MRY released new research in 2014 featuring first-party surveys and social listening to determine what people want out of connected cars, how their decision journey works when purchasing them, and how people value cars versus their smartphones.
Introduction and mobility survey slides from the Plan Forum on the Future of Urban Mobility, in partnership with Bloomberg New Energy Finance.
London, 15th March 2016
The top 5 things planners need to know about self-driving vehiclesChris Hedden
There are numerous stories being written on self-driving vehicles today that are pretty impressive, and to be honest, almost a bit overwhelming.
In fact there are so many angles to the self-driving vehicle arena, that it is hard to know what we should be concerned about as transportation planners.
Inspired by a SlideShare I had seen by Jonathan Rosenberg at Google, my colleague, Dan Krechmer and I thought we would have some fun and talk about this exciting topic in a new way; which not only engages, but also informs.
We then teamed up with artist Ron Basile who brought our words to life; and did a heck of a job with the illustrations.
I hope you enjoy our perspective on this exciting development in transportation.
Automotive 2025: A New Relationship between People and CarsKal Gyimesi
Presented on February 3, 2016 at OESA Communications Council meeting
Presentation from our Automotive 2025 combined with People and Cars Global Consumer Survey findings
Connected Car : 7 pays sur la voiture connectéeKantar
En 2020, 8 voitures neuves vendues dans le monde seront connectées. Dans cette perspective, le groupe TNS et BearingPoint ont mené l’étude « Connected Car » auprès de possesseurs de véhicules connectés dans 7 pays d’Europe (Allemagne, Espagne, France, Hollande, Norvège, Royaume-Uni et Suède). Cette étude se penche sur la réalité de cet engouement et les défis qui attendent les constructeurs pour y répondre.
http://www.tns-sofres.com/publications/ConnectedCar
This report looks at the disruptive potential of automated vehicles: their impact on commuters, car companies, vehicle design and urban planning. It warns of the potential dangers of their unbridled proliferation and prerequisites to their effective deployment.
Introduction and mobility survey slides from the Plan Forum on the Future of Urban Mobility, in partnership with Bloomberg New Energy Finance.
London, 15th March 2016
The top 5 things planners need to know about self-driving vehiclesChris Hedden
There are numerous stories being written on self-driving vehicles today that are pretty impressive, and to be honest, almost a bit overwhelming.
In fact there are so many angles to the self-driving vehicle arena, that it is hard to know what we should be concerned about as transportation planners.
Inspired by a SlideShare I had seen by Jonathan Rosenberg at Google, my colleague, Dan Krechmer and I thought we would have some fun and talk about this exciting topic in a new way; which not only engages, but also informs.
We then teamed up with artist Ron Basile who brought our words to life; and did a heck of a job with the illustrations.
I hope you enjoy our perspective on this exciting development in transportation.
Automotive 2025: A New Relationship between People and CarsKal Gyimesi
Presented on February 3, 2016 at OESA Communications Council meeting
Presentation from our Automotive 2025 combined with People and Cars Global Consumer Survey findings
Connected Car : 7 pays sur la voiture connectéeKantar
En 2020, 8 voitures neuves vendues dans le monde seront connectées. Dans cette perspective, le groupe TNS et BearingPoint ont mené l’étude « Connected Car » auprès de possesseurs de véhicules connectés dans 7 pays d’Europe (Allemagne, Espagne, France, Hollande, Norvège, Royaume-Uni et Suède). Cette étude se penche sur la réalité de cet engouement et les défis qui attendent les constructeurs pour y répondre.
http://www.tns-sofres.com/publications/ConnectedCar
This report looks at the disruptive potential of automated vehicles: their impact on commuters, car companies, vehicle design and urban planning. It warns of the potential dangers of their unbridled proliferation and prerequisites to their effective deployment.
Presentation for ASCE's July Branch Luncheon on Autonomous Vehicles by Ryan Snyder, Transportation Planning Expert, of transpogroup. Existing technology, timeline, technological possibilities, and potential benefits.
Autonomous cars, car sharing and electric vehiclesAnandRaoPwC
Talk presented at the second Autonomous Cars conference hosted by SwissRe in Armonk, NY on September 24, 2015. The talk covers the interaction between car sharing, autonomous cars and electric vehicles and how the feedback between these three areas will propel greater consumer adoption.
The future of automobiles is a connected one which presents opportunities and challenges in data analytics and cybersecurity for the automotive industry. Booz Allen's Connected Vehicle Ecosystem infographic explains this new complex, interconnected world.
Study of Next Generation In-Vehicle Infotainment System Based on Automotive 2025Yoshifumi Sakamoto
Recent in-vehicle infotainment system is showing rapid growth in functionality and performance. High-definition navigation and digital multi-media are accelerating the rapid growth. The next-generation IVI system is expected to implement functions of three major domains. First domain includes navigation, voice recognition and terminal feature for cloud service providing multi-media. Second domain includes positioning and vehicle information, and front end feature for Big Data that collect and process information from control systems. Third domain includes cognitive and advanced driving support system feature consists of information provided to the driver. SoC on board IVI system must be capable of much higher performance and more features, in order to realize these features. However, we should be aware that these predictions will be strongly influenced by market requirements. Therefore, investigation report provided by IBM, "Automotive 2025 : Industry without boarders" will be used for market predictions.This report is based on IBM investigation result of 175 executives from 21 countries. This presentation will present functional elements required for SoC of next generation IVI system, starting from predicting the required features for the next generation IVI system based on the report and then breaking down into system design.
This report explores the strategic issues that will have to be considered by authorities as more fully automated and ultimately autonomous vehicles arrive on our streets and roads. It was drafted on the basis of expert input and discussions amongst project partners in addition to a review of relevant published research and position papers.
Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012Purplegator
Bob Bentz presents Advanced Mobile's Cars2Go mobile marketing products for auto dealers. The Cars2Go platform includes an auto dealer app, mobile website, text message marketing, custom QR Code, and Text Chat services. You can learn more about Cars2Go at http://www.advancedmobile.com . Seminars from the show can be seen here: http://www.wtevent.co.uk/wt_2012/seminars_Day1.html .
World Telemedia 2012 was held in Marbella, Spain. This was the fourth consecutive year that Bob Bentz was a featured speaker at the show. http://www.advancedtele.com/blog/2012/10/around-the-ats-office-spain/
Automotive companies have started to respond to changing customer buying behavior by piloting new online business models. However, most current initiatives are still removed from what customers expect.
Connected consumers are in charge. They are confident about what they want and how they want it, secure in using technology to increase their power as car shoppers and owners, and comfortable driving innovation in the industry
Presentation for ASCE's July Branch Luncheon on Autonomous Vehicles by Ryan Snyder, Transportation Planning Expert, of transpogroup. Existing technology, timeline, technological possibilities, and potential benefits.
Autonomous cars, car sharing and electric vehiclesAnandRaoPwC
Talk presented at the second Autonomous Cars conference hosted by SwissRe in Armonk, NY on September 24, 2015. The talk covers the interaction between car sharing, autonomous cars and electric vehicles and how the feedback between these three areas will propel greater consumer adoption.
The future of automobiles is a connected one which presents opportunities and challenges in data analytics and cybersecurity for the automotive industry. Booz Allen's Connected Vehicle Ecosystem infographic explains this new complex, interconnected world.
