Presented at Louisville Digital Association's Digital Crossroads 2018, it covers the past ten years of emerging technology, including images, video, audio, podcasts, mobile barcodes, QR codes, the future of work, artificial intelligence, and related subjects, while looking ahead to see what we can learn going forward.
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
At CES 2019, what were the trends, technologies, and themes that mattered most for marketers and advertisers? David Berkowitz of Serial Marketer breaks it down, covering news from Google, Amazon, Audi, Intel, Procter & Gamble, Honda, and many others. There's a focus here on voice assistants, health tech, automated cars, and plenty more.
Note: I will make some updates after this is uploaded; please reach out to me at david (at) serialmarketer (dot) net for the latest version.
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
Over the course of three days, Carat was focused on how the latest technologies could be applied to current brand and business challenges. It is our goal to ground the innovations we saw in an understanding of human intelligence that prepares brands for today, tomorrow and the future.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
At CES 2019, what were the trends, technologies, and themes that mattered most for marketers and advertisers? David Berkowitz of Serial Marketer breaks it down, covering news from Google, Amazon, Audi, Intel, Procter & Gamble, Honda, and many others. There's a focus here on voice assistants, health tech, automated cars, and plenty more.
Note: I will make some updates after this is uploaded; please reach out to me at david (at) serialmarketer (dot) net for the latest version.
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
Over the course of three days, Carat was focused on how the latest technologies could be applied to current brand and business challenges. It is our goal to ground the innovations we saw in an understanding of human intelligence that prepares brands for today, tomorrow and the future.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
This is a document put together by Paul Gilbert, Digital Director at OMD Sydney, it takes a look at the growing trend for visually driven social communication - know as the image powered social web- brought about by mobile devices, and the effect this is having the publisher landscape and how brands communicate and reflect this trend.
As is fitting, it's very visually led but the story should be clear. It was put together for a Telcos client, hence the focus on tech brands in the case studies, and certain sections have been amended to avoid client confidentiality issues. Enjoy
This year VCCP once again attended SXSW in Austin looking to keep our finger on the pulse of the changing digital spaces and be inspired to the latest Interactive trends and technologies that will be shaping 2015!
We have pulled together the 6 Key trends we spotted at this years show and written up a bite size trend report on what you need to know!
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
As a think-tank of ideas hard to obtain any where else, SXSW effortlessly empowers and inspires professionals to take on the challenges of tomorrow. This year, Carat narrows in on how these disparate ideas can be applied to current brand and business challenges. It is our goal to ground the inspiration we see with human behavior, business intelligence, and market understanding to prepare brands for today, tomorrow and the future.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration.
This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
Our Guide to Digital disruption Update 2019John Ashcroft
A collection of our articles on Digital Disruption and Change Management updated for 2019.
Don't thumb your nose at Digital Disruption
So what do we mean by digital disruption
The six forces shaping digital disruption
Digital Disruption Industries of the future
Which jobs will be at risk in the years ahead
Digital Disruption and the UK Banking System
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
Following on from an amazing year of Trend reports for CES, MWC, SXSW and Google Glass! We were asked to attend WIRED 2014 Conference to cover the outstanding talks, Tech and inspiration happening over the two days in London!
Self-braking cars, machine learning on mobile devices, biometrics on your smartphone, and indoor navigation accurate up to a few metres are some of the innovations and disruptive changes set to transform the world in 2017 and beyond.
Deloitte’s annual Technology, Media and Telecommunications (TMT) Predictions report identifies the key market developments and trends expected to impact the market over the next 12-18 months.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies. We look at few examples of successful companies that fail to address the chaning times and become disrupted. We also look at why technology emerges when it does and why some ideas can only be realised when certain conditions are met.
In this first lecture we set the tone for the course and define the themes that we will be looking at.
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14Ogilvy
Day 1 of MWC 2014 is in the books, and it was a big one. Mark Zuckerberg of Facebook talked about connecting the whole world, telcos proved they could be lifestyle companies, video was revealed as an internet-eating monster, and the promise of social mobility was found to rest with, well, mobile. What will Day 2 bring?
