Presented at Social Media Strategies Summit 2019: What are the most important social media products to launch this year? Learn the latest developments from the major social platforms while also getting a taste of which other platforms released products that marketers need to know about. Discover examples from pioneering brands, and come away with ideas that you'll be eager to try out yourself. Featuring: Facebook, Instagram, YouTube, Twitter, Snapchat, Reddit, LinkedIn, TikTok, and Pinterest.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? This is the annotated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? The CEO? The Unicorn? This is the annotated, updated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring. The new edition includes tools to gauge where you fall on the marketer spectrum, plus answers to frequently asked questions.
Branding - Creating a personality for your product!Bettina Grr
What is branding and why is it so important?
During the presentation you will find out how to create a personality for your product, service or company. A brand is the promise you make to your users. Follow these five groundrules to uncover or create your brand:
1. Your brand sets you apart.
2. Your brand is ingrained in all your company.
3. Your brand is who you are.
4. Your brand is the connection to your audience.
5. Your brand gives you loyalty.
Pirate Marketing for Startups - by Peter van Sabben - Pirate Summit 2014Peter van Sabben
Pirate Marketing for Startups! For Pirate Summit 2014 in Cologne.
How to do marketing for your startup! The common mistakes, how to test channels, focus on distribution, do proper content marketing and be controversy with unconventional marketing.
By Peter van Sabben - http://twitter.com/sabben
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? This is the annotated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? The CEO? The Unicorn? This is the annotated, updated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring. The new edition includes tools to gauge where you fall on the marketer spectrum, plus answers to frequently asked questions.
Branding - Creating a personality for your product!Bettina Grr
What is branding and why is it so important?
During the presentation you will find out how to create a personality for your product, service or company. A brand is the promise you make to your users. Follow these five groundrules to uncover or create your brand:
1. Your brand sets you apart.
2. Your brand is ingrained in all your company.
3. Your brand is who you are.
4. Your brand is the connection to your audience.
5. Your brand gives you loyalty.
Pirate Marketing for Startups - by Peter van Sabben - Pirate Summit 2014Peter van Sabben
Pirate Marketing for Startups! For Pirate Summit 2014 in Cologne.
How to do marketing for your startup! The common mistakes, how to test channels, focus on distribution, do proper content marketing and be controversy with unconventional marketing.
By Peter van Sabben - http://twitter.com/sabben
15 Tips for Creating an Incredible Startup PitchExperts Exchange
Delivery means everything. But in the competitive world of tech startups, your pitch is the difference between getting funded or going home empty-handed. Follow Leslie Bloom's 15 tips to make sure you walk away with the backing you need.
Introducing TIM & REAL influencer marketing (for agencies)Dorit Roest
Dorit Roest en Myrthe Stapper zijn de oprichters van het exclusieve matching platform voor influencers en marketeers TIM (theinfluencersmovement.com) en influencer agency Bloggers Network. Dorit en Myrthe hebben één doel. Zij willen met hun bedrijven een verandering teweeg brengen van irrelevante en storende advertenties naar REAL Influencer Marketing. REAL staat hierbij voor Relevant, Engaging, Authentic en Likable. Waardevolle verhalen gebracht door oprechte influencers die écht enthousiast zijn over een merk of product.
Yes, you read that right... The great news is, social media is growing at unprecedented rates. It’s hard to see a downside of all of this, that is, until you dive into the unwritten rules of social media marketing. Believe it or not, many brands and marketers are unaware of campaign mistakes that could be costing them thousands of dollars, and even, thousands of followers. A bad campaign has the capability to tarnish a brands authenticity, reputation, and image at an immeasurable rate. That’s why we’re here to tell you every marketer should be treating their campaign like an exclusive party, and their audience members like VIP guests. If done correctly, a drab social media marketing campaign can be turned into a fabulous one in no time.
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
Marketing for Creators - Fact From Myth (script)Game Republic
Leonie Manshanden, ex-Irrational Games Studio Director discusses the similarities and differences between triple-A and indie games marketing - from the GameHorizon Marketing Summit 2014, 26th September 2014. There are accompanying slides to these notes.
