Music, creatives and techies all collide for SXSW. Fashion and brands are part of the experience, too. That's a ton of rich content in one tiny space. From a brand marketing perspective, user-generated content will grow and brands must be ready.
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
The travel industry is undergoing rapid change, driven by factors ranging from the rise of Millennials to the burgeoning sharing economy. Huge has identified eight key trends changing the way we travel.
Five Principles for Storytelling in a Multi-Screening WorldOgilvy Consulting
The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve. Here are five principles to help you succeed.
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must converge their media efforts by combining social, corporate content, and advertising reach --or risk connecting with the fleeting customer.
Owned and earned media are vital to campaigns, helping to amplify and spread brand messages through the complex paths consumers follow across devices, screens and media. Advertising, or ‘paid’ media, has traditionally led marketing initiatives both online and off-. But advertising no longer works as effectively as it once did unless bolstered by additional marketing channels.
While consumers distinguish less and less between these channels, marketers remain specialized in one medium at the expense of the others. Rather than allow campaigns to be driven by paid media, marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter.
”The Converged Media Imperative,” a new research report co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today's media landscape, and provides a success checklist and actionable recommendations for converged media deployment.
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
The travel industry is undergoing rapid change, driven by factors ranging from the rise of Millennials to the burgeoning sharing economy. Huge has identified eight key trends changing the way we travel.
Five Principles for Storytelling in a Multi-Screening WorldOgilvy Consulting
The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve. Here are five principles to help you succeed.
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must converge their media efforts by combining social, corporate content, and advertising reach --or risk connecting with the fleeting customer.
Owned and earned media are vital to campaigns, helping to amplify and spread brand messages through the complex paths consumers follow across devices, screens and media. Advertising, or ‘paid’ media, has traditionally led marketing initiatives both online and off-. But advertising no longer works as effectively as it once did unless bolstered by additional marketing channels.
While consumers distinguish less and less between these channels, marketers remain specialized in one medium at the expense of the others. Rather than allow campaigns to be driven by paid media, marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter.
”The Converged Media Imperative,” a new research report co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today's media landscape, and provides a success checklist and actionable recommendations for converged media deployment.
This report addresses the questions: What is native advertising and, by extension, what is it not? It also attempts to map and outline product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms. What opportunities are inherent in this nascent form of digital marketing? And what are the inherent risks and pitfalls?
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
Mobile Essentials: HCMC - Paid, Owned, Earned of Mobile MarketingDacey Calisura
Understand the Paid, owned and earned opportunities in mobile marketing. Presented at the Mobile Essentials event in HCMC, Vietnam on 27th October, 2015.
Copyright 2015.
wwww.vietnamdigitalacademy.com
info@vietnamdigitalacademy.com
www.vietnamworks.com
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
special setting : fullscreen+scrolling - -- FEED, A great report based on a 2008 survey (around 1,000 “connected” consumers (a coveted group who spend money online and have access to broadband)).
The Impact of Owned vs. Paid media April 2017Tom Collinger
The Medill IMC Spiegel Research Center at Northwestern University in partnership with Publicis Media conducted a study on the influence of Paid vs. Owned media on sales. The study looked at media and earnings data for 800 brands across 50 categories. This was a presentation given at the Advertising Research Foundation’s 2017 conference.
Social Media Marketing - A Cloud9 Perspective Cloud9media
Cloud9 Media is social media conversations company. This slide deck showcases opportunities that brands can leverage using social media tools. In addition to this this slide deck carries several case studies cloud9 media created for brands such as Nike, Lerros, Alcott, D&A amongst many others
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
We kick off the summit with a look back on the 10 digital marketing trends of 2021. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – nothing stayed the same. In this session, we'll reflect on 2021 to see how many of our past predictions came to fruition!
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
This report addresses the questions: What is native advertising and, by extension, what is it not? It also attempts to map and outline product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms. What opportunities are inherent in this nascent form of digital marketing? And what are the inherent risks and pitfalls?
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
Mobile Essentials: HCMC - Paid, Owned, Earned of Mobile MarketingDacey Calisura
Understand the Paid, owned and earned opportunities in mobile marketing. Presented at the Mobile Essentials event in HCMC, Vietnam on 27th October, 2015.