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
With lockdown shaping much of our experience in 2020 - and having a continued impact into 2021, the role of digital tools and platforms has never been more prominent. As a result, our relationship with technology - how we use it, and how we feel about it (or perhaps more importantly, how it makes us feel) is undergoing a transformation. The same digital platforms and devices we have told ourselves to detox from have become the only means of keeping in touch with others, providing us with endless entertainment and offering us community.
As we kick into 2021, we ask how brands can adapt to these changes, reaching out to displaced, remote consumers and meeting their expectation of a more positive role of tech.
This is a document put together by Paul Gilbert, Digital Director at OMD Sydney, it takes a look at the growing trend for visually driven social communication - know as the image powered social web- brought about by mobile devices, and the effect this is having the publisher landscape and how brands communicate and reflect this trend.
As is fitting, it's very visually led but the story should be clear. It was put together for a Telcos client, hence the focus on tech brands in the case studies, and certain sections have been amended to avoid client confidentiality issues. Enjoy
This year VCCP once again attended SXSW in Austin looking to keep our finger on the pulse of the changing digital spaces and be inspired to the latest Interactive trends and technologies that will be shaping 2015!
We have pulled together the 6 Key trends we spotted at this years show and written up a bite size trend report on what you need to know!
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
As a think-tank of ideas hard to obtain any where else, SXSW effortlessly empowers and inspires professionals to take on the challenges of tomorrow. This year, Carat narrows in on how these disparate ideas can be applied to current brand and business challenges. It is our goal to ground the inspiration we see with human behavior, business intelligence, and market understanding to prepare brands for today, tomorrow and the future.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration.
This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
Our Guide to Digital disruption Update 2019John Ashcroft
A collection of our articles on Digital Disruption and Change Management updated for 2019.
Don't thumb your nose at Digital Disruption
So what do we mean by digital disruption
The six forces shaping digital disruption
Digital Disruption Industries of the future
Which jobs will be at risk in the years ahead
Digital Disruption and the UK Banking System
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
Following on from an amazing year of Trend reports for CES, MWC, SXSW and Google Glass! We were asked to attend WIRED 2014 Conference to cover the outstanding talks, Tech and inspiration happening over the two days in London!
Self-braking cars, machine learning on mobile devices, biometrics on your smartphone, and indoor navigation accurate up to a few metres are some of the innovations and disruptive changes set to transform the world in 2017 and beyond.
Deloitte’s annual Technology, Media and Telecommunications (TMT) Predictions report identifies the key market developments and trends expected to impact the market over the next 12-18 months.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies. We look at few examples of successful companies that fail to address the chaning times and become disrupted. We also look at why technology emerges when it does and why some ideas can only be realised when certain conditions are met.
In this first lecture we set the tone for the course and define the themes that we will be looking at.
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14Ogilvy
Day 1 of MWC 2014 is in the books, and it was a big one. Mark Zuckerberg of Facebook talked about connecting the whole world, telcos proved they could be lifestyle companies, video was revealed as an internet-eating monster, and the promise of social mobility was found to rest with, well, mobile. What will Day 2 bring?
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
With lockdown shaping much of our experience in 2020 - and having a continued impact into 2021, the role of digital tools and platforms has never been more prominent. As a result, our relationship with technology - how we use it, and how we feel about it (or perhaps more importantly, how it makes us feel) is undergoing a transformation. The same digital platforms and devices we have told ourselves to detox from have become the only means of keeping in touch with others, providing us with endless entertainment and offering us community.
As we kick into 2021, we ask how brands can adapt to these changes, reaching out to displaced, remote consumers and meeting their expectation of a more positive role of tech.
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Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
Millions of dollars have been invested in the Metaverse by some of the largest companies in the world. And brands are buying into the Metaverse to position themselves for the next revolution in digital marketing. Discover what brands are doing in the Metaverse and how your company can take advantage of this unique and burgeoning opportunity. Technology is increasing at an exponential rate providing competitive advantage opportunities for those companies that can not only innovate but have a roadmap of continuous innovation. The Metaverse creates new opportunities for innovation around products, marketing, business models, and disruptive forces that will impact every industry. Are you ready?
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
How Web Design will reinvent manufacturingMike Kuniavsky
Picture a world where Amazon.com is a factory. Products are made as needed, based on direct input from users to designers and developers. Consumption directly drives production, and data informs design. If we weren't talking about physical products, this would sound a lot like Web/app interaction design, but the worlds of making atoms and bits are quickly colliding, and the implications are profound. By mapping what we have learned creating analytics-driven digital design to the physical world, we can change how everything is made, for the better.
