. They got cheaper, lighter, and easier to use even as they became more powerful.
We believe 2015 is an important year for drones as they will change how brands interact with consumers in both advertising and events, and here's everything you need to know about the drone technology.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
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E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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3. 30 Years Old, is SXSWi Still Relevant?
As the conference has shifted and evolved over the years, the question of whether SXSW is still worth
the hype, the answer is YES. 30 years ago Hugh Forrest came up with an idea to have a place where
innovators, entrepreneurs and leaders come to share ideas and push boundaries. 30 years later, it
has become the “toast” of innovation.
SXSW Interactive used to be the bad stepchild of music but now it’s heart of the project. SXSW Edu,
Sports, and Music spawn off of interactive. The path of convergence has lifted interactive to the
forefront of the weeklong activities.
The FDG team looks at SXSW to gain insight on what is relevant: Here is our take of what went
down... Hugh Forrest, director of SXSW Interactive, says that the brand takeover of
the festival is "reflective of the current environment we live in and the
current landscape we live in”
4. SXSW Benefits
SXSW provides immediate intellectual stimulation that can happen at any moment
with over 50 country representative to create an environment of exchange that is
unparalleled.
● The networking possibilities are
endless and incredibly valuable
● The people make SXSW unique
with every year bringing new,
different, and worthwhile
experiences for festival goers
● It is a place to gain insight on the
latest trends from the best thought
leaders and tell your story
● It is also a good place for startups
to get some ground on their work
and the digital community to make
essential connections
● SXSW strengthens the ecosystem
and gives brands the opportunity to
grow
6. Temple Grandin
Grandin is a Professor of Livestock Behavior & Welfare at
Colorado State University
There are three basic ways that people think differently when
solving problems:
• Photo realistic, visual, pattern mathematical, which is the
way most engineers think, and word verbal thinking
When projects are being designed, people with different ways of
thinking complement each other.
7. Ayah Bdeir In Conversation with Sean Cavanagh
Bdeir is the Founder & CEO of littleBits and Cavanagh is the editor of
Education Week
Bdeir discussed the role of maker education in classrooms, libraries
and makerspaces.
Using examples of students solving real world
problems using littleBits and other maker tools, Bdeir
argued that maker education should push beyond
career preparation and strive to create active and
creative citizens of the world.
8. Jane McGonigal
Director of Games Research & Development, Institute for the
Future
• McGonigal is best known for her work as a pioneering
game designer and author of the bestselling books
Reality is Broken and SuperBetter and has also spent
the past decade working as a futurist.
She taught us how to think and learn like a futurist
• The key is to keep a focus on what is coming and
behave accordingly
9. College Success: Is there an App for That
9% of students from low-income communities earn a bachelor’s degree by their mid-20s vs 77%
of wealthy students.
Beyond 12, launched in 2010, has coached over 7,000 college students using near-peer, virtual
coaches and an analytics platform.
• While its current model works, the organization aspires to serve 250,000+ students annually
With the help of visionary funders like Google, the
Michael and Susan Dell Foundation, Tipping Point
Community, and the creative minds at IDEO, Beyond
12 is re-imagining college coaching to scale its
student impact, and create a human-centered
design model for the field.
12. Out with Emojis, In with Snapchat Filters
Geofilters took over the digital world of SXSW this
year with companies leveraging the filter's
geotargeting capability.
Attendees were able to share what they were up to
with a filter connected to what they were
experiencing in real time.
Some of the best filters at SXSW 2016 include
Vans, Mr. Robot (our favorite), Spotify, and
Samsung. Filters Continued
14. Japanese roboticist Hiroshi Ishiguro brought along several foot-high
robots he calls “consumers” and a full-scale, lifelike, android
resembling himself.
• The Ishiguro android held two unassisted conversations – one in
English, another in Japanese – that seemed to have the
spontaneity and inflection of a human interaction
Out with Human Intelligence, In with AI
Robotics and artificial intelligence have seized media and
consumer interest.