If you are a beginning streamer on Twitch, we bet you are actively searching ways to increase your viewership up to “sacred” minimum of 500 viewers to become partnered. Although Twitch partnership is not a goal in itself, it is a necessary step in the evolution of any streamer’s career.
If you knew that being a better client would get you better advertising could you do it? Here are some tips on how to be a Better Client and how to turn it into getting better work.
Come dig in with us on three key aspects of engaging with customers and learn about specific techniques that will help drive sustainable growth in your business: Getting into the mindset of your prospects and customers, creating content that resonates with your target audience, and initiating a relationship.
Workshop for Brand Leaders to make them smarter at media planning and help them make better decisions with their Brands. We help the Brand Leader look at media as an investment within the planning process, assess media’s role in your advertising, and show strengths/weaknesses of both traditional and digital media.
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
Marketing has created so much annoying noise that consumers and platforms are starting to sort out the mess and that means trouble for brands. Facebook’s EdgeRank, Google’s focus on authoritative content and Ad Blockers are just a few of the tactics to get rid of low quality noise. And then there are people simply ignoring the content they don’t like. Now is the time to stop thinking like a marketer and start acting like a social publisher – someone that publishes remarkable content not to sell, not to market, but to be social and to build long lasting relationships with an alpha audience. Then you don’t have to market. Your audience will do your marketing for you. It’s a bit of semantics but what it serves to do is change your outlook and that will make all the difference.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
15 Tips for Creating an Incredible Startup PitchExperts Exchange
Delivery means everything. But in the competitive world of tech startups, your pitch is the difference between getting funded or going home empty-handed. Follow Leslie Bloom's 15 tips to make sure you walk away with the backing you need.
Introducing TIM & REAL influencer marketing (for agencies)Dorit Roest
Dorit Roest en Myrthe Stapper zijn de oprichters van het exclusieve matching platform voor influencers en marketeers TIM (theinfluencersmovement.com) en influencer agency Bloggers Network. Dorit en Myrthe hebben één doel. Zij willen met hun bedrijven een verandering teweeg brengen van irrelevante en storende advertenties naar REAL Influencer Marketing. REAL staat hierbij voor Relevant, Engaging, Authentic en Likable. Waardevolle verhalen gebracht door oprechte influencers die écht enthousiast zijn over een merk of product.
Yes, you read that right... The great news is, social media is growing at unprecedented rates. It’s hard to see a downside of all of this, that is, until you dive into the unwritten rules of social media marketing. Believe it or not, many brands and marketers are unaware of campaign mistakes that could be costing them thousands of dollars, and even, thousands of followers. A bad campaign has the capability to tarnish a brands authenticity, reputation, and image at an immeasurable rate. That’s why we’re here to tell you every marketer should be treating their campaign like an exclusive party, and their audience members like VIP guests. If done correctly, a drab social media marketing campaign can be turned into a fabulous one in no time.
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
Marketing for Creators - Fact From Myth (script)Game Republic
Leonie Manshanden, ex-Irrational Games Studio Director discusses the similarities and differences between triple-A and indie games marketing - from the GameHorizon Marketing Summit 2014, 26th September 2014. There are accompanying slides to these notes.
If you are a beginning streamer on Twitch, we bet you are actively searching ways to increase your viewership up to “sacred” minimum of 500 viewers to become partnered. Although Twitch partnership is not a goal in itself, it is a necessary step in the evolution of any streamer’s career.
If you knew that being a better client would get you better advertising could you do it? Here are some tips on how to be a Better Client and how to turn it into getting better work.
Come dig in with us on three key aspects of engaging with customers and learn about specific techniques that will help drive sustainable growth in your business: Getting into the mindset of your prospects and customers, creating content that resonates with your target audience, and initiating a relationship.