Study of Next Generation In-Vehicle Infotainment System Based on Automotive 2025Yoshifumi Sakamoto
Recent in-vehicle infotainment system is showing rapid growth in functionality and performance. High-definition navigation and digital multi-media are accelerating the rapid growth. The next-generation IVI system is expected to implement functions of three major domains. First domain includes navigation, voice recognition and terminal feature for cloud service providing multi-media. Second domain includes positioning and vehicle information, and front end feature for Big Data that collect and process information from control systems. Third domain includes cognitive and advanced driving support system feature consists of information provided to the driver. SoC on board IVI system must be capable of much higher performance and more features, in order to realize these features. However, we should be aware that these predictions will be strongly influenced by market requirements. Therefore, investigation report provided by IBM, "Automotive 2025 : Industry without boarders" will be used for market predictions.This report is based on IBM investigation result of 175 executives from 21 countries. This presentation will present functional elements required for SoC of next generation IVI system, starting from predicting the required features for the next generation IVI system based on the report and then breaking down into system design.
This report explores the strategic issues that will have to be considered by authorities as more fully automated and ultimately autonomous vehicles arrive on our streets and roads. It was drafted on the basis of expert input and discussions amongst project partners in addition to a review of relevant published research and position papers.
Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012Purplegator
Bob Bentz presents Advanced Mobile's Cars2Go mobile marketing products for auto dealers. The Cars2Go platform includes an auto dealer app, mobile website, text message marketing, custom QR Code, and Text Chat services. You can learn more about Cars2Go at http://www.advancedmobile.com . Seminars from the show can be seen here: http://www.wtevent.co.uk/wt_2012/seminars_Day1.html .
World Telemedia 2012 was held in Marbella, Spain. This was the fourth consecutive year that Bob Bentz was a featured speaker at the show. http://www.advancedtele.com/blog/2012/10/around-the-ats-office-spain/
Automotive companies have started to respond to changing customer buying behavior by piloting new online business models. However, most current initiatives are still removed from what customers expect.
Connected consumers are in charge. They are confident about what they want and how they want it, secure in using technology to increase their power as car shoppers and owners, and comfortable driving innovation in the industry
Deloitte Motor Industry Services present our 3rd study on the changing nature of mobility.
The study identified six megatrends which are providing consumers with more choices than ever before in meeting their transportation needs and as a result, redefining mobility.
In 2009, Deloitte began to explore perspectives on automotive brands, desired features, and shopping experiences for consumers born 1977-1994 – “Gen Y”.
The leading purchase considerations for Gen Y have changed every year since the study began in 2009.
Some key insights and takeaways from the study:
• 75% of consumers are interested in acquiring a car within the next 5 years
• Almost half of Generation Y consumers in Australia think they will be driving an alternative powertrain five years from now, with strong preference for Hybrid Electrics, and indicate they are willing to pay more for it
• Improved safety and efficiency technologies are seen as the greatest technology benefits by Gen Y (over cockpit technologies)
• 55% of Gen Y (26% all others) like using a smartphone app to plan transport
• About two-thirds of Gen Y consumers are influenced by friends and family
• Today, most consumers are interested in basic levels of automation e.g. traction control, ABS.
2014 Global Automotive Consumer Study - Australian InsightsMatthew Yearsley
Deloitte Motor Industry Services present our 3rd study on the changing nature of mobility.
The study identified six megatrends which are providing consumers with more choices than ever before in meeting their transportation needs and as a result, redefining mobility.
In 2009, Deloitte began to explore perspectives on automotive brands, desired features, and shopping experiences for consumers born 1977-1994 – “Gen Y”.
The leading purchase considerations for Gen Y have changed every year since the study began in 2009.
Some key insights and takeaways from the study:
• 75% of consumers are interested in acquiring a car within the next 5 years
• Almost half of Generation Y consumers in Australia think they will be driving an alternative powertrain five years from now, with strong preference for Hybrid Electrics, and indicate they are willing to pay more for it
• Improved safety and efficiency technologies are seen as the greatest technology benefits by Gen Y (over cockpit technologies)
• 55% of Gen Y (26% all others) like using a smartphone app to plan transport
• About two-thirds of Gen Y consumers are influenced by friends and family
• Today, most consumers are interested in basic levels of automation e.g. traction control, ABS.
Disruptive changes in the automotive industry are currently occurring on several fronts. Besides the development of electric vehicles, connected car technologies, mobility services, and autonomous driving, new business models around selling cars online are on the agenda of automotive companies. This report looks at the opportunity ecommerce presents for the automotive industry, the challenges to adoption, and recommendations on what to do next.
2014 MINI USA Brand Challenge: "Come Together"Spring Wedlund
The 2014 Collegiate Effie competition MINI USA brand challenge was to create an integrated, multi-channel marketing campaign with a primary focus on social and experiential activities that can be activated on and off college campuses focusing on Millennials age 18-24.
Auto recall challenges in the new digital world by teleperformanceTeleperformance
How are you facing the challenges of the recalls in the auto industry? How do you maintain strong relationships
through those tenuous times?
Please read our white paper - it's only 7 pages, you will LOVE it!
Your automotive or motorcycle dealership thrives on customer interaction and satisfaction. Now you have the opportunity to go beyond traditional media and engage prospects directly by expanding with social media, email and online marketing. If you partner with Benchmark Email, you gain access to open rates and unsubscribes - see what subject lines catch a customer's attention and which kinds of newsletters leave them flat. Best of all, in this comprehensive email marketing guide, we take you through the current state of automotive dealership marketing, compare metrics across dealerships and industries and prescribe a great, interactive way to connect with your customers and optimize your business.
Cars Online 11/12 - Changing dynamics drive new in technology and business mo...Capgemini
Capgemini’s Cars Online 11/12 study explores these topics – and more – and considers the impact they will have on the automotive industry. The study involves over 8,000 consumers in eight countries (Brazil, China, France, Germany, India, Russia, UK and US).
New Social Media Products and Platform Updates Marketers Need to Know AboutDavid Berkowitz
Presented at Social Media Strategies Summit 2019: What are the most important social media products to launch this year? Learn the latest developments from the major social platforms while also getting a taste of which other platforms released products that marketers need to know about. Discover examples from pioneering brands, and come away with ideas that you'll be eager to try out yourself. Featuring: Facebook, Instagram, YouTube, Twitter, Snapchat, Reddit, LinkedIn, TikTok, and Pinterest.
A simple guide to making the most of breakfast networking events that can advance your business or your career. Use three sections - follow-up items, 'about me,' and then a map of the table with everyone's quick descriptions and needs. Featured in David Berkowitz's Serial Marketer weekly newsletter at serialmarketer.net.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? The CEO? The Unicorn? This is the annotated, updated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring. The new edition includes tools to gauge where you fall on the marketer spectrum, plus answers to frequently asked questions.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? This is the annotated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring.
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
At CES 2019, what were the trends, technologies, and themes that mattered most for marketers and advertisers? David Berkowitz of Serial Marketer breaks it down, covering news from Google, Amazon, Audi, Intel, Procter & Gamble, Honda, and many others. There's a focus here on voice assistants, health tech, automated cars, and plenty more.