Social roboticist Cynthia Breazeal from MIT talked about
emotive computing and introduced an emotive AI called Jibo,
one of the most advanced robots on display at SXSW this
year.
15. Out with Gamergate, In with Apple vs FBI
The heavily politicized standoff has pitted
one of the world's most powerful
companies against the top law-
enforcement agency in the country.
• Positioned the tech industry and
privacy advocates against the
federal government and national
security stalwarts
John Oliver’s Last Week Tonight
segment aired the Sunday of the festival
and got people at SXSW talking about
the issue of privacy and what a “master
key” could mean for Americans.
17. Obama Keynote Speech
Interviewed by Evan Smith
● Founder of The Texas Tribune
● Did not shy away from asking the questions President Obama did not
necessarily want to answer
Topics Covered
● Government Services and
Technology
● Voting
● Technological Divide
● Apple/FBI Privacy Situation
18. POTUS: Government Services and Technology
The President spoke about new efforts to make government services easier through
technology:
● FAFSA made easier and more electronic
● Social Security can now be applied for online
● Allows government to tackle big problems in new ways
● Need to use Big Data to make civic participation easier
● Things like increasing voting rates
Making sure community organizations—
activists—can get together
19. POTUS: Call to Action in Tech World
The big theme was Obama’s pitch for the crowd to help him—or more accurately, his
successor—find technological solutions to many of the problems that make people’s
interactions with government difficult.
On the subject of voting, the President was blunt: after calling for increased use of
technology to make the voting process more streamlined, he pointed out that the United
States is the only advanced democracy in the world that makes it harder for people to
vote:
● “The United States take enormous pride in the fact that they’re the world’s oldest
consistent democracy but… it’s much easier for people to order pizza or organize a
trip than it is to take part in the most important part of democracy.”
20. POTUS: The Balance of Privacy and Safety
The issue of security took up nearly a third of the discussion
● Nodding at the current fight between Apple and the FBI, President Obama noted
there are legitimate concerns on both sides of the debate
He told the crowd we accept there needs to be a balance between privacy and security
in many other areas of our lives, citing drunk-driver checkpoints and warrant-enabled
searched of private residences as examples.
The danger, he warned, is that if nothing is done now to provide law enforcement access
to critical private data while protecting privacy, it’s likely that the issue will be handled
badly in the future.
21. Keynote Speaker Michelle Obama
She shared the stage with Missy Elliott, Diane Warren,
Sophia Bush and Queen Latifah for a broad discussion of
music, activism, and diversity.
Michelle Obama spoke at SXSW Music, hosting a keynote
to discuss Let Girls Learn, a White House initiative
dedicated to educating girls around the world.
The campaign, #62MillionGirls on social media, is
intended to help the 62 million girls around the world who
are prevented from getting an education.
22. “We’re Not Gonna Take It: Ad Blocking and User Revolt”
Presenters:
● Ben Williams, Head of Operations at Adblock
Plus
● Lewis Dvorkin, Chief Productions Officer at
Forbes Media
● Marjorie Gray, Digital Brand Manager at Dish
● Rob Griffin, Chief Innovation Officer at Almighty
The panel prompted us to ask the questions:
● Are ad-blocking users “stealing” content
without paying in ad views?
● Is it the publishers and advertisers’ own fault?
● Most importantly, how is this problem to be
solved?
Media consumers don’t like the ad-cluttered
user experience
23. “Visual Media Strategies for Nonprofits”
Presenter
• Marcia Stepanek, New Media Directory/Faculty Member at
Columbia University
The presentation was a four-hour workshop to help nonprofits
learn to build a cutting-edge visual media strategy to make, share
and curate better stories.
These stories could be anything from infographics to maps to
videos, a series of photographs.
The workshop concluded with a lesson on distributing these stories effectively cross-
channels, using the latest mobile apps and media platforms.