Similar to 2008 vs. 2018: A Tech Odyssey - Louisville's Digital Crossroads (20)
New Social Media Products and Platform Updates Marketers Need to Know AboutDavid Berkowitz
Presented at Social Media Strategies Summit 2019: What are the most important social media products to launch this year? Learn the latest developments from the major social platforms while also getting a taste of which other platforms released products that marketers need to know about. Discover examples from pioneering brands, and come away with ideas that you'll be eager to try out yourself. Featuring: Facebook, Instagram, YouTube, Twitter, Snapchat, Reddit, LinkedIn, TikTok, and Pinterest.
A simple guide to making the most of breakfast networking events that can advance your business or your career. Use three sections - follow-up items, 'about me,' and then a map of the table with everyone's quick descriptions and needs. Featured in David Berkowitz's Serial Marketer weekly newsletter at serialmarketer.net.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? The CEO? The Unicorn? This is the annotated, updated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring. The new edition includes tools to gauge where you fall on the marketer spectrum, plus answers to frequently asked questions.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? This is the annotated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring.
What are the most innovative, interesting, exciting chatbots used by major marketers and publishers today? This looks at a range of the best chat bots in several categories such as retail, financial services, media, entertainment, CPG, and more. These bots run on platforms such as Facebook Messenger, Amazon Alexa, Google Home, Kik, Skype, Telegram, Slack, and SMS. Brands featured include Bud Light, the NBA, 1-800-Flowers, Disney, Dior, Quartz, Domino's, and many more.
Note: This is an updated edition from my previous presentation. I keep making updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Marketers' Hopes and Fears for Artificial IntelligenceDavid Berkowitz
What do marketers expect from artificial intelligence? How will AI impact marketers' jobs? Will it play a bigger role in media buying or creative, account management or finance? What do marketers want to get out of it? Why should marketers care about it? And what can marketers learn from the leading thinkers about AI? All of this is covered in research first presented at IAB Conecta in Mexico City in August 2017.
The Rebirth of Advertising: How to Get from the Gold Rush to the Golden AgeDavid Berkowitz
The proliferation of advertising into every bit of physical and digital space available has come with a price. During this Gold Rush, people are viewed as data, and that data is used and abused in ways that consumers never signed up for, and the consumer backlash is getting more vocal. In the process, marketers, agencies, publishers, and technology companies are quick to blame each other, and trust among everyone is eroding. But there is hope for a better approach, one built on respect, transparency, consent, and value. Follow the path from the Gold Rush to the next Golden Age, and see what it will take to get there. Along the way, meet some of the pioneers and heroes in the ad industry who are trying to do things right. This talk was delivered to the La French Touch NYC Conference in June 2017 (#lftcnyc).
A Picture’s Worth a Thousand Hashtags: How image recognition will power the f...David Berkowitz
What are the latest developments in visual search and image recognition? This talk, presented at Marketing Week Live in March 2017 (London, UK), offers a framework for visual search, discusses the Visual Data Gap, and examines what companies such as Google, Pinterest, and a range of startups are doing. It then offers examples of visual search analytics, and finally goes into areas that will be impacted by this, such as risk management, social listening, competitive intelligence, creative optimization, and customer service.
There’s a battle raging right now in the marketing and advertising worlds. At the risk of resorting to hyperbole, there are a lot of evil practices out there, fueled in part by sellers seeking cheap gains that conflict with buyers’ long-term interests, and buyers seeking the lowest cost and most convenient option rather than what will deliver the most business value.
This talk was given at a private event hosted by viola group and carmel ventures in September 2016. an article based on this was subsequently published in venturebeat.
This is an annotated version so that it is more readable.
Serial Marketer: 1-sheet overview of marketing consulting servicesDavid Berkowitz
Note: my consulting practice went dormant after I took a full-time role in-house. Please email me at dberkowitz/at/serialmarketer/dot/net for recommendations on who to contact. My blog remains active at serialmarketer.net.