Note: I will make some updates after this is uploaded; please reach out to me at david (at) serialmarketer (dot) net for the latest version.
2008 vs. 2018: A Tech Odyssey - Louisville's Digital CrossroadsDavid Berkowitz
Presented at Louisville Digital Association's Digital Crossroads 2018, it covers the past ten years of emerging technology, including images, video, audio, podcasts, mobile barcodes, QR codes, the future of work, artificial intelligence, and related subjects, while looking ahead to see what we can learn going forward.
What are the most innovative, interesting, exciting chatbots used by major marketers and publishers today? This looks at a range of the best chat bots in several categories such as retail, financial services, media, entertainment, CPG, and more. These bots run on platforms such as Facebook Messenger, Amazon Alexa, Google Home, Kik, Skype, Telegram, Slack, and SMS. Brands featured include Bud Light, the NBA, 1-800-Flowers, Disney, Dior, Quartz, Domino's, and many more.
Note: This is an updated edition from my previous presentation. I keep making updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Marketers' Hopes and Fears for Artificial IntelligenceDavid Berkowitz
What do marketers expect from artificial intelligence? How will AI impact marketers' jobs? Will it play a bigger role in media buying or creative, account management or finance? What do marketers want to get out of it? Why should marketers care about it? And what can marketers learn from the leading thinkers about AI? All of this is covered in research first presented at IAB Conecta in Mexico City in August 2017.
The Rebirth of Advertising: How to Get from the Gold Rush to the Golden AgeDavid Berkowitz
The proliferation of advertising into every bit of physical and digital space available has come with a price. During this Gold Rush, people are viewed as data, and that data is used and abused in ways that consumers never signed up for, and the consumer backlash is getting more vocal. In the process, marketers, agencies, publishers, and technology companies are quick to blame each other, and trust among everyone is eroding. But there is hope for a better approach, one built on respect, transparency, consent, and value. Follow the path from the Gold Rush to the next Golden Age, and see what it will take to get there. Along the way, meet some of the pioneers and heroes in the ad industry who are trying to do things right. This talk was delivered to the La French Touch NYC Conference in June 2017 (#lftcnyc).
A Picture’s Worth a Thousand Hashtags: How image recognition will power the f...David Berkowitz
What are the latest developments in visual search and image recognition? This talk, presented at Marketing Week Live in March 2017 (London, UK), offers a framework for visual search, discusses the Visual Data Gap, and examines what companies such as Google, Pinterest, and a range of startups are doing. It then offers examples of visual search analytics, and finally goes into areas that will be impacted by this, such as risk management, social listening, competitive intelligence, creative optimization, and customer service.
There’s a battle raging right now in the marketing and advertising worlds. At the risk of resorting to hyperbole, there are a lot of evil practices out there, fueled in part by sellers seeking cheap gains that conflict with buyers’ long-term interests, and buyers seeking the lowest cost and most convenient option rather than what will deliver the most business value.
This talk was given at a private event hosted by viola group and carmel ventures in September 2016. an article based on this was subsequently published in venturebeat.
This is an annotated version so that it is more readable.
Serial Marketer: 1-sheet overview of marketing consulting servicesDavid Berkowitz
Note: my consulting practice went dormant after I took a full-time role in-house. Please email me at dberkowitz/at/serialmarketer/dot/net for recommendations on who to contact. My blog remains active at serialmarketer.net.
Serial Marketer is a consultancy led by David Berkowitz that keeps tech, media, and consumer brands at the cutting edge of marketing
Services offered:
Business Development: forging partnerships among brands, agencies, publishers, and technology companies that generate results
Strategy Development: determining the right approach and positioning to reach the right audience
Content Development: creating bylines, presentations for webinars and live events, social posts, white papers, and sales collateral
Educational Development: instructing about marketing, technology, and consumer trends via bite-sized briefs or full-day workshops
Network Development: delivering in-house and freelance talent covering sales, marketing, creative, production, tech, analysts, and others
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!David Berkowitz
Your guide to SXSW Interactive 2016 - the brands, the technology startups, the sitting presidents. Use this to create your own recap deck for your clients after South by Southwest.
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
The Storymaking Bible: The Future of StorytellingDavid Berkowitz
What is the future of storytelling? It's not just rehashing the same old stories makreters are used to telling and then paying more to get them out. On the heels of Inbound and released in time for Advertising Week, this new master compendium will be continually updated and refreshed with new examples from a range of verticals: consumer packaged goods (CPG), financial services, business-to-business (B2B), consumer electronics, retail, quick-service restaurants (QSR) and more. Follow this account to receive updates on when this deck and others are updated.
Note: I have made updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Revenge of the Storymakers: How Brands are Battling StorytellingDavid Berkowitz
Presented at Inbound 2015, see how marketers are engaging in storymaking - building on the stories their consumers tell. See examples from Starbucks, Visa, Coca-Cola, and others in this exclusive annotated version. You'll find the 6 Traits of Storymaking and how to capitalize on them.
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
2. Table of contents
Introduction 3
Executive Summary 6
Implications for Marketers 12
Changing Attitudes Toward Car Ownership 17
The Rise of Ride/Car Sharing Services 25
Connected Car Decision Journey 33
Pre-Purchase 39
During Purchase 55
Post-Purchase 59
In-Car Apps & Automotive Connectivity Index 84
3. Introduction
Today’s consumers expect constant connectivity. The shifts in behavior driven by mobility – the
ability to be connected through smartphones, tablets, and other devices at all times – have had far-reaching
implications in nearly every sector.
Amidst these market changes, MRY wanted to understand the impact of connectivity in a place
where most Americans spend a lot of time – their cars – in this first report in our series on the
Future of Mobility.
The goal of this study was to uncover the changing attitudes toward car ownership, interest in car
sharing services, the impact of connectivity on the automotive purchase decision journey, and how
these topics interact as an indicator of future connected car ownership. We examined each topic
with a particular focus on Millennials, a generation identified as the first in America with decreasing
interest in car ownership, as indicators of where the market is headed.
The results have implications for marketers, auto manufacturers, and technology firms looking to
succeed in a connected world.
3
4. What Does This Mean for Me?
As substantial as this study is, there’s even more research conducted that wasn’t included here.
And ultimately, with all the research here as it stands, the most important takeaways are going
to be the ones specifically relevant to your own business.
If you would like to discuss more specific implications more, have questions about the research,
or would like to dive deeper into any part of this, please reach out to us via either of the contacts
below, or through our site or social channels.
David Berkowitz, Chief Marketing O!cer
David.Berkowitz@mry.com
Evan Kraut, Executive Director of Business Development
Evan.Kraut@mry.com
6. Methodology
We executed a two-pronged approach for this study:
6
FIRST-PARTY RESEARCH SOCIAL LISTENING
Online quantitative study run by Whitman Insight
Strategies in January 2014
N = 1,000 adults aged 18+ who use smartphones
Must own a mobile smartphone (and say it is essential to
their day-to-day life) and a driver’s license
• 500 Millennials (aged 18-34) & 500 adults aged 35+
• Subsample of 300 respondents from Top 10 DMAs in the
U.S.