Workshop for Brand Leaders to make them smarter at media planning and help them make better decisions with their Brands. We help the Brand Leader look at media as an investment within the planning process, assess media’s role in your advertising, and show strengths/weaknesses of both traditional and digital media.
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
Marketing has created so much annoying noise that consumers and platforms are starting to sort out the mess and that means trouble for brands. Facebook’s EdgeRank, Google’s focus on authoritative content and Ad Blockers are just a few of the tactics to get rid of low quality noise. And then there are people simply ignoring the content they don’t like. Now is the time to stop thinking like a marketer and start acting like a social publisher – someone that publishes remarkable content not to sell, not to market, but to be social and to build long lasting relationships with an alpha audience. Then you don’t have to market. Your audience will do your marketing for you. It’s a bit of semantics but what it serves to do is change your outlook and that will make all the difference.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
A look at the top digital trends from the first few months of 2011, including group messaging, the evolution of game mechanics, and the humanization of brands.
Social media Vs your website - which is more important?Xpand Marketing
Social media usage has grown by nearly 100% in the last 5 years.
It's fair to say it's here to stay and it's a pretty damn powerful tool when it comes to building your brand.
So, what does the future hold for social media? Is it going to become more important than your website?
During this event, we covered:
👉 Our future predictions of how social media will change as a marketing tactic
👉 Why social media is crucial for business growth in 2021
👉 Each B2B social media platform and how it can be used
👉 How to future proof your digital marketing strategy
👉 Some useful tools we recommend to use for your social media
If you run your own business or are in charge of marketing the business you work for, this one's for you.
The main focus of Social Media Marketing is to drive traffic from multiple sources to your primary website and since many Web 2.0 sites carry a lot of authority, they often rank very highly making it easier to get good position.
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
Business use social media channels to connect with customers, to answer questions, and to just "be there" for their community. How do they know if social media channel is successful, and they are meeting their goals? Most social media channels have analytics or insights that help figure this out. Let's explore analytics for different social media channels and explains what businesses should track and why. Also, what it takes to create a strong and sustainable social media presence, including successes and bummers.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Social media continues to be a top area of interest for marketing and communications leaders around the world. Watch as Marshall reflects on some key trends from 2014, and looks ahead, identifying key trends in social media marketing for 2015 and making recommendations for how brands ought to respond.
A simple guide to making the most of breakfast networking events that can advance your business or your career. Use three sections - follow-up items, 'about me,' and then a map of the table with everyone's quick descriptions and needs. Featured in David Berkowitz's Serial Marketer weekly newsletter at serialmarketer.net.
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
At CES 2019, what were the trends, technologies, and themes that mattered most for marketers and advertisers? David Berkowitz of Serial Marketer breaks it down, covering news from Google, Amazon, Audi, Intel, Procter & Gamble, Honda, and many others. There's a focus here on voice assistants, health tech, automated cars, and plenty more.
Note: I will make some updates after this is uploaded; please reach out to me at david (at) serialmarketer (dot) net for the latest version.
2008 vs. 2018: A Tech Odyssey - Louisville's Digital CrossroadsDavid Berkowitz
Presented at Louisville Digital Association's Digital Crossroads 2018, it covers the past ten years of emerging technology, including images, video, audio, podcasts, mobile barcodes, QR codes, the future of work, artificial intelligence, and related subjects, while looking ahead to see what we can learn going forward.
What are the most innovative, interesting, exciting chatbots used by major marketers and publishers today? This looks at a range of the best chat bots in several categories such as retail, financial services, media, entertainment, CPG, and more. These bots run on platforms such as Facebook Messenger, Amazon Alexa, Google Home, Kik, Skype, Telegram, Slack, and SMS. Brands featured include Bud Light, the NBA, 1-800-Flowers, Disney, Dior, Quartz, Domino's, and many more.