24. “The Eyes of Robots and Murderers”
Presenters:
● Andrew Jarecki: American Film Director and
Co-founder of Moviefone
● JJ Abrams: Founder and President of Bad
Robot Productions
The presentation was a conversation between
the two presenters about the relevance of the
human factor in digital communications.
Advances in digital storytelling tools have
enhanced storytellers’ ability to create but also
pose the risk of overtaking the story and losing
the viewer in CGI.
They also unveiled unseen clips and introduced
KnowMe, a new mobile video platform for
authentic self-expression.
25. “We the People: Using Tech to Solve Big Challenges”
Presenters:
• Aden Van Noppen: Advisor to the Us CTO, Executive Office Of The
President
• Clarence Wardell: US Digital Service, The White House
• Haley Van Dyck: Deputy Administrator, US Digital Service
• Megan Smith: US Chief Technology Officer, White House Office Of Science
& Technology
Specifically, the team will look at:
● Data-driven justice and building trust
● Digital government and the Obama
administration
● Accelerating opportunity creation
In this session, presenters discussed efforts to
drive change at the Federal level, as well as
innovations taking place in communities around
the country.
26. Anthony Bourdain as Interviewed by Nathan Thornburgh
Bourdain became a partner in Roads & Kingdoms, a digital media
startup and gave insight on his success.
• Not caring what people think of his work is his business
philosophy
• Don’t worry what other people might think of you or the
content you put out there
Bourdain’s ability to ignore if his content might bother people is
proof that it can ultimately lead to success
27. Kevin Plank Under Armor
Under Armor Principles to Making Profit
1. Make great products
2. Tell a great story
3. Service the business
4. Build a great team
Plank believes loving your business is at the heart of success.
He gave us expert advice on how to achieve in business and
lead your brand in the right direction:
• Everything needs a tangible benefit with the first
obligation to stay in business
• Start with being an expert in your terrain
• There is nothing static about a brand: it ebbs, flows, and
evolves constantly focuses on the consumer’s wants
and needs.
• A good director will give you perspective: Here’s what I
heard, here’s what I think, here’s what we’re going to do.
• Never stand when you can sit.
28. Brand Innovator: Mark Cuban
Mark Cuban is a strong believer that effort is the one thing you can
control in business. At SXSW he stresses this philosophy; it’s a grind,
but it is important not to lose track of that.
Cuban discouraged entrepreneurs from mimicking ideas
that already exist, such as trying to be the next Uber.
True entrepreneurs learn by researching similar business
concepts that have failed
● “Look where the bullets hit the companies that
might have been there before you and look to see
what went out of business. Assume somebody’s
done it before and failed.”
30. Storytelling Takes the Stage
Old dogs – analog brands – are testing new tricks for
news and storytelling with digital tools.
USA Today announced that it was developing “the
first branded news experience presented in virtual
reality,” which it’s calling ‘Vrtually.’
● Its VR newscast will debut this spring with
regularly scheduled segments and advertising
units available in VR.
Other media brands experimenting with VR
journalism include:
● The New York Times
● The United Nations
● The Washington Post
● Time Inc.’s Sports Illustrated
31. Virtual Reality is Everywhere at SX Interactive
Panels were on tap to discuss everything from
Cinematic VR, virtual football, and VR storytelling to city
planning using social VR.
Additionally, there were various branded
installations such as the Samsung Gear VR
Lounge and the McDonald’s Loft.
Marketers must pay attention to Gear VR as
it will quickly become one of the most
accessible forms of VR for consumers.
32. Entrim 4D by Samsung
Samsung released their new VR accessory designed to
combat the problem of motion sickness in VR users.
Entrim 4D sends electrical messages through
electrode-equipped headphones to a nerve in the
user's ear.
The idea, eventually, is to use the same technology to
create a sensation of rotational motion and make the
user feel like they are moving along with their virtual
reality.
33. Virtual Beer Experience
For their big activation, Anheuser-Busch transformed
Austin's Ironwood Hall into the Budweiser Beer Garage.
A big attraction to the activation (besides the beer) was
the 4-D Immersive Reality Budweiser Brewery Tour.