• 50/50 gender split
• Regional quotas set to match U.S. Census
Margin of error at the 95% level of confidence is ±3% for
the entire sample
Boolean framework to filter conversation around
automotive connectivity in party with Mashwork
Evaluated two years of consumer conversations (January 1,
2012 to December 31, 2013) to understand:
• Importance of automotive connectivity within purchase
decision journey
• Branded and non-branded conversations surrounding
automotive connectivity
• Change in key perceptions around connected cars
In addition:
• Ranked 12 original equipment manufacturers (OEMs) by
levels of total connectivity conversation and contained
sentiment
• Examined sample of Twitter users that engaged during
the Connected Car Decision Journey and analyzed
profiles for demographic and psychographic qualities
8. Americans of All Ages Still Love Their Cars
Car ownership remains a fundamental aspect of American life
Despite the declining number of 16-year-olds with drivers licenses and the emergence of car-sharing
services, owning a car is still a fundamental functional and aspirational part of American
life.
• 94% of Millennials surveyed (and 99% of adults 35+) own or lease a vehicle
• 91% overall say that owning a car is very important to their life – more than who said the
same of high speed internet access, having a smartphone, or email
However, having access to and owning a car are synonymous for most, with more respondents
preferring access over ownership. Coupled with the rise of the sharing economy, this could be
an early indicator of shifting attitudes toward ownership and increased interest in car sharing
services as a means of access to vehicles.
8
9. Wait, Millennials Still Want to Buy or Lease Cars?
This study does find strong interest in cars from Millennials, flying in the face of some other
research showing waning interest among that demographic. There are a few explanations for this:
• Our survey required participants to have a valid driver’s license so we could talk to those with
interest in both mobile and automotive products. In the survey of 1,000 adults with a license,
96% overall said that they currently own or lease a car. Additionally, we screened out 65
individuals who said they did not currently have a license. Looking at the incidence of auto
ownership based on 1,065 individuals, the number drops to 90% - in line with other research.
• The other significant issue which the survey doesn’t take into account is the decline in
driver’s licenses as a percentage of the US population – which is especially apparent among
younger consumers. This study does show the importance of owning a car high for
Millennials (87%) but still significantly below older generations. And, as expected, interest in
car and ride-sharing services is greatest among Millennials.
9
10. Connectivity Conversation Building
Connectivity is growing in importance as a driver of purchase intent
Conversation around consideration of connected cars increased by 359% compared to the
previous year, underscoring the increasing importance for connectivity among automotive
consumers.
• Overall conversation about automotive connectivity increased 15% over the previous year, with
Millennials increasingly driving connected car consideration
• Millennials talk about connectivity nearly 2.5x more than the average Twitter user
However, all signs point to cars as docking stations. Conversations indicated less interest in
automotive manufacturer systems such as navigation and add-on apps and features that are often
accompanied by a hefty price tag and ongoing subscription fees.
A leading driver of consideration of connected cars seems to be smartphone connectivity – being
able to seamlessly connect one’s smartphone in order to access features and capabilities while in
the car.
10
11. Connectivity a Perk, not yet a Necessity
Despite rising interest, connectivity in cars is still in its infancy
Two areas driving the majority of growth in connected car conversations in 2013 were
consideration of connected cars and experiencing issues with connected cars. OEMs still have a
ways to go before connectivity is an integral driver of purchase intent.
• Connected car features were most commonly discussed alongside added bonus features such
as entertainment systems and custom paint jobs, indicating that connectivity is still viewed as
a luxury item or a “nice to have.”
Given the trajectory of mobile growth, it is likely that connectivity will be an important facet of
automotive di"erentiation in the future.
11
12. Brands Take a Backseat
The title for “most connected” is still up for grabs
OEMs (original equipment manufacturers) that over-indexed in connectivity conversation also
under-indexed in consumer satisfaction with their connected technology. Inversely, the brands that
drove the largest amount of satisfaction with their connected technology also saw the least
amount of conversation driven by connectivity. What’s more, the average percentage of
conversation that mentioned automotive connectivity among the leading OEMs was only 3% of
total OEM conversation.
OEMs have a long way to go toward raising consideration and preference for connected
technology. Another key finding of this study is that technology brands like Google and Apple, as
well as car/ride sharing brands like Uber and Zipcar, score significantly higher than OEMs on being
perceived as innovative and having a personal connection to the brand.
In an age where connectivity is critical and access equals ownership, making these gains will be
important for OEMs to remain relevant, particularly to the Millennial audience.
12
14. Look to Access over Ownership
As access trumps ownership for more car drivers, the notion of the vehicle as docking station
will become even more critical.
• Already, connectivity conversation indicates that smartphone integration is more important
than ‘smart’ standalone services o"ered by manufacturers, such as GPS or entertainment
systems
• The smartphone is already the personal command center for most individuals, and
particularly with the rise of car/ride sharing services, users must be able to seamlessly plug-and-
play with a vehicle that isn’t their own
• OEMs need to embrace the smartphone model of remote system upgrades and short
development cycles to keep their technology current
14
15. Connectivity Starting to Impact Purchase Decisions
Connectivity as a driver of vehicle consideration is still in its infancy and will continue to grow in
importance.
• CES dominates connectivity conversation, indicating that connectivity is still largely a topic
that appeals to a tech-savvy audience that’s already very interested in the automotive
industry
• Currently, connectivity conversation is male-dominated. There is a big opportunity to speak
to a broader audience about connectivity
• However, mass appeal of connectivity in the car will continue to be stunted until technology
reaches a level of ease and sophistication that smartphone users have come to expect
• As the playing field levels on other core consideration factors, such as vehicle quality and
safety, connectivity will be a larger driver di"erentiation – which is an even bigger reason for
OEMs to embrace innovation in their current approach to connectivity in their vehicles
15
16. Auto and Tech Brands Have Room to Stand Out
We’ve only scratched the surface of what car connectivity can do for the driving experience.
• As most manufacturers still struggle to develop basic connectivity to the smartphone, there
remains a huge white space for new features and functionality that go beyond basics to truly
build on and enhance the driving experience
• This is an opportunity for tech companies looking to build out o"erings that interface with
car connectivity systems, as well as brands looking to partner with OEMs (like Starbucks or
Chevron) to create experiences that benefit drivers
• In addition to improving car driving experiences, such as access to food and services as well
as convenience of facilities and services, connectivity has the potential to solve some of the
problems that have plagued drivers, such as tra!c accidents, tra!c and general safety on
the road
16
18. Car Ownership Remains Paramount
While attitudes might be shifting, our study suggests that car ownership isn’t going away
anytime soon.
Yet as ownership becomes more interchangeable with access, it will become even more
important for OEMs to deliver on the things that potential car buyers care about.
As this study suggests, those things include more than what a car is equipped with – it has to do
with what a car allows people to do and experience. This is precisely where cars and mobile
phones (and more broadly, connectivity) intersect.