Copyright 2015.
wwww.vietnamdigitalacademy.com
info@vietnamdigitalacademy.com
www.vietnamworks.com
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
special setting : fullscreen+scrolling - -- FEED, A great report based on a 2008 survey (around 1,000 “connected” consumers (a coveted group who spend money online and have access to broadband)).
The Impact of Owned vs. Paid media April 2017Tom Collinger
The Medill IMC Spiegel Research Center at Northwestern University in partnership with Publicis Media conducted a study on the influence of Paid vs. Owned media on sales. The study looked at media and earnings data for 800 brands across 50 categories. This was a presentation given at the Advertising Research Foundation’s 2017 conference.
Social Media Marketing - A Cloud9 Perspective Cloud9media
Cloud9 Media is social media conversations company. This slide deck showcases opportunities that brands can leverage using social media tools. In addition to this this slide deck carries several case studies cloud9 media created for brands such as Nike, Lerros, Alcott, D&A amongst many others
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
We kick off the summit with a look back on the 10 digital marketing trends of 2021. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – nothing stayed the same. In this session, we'll reflect on 2021 to see how many of our past predictions came to fruition!
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
Winning The Customer With a Great ExperienceJeff Kershner
In this presentation, originally put together for DSES 2013, Jeff Kershner and Ryan Leslie discuss and review several key elements around providing a stellar online and offline customer experience with your dealership.
From managing and obtaining online customer reviews to leveraging mobile technology to engage your potential customers on the showroom floor, while helping to prevent showrooming.
Each highlighted experience that Jeff and Ryan focus on in this presentation has a very influential and direct impact on your dealers business.
- TPV gratis - Como aceptar pagos con tarjeta desde tu Smartphone o TabletAriel Guadarrama
para aceptar tarjetas en tu negocios puedes hacer uso de tu celular, en este manual te decimos qué necesitas, cómo conseguirlo GRATIS, y cómo utilizarlo.
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
La compañía 360 presenta el informe "Social Commerce Playbook": What the nexus of social media & shopping means for your brands en el que se analiza la relación entre los medios sociales y el ecommerce en su tendencia hacia el social Commerce. (inglés)
B2B Social Media White Paper - ROI Tips from Microsoft AdvertisingMicrosoft Advertising
Join our community: http://community.microsoftadvertising.com
The Microsoft Advertising Community team has been engaging with our customers online through social media marketing for nearly five years.
Ever since Microsoft adCenter was launched into beta back in 2005, the team has been supporting advertisers all over the world through the Microsoft Advertising Community site by blogging, answering questions in our forums, and disseminating news, tips, tricks and best practices more recently on Twitter @adCenter and @MSAdvertising, and through our Facebook page.
With so many digital marketers using social networks and online applications to gather information, it made a lot of sense for us to invest in providing the very best insight into our products and services via the web.
A driving force at many industry events, the team also spends many hours every year at conferences, bringing sessions alive through social media for our fans and followers who may not have been able to attend.
Increasingly being asked to tell our story and talk of our experiences, our team has written a white paper to share our thoughts. In it, we map our journey over the years, demonstrating the thought processes behind our evolution and some practicable ideas of how to get the very best from social media marketing and your businesses presence on the web.
The Social Technology Quarterly is a research publication focused on helping brands leverage the latest research and trends in social media and social technologies.
Socio-digital evolutions and micro-communities: what business opportunities d...Vanksen
This is the question that the new Vanksen study "Connecting The Digital Dots in 2023" aims to answer. In 2023, conducting periodic monitoring to display individual trends loses its meaning. Socio-digital evolutions are constant. Behaviors and innovations fluctuate organically, iteratively, and continuously.
In this context, Vanksen experts have attempted to translate them into a mind-mapping in order to better visualize the correlations impacting brands in their digital strategies.
They can thus better understand the dos and don'ts adapted to their DNA and business challenges, activate technological, tactical, marketing, and communication levers that generate meaning and performance for them and their communities.
https://www.vanksen.com/en/insights/socio-digital-evolutions-micro-communities-business-opportunities-for-brands
The Data Driven Approach To Making The Most Of Social MediaTeleperformance
Today’s most successful brands leverage the power of social media to give life and a personalized touch to their interactions with shoppers. But a truly great campaign is impossible without a deep analysis of how shoppers are feeling, what shoppers feel about a brand and products, and how happy they are with purchases (and why).