● Attendees strap on a VR headset and are transported
to Anheuser-Busch's St. Louis facility where they go
on a multi-sensory journey, getting to see, hear,
smell—and finally taste—how Budweiser is made.
34. Google VR Happy Hour and Fiber Space
Google held two VR activations
The first, VR Happy Hour, was a chance for festival
goers to try out a new 360 photo booth then watch a
Tilt Brush (app for 3D painting in virtual reality) demo.
The second, Google Fiber Space, allowed users to
demo — essentially play with — Google VR as well
as build Google's Next Big Thing in the Cloud studio.
35. Samsung Gear VR Lounge
The activation allowed users to try out the Samsung
Gear VR while seated in a 4D motion simulated chair for
a fully immersive virtual reality experience.
Users were able to virtually ride two of Six Flags
Signature Roller Coasters.
● Twisted Colossus: a dual rollercoaster with plenty of
twists and turns
● Tatsu: a hanging roller coaster complete with a
breathtaking sky view
36. NASA
NASA has been at SXSW hoping to inform people that
the National Aeronautics Space Administration is alive
and well.
They set up an activation with virtual reality films and
other displays (20-foot-by-30-foot booth with a 30-foot
inflatable depiction of the SLS rocket) to show the future
of crewed shuttle missions.
The activation featured two VR setups:
• The first was an Oculus Rift VR piece that allowed
viewers to ride to the top of the 300 foot tall SLS
• The second was a Google Cardboards setup walking
users around Mars
37. The New York Time and VR News
In a panel titled "New York Times Reality Through VR-Tinted Glasses" The New York
Times' CEO, Mark Thompson, and new media columnist, Jim Rutenberg, discussed
how VR is changing the way news publishers can fully immerse the "reader" in a story.
The Times has already committed to putting money into a full slate of VR films in 2016.
The panel educated journalists and anyone interested in the possibilities of VR (read: us)
for news organizations and marketers.
39. Gnack
Gnack helps brands and agencies
programmatically purchase user-generated
content from Snapchat and Instagram
influencers and micro influencers (people
with 10,000 followers on a given platform).
Snapchat and Instagram stars log into their
Facebook accounts and the system will
automatically analyze their social profile
and further pair them with brands.
Brands enter a parameters
including:
● Campaign objectives
● Price they are willing to pay
● Target demographics
● Preferred hashtags
● Desired number of influencers
40. Hooch
This membership cocktail app seemed to be in every nook and
cranny of SXSW, promoting their launch to the Austin market.
Members get one drink a day at hundreds of venues for $9.99 per
month (less than the price of one cocktail in most cities).
It is currently live in NY, LA, Miami, Dallas, and now Austin (with
amazing expansion cities coming in a matter of weeks.
This app is a no-brainer if you like to try new bars and restaurants
and the advertising opportunities run the gamut from obvious
endemic liquor/retail applications to more integrated plays for
urban adults with discretionary income.
41. Ditty
An app that sings your text as a song of your choosing then overlays images and videos over
your singing text, making your message into a video.
As a brand, you could use your iconic jingle or imagery and allow fans of your brands to
interact in unique ways.
Users have to pay to unlock premium songs but have some limited access for free.
42. Recess
RECESS Music + Ideas Festival took place on college campuses
across the nation.
They have also been able to spot musical up-and-comers for their
tour from Calvin Harris to Chain Smokers.
At SXSW this year, they launched an online destination for the 18-
25 year olds that flock to their events.
43. Dynamite!
The app provides users with video face masks and audio
filters that allow people to craft uniquely personal
stories and seamlessly share them across social
channels.
You can mask yourself with anyone from athletes to
superheroes and even use custom masks you create as
well.
A unique feature is that users can utilize multiple masks per
video.
45. Mobcrush
Mobcrush is a mobile game streaming platform
that enables anyone with a mobile device to
start streaming live gameplay to a vibrant
community of gamers, influencers and
developers with just a tap.