Note: This is an updated edition from my previous presentation. I keep making updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Marketers' Hopes and Fears for Artificial IntelligenceDavid Berkowitz
What do marketers expect from artificial intelligence? How will AI impact marketers' jobs? Will it play a bigger role in media buying or creative, account management or finance? What do marketers want to get out of it? Why should marketers care about it? And what can marketers learn from the leading thinkers about AI? All of this is covered in research first presented at IAB Conecta in Mexico City in August 2017.
The Rebirth of Advertising: How to Get from the Gold Rush to the Golden AgeDavid Berkowitz
The proliferation of advertising into every bit of physical and digital space available has come with a price. During this Gold Rush, people are viewed as data, and that data is used and abused in ways that consumers never signed up for, and the consumer backlash is getting more vocal. In the process, marketers, agencies, publishers, and technology companies are quick to blame each other, and trust among everyone is eroding. But there is hope for a better approach, one built on respect, transparency, consent, and value. Follow the path from the Gold Rush to the next Golden Age, and see what it will take to get there. Along the way, meet some of the pioneers and heroes in the ad industry who are trying to do things right. This talk was delivered to the La French Touch NYC Conference in June 2017 (#lftcnyc).
A Picture’s Worth a Thousand Hashtags: How image recognition will power the f...David Berkowitz
What are the latest developments in visual search and image recognition? This talk, presented at Marketing Week Live in March 2017 (London, UK), offers a framework for visual search, discusses the Visual Data Gap, and examines what companies such as Google, Pinterest, and a range of startups are doing. It then offers examples of visual search analytics, and finally goes into areas that will be impacted by this, such as risk management, social listening, competitive intelligence, creative optimization, and customer service.
There’s a battle raging right now in the marketing and advertising worlds. At the risk of resorting to hyperbole, there are a lot of evil practices out there, fueled in part by sellers seeking cheap gains that conflict with buyers’ long-term interests, and buyers seeking the lowest cost and most convenient option rather than what will deliver the most business value.
This talk was given at a private event hosted by viola group and carmel ventures in September 2016. an article based on this was subsequently published in venturebeat.
This is an annotated version so that it is more readable.
Serial Marketer: 1-sheet overview of marketing consulting servicesDavid Berkowitz
Note: my consulting practice went dormant after I took a full-time role in-house. Please email me at dberkowitz/at/serialmarketer/dot/net for recommendations on who to contact. My blog remains active at serialmarketer.net.
Serial Marketer is a consultancy led by David Berkowitz that keeps tech, media, and consumer brands at the cutting edge of marketing
Services offered:
Business Development: forging partnerships among brands, agencies, publishers, and technology companies that generate results
Strategy Development: determining the right approach and positioning to reach the right audience
Content Development: creating bylines, presentations for webinars and live events, social posts, white papers, and sales collateral
Educational Development: instructing about marketing, technology, and consumer trends via bite-sized briefs or full-day workshops
Network Development: delivering in-house and freelance talent covering sales, marketing, creative, production, tech, analysts, and others
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!David Berkowitz
Your guide to SXSW Interactive 2016 - the brands, the technology startups, the sitting presidents. Use this to create your own recap deck for your clients after South by Southwest.
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
The Storymaking Bible: The Future of StorytellingDavid Berkowitz
What is the future of storytelling? It's not just rehashing the same old stories makreters are used to telling and then paying more to get them out. On the heels of Inbound and released in time for Advertising Week, this new master compendium will be continually updated and refreshed with new examples from a range of verticals: consumer packaged goods (CPG), financial services, business-to-business (B2B), consumer electronics, retail, quick-service restaurants (QSR) and more. Follow this account to receive updates on when this deck and others are updated.
Note: I have made updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Revenge of the Storymakers: How Brands are Battling StorytellingDavid Berkowitz
Presented at Inbound 2015, see how marketers are engaging in storymaking - building on the stories their consumers tell. See examples from Starbucks, Visa, Coca-Cola, and others in this exclusive annotated version. You'll find the 6 Traits of Storymaking and how to capitalize on them.