18
19. Car Ownership Isn’t Going the Way of the Dodo
Just Yet…
96% 94% 99%
100%
80%
60%
40%
20%
0%
Total Mobile
Smartphone
Users
Millennials Aged 35+
91% 87%
94%
100%
80%
60%
40%
20%
0%
Total Mobile
Smartphone
Users
Millennials Aged 35+
Own/Lease a Vehicle
% Yes
Importance of Owning a Car
% Top 2 Box (4-5)
20. Cars Remain Prized Possessions
20
Millennials (18-34) Age 35+
61%
62%
51%
45%
41%
24%
21%
11%
13%
10%
11%
26%
27%
35%
35%
38%
28%
32%
16%
20%
17%
20%
87%
89%
86%
80%
79%
52%
54%
27%
33%
27%
31%
82%
62%
48%
55%
33%
31%
18%
15%
6%
6%
13%
28%
33%
31%
32%
27%
21%
22%
11%
9%
5%
94%
89%
82%
86%
65%
58%
40%
37%
17%
16%
10%
I cant imagine my life without it 4 (on 5 point scale)
5%
Importance of Products & Services
% Top 2 Box (4-5)
Total
71%
62%
50%
50%
37%
28%
20%
13%
10%
8%
8%
19%
28%
34%
33%
35%
28%
27%
19%
16%
13%
13%
91%
89%
84%
83%
72%
55%
47%
32%
25%
21%
20%
Car
High Speed
Internet access
Mobile Smartphone
Email
Text Message
High Definition
Television
Facebook
Newspaper Subscription
(print or digital
Skype
Twitter
Instagram
21. But for Most, Access Is Ownership
21
Importance of Goals/Aspirations/Activities
Total Millennials (18-34) Age 35+
68%
67%
58%
41%
53%
42%
28%
21%
18%
8%
22%
22%
29%
37%
20%
26%
34%
32%
25%
8%
90%
90%
87%
77%
73%
68%
62%
54%
43%
17%
57%
59%
50%
39%
46%
33%
29%
21%
23%
12%
29%
28%
33%
38%
24%
29%
36%
36%
30%
12%
86%
87%
84%
78%
70%
62%
65%
57%
53%
24%
78%
76%
65%
42%
59%
51%
27%
21%
12%
16%
16%
25%
35%
16%
23%
32%
29%
21%
5%
94%
92%
90%
77%
75%
74%
59%
50%
33%
9%
Very Important 4 (on 5 point scale)
4%
% Top 2 Box (4-5)
Having access to a car/vehicle
that I can use when I need
Having a place of my own
(home/apartment)
Owning or leasing a car/vehicle
Helping others who
need help
Raising a family
Voting in elections
Doing my part to help the
environment
Volunteering time to
charitable causes
Being wealthy
Being famous
22. Millennials:
Intersection of Car/Vehicle & Mobile Smartphone
89%
89%
89%
87%
87%
85%
82%
76%
62%
86%
80%
89%
68%
75%
79%
90%
77%
81%
100%
80%
60%
40%
20%
0%
Accomplish
day-to-day
tasks
Gives me
sense of
freedom
Makes my life
easier
Explore
places I’ve
never seen
before
Makes buying
things easier
Experience
new things
Interact with
friends and
family
Provide an
escape from
a hectic day
Learn
something
new
Car/Vehicle
Mobile
Smartphone
22
Having access to Car/Vehicle or Smartphone empowers you to do the following
(% of 4-5’s on 1-5 Scale)
23. Age 35+:
Intersection of Car/Vehicle & Mobile Smartphone
92%
91%
90%
86%
86%
84%
83%
72%
57%
76%
76%
83%
53%
60%
89%
64%
63%
71%
100%
80%
60%
40%
20%
0%
Accomplish
day-to-day
tasks
Gives me
sense of
freedom
Makes my life
easier
Explore
places I’ve
never seen
before
Makes buying
things easier
Interact with
friends and
family
Experience
new things
Provide an
escape from
a hectic day
Learn
something
new
Car/Vehicle
Mobile
Smartphone
23
Having access to Car/Vehicle or Smartphone empowers you to do the following
(% of 4-5’s on 1-5 Scale)
24. Total Mobile Device Users:
Intersection of Car/Vehicle & Mobile Smartphone
90%
90%
90%
87%
86%
84%
83%
74%
59%
81%
78%
86%
60%
67%
71%
89%
70%
76%
100%
80%
60%
40%
20%
0%
Accomplish
day-to-day
tasks
Gives me
sense of
freedom
Makes my life
easier
Explore
places I’ve
never seen
before
Makes buying
things easier
Experience
new things
Interact with
friends and
family
Provide an
escape from a
hectic day
Learn
something
new
Car/Vehicle
Mobile
Smartphone
24
Having access to Car/Vehicle or Smartphone empowers you to do the following
(% of 4-5’s on 1-5 Scale)
26. Uber isn’t a household name just yet
While interest and usage of Car/Ride Sharing Services is on the rise, it hasn’t yet reached mass
awareness.
Unsurprisingly, those who would consider Car/Ride Sharing Services tend to be younger, more
urban, male and single.
Right now, about half of consumers would consider such services, so there still needs to be
more education and trust-building to court the other half of the market.
26
27. Cars are the Dominant Form of Transportation with only
a Small Minority Using Car/Ride Sharing Services
27
Thinking about the di!erent forms of
transportation you use, do you…
Total Mobile
Smartphone Users
Millennials
(Aged 18-34) Aged 35+
Own a car/vehicle that you use for transportation
92%
88%
96%
Use a transit system for transportation (i.e.
subway, metro, railway system, etc.)
13%
17%
10%
Use the bus for transportation
12%
18%
7%
Use taxis for transportation
9%
11%
7%
Lease a car/vehicle that you use for transportation
8%
11%
6%
Use a car or ride sharing service for transportation
(i.e. Lyft, Zipcar, Uber etc.)
3%
5%
1%
5% in Urban DMAs use
car/ride sharing services
28. While Car/Ride Sharing Services Have Grown
Exponentially, Familiarity Has not yet Reached “Mass”
28
Total Mobile Smartphone Users Millennials (18-34) Age 35+
82%
66%
69%
68%
62%
55%
47%
47%
57%
13%
8%
15%
29%
25%
26%
32%
36%
40%
38%
28%
20%
15%
13%
97%
95%
95%
93%
93%
91%
86%
86%
84%
33%
22%
18%
Amazon
Ford
Apple
Nike
Toyota
General
Motors
Volkswagen
BMW
Xbox
Zip
Car
Uber
LyR
83%
61%
73%
71%
60%
49%
47%
51%
66%
17%
10%
9%
14%
32%
22%
23%
34%
39%
37%
37%
27%
24%
20%
18%
97%
93%
95%
94%
94%
88%
84%
88%
93%
41%
30%
27%
80%
70%
65%
65%
63%
62%
46%
44%
48%
9%
16%
26%
29%
28%
30%
33%
42%
40%
28%
17%
9%
7%
96%
96%
94%
93%
93%
95%
88%
84%
76%
26%
14%
10%
I cant imagine my life without it 4 (on 5 point scale)
5%
6% 2%
29. Half of Those Surveyed Would Consider Using
Car or Ride Sharing
29
Would Not Consider
Car/Ride Sharing Services
Would Consider
Car/Ride Sharing Services
52% 48%
Indicated they would be interested in
using car sharing, branded car
sharing, or ride sharing.
Selected Top 2 Box (4 or 5) on 5 point
scale for at least 1 of the car or ride
sharing services
Are not very interested in using car
sharing, branded car sharing, or ride
sharing.
Did not select Top 2 Box (4 or 5) on 5
point scale for at least 1 of the car or
ride sharing services
Q: How likely are you to use this service if it were available in your area? Please use a 1-5 scale where 5 means you would definitely use this service, and 1 means you would definitely not use this service.