Mobcrush is currently in open beta, with a full
launch coming soon to Android, iOS, Web, Mac
and PC.
46. Hum On! by Samsung
Hum On! scores, arranges, and shares melodies hummed by the user.
The app transcribes the melodies into musical notations and then plays it back according to
the user's selected style (R&B, classical, or rock) in just a few minutes.
Users can then share their songs on social media or use them for their own purposes.
47. Waffle by Samsung
Samsung released their new social media content-sharing application.
The user interface that resembles the grid on a waffle and can be customized by users.
The app lets users create a new feed of expandable content or add to existing related
content.
48. Down to Lunch
Down To Lunch, a new phone app created to make
scheduling lunch dates and other social gatherings easier.
The app itself is a button that users press when they are
available to eat or, in more recent versions, to meet up to
hang out with friends.
It instantly notifies all users' friends on the app that he or
she wants to meet to eat, and friends who are interested
text back.
49. Gotta Go!
Gotta Go! is your free excuse-to-leave generator, made by comedian
Chelsea Handler.
If you find yourself in an awkward conversation or anytime you need
an excuse to leave, Gotta Go will send you a text with something
urgent.
Everything is customizable, from the type of excuse to the time and
frequency of when your phone starts buzzing.
50. Peach
A blank canvas for posting anything from images, links,
GIFs, to 6-second clips (fun fact: the app was created
by the founder of Vine).
If you’re not sure what to post, the app will ask you
some questions so you can post your answers
• Example: “What is your favorite food?”
All of it goes to your Home where people can like your
stuff and comment on it.
No “direct” messaging here, all out in the open like
Twitter.
51. The List App
The List App is a new way to create and discover lists about
anything and everything
• Share your experiences, opinions, and expertise and
enjoy lists from friends and the leading voices in TV & film,
music, food, sports, news, fashion, comedy and more in a
vibrant and positive community.
You can follow people, get notified when they create and add
to a list, and even “request a list” from other people.
53. Robots Replacing Humans?
During a keynote conversation, Rodney Brooks, Chairman of Rethink
Robotics and former director of the MIT Artificial Intelligence Lab,
predicted that the future of Uber and Lyft is in robotics.
The next big breakthrough, he predicted, would be evolving from
robotic floor cleaners to eldercare
• His main reasoning was that the global population is aging and
young people simply won’t want to care for geriatric citizens, which
will necessitate robots capable of performing those tasks
In fact, he described the next generation of self-driving cars as
“eldercare robots,” because they will help older people retain their
mobility and autonomy.
54. Robotic Innovation and the Importance of Patents
Pepper, the robot from SoftBank, made an appearance at a panel
hosted by Mashable chief correspondent Lance Ulanoff and
featured Rodolphe Gelin, EVP and chief scientific officer at
Aldebaran, SoftBank Robotics
The Innovation Alliance and Save the Inventor created a patched-
together towering robot and asked people to take their photo with
the robot and tweet on Twitter with the hashtag #PatentsMatter,
bringing awareness to U.S. patents
• The organization also wants to promote innovation in the U.S.
to help America's economy flourish and thrive
55. Lifelike Robots Engagement
Japanese roboticist Hiroshi Ishiguro presented lifelike android resembling himself called Geminoid.
The Ishiguro android held two unassisted conversations – one in English, another in Japanese – that
seemed to have the spontaneity and inflection of a human interaction.
The robotics group at SXSW also
included the Telenoid, which looks
neither lifelike nor particularly robotic.
In experiments by Ishiguro and fellow
researchers, the Telenoid helped to
draw out some dementia patients who
were wary of interaction with human-
like robots.
56. Artificial Intelligence
As artificial intelligence systems gain more control over
users’ information, it is important that there is a common
understanding between companies, users, and the
systems of how data is being collected and used.
Robots replaced blue collar jobs in the Industrial
Revolution, and now it seems that white collar jobs are
next.
The three expert panelists, however, claimed that AI was simply better at connecting the
dots, and actually doing something with those connected dots should be left to the
humans.