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
Here is a draft deck to be used for a South by Southwest recap report once the Austin, TX conference wraps. It is especially designed for marketers who want to know what's going on with brands, startups, speakers, and other activity. It covers info for marketers and brands, hot technology startups (mainly Meerkat), and some stuff about tacos, drones, and whatever else is happening.
What were the hottest products and most impactful brands at the Consumer Electronics Show in 2015 (CES 2015)? See a review of cars, drones, 3D printers, cameras, TVs, wearables, connected devices, health trackers, games, toys, and more.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Surat Digital Marketing School - course curriculum
New Social Media Products and Platform Updates Marketers Need to Know About
1. David Berkowitz
Principal, Serial Marketer
@dberkowitz
david@serialmarketer.net
New Social Media
Products and
Platform Updates
Marketers Need to
Know About
2. Housekeeping notes
• This was presented at GSMI’s Social
Media Strategies Summit in October
2019.
• All sources, with links, are in the
notes for each slide.
• References for further reading are at
the end.
• Thanks for reading this. If you love it,
share it, or let me know it was useful.
3. Who doesn’t love a logo slide?
(Here’s my roster of brands I’ve worked with through clients,
jobs, and consulting projects)
3
4. Subscribe, and join the community
4
Serial Marketers
community (Slack) with
600+ members:
serialmarketers.net
Weekly newsletter:
bit.ly/seriallysignup
5. What we’ll look at today
Note: Illustrations were commissioned from artist hiraarshad on Fiverr.
6. Need to look at things holistically
We need to look at marketing
holistically – you know, the whole
enchilada.
7. Today, though, we will go against that and deconstruct what’s happening
with each platform.
8. • 4-box
360i actually nailed the strategic approach to social back in 2009 with this still-
relevant Playbook.
9. For some more timely research, I’ll cite a few examples from the fall 2019 Social
Media 2020 report by Trust Insights. This is just a snippet; download the full report.
11. Meanwhile, consider this weird bagel hole machine from Philadelphia cream cheese.
What is it? A product? A PR stunt? A social media campaign? It doesn’t fall neatly
into any one bucket – and that’s how it should be.
15. The odds of Elizabeth Warren or any potential president in 2021 breaking up
Facebook are slim at best. But the Warren vs. Zuckerberg feud about
requirements for honesty in advertising will likely have implications far beyond
the campaign and far beyond social media. Whatever your party, whoever your
candidate is (if you can even vote in the US), follow this closely.
87. Credits & Further Reading
Kudos:
• Leo Morejon, for getting me into this
• Ari Berkowitz at 360i for terrific examples (and yes, there’s some relation)
• Hiraarshad on Fiverr for her fantastic illustrations.
• Breanna Jacobs & the GSMI / SMSS team
Resources:
• Social Media Strategies Summit Blog (great examples of campaigns and platform updates)
• Facebook’s Annual Report 2019: The State of Disruption
• Twitter’s Agency Playbook
• 15 Years of Yelp
• Ann Handley’s bi-weekly newsletter
• How TikTok is Changing the World by Matt Schlicht
• Social Media 2020 by Trust Insights
• 100+ tech tools to help manage social media, content marketing, and more (by me)
88. Thanks! Let’s Stay Connected.
David Berkowitz
david@serialmarketer.net
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Editor's Notes
Social Media Strategies Summit
https://socialmediastrategiessummit.com/new-york-city-2019/summit/agenda/
Thursday, October 17, 2019 11:00 am–11:40 am
30 min talk + 10 Q&A
New Social Media Products and Platform Updates Marketers Need to Know About
What are the most important social media products to launch this year? Learn the latest developments from the major social platforms while also getting a taste of which other platforms released products that marketers need to know about. Discover examples from pioneering brands, and come away with ideas that you'll be eager to try out yourself.
https://socialmediastrategiessummit.com/new-york-city-2019/summit/agenda/day-3-general-summit/track-b-2.html
Deadline for Presentations (Does not apply to roundtable discussion leaders)
Please plan to submit your PPT presentation to me by the Friday before the conference - October 11th.