Serial Marketer is a consultancy led by David Berkowitz that keeps tech, media, and consumer brands at the cutting edge of marketing
Services offered:
Business Development: forging partnerships among brands, agencies, publishers, and technology companies that generate results
Strategy Development: determining the right approach and positioning to reach the right audience
Content Development: creating bylines, presentations for webinars and live events, social posts, white papers, and sales collateral
Educational Development: instructing about marketing, technology, and consumer trends via bite-sized briefs or full-day workshops
Network Development: delivering in-house and freelance talent covering sales, marketing, creative, production, tech, analysts, and others
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!David Berkowitz
Your guide to SXSW Interactive 2016 - the brands, the technology startups, the sitting presidents. Use this to create your own recap deck for your clients after South by Southwest.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
The Storymaking Bible: The Future of StorytellingDavid Berkowitz
What is the future of storytelling? It's not just rehashing the same old stories makreters are used to telling and then paying more to get them out. On the heels of Inbound and released in time for Advertising Week, this new master compendium will be continually updated and refreshed with new examples from a range of verticals: consumer packaged goods (CPG), financial services, business-to-business (B2B), consumer electronics, retail, quick-service restaurants (QSR) and more. Follow this account to receive updates on when this deck and others are updated.
Note: I have made updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Revenge of the Storymakers: How Brands are Battling StorytellingDavid Berkowitz
Presented at Inbound 2015, see how marketers are engaging in storymaking - building on the stories their consumers tell. See examples from Starbucks, Visa, Coca-Cola, and others in this exclusive annotated version. You'll find the 6 Traits of Storymaking and how to capitalize on them.
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
Here is a draft deck to be used for a South by Southwest recap report once the Austin, TX conference wraps. It is especially designed for marketers who want to know what's going on with brands, startups, speakers, and other activity. It covers info for marketers and brands, hot technology startups (mainly Meerkat), and some stuff about tacos, drones, and whatever else is happening.
What were the hottest products and most impactful brands at the Consumer Electronics Show in 2015 (CES 2015)? See a review of cars, drones, 3D printers, cameras, TVs, wearables, connected devices, health trackers, games, toys, and more.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
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2008 vs. 2018: A Tech Odyssey - Louisville's Digital Crossroads
1. 2008 vs. 2018:
A Tech Odyssey
David Berkowitz
Principal, Serial Marketer
david@serialmarketer.net
@dberkowitz
Join the community: serialmarketers.net
2. This is an annotated version of my talk at Louisville Digital Association’s Digital Crossroads in October
2018. Please reach out if you want more information on anything here, or even the PowerPoint version
of these slides.
4. MEDIA AGENCY TECH
Some of my affiliations. Most are companies where I worked; with Ad Age and MediaPost, I’ve
contributed a combined 500 columns.
5. I publish a weekly newsletter – see bit.ly/seriallysignup. I also run the Serial Marketers slack group –
see serialmarketers.net. My day job is consulting, applying my marketing and strategy background to
working on projects around communications, content, innovation strategy, and related fields.
25. 25
“Anyone remember
me?... Those were
fun times. There was
no YouTube. It was
UsTube, baby!
America watched
what we put on the
air or lived with the
consequences."
– Jerry Seinfeld, NBC Upfronts, May 2007
26.
27. Copyright 2007 360i, LLC.
Remember when crowdsourcing was supposed to obviate the need for agencies for Super Bowl ads?
28.
29.
30. Remember Bud.TV? (Me neither)
“The launch of Bud.tv is doubtless a milestone and a
laudable innovation, the first time a mass marketer that
spends hundreds of millions of dollars with other media
channels every year has decided to make its own… It’s got
a viable entertainment soapbox on the internet.”
-Ad Age, February 2007
35. Video Search Horizons (2008)
Facial recognition:
Identifying key characters in
video clips by their faces.
Audio recognition:
Transcribing audio into
searchable text.
Visual mapping: Looking at
screen contrast to determine
the location of scenes.
Frame tagging: Marking
individual frames in a video
with descriptions of what's
happening in that scene.
36. “Visual search… will
enable millions of
consumers in Japan
alone to do online
searches by taking
pictures of everyday
objects with their
camera phone.”
- KDDI press release, April 2008
56. In 1993, Angela Lansbury starred in a VR-themed episode of “Murder She Wrote.”
57. Second Life’s
Second Coming
"Second Life is not
simply a 'closed'
phenomenon. It is a
real living environment
that every day extends
its frontiers and
increases the number
of residents. We cannot
close our eyes to it."