Digital marketing is often confused with online marketing. Digital marketing is the process of
promoting a brand, service or product on the internet. Put simply, Digital marketing differs
from traditional marketing in that it involves the use of online channels and methods that
enable businesses and organisations to monitor the success of their marketing campaigns,
often in real time, to better understand what does and doesn’t work.
The first approaches to digital marketing defined it as a projection of conventional marketing,
its tool and strategies, on Internet (Otero and Rolan, 2016). Satya (2015) defined it as ‘online
marketing’, ‘web marketing’ or ‘internet marketing’. The term digital marketing became
popular overtime, especially in certain countries. In the USA online marketing is still
prevalent, in Italy is referred as web marketing but, in the UK, and worldwide, digital
marketing has become the most common term, especially after the year 2013.
Digital marketing is an umbrella term for the marketing of products or services using digital
technologies, mostly on the Internet, but also including mobile phones, display advertising
and any other digital terms.
DM-Unit 1-Introduction to Digital Marketing - RJ - P1.pdfRajakumar122265
As an Educational Software Company, We Provide the best Internship Programs for your Career development and we are the best software training institute in Coimbatore.
https://skilluptamiz.blogspot.com/2023/08/search-engine-optimization-seo-what-is.html
Learn at your comfort and your preferred time at Home, or Office with Prime Skill Academy. Learn in Tamil. Online Classes Only. Learn with Us.
Digital Marketing Has Been Gaining Momentum Since 2000 When Google Introduced Search Ads. It Really Started To Make Big Headways After 3G And Broadband Internet Was Introduced In India In 2008. As IPhone Started To Make Waves And Android Saw The Light Of The Day, By 2010 It Was Clear That Big Touch Screen Mobile Devices Called ‘Smartphones’ Were The Future Of Media Consumption.
After The Introduction Of 4G By JIO In 2016 There Has Been A Complete Disruption In Internet Usage. With Affordable Data Plans And Cheaper And Powerful Smartphones, The Digital Lifestyle Has Taken Over Society.
Digital Disruption, First Started By The Smartphones, Then Cheap Internet Data Plan, And Then Carried Out By The Covid-19 Pandemic, Have Changed The Entire Outlook Of Marketing. Realizing That Digital Is The Future, Brands Have Rapidly Leaned Towards Digital Marketing. Consisting Of Three Major Components, Analytics, Content, And Platforms, Digital Marketing, Over The Years Has Become One Of The Most Sought-After Career Opportunities Out There. With 3 Out Of The Top 10 In-Demand Jobs Being Related To The Field Of Digital Marketing And With A Rock-Solid Career Road Map Starting As An Executive, Leading To A Managerial Role And Then A Senior Management Position, Students Have Numerous Profiles And Opportunities To Start With For A Successful Career.
We Are Here To Help You With Skills
With the goal of delivering the next generation of learning. Learn to Hub recognized the potential use of technology in education and development new solutions such as eLearning Classrooms , online courses & educational applications, and web learning techniques.
Digital marketing has many different aspects like copy, design, technology, social media, marketing, finance, and business development. There will be many jobs available in these sub-sectors, and students can make strong long-lasting careers.
Digital Learning Platform | Learn in Tamil | Online Classes | Prime Skill Academy
Students Can Start Their Career In Any Of The Following Digital Marketing Profiles
A) Digital Marketing Executive
One Could Start In This Role As A Keywords Researcher And Web Traffic Analyzer. He/She Would Advise Content Developers On The Right Keywords To Use For Content Writing And Content Creation. This Role Could Also Include Search Engine Marketing (SEM) Which Will Majorly Be Designing And Deploying Google Ads Or Bing Ads On Search And Display Networks.