30. Not Surprisingly, Millennials Lead Interest in Ride/
Car Sharing
30
Likely To Use Service If O!ered In Your Area
Total
Mobile
Smartphone
Users
Millennials
Aged
35+
40%
% Top 2 Box (4-5)
39%
36%
51%
48%
46%
30%
29%
26%
100%
80%
60%
40%
20%
0%
Branded
Car
Sharing
Car
Sharing
Ride
Sharing
Q. How likely are you to use this service if it were available in your area? Please use a 1-5 scale where 5 means you would definitely use this service, and 1 means you would definitely not use this service.
31. Demographic Profile: Those Surveyed
Who Would Consider Using Car or Ride Sharing
31
Would Consider
Ride/Car Sharing
Would Not Consider
Ride/Car Sharing
Gender Male 55% 45%
Female 45% 55%
Age Millennials (18-34) 62% 37%
Age 35+ 38% 63%
Ethnicity
Hispanic or Latino 15% 8%
Not Hispanic or Latino 85% 89%
Race
White 74% 89%
Black or African American 15% 19%
Asian 10% 6%
DMA
Urban DMA 35% 25%
Not Urban DMA 65% 75%
Location
City 40% 20%
Suburb 40% 49%
Small city/town/rural area 19% 31%
Those who would consider using
car/ride sharing services:
• Are more likely to be male
• Tend to be Millennials
• Live in an urban DMA or city
• Rent their home/apt
• Single
• Racially/ethnically diverse
(non-white)
Marital Status
Married/Living with someone 58% 65%
Single 35% 23%
Divorced/Separated/Widowed
7% 12%
Rent or Own Home/
Apt
Own 66% 74%
Rent 34% 26%
32. Behavioral Profile: Those Who Would Consider
Using Car or Ride Sharing
32
Car ownership is still very important, but not as
important with other modes of transportation
available
• 84% agree having their own car is important to them (91)
• 29% agree that with all the car/ride sharing services that are
available car ownership isn’t as important (705)
*Indexes are vs. those not interested in car/ride sharing services
Actively give and seek out advice
• 76% agree that if they try something new and like it, they will
always tell others about it (111)
• 55% seek advice before purchasing products/services (138)
Are more likely to buy products/services on impulse
• 62% sometimes buy things on impulse (62%)
Are looking for new and exciting things
to do or products to try
• 71% are always looking for new and exciting things to try (144)
• 55% agree they are the first of their friends to try new things (166)
• 21% consider themselves trend-setters (187) and 43% consider
themselves adventurous (146)
Like brands that are innovative,
but also grounded in a brand history
• 72% prefer brands that innovate and try new things (136)
• 60% agree it is important that brands have a history or
heritage (150)
Up to date on technology trends, and
prefer brands that are too
• 63% know more about new tech trends than their friends (174)
• 69% prefer brands that are on the cutting edge of technology(137)
34. The Beginning of a New Purchase Journey
Car ownership is still important and car/ride sharing services are on the rise. So how does car
connectivity impact behavioral and attitudinal shifts in the automotive space?
The findings in this study indicate that if connectivity has not yet become a major influence for
Millennials and other generations when it comes to their choices for automotive transportation,
it soon will.
The dramatic increase in volume of connectivity conversation over the past year, coupled with
the steep rise in conversation surrounding consideration of connectivity technology, points to a
future in which connectivity plays a much larger role in the automotive purchase journey.
34
35. Main Takeaways from the Journey
• The connected car is a docking station. Consumers want their smartphones to integrate
with their connected cars. Rather than purchase an additional technology ecosystem,
consumers want to leverage what they already know and understand.
• Millennials are increasingly driving connectivity Consideration. The people considering
buying a connected car are younger and have less purchasing power compared to individuals
who considered buying a connected car the previous year.
• The di!erences in technology cycles between cars and phones are a frequent pain
point. The di"erent schedules of software updates and product rollouts is a common
complaint among consumers, as well as a major driver of dissatisfaction about connected car
technology.
• Connected cars need tech support. Automotive brands now need to treat their cars like
technology products, providing frequent tech support and software updates.
• Connectivity is being talked about more and more. There was a 15% increase in
conversation about automotive connectivity in 2013 compared to 2012.
• Connectivity is increasingly driving purchase consideration, and consideration is all
about phones. Consideration conversation increased dramatically compared to the previous
year. Within Consideration, phone integration is a dominant topic of conversation.
35
36. Connected Car Conversation
36
Below is a breakdown of all relevant connected car conversation during 2013.
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Relevant mentions: 236,040
37. Outline of the Journey
37
There are seven phases in the connected car decision journey: Awareness (broken out into the
mass market and car enthusiasts), Consideration, During Purchase, Integration, Advocates,
Detractors, and Guidance.
39. Pre-Purchase Decision Journey:
Awareness
Awareness: 68% (+15%)
• Awareness conversation consisted of individuals talking about innovations and developments in
automotive connectivity.
• 40% of Awareness conversation was driven by Car Enthusiasts, a select group of individuals and
industry insiders who discussed the trends and innovations of connected cars in great details. They
are responsible for shaping connected car perceptions among consumers and potential buyers, and
their topics of discussion range from manufacturer-specific innovations to software updates.
• The majority of Awareness conversation is driven by laymen; however, the topics that they cover are
strikingly similar to those of Car Enthusiasts.
• Within Awareness, conversation focused primarily around the more high profile, futuristic innovations
within automotive connectivity, such as self-driving cars technology and v2v communication
protocols. This conversation drove nearly two out of every three posts within Awareness discussion.
However, there is evidence to suggest that this trend is changing as the general public learns more
about connected car technology. Awareness conversation has seen a 10% year-over-year decrease
in post volume, which is even more significant because connected car conversation at large
increased by 15% in 2013 compared to 2012.
39
40%
YOY
-15%
40. “
@Mahindrae2o love the “connected car” innovations.
Haven’t driven it yet though.”
– @OxyMoronify, Twitter
41. “
Cars Are Fast Becoming #Smartphones on Wheels.
#ConnectedCars http://t.co/NN7jBukzvF”
– @jopocop, Twitter
42. Pre-Purchase Demographics
Gender Family Status
42
Below is a breakdown of the demographic information of individuals engaging in Pre-Purchase conversation, benchmarked
against the general conversation surrounding automotive connectivity, as well as the average across Twitter.
46. Pre-Purchase Decision Journey:
Consideration
Consideration: 2% (359%)
• The massive year-over-year increase in volume of Consideration conversation suggests that
connectivity is becoming increasingly more important when choosing a car to buy.
• These individuals have had their opinions surrounding car connectivity shaped by a
combination of what they have learned during the Awareness phase of the decision journey,
as well as online discussion driven by Connected Car Enthusiasts.
• However, conversation within connected car Consideration suggests that most individuals still
view automotive connectivity as a luxury feature, something not essential in their automotive
purchase.
• Automotive manufacturers’ connected car app ecosystems, smartphone integration, and
built-in navigation systems were the most discussed types of connectivity within
Consideration.