Logistics Details for Your Presentations (Does not apply to roundtable discussion leaders)
Please verify the date/time of your presentation online here.
Our screens will be set up 16:9, so please format your slides accordingly. (4:3 is also fine, they just won't fit the screen as well.)
What we provide you with on stage: a MacBook, lavalier mic, podium, slide advancer, audio, wifi
If you plan to present from your own computer, please make sure it has an HDMI output. If it doesn't, please bring an adapter!
The computer will be at the podium, so you'll be able to see your notes if needed.
Please come early to test any video or audio.
All sessions on October 16 and 17 are planned as 30-minute talks + 10 minutes for Q&A. I'll have track moderators in each room to introduce you and help with Q&A. With multiple sessions happening concurrently throughout the day, it's really important we stay on time - please help us stay on schedule!
Workshops on October 15th are 3-hour sessions with a mid-session 15-minute break.
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Need to look at things holistically – the whole enchilada
Unfortunately, today, most of what we will look at is the pieces of it
A flashback to looking holistically… the questions from 360i’s Social Marketing Playbook still matter
http://blog.360i.com/social-marketing/playbook
https://www.slideshare.net/lorenzomendoza/360i-social-marketing-playbook
Katie Robbert, Co-Founder and CEO
Christopher S. Penn, Co-Founder and Chief Data Scientist
https://www.trustinsights.ai/about/team/
Fun, great ideas work across social channels and transcend any one channel
https://www.amazon.com/dp/B07XJZ6L5Y
https://www.fastcompany.com/90404924/turn-food-into-bagels-with-philly-cream-cheese-hole-machine
Fun, great ideas work across social channels and transcend any one channel
Product
PR stunt
Social campaign
https://www.amazon.com/dp/B07XJZ6L5Y
https://www.fastcompany.com/90404924/turn-food-into-bagels-with-philly-cream-cheese-hole-machine
Here to help you learn, not to teach
I've made far more of myself than usual the past two months. I couldn't even write about this until I took that literal plunge. Yes, Coach Valentin, I did take swimming lessons, just like I had before. But finally, this time I also learned how to swim. I learned a few things about teaching too. As a teacher, you're not there to teach a subject; you're there to foster your students' learning. It's a change in perspective I hope to never forget.
https://marketingland.com/facebook-rolls-out-new-video-poll-ads-set-to-open-ar-ads-to-all-advertisers-267641
Facebook Video poll ads
https://www.facebook.com/business/news/facebook-invites-people-and-businesses-to-play/
Facebook pushes AR ads further
https://marketingland.com/facebook-rolls-out-new-video-poll-ads-set-to-open-ar-ads-to-all-advertisers-267641
AR ads move into beta. Facebook first began testing its augmented reality ads with a select number of brands in July, 2018. It is opening up a global beta for AR ad units this fall, making the ad format available to all advertisers.
In early tests of AR ads, WeMakeUp reported a 27.6 point lift in purchases — with the average consumer spending 38 seconds interacting with AR ads, trying out different shades of lipstick — and saw a 53% higher click-through rate compared to non-AR video ads.
Demise of Facebook like counts?
https://techcrunch.com/2019/09/26/facebook-hides-likes/
Expect to see more of a focus on Facebook groups.
Ad campaign: https://www.forbes.com/sites/jenniferrooney/2019/05/03/facebook-unveils-new-brand-campaign-and-cmo-antonio-lucio-says-it-is-the-beginning-of-a-long-journey/
Adweek: https://www.adweek.com/digital/how-social-media-marketers-found-success-with-facebook-groups/
https://www.facebook.com/business/m/power-five?locale=en_US
Facebook’s Power5 for advertising
Via their annual report: https://www.facebook.com/business/m/emerging-disruptors
What’s next:
Facebook is still trying to push into the hardware business
https://portal.facebook.com/
Coming soon from Oculus – Facebook Horizon
How will brands follow along here?