Required Skills:
Knowledge Of Keyword Research Tools Like SEMRush / Ahrefs / Google Keyword Planner / Uber suggest
Google Certifications
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
At SXSW 2013, the Audience is the Author
1. The Audience is the Author
A look at how social + digital media marketing is evolving
in the new era of consumer generated content (CGC)
SXSW 2013
Jennifer Tofanelli, Director of Digital + Social, Sears
2. Agenda & Implications
• Overview of event
• The 3 things that matter
– Hardware AND software
– Social cause marketing
– User-generated content (author is the audience)
• Specific trends in social + digital marketing
• Examples of what retail + fashion brands did
3. Overview
SXSW celebrated it’s 27th anniversary this past March as it welcomed
more than 60,000 registered conference attendees. The conference
takes place in downtown Austin, TX and is broken into three distinct
sections; film, interactive & music. In the past, SXSWi has been a
place for start-ups to launch the next new social product. Twitter and
FourSquare were both born at SXSW. This past year brought attention
to three main areas of inspiration:
• The convergence of hardware and software development
• Consumer generated content
• Social cause marketing
5. SXSWi
South by Southwest is presented in three separate sections; film, interactive and music. The
interactive segment is the most popular; growing from just over 9,000 paying attendees in
2008 to over 30,000 in 2013.
Content & keynotes : the author is the audience
Elon Musk, SpaceX CEO, gave one of the more popular keynote speeches, on space exploration,
entrepreneurship and the evolving art of connecting with the consumer. Jane Pratt, Matthew Oatmeal,
Al Gore and Tim Burners-Lee also headlined with keynote speeches that covered topics like print-to-
digital + social evolution, using social to drive global change, pitching his new book and ramblings of a
digital genius, respectively. All keynotes managed to address the topic of user-generated content.
Traditionally reserved for start-ups, developers and indie designers, conference sessions focused more
on examining the underlying traits of the digital age as well as integrated brand approaches to
marketing in the digital arena. Brands played a big part in the promotion of content, talks and
interactive sessions. The interactive portion saw an increase in support from corporate sponsors that
included Chevy, 3M, Target, Samsung, Ford, Fast Company, 3M, American Airlines, Adobe Systems, and
AT&T.
Fashion + Tech converged with branded experiences and conference sessions that included digital
marketing from Target, Neiman Marcus, Modcloth, Pose, PoshMark, Nordstrom, Macy’s, Walmart,
Bergdorf Goodman, Free People, Poshmark, Lyst, Kaboodle, Gap, Refinery 29, Kate Spade, Whole Foods
and StyleCaster and more.
6. SXSWi : Trends 2013 : Focus on the User
It’s no longer what brand want consumers to digest. It’s now how users prefer to consume
and what type of content they consume. The focus for growth is on the mobile user, with
user-generated content as the catalyst for moving brands forward and developing
technologies that support that growth.
Focus on the user was most evident in 6 specific areas:
• Mobile payment apps
• Group chat apps
• Video & music apps & software
• Recharging stations & hardware
• Loyalty programs
• Cloud computing
Converging hardware and software development to support consumer-generated content
means making sure people are armed with the right brand story to tell. It also means they
are armed with the right software and hardware to tell that story in the most dynamic,
relevant, innovative way. Otherwise, it’s a risk to the brand and it’s a risk to the author.
7. SXSWi : Trends 2013 : Focus on the User
Mobile payment apps :: From Square to Paypal to Level Up to Google Wallet,
mobile payment apps were the talk of the town. Seth Priebatsch launched
SCVNGR back in 2010 and returned to the keynote stage at SXSWi to talk
about his latest venture, Level Up, a mobile payment game-changer.
Group chat apps :: The other side to making mobile more trustable is
making mobile more enjoyable. Group app chats allow for both as
consumers use private groups to control their communications and at the
same time, start building a more immediate, more trustful relationship with
the behavior AND the device. Group.me was a clear winner at SXSWi.
Video & music apps :: amping up what Instagram & Pinterest have
perfected, image filtering and video manipulation apps were a plenty. Add
in the ability to instantly edit with apps like Camera Plus and Clinch, and it
is easy to think that this trend will continue as technology to support UX
needs develops at the same time.
Recharging stations & hardware :: Mophie partnered with American
Apparel to sponsor the Brooklyn Vegans free music. Other branded mobile
charging vendors were everywhere, like the AT&T station to the right.
8. SXSWi : Trends 2013
Awards programs :: loyalty-based big data repository business models are everywhere.
Because loyalty programs can be social intention-based (tweeting or sharing in Facebook)
or consumer data driven (tied to credit card info & online behavior) loyalty programs are
getting more localized, actionable and social in nature. Example companies like PeerIndex,
glocal, Lyst social shopping and speeker.com invite users to discover, share and shop within
an awards-based digital experience.