– Automotive manufacturers’ apps were discussed within 25% of Consideration conversation
– Smartphone integration via USB or Bluetooth was mentioned in 22% of the conversation
– Navigation systems were discussed in roughly 18% of the conversation
46
(359%)
2%
47. “I don
’t need navigation, tra!c reports, BMW Assist, Sirius radio, etc. I
know some of that is what makes a luxury car a luxury car but it
seems like a huge waste of money on expensive packages to me…”
– KassonVike, bimmerfest.com, Forum
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Relevant mentions: 236,040
48. “
I am in the process of researching a purchase and learning about
Audi Connect and the Navigation System. I do not think I would
want to spend the fee of $30.00 for the Audi connect, but is it tied
into the Navigation system? Is there a charge to just use the
Navigation system?”
– buzzy8, edmunds.com, Forum
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Relevant mentions: 236,040
49. Consideration Demographics
Gender Family Status
49
Below is a breakdown of the demographic information of individuals engaging in Consideration conversation, benchmarked
against the general conversation surrounding automotive connectivity, as well as the average across Twitter.
53. Types of Connectivity within Consideration
Connected Consideration
53
Below is a breakdown of the types of connectivity technology being discussed within Consideration conversation. This
conversation is broken down into three categories based upon consumer sentiment directed toward these technologies:
enthusiasm, skepticism, and indi"erence.
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Relevant mentions: 236,040
Manufacturer apps, in-car
navigation systems,
and phone integration
technologies drove the
highest levels of
consumer enthusiasm
within consideration
conversation. However,
these three topics also
drove the highest levels
of skepticism.
55. Purchase Decision Journey:
Declaration During Purchase
During Purchase: 2% (-24%)
• Within this conversation, many people listed their car’s connected features alongside other
popular motivators for purchasing cars, such as leather seating and engine size.
• While individuals may discuss the higher end, more expensive connected car features during
the Consideration process, individuals base their purchases around features that integrate
with their phones and do not incur the same costs as built-in car connectivity.
– Conversation surrounding smartphone integration dramatically increased within
Declaration of Purchase discussion, driving 25% more volume compared to Consideration
– Conversation surrounding built-in navigation systems plummeted compared to the levels it
drove within Consideration, decreasing 66%
• Within this conversation, dealership experiences emerged as a small but important topic of
discussion.
– People shared their experiences with a dealer in 4% of Declaration of Purchase
conversations
– Only 30% of people who talked about their dealership experiences said that they had been
helped by their dealers with their connected car features
55
-24%
2%
56. “OK...
it is o!cial...13’ E92 ordered...
...LeMans Blue, Black Novillo, Brushed Alum Trim, ZCP - Competition
pkg, ZPP - Premium pkg, DCT, Heated Seats, Sat Radio, BMW Apps….”
– Sandman99, m3post.com, Forum
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Relevant mentions: 236,040
57. “My C
adilllac dealer sales person spent an hour with me customizing
my options in my car prior to leaving with it...Setting up blue tooth,
phone options, voice recognition the works, followed by answering all
question about anything inside of the car until I had all of the info I
wanted prior to leaving...”
– CTSCHICK, CadillacForums.com, Forum
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Relevant mentions: 236,040
59. Post-Purchase Decision Journey:
Integration/Updating
Integration/Updating: 2% (-24%)
• Connected cars are discussed similarly to technology: people enter into a Post-Purchase period where they install the
needed software/firmware and get the technology working. As connected cars and smartphones do not follow the
same development cycles, this has the potential to create a great deal of confusion among a consumer group with little
experience with treating their cars the same way they treat other tech products.
• Integration/Updating is a crucial step in the connected car Purchase Decision Journey, because whether or not
consumers are able to successfully use their car’s technology influences the path these individuals will take in their
decision journey.
• Within this phase, individuals often reach out online to ask for help with their new cars. This behavior most commonly
occurs in forums.
– People asked questions about integrating smartphones with their connected cars in roughly 42% of all Integration/
Updating conversation, increasing in volume roughly 50% compared to Declaration of Purchase
– Voice recognition/control applications, such as Siri in the car, also drove large amounts of chatter, discussed in 15%
of all posts
– Manufacturer-specific connected ecosystems, such as Ford Sync, slightly increased in volume within Integration/
Updating, driving a total of 14% of posts, a 10% increase from Declaration of Purchase conversation
– Roughly 4.5% was driven by people discussing upgrading their car’s software or firmware
59
-24%
2%
60. “Can S
ygic Navigation audio be routed through Sync? Certainly not
with this version, but can there be a Version update from Microsoft?
On the Microsoft Sync Ford webpage, I did notice Sygic app sync but
for vehicles like Explorer and Mustang.”
– vu2pmc, www.team-bhp.com, Forum
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Relevant mentions: 236,040
61. “Hey t
here is a update for my car. I hope it fixes some bugs they made
from the last update. #myfordtouch #fordsync”
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Relevant mentions: 236,040
– @yellowmello, Twitter
62. Post-Purchase Decision Journey:
Advocates
Advocates: 13% (124%)
• These individuals often go to great lengths to express their passion for their connected cars,
most commonly writing long form content to express their love in rigorous detail.
• Positive experiences within Advocacy were focused in two areas:
– Connected car apps drove 30% of conversation.
• A particularly devoted group of individuals within this conversation talked glowingly about
Ford’s Sync connected car technology, mentioning how they “loved” how seamlessly it
connected with their phones.
– Smartphone integration drove 19%
• A potentially worrisome trend is that Detractor conversation has grown more than twice as
much as Advocacy conversation.
– This suggests that consumers are not receiving adequate levels of customer support for
their connected cars
– Brands that make a point to nurture their customers, and continue to ensure that their
technical support needs are adequately addressed well past driving o" the lot, have the
potential to build devoted advocates
62
13%
(124%)
63. “I’m s
o happy my car has a usb port so i can charge my phone.
i just love my car.”
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Relevant mentions: 236,040
– lko_x, Twitter
64. “I love
it!! the Harmon Kardon sound system is very nice, loud and
clear but i’m not an audiophile type. Mini Connected works great w/
my iPhone 4 and 4S; so if you have an iPhone its def worth it but if
you don’t have an iPhone then mini connected isn’t really worth there
isn’t an android version yet...
...However, USB media player functions work w/android and also via
BT if your phone can stream audio over Bluetooth….
I haven’t gotten used the voice commands since using the navigation
**** in the middle works pretty good once you get a hang of the
menu systems....”
– jimmyselix, northamericanmotoring.com, Forum
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Relevant mentions: 236,040
65. Post-Purchase Decision Journey:
Guidance
Guidance 5% (-18%)
• Those providing guidance are extremely knowledgeable, and used their knowledge to provide
technical support to owners of connected cars.
– They can help move people away from Detractors, and toward Advocates.
– Forums were the dominant platform for these individuals (allowed them to communicate
complex, long form posts that provided the best possible advice).
– There were not enough people Providing Guidance to adequately address the volume of
conversation from people within the Integration/Upgrading and Detractors phases of the
decision journey.
• Providing Guidance conversation decreased 18% in volume relative to the previous year
(while Detractors and Advocates conversation more than doubled).
• Because of the increasing scarcity of people learned in connected car technology online,
brands that step in and provide much needed consumer education in a market with a
great deal of confusion will build brand loyalty and drive advocacy in the process.