https://www.oculus.com/blog/introducing-facebook-horizon-a-new-social-vr-world-coming-to-oculus-quest-and-the-rift-platform-in-2020/?locale=en_US
New Orleans Tourism – via 360i
Caramel Curves
Featuring Instagram TV – IGTV
https://www.youtube.com/watch?v=3j_FFqLcp-Y
https://360i.com/work/unexpected-tour-guides/
Most brands are having issues with IGTV though
https://www.trustinsights.ai/blog/2019/09/instagram-tv-the-latest-research-into-2019-igtv-stats/
YouTube focus – Chris Penn
Big focus of YouTube lately has been its content moderation policies and shoring up trust with advertisers
https://youtube.googleblog.com/2019/09/the-four-rs-of-responsibility-remove.html
Borderlands 3 – ads on YouTube, also Instagram
https://www.adweek.com/creativity/borderlands-3-is-invading-bland-ads-with-enjoyably-chaotic-results/
https://www.instagram.com/borderlands/?hl=en
Via YouTube: Queen — in partnership with YouTube Music, Universal Music Group and Hollywood Records —has launched "You Are The Champions," a unique new campaign that gives fans an exclusive chance to become a part of Queen history with a starring role in three brand-new, user-generated videos for three of the band’s most celebrated tracks. The campaign launched to celebrate Queen’s iconic music video for “Bohemian Rhapsody,” becoming the first pre-1990s video to reach one billion views on YouTube.
https://youtube.googleblog.com/2019/08/queen-launches-you-are-champions.html
https://www.youarethechampions.com/
https://www.blog.google/products/ads/full-funnel-video/
For brands looking to build a full-funnel video strategy, we recommend complementing Video reach campaigns with TrueView for action to drive whatever online action is important to your business. Soon TrueView for action ads will seamlessly extend to the YouTube Home feed, a tremendous opportunity for any advertiser looking to drive more, high value conversions. The Home feed has long been a great place for users to discover their next favorite creator, and now it can be a great place for them to take action with your brand.
https://www.blog.google/products/ads/full-funnel-video/
Early adopters like Ford are already seeing strong results using Video reach campaigns. In alpha tests, the automaker lowered their campaign cost over 20 percent compared to their previous YouTube benchmarks. "Ford is using data and machine learning technology, like Video reach campaigns, to drive a learning culture across all of our media. The positive results of the Video reach campaign not only provided cost efficiencies while maintaining effectiveness but also the confidence to implement this tactic across additional campaigns” says Lisa Schoder, head of U.S. media.
Via Twitter Agency Playbook
https://business.twitter.com/en/resources/agency-playbook.html
Good old-fashioned social listening is pretty good
https://socialmediaweek.org/blog/2019/09/how-the-worlds-leading-brands-are-crafting-highly-engaging-campaigns-on-twitter/
Twitter Next: brand partnerships – pushing boundaries of Twitter threads
https://blog.twitter.com/marketing/en_us/topics/product-news/2019/Twitter-next.html
Introducing Twitter Next, which includes campaign and content strategy services, brand voice consultations, and a newly formed lab of technologists, program managers, and designers. The expanded team - now in 20+ markets worldwide - also includes specialists in engineering and data science.
https://www.socialmediatoday.com/news/reddit-adds-new-video-ad-options-including-a-new-mobile-landing-page-flow/563927/
Reddit Adds New Video Ad Options, Including a New Mobile Landing Page Flow
https://redditblog.com/2019/09/25/introducing-our-improved-video-ad-offerings/
https://www.redditinc.com/advertising
Honda creates Racing League game exclusively for Reddit shared via Promoted Posts
https://www.adweek.com/digital/reddit-only-nostalgic-racing-game-honda-circuit-hits-the-road-to-twitchcon/
https://www.reddit.com/r/teamliquid/comments/dcfmen/321_race_the_honda_circuit_game_is_here_race_with/
https://d2n94wep25xhn0.cloudfront.net/
https://honda.us/HondaCircuit
Via Adweek:
Honda is hitting the road to TwitchCon and bringing along Honda Circuit, a nostalgic racing game that can only be played on Reddit.