Social engagement dashboards & cloud computing :: in comparing a system of crowd-
sourcing data to a single social media dashboard, retailers are shifting resources away from
PR outreach teams and into social media/moderation teams, so they can use social
conversations to engage in authentic ways. Crowdsourcing data and social dialogue allows
brands to determine what content is most meaningful to increase conversion and exceed
online customer service expectations. Winners in this category included Amazon Web
Services, Mass Relevance, Meltwater, Resource, Bloomfire and a few more.
9. The Future of Retail is Mobile
Walmart, ShopKick, the Branding Brand and Urban Airship took to the stage for a panel
discussion on how the future of retail is mobile. The two areas of challenge for all retailers
is 1. evolving the in-store experience to support the capabilities of mobile and 2. getting
stakeholders to support the time and resources needed to make it a smooth & enjoyable
shopping experience.
Using mobile to drive consumer into the store is the wrong tactic, experts agree, because
mobile programming is happening at a time when consumers are already forming their
mobile shopping preferences.
Steve Yankovich, Innovator from eBay told a similar story in a session titled, “Why
shopping will never be the same.” Dan Shust of ResourceLAB discussed his work
developing innovative purchasing paths from store to online to social and beyond for
Victoria’s Secret and Kohl’s while Barry Bourbon of Gensler Group did the same for Gap.
10. An Deadly Interview with Nina Garcia & Randi Zuckerberg
Nina Garcia, creative director for Marie Claire magazine, star of Project Runway, style
ambassador for JCPenney and leading fashion expert joined Randi Zuckerberg of Zuckerberg
Media and formerly of Facebook, in a conference session titled, “Style Goes Viral: the Future
of Fashion” at SXSWi. #viralstyle
Three things the panelist agreed on:
1.) social mobile is critical to purchasing decisions more than ever before
2.) consumers and brands alike need to own their content but also keep it real
3.) images are everything. Nina said, “If you are in fashion and you are not on Pinterest, you are dead.”
Fast fashion (like Zara & H+M) are places where
Nina sees a lot of future growth, as well as brands
who use social to have honest and helpful
conversations instead of celebrity-heavy paid
endorsements. Nina said that editors need to lead the
fashion discussion while Randi argued that bloggers
had the capabilities to create more influential user-
generated content from an integrated marketing
perspective. PR media impressions were dead, said
Randi. UGC is king, she said.
11. ModCloth Plays Modest Role in Shaping UGC for
the Online Fashion Industry
ModCloth.com, an online boutique specializing in vintage-inspired apparel and decor,
was introduced in 2002 and continues to grow into a unique social shopping
experience, built around community engagement and no brick and mortar storefront.
ModCloth has two strong digital merchandising campaigns that capitalize on user-
generated content; the Be the Buyer program and the Make the Cut Contest. Their social
media team manages these regular programs to encourage engagement, content curation
and social sharing vetted by crowdsourcing.
CMO/COO Kerry Cooper hosted a session on the challenges and opportunities for
brands ready to take on “community collaboration,” in their marketing and
merchandising. Modcloth also presented their strategy for infusing crowdsourcing as a
way to reach the best influencers and keep the most engaged customers. Don’t try to be
all things to all people, you will fail, she seemed to imply.
12. Leading Fashion Sites’ Discuss Social Strategy
DKNY, Bergdorf Goodman and Lucky Magazine hosted an intimate panel discussion on
listening and leveraging your best social media strategies to create authentic
relationships in Twitter, Facebook, YouTube, Google+, Vine, Pinterest, Instagram and
Tumblr. #sxswi #llFashion
Top take-aways:
• Commit to a brand voice & tone to build a social persona
• Limit traditional marketing & overly promotional messages if brand wants to create
a social persona
• Do not use same messages across channels; recognize that each channel has
opportunity to engage with a new audience
• Listen to your audience to continually reinvent content strategy
• Focus less on conversion in social, more on reputation mgmt & customer acquisition
• End goal should be to add value; delight if you can
Aliza
Licht
Cannon
Hodge
John
Jannuzzi
13. A Panelist with Leading Fashion Sites Discussed the
Role of Female Influencers in Content Curation
Fashion editors from popular trend sites HelloGiggles, HuffPo Fashion, XOJane
and Jezabel gathered together for an interactive panel on leading content
strategies for online fashion sites.