57. AI & Big Data
Kris Hammond, a “Narrative Scientist” and professor, is
working on a program that will analyze big data and
deliver the results to you.
• Hammond believes humans are far more inclined to
engage with data if it resonates with them
o As storytelling is an integral part of the human
experience, they chose that method
• This could improve company campaigns and
meetings, allowing people to focus on actually
creating a product with the data instead of focusing
on the data collection itself.
58. Public Policy of AI
Rayid Ghani, director of the Center for Data Science and
Public Policy, was the more cautious voice at SXSW.
He stressed that while customized ads and programming are
great, researchers need to consider the ethical issues of AI.
We may be susceptible to AI segregating certain groups of
people when it comes to loan applications, political views, or
even medical care.
Rayid stressed that it is the role of the researcher to always
question the machine on how it reached those decisions.
59. AI & Education
Dr. Doug Lenat with Cycorp discussed how AI can be used to
improve the human experience, from governments to
households to education.
We now know that humans learn information more efficiently
when they need to teach it to others.
Dr. Lenat is working on AI that is always slightly more
confused than the student, so the student is consequently
learning and becoming more confident in their own
knowledge through teaching their AI counterpart.
61. Social Media to Social Messaging
The focus of many panels is discussing the shift that’s happening with consumers
moving from social media to social messaging.
• This includes the rise of the conversational user experience as well as the next
multibillion-dollar opportunity: marketing in messaging.
Platforms such as Twitter are integrating features
normally associated with the more private Snapchat
platform.
Facebook views Messenger as a primary commerce
driver moving forward
62. Dark Social
Dark social is the sharing activity that is somewhat
invisible to traditional analytics.
It’s the culmination of referrals and sharing of content
that originates from instant messages, emails containing
links, and, most recently, the rise of ephemeral social
communication platforms such as Snapchat, WeChat,
and WhatsApp.
Marketers need to start thinking about dark social and its
role as part of their customer experience.
63. New Ad Formats
BuzzFeed unveiled Swarm, a new ad format to create mass awareness of an event to
gather a swarm of people.
• The format allows advertisers to launch a campaign across all of BuzzFeed’s
social accounts: Facebook, Snapchat Discover, YouTube, Vine, Instagram and
Tumblr.
AdBlock Plus indicated they will be releasing a new revenue
model for publishers.
• Speculation surrounds the idea that publishers could be
able to pay to get their ads unblocked.
65. FDG’s SXSW Squad
With a team from 5 countries and 7 states, FDG’s
global baller team was able to truly experience
dozens of events, takeover the W hotel, and even
provide interactive fun at the mashable party.
Swag
Collection
66. American Greetings Activation
The greeting card company decided it would disrupt the tech focus of SXSW with a wholly analog
activation and promote why paper still matters.
The event included:
• Engaging in paper-based crafts like do-it-
yourself printmaking and pop-up cards
• Learn about lettering techniques from an
American Greetings' artist,
• Get a selfie stitched with thread by fashion
designer Michael-Birch Pierce
• Fill in a coloring-book mural by Kelsey
Montague
• Create an analog GIF and then record a video
to share on social
67. The activation included:
• The DJI Phantom 4 Hologram Experience
o Users were converted to a hologram and
flew a hologram drone with their arms
• A chance to win a brand new Phantom4 drone
• Make history and be part of the largest
crowdsourced drone mosaic with DJI
• Test fly a drone
DJI Phantom 4 Lounge
68. USA Network's Mr. Robot returned to Austin after
premiering the show there last year to get fans
excited for the upcoming second season.
The activation includes
• 100-foot Ferris wheel designed to look like
Coney Island's famed Wonder Wheel
• F Society hacker den on Coney Island
The activation was designed in part to spark
conversation on social media.
Mr. Robot Activation
69. Disney erected a 20-foot tall TIE Fighter to promote The Force Awakens.
The display was a pleasant surprise for festival-goers as Disney had kept the
construction of the giant TIE Fighter a relative secret.