Honda Circuit marks the first time Reddit has teamed up with an automaker to create a game for its community. The game was developed by Reddit in partnership with ModOp.
The game can be accessed via promoted posts on Reddit, which said 40%of gamers are on Reddit, responsible for more than 1.2 billion monthly page views and spending over 10 hours gaming each week.
(Also note crossover with Twitch)
Kroger Shoppable Video Ads
https://www.adweek.com/brand-marketing/kroger-is-using-a-new-shoppable-offering-on-tiktok-to-try-and-sell-back-to-school-staples/
With 360i
Focus on objective-based advertising – new guide Sept 2019
https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2019/your-guide-to-objective-based-advertising-on-linkedin
https://business.linkedin.com/marketing-solutions/strategy-guides/objective-based-advertising-guide
https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/linkedin-oba-ebook-v01.pdf
https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-on-objective-based-advertising/563720/
Today, we’re taking that up a notch by bringing more sophisticated audience, targeting, and reporting features to Campaign Manager. These tools are designed to help marketers who are looking for more powerful reach and insights for their LinkedIn campaigns.
https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2019/-linkedin-adds-enhanced-targeting-tools-to-help-you-reach-more-o
Biggest development this year: mobile ad manager
https://newsroom.pinterest.com/en/post/ads-on-the-go
https://newsroom.pinterest.com/en/post/new-ways-to-reach-shoppers-with-shop-the-look-ads-global-catalogues-and-dynamic-business
Shop the Look Ads – September 2019
Pinterest Visual Search kicks ass
https://newsroom.pinterest.com/en/post/upgrading-lens-for-more-online-to-offline-inspiration
Ads can now run 3 @*%@ing minutes long
https://www.socialmediatoday.com/news/snapchat-expands-ad-length-limits-announces-new-ad-formats/563631/
https://adage.com/article/special-report-advertising-week/snapchat-extends-video-ad-limit-3-minutes-viewers-can-still-skip/2199971?utm_content=bufferbec47&utm_medium=social&utm_source=twitter&utm_campaign=buffer
The non-skippable six-second commercial format that the company debuted during the third quarter of last year is already incorporated into the platform, and brands can buy them via self-service tool Snapchat Ads Manager, although the feature will only be white-listed for select advertisers at the beginning.
https://www.youtube.com/watch?v=LWD4mfKx3eE
https://www.adweek.com/digital/snapchat-debuts-snap-games-real-time-multiplayer-gaming-platform/
https://www.snap.com/en-US/news/post/snap-partner-summit-introducing-snap-games/
And you can probably do 3D stuff soon – great
https://www.snap.com/en-US/news/post/3d-snaps/
https://www.mobilemarketer.com/news/papa-johns-snapchat-lens-boosted-pizza-orders-25-for-valentines-day/563040/
Papa John's pizza boosted ad awareness 6% among its customers with an augmented reality (AR) lens on Snapchat last Valentine's Day, per details parent company Snap shared with Mobile Marketer. The lens let users of the image-messaging app create Papa John's-themed pictures to share with friends and order pizza directly.
More than 25% of Snapchat users who swiped up on the AR lens bought a pizza, according to internal tracking data from Snap.
Papa John's also printed Snapcodes on its pizza boxes to activate the AR experience. Sixty percent of lens views unlocked with the Snapcode were from unique users, per a case study video about the campaign that Snap shared.
https://www.youtube.com/watch?v=DhdQmDKTBgI
https://www.adweek.com/creativity/vmlyr-collects-the-inaugural-social-and-influencer-grand-prix-for-wendys-work/
Wendy’s noticed there were freezers in the burger joint and spent 9 hours straight using their Wendy character to destroy freezers, leading others to get in the act and then the game to remove freezers from the burger joints
-via VMLY&R
A flashback to looking holistically… the questions from 360i’s Social Marketing Playbook still matter
https://www.slideshare.net/lorenzomendoza/360i-social-marketing-playbook