Top take-aways:
• User-generated content helps shape editorial content
• Best content is real stories from real fans
• Best content invites engagement across channels
• Users are more engaged on Instagram, Pinterest, Tumblr, Vine than
Facebook, eCommerce site and print magazines
14. Gap & American Apparel were the official apparel
sponsors of SXSW 2013
• SXSW branded American Apparel t-shirts
and other Gap gear was available for sale at
multiple locations
• SXSW attendees also received exclusive
30% off coupons from both brands
• Gap also partnered with TUMBLR to host
the TUMBLR house.
• Gap created a Fashion Style Pinterest board
to help people pack for the trip, gaining
more than 20k fans before the festival
• Gap launched their TUMBLR site, “BE
BRIGHT” in time for SXSW 2013.
15. Target, Starbucks, Evite @ the Fast Company Grill won
best-in-show for branded experience & UGC-curation
• The Fast Company grill was a sanctuary in the
middle of all the conference chaos.
http://youtu.be/AtMG3S-qFP0
• Strategically located, this invite-only restaurant
take-over of a favorite local bar & grill was open
for media, artists, VIPs, tastemakers.
• Breakfast, lunch, snacks, drinks, arcade games and
daily prizes were offered every day of SXSWi.
• #powerthemorning was Starbucks hashtag, plus
both Target & Evite gave away daily prizes for
Tweet and real-time social engagement.
• Fast Company Grill presented by Lincoln 3M’s
“innovation conversation” invited users to take a
photo and post it to a virtual augmented reality
wall. #fastcompanygrill
• Hashtags were printed on coasters, freebies,
contests and hourly giveaways to encourage
collection of UGC.
16. Neiman Marcus CUSP hosted a beauty bar, blogger
apparel shop, VIP party & 2 panel sessions
• Neiman Marcus CUSP partnered with StyleCaster to
present two different branded experiences; a pop-up
shop spa afternoon and a closing night engagement
featuring “Austin’s 25 Most Stylish.”
• Spa included mini-mani’s, blow-outs and a charging
station.
• CUSP pop-up shop featured fashion blogger Man
Repeller apparel pieces for sale.
• Media, marketers and bloggers were invited to Austin’s
25 Most Stylish event; encouraging original UGC.
• Neiman Marcus also hosted two panel sessions: Style to
the People and Photo Image Sharing for Fashion Brands.
17. American Airlines used Vine to cater to the need of
technology & wants of UX; optimizing UGC
• @AmericanAir launched
#newAmerican at SXSW with a Vine
contest.
• TwitPic was also incorporated into
the contest as a way to encourage
UGC & social sharing.
• Consumers were encouraged to
create 6-second videos for a chance
to win a free flight on the newest
Boeing 777.
• AA also hosted a recharge lounge;
with massage chairs, health juice,
refreshments & iPhone charging
stations.
18. How Macy’s Made a Presence at SXSW
• Macy’s partnered with Vans Warped
Tour to host a free concert in a local
Macy’s store.
• Twitter, Instagram were used to gather
UGC.
• Weeks before the event, consumers were
invited to visit Macy’s online in order to
enter for a chance to win free tix &
travel to SXSW 2013. Macy’s promoted
the contest and the concert across social
& on music sites.
19. Examples of how brands covered the festival in their own
blog sites (Gap, StyleCaster, Starbucks’s, Target, Free People,
Nordstrom, Macy’s)
20. Other interesting articles on SXSW
CNN Tech (http://www.cnn.com/2013/03/13/tech/innovation/5-things-sxsw) did a quick write-
up on their 5 things they saw at SXSW:
1. Hardware, not software
2. 3D printing
3. Space
4. Big data
5. More celebrities
Forbes published a Young Entrepreneurs Council article on the top 5 lessons for marketers at SXSW:
(http://www.forbes.com/sites/theyec/2013/03/21/5-lessons-for-marketers-from-sxsw-2013/) o
1. Beneficial consumer engagement
2. Bringing digital CRM into the real world
3. Be authentic to your environment
4. Play your brand position
5. Refresh old brand platforms
A CMO network article by Kristine Segrist outlines a four highlights from a freshman:
http://www.forbes.com/sites/onmarketing/2013/03/13/at-sxsw-technology-meets-humanity/)
1. Work/Life balance
2. Intuition vs. Algorithm
3. The Sharing Economy
4. Technology for humanity