Star War Activation
The activation was right near “SouthBites”,
a collection of food trucks, so that hungry
passersby could stop to take a picture with
the space ship.
70. Deloitte RAC Party
At #ARCafterDark Deloitte Digital brought early concert
performances from the world’s top indie bands.
Deloitte Digital’s Interplay featured
• Grammy-nominated artist RAC performed live
sets inside a massive sound-light installation
• Lab Oberhofer
• Baio
71. Mashable House was bigger and better than ever because this
year, we brought you to the future - to the Internet of the future.
Mashable’s Austin, Texas digs, now a staple of the festival,
serve as a way for the digital-only Mashable to interact with its
readers and fans in the real world.
• Roughly 7,000 guests showed up over three days
Pepsi, Qualcomm, Amazon Launchpad, Las Vegas Convention
and Visitors Authority, Facebook, Hasbro's Transformers,
Quaker and HBO all had activations in the House.
Mashable House
72. The night was filled with surprise giveaways and late-night
snacks to get partiers in the mood for dancing.
Featuring DJ sets from:
• Brooklyn-based MICK
• Former Northern State MC DJ Hesta Prynn
MashBash
Some celebrities to show up included:
● Anna Kendrick and Adam Devine from
the Blockbuster Pitch Perfect
● The cast of HBO Silicon Valley
● Transformers, BB8, and VR also made
features at the event
73. The New York Times Magazine took to SXSW to
celebrate the inaugural “Music Issue” at Easy Tiger in
Austin.
The event featured music by DJ Chris Rose, the band
Hard Proof, and a menu courtesy of Franklin Barbecue.
NYT VR HQ
The party also featured The Optimist Index,
from OppenheimerFunds, where guests
participated in an experience to find out how
optimistic they are about the world we live in.
74. BuzzFeed #BFFClubhouse
BuzzFeed hosted a party at the #BFFClubhouse featuring
• BFF Illustrators doing caricatures
• The Foodstagram set helping you take the best food photos
ever imaginable
• Emoji fortune telling
• Vine booth
• Limited edition BFF totes for the first 200 people
• Custom swag when you sign up for Visa Checkout
• Free food from East Side King when you demo Apple Pay
with Visa
• DJ TJ Mizell
• Dark Horse Wine
75. Pandora Discovery Den
Pandora hosted its fifth annual Discovery Den with incredible
performances from a diverse group of 39 acts across dance, Americana,
hip hop/R&B, and rock genres; our favorite was G Eazy.
Tied the activation into content with exclusive 30 Years of SXSW mixtape
featuring music from past performers, including:
• Beastie Boys
• Florence and the Machine
• Katy Perry
• Lil’ Wayne
• Mumford & Sons
76. Funny or Die
Funny or Die Junction took over an awesome east side venue this year for
a two-day comedy and music event.
Penguin Prison brought the music and celebrities along featuring:
• Tracey Morgan
• Ghostface Killah
• Raekwon of Wu-Tang Clan
77. McDonald's has been rolling out futuristic kiosks in its stores that let
you create your own custom burgers at the VIP Lounge.
• The kiosks let you customize your burger with toppings like
guacamole, bacon, and sriracha mayo.
• To pay you just swipe your card at the bottom on the kiosk, no
cashier required.
McDonald's VIP Lounge & VR
Designed for the HTC Vive, users can immerse themselves in a world
where they paint the inside of a gigantic Happy Meal box with gobs of
virtual reality paint
● McDonald's restaurants in Sweden are distributing Happy Meal
boxes that can turn into a VR headset
● The "Happy Goggles," allows users to play a virtual reality skiing
game
78. SXSW Interactive
Although some people have doubted the value of attending South by Southwest
Interactive this year, we are here to prove that this is still and forever will be the
country’s best gathering of creative minds.
Missing out on SX is one of the worst things a tech/creative/digital/smart person can do.
The opportunities for intelligent
communication are endless and the reason
SX Interactive will never disappear!