Father Antonio Spadaro
July 2007
69. It might not be the best
AR device but it certainly
has the most buzz. In
2008, the iPhone was
highly sought after
by game developers...
The App Store, which
amassed 10,000 apps in
half a year, offers an
instant distribution model
for AR games.
– Games Alfresco
71. Yelp’s Monocle let you see restaurants all around you – but it was always harder to use than a 2D list.
72.
73. And now we have Apple, Facebook, and others pushing AR. With this example from Apple, is anyone
actually doing this? It’s still a work in progress.
74. A recent example for the Dallas Mavericks via the agency Groove Jones using a Facebook filter – it’s
still hard to imagine people taking the time to activate the filter and use it.
86. The Brave browser, which has a blockchain connection not worth describing here, epitomizes the anti-
ad, anti-corporate approach people now have as some seek to gain control over their data.
105. While Mechanical Turk wasn’t AI-driven, it did make some wonder about what would happen with
large-scale workforce disruption, especially given how cheap it was to get most projects done. Now,
people could be circumvented entirely by AI.
106. Via NPR, you can find out if your job will likely be automated.
109. No, I wasn’t talking about blockchain in 2008. Bitcoin was created in 2009, and I wasn’t talking about it
then either (sadly, I wasn’t buying it then either).
110. This is one of my favorite bitcoin marketing stunts. Fitting for a talk given in Kentucky too.
111. While Uber, Airbnb and the like gained traction not long after the period covered here, few anticipated
such disruptive mobile-first business models.
112. Shown here are Saatva Mattresses and Allbirds, two of my favorite direct-to-consumer brands driven
by scalable online channels driven heavily through social ads. In 2008, agencies typically told clients to
avoid using social media for direct-response purposes.
113. We broke up some functional areas, but fortunately thus far there’s been no silo-ing of tech into
mobile, social, and local – the dreaded MoSoLo or whatever version kept coming up awhile ago. Even
in 2008, these three areas were infused into everything and not stand-alone entities.
114. While privacy was a concern in 2008, the Digital Detox idea of a backlash to our screens and addictive
tech services (email, social, etc) hadn’t yet crystallized.
116. Expect a continued focus on direct-to-consumer brands that can get around the middleman, especially
when that middleman is Amazon. How well will these continue to scale? Will the ad economics continue
to hold up? In the near-term, this is a high-growth area.
6
117. Established brands matter too… see Kaepernick & Nike. Call it a stunt. Call it political. You can hate the
guy and hate the shows and still acknowledge that this brand plays an outsized role in our culture.
118. Very little goes away entirely. Technologies and trends take a long time to mature and become
ingrained as a habit.
119. Bet on what shifts the power to consumers and giving people control over what, when, and with whom
we interact.
120. Newton’s 3rd Law constantly applies: for every action, there’s an equal & opposite reaction. Conflicting
trends happen simultaneously. We consume more long and short form content. We’re more concerned
about privacy but more people also want to share publicly and earn influencer status. We buy from
individual brands but spend more on Amazon. Bet on opposite trends coinciding.
121. Most laughably dumb ideas now were laughably bad then. You can prevent these. Ask what are your
goals, what problem are you trying to solve, and does this fit in with any way an actual human being
behaves? There are Garbage Truck QR Code ideas all the time that we can prevent from happening.
122. Learn by doing. Try. Share with others. Use a platform you’d never thing matters. Spend a night in an
Airbnb if you haven’t. Make yourself uncomfortable. Buy $1 worth of bitcoin just to see how it’s done.
Try a stupid-looking brand filter on Instagram even if you don’t like taking pictures (delete it after!).
123. It’s been a lot of fun shifting perspectives with you.
124. THANK YOU!
David Berkowitz
Keep in touch: david@serialmarketer.net
Read & subscribe: serialmarketer.net
Join the community: serialmarketers.net
Thanks for reading this. If you want the PPT version or further decks on topics like VR & AR, AI, and
Blockchain, let me know. It’d also be great to have you joining the Slack group or reading the
newsletter if you’re so inclined. And thanks to the Louisville Digital Association for having me at Digital
Crossroads.