65
(-18%)
5%
66. “..Yes,
MFT (MyFordTouch) automatically updates itself about every
two weeks and fixes bugs and such. Even when it is out of warranty it
will continue to do this….”
– kpjb24, www.focusfanatics.com, Forum
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Relevant mentions: 236,040
67. “Inter
estingly, my friends and I were talking about this issue last night.
If you lock your car either with the remote or from the inside, you
CAN NOT unlock it unless with remote or BMW Assist. Regardless if
your second remote is in the car. Most Japanese cars are not able to
lock doors with the remote (your spous’s extra key etc)inside the car.
Althought BMW call this an anti theft feature, IMO, this is one safety
issue they need to reconsider. I think Coding will help with this.”
– M3ZCP6MT, www.m3post.com, Forum
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Relevant mentions: 236,040
68. Post-Purchase Decision Journey:
Detractors
Detractors: 8% (262%)
• Detractors are individuals who express strong dissatisfaction with a connected car brand.
• Problems connecting a smartphone to a connected car dominated this conversation.
• Many consumers are unprepared for the challenges of treating a car like another tech
product.
– 50% of conversations focused on individuals complained about a problem with their phone
connecting to their car.
– The volume of discussion surrounding connected car software updates increased in volume
by 156% compared to Integration/Upgrading conversation.
– This provides further evidence that the di"erent technology cycles between automotive
and technology products are directly a"ecting the consumer in adverse ways.
• If these individuals continue to have trouble getting their purchases to work, they will move on
to sabotage car brands.
• Detractors were similar to Advocates in that they often talked about their connected cars at
length, with the key di"erence being that they articulated the nuances of how their connected
car had failed to fulfill their expectations.
68
8%
(262%)
69. “Hey,
this car has bluetooth; let me play a song on my phone! Wait, it
is a #Ford and Sync is a joke. Never mind.”
– Cool_V_300C, 300cforums.com, Forum
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Relevant mentions: 236,040
70. “Ford
Sync is such a piece of s*$#. The blue tooth is horrible. Hardly
ever connects to my phone on its own.”
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Relevant mentions: 236,040
– @ItsJoeNotJoel, Twitter
71. Post-Purchase Demographics
Gender Family Status
71
Below is a breakdown of the demographic information of individuals engaging in Post-Purchase conversation, benchmarked
against the general conversation surrounding automotive connectivity, as well as the average across Twitter.
Number of unique Twitter users: 4,145
76. Introduction to Brand Factor Analysis
We took a deeper dive to see how consumers perceived specific brands, especially in terms of
innovation and market leadership.
Most of the major auto brands that we asked respondents to evaluate ranked below non-automotive
brands on key metrics related to Innovation/Disruption and Personal Connection.
• Amazon, Apple, Uber, Zipcar, and Lyft outperform industry stalwarts Volkswagen and General
Motors.
• Ford and Toyota received the highest ratings among automotive brands.
• There is a clear opportunity for savvy automakers to improve these perceptions, and meet the
changing demands of consumers.
76
77. A Factor Analysis Uncovered That Brand
Attributes Are Grouped into 2 Categories
77
Personal Connection
• Understands people like me
• Makes me happy
• Empowers me to do the things
I want to do
• O"ers what I want –
and delivers
• Is a company I can relate to
Innovative & Disruptive
Leaders
• Is doing things that are new
and innovative
• Is on the cutting edge
of technology
• Is a leader not a follower
• Is changing the way people live
their lives
78. Apple
Brand Perception Mapping
0.25
0.15
0.05
Zipcar
Toyota
Amazon
-‐0.25
-‐0.15
-‐0.05
0.05
0.15
0.25
Nike
BMW
GM
Ford
VW
Xbox
Uber
LyK
-‐0.05
-‐0.15
-‐0.25
78
Personal Connection
Innovative & Disruptive Leader
Q. Below is a list of statements that could be used to describe [INSERT BRAND NAME]. Please indicate how well each statement describes [INSERT COMPANY NAME] on a scale of 1 to 5 where 5 means the
statement describes [INSERT BRAND NAME] very well, and 1 means the statement doesn’t describe [INSERT BRAND NAME] at all.
79. We Asked Consumers: If You Were a Car, What
Brand of Car Would You Be?
gmc jeep honda
mercedes
dodge nissan
bmw
volkswagen
audi lamborghini
chevrolet
ford
toyota
lexus
cadillac
ferrari
chevy
mustang
porsche
acura
know
volvo
jaguar
hyundai
mazda
mini benz
subaru
buick
chrysler
car
rover
kia
corvette
civic
hybrid
dont
nothing
bentley
idea
charger
clionocpolenr
tesla
jetta
vw
79
80. Brand Perceptions – Innovative Brands
80
Brand Perceptions
Aggregate
Inn.
Brand
Avg.
(Top 2 Box - 4,5)
Apple
Amazon
Xbox
Nike
Is
a
leader
not
a
follower
77%
84%
83%
69%
72%
Is
doing
things
that
are
new
and
innovaZve
74%
83%
81%
71%
61%
Is
easy
to
buy
or
use
74%
70%
87%
69%
71%
Is
on
the
cung
edge
of
technology
72%
84%
79%
70%
54%
Offers
what
I
want
–
and
delivers
68%
70%
84%
60%
57%
Is
changing
the
way
people
live
their
lives
67%
81%
80%
62%
43%
Is
a
company
I
can
relate
to
64%
64%
79%
59%
53%
Understands
people
like
me
62%
65%
80%
52%
50%
Makes
me
happy
61%
63%
77%
57%
46%
Empowers
me
to
do
things
I
want
to
do
58%
65%
72%
51%
44%
Q. Below is a list of statements that could be used to describe [INSERT BRAND NAME]. Please indicate how well each statement describes [INSERT COMPANY NAME] on a scale of 1 to 5 where 5 means
the statement describes [INSERT BRAND NAME] very well, and 1 means the statement doesn’t describe [INSERT BRAND NAME] at all.
81. Brand Perceptions – Automotive Brands
81
Aggregate Auto
Brand Perceptions
(Top 2 Box - 4,5)
Avg BMW Toyota Ford GM VW
Is
easy
to
buy
or
use
59%
45%
69%
70%
55%
56%
Is
doing
things
that
are
new
and
innovaZve
59%
67%
66%
64%
49%
47%
Is
a
leader
not
a
follower
58%
71%
63%
59%
47%
49%
Is
on
the
cung
edge
of
technology
55%
68%
60%
59%
43%
47%
Offers
what
I
want
–
and
delivers
49%
53%
58%
54%
41%
40%
Understands
people
like
me
48%
48%
52%
56%
45%
39%
Is
a
company
I
can
relate
to
48%
45%
54%
57%
46%
37%
Makes
me
happy
44%
51%
47%
48%
38%
37%
Is
changing
the
way
people
live
their
lives
44%
46%
49%
51%
38%
35%
Empowers
me
to
do
things
I
want
to
do
41%
46%
44%
46%
36%
33%
Q. Below is a list of statements that could be used to describe [INSERT BRAND NAME]. Please indicate how well each statement describes [INSERT COMPANY NAME] on a scale of 1 to 5 where 5 means the
statement describes [INSERT BRAND NAME] very well, and 1 means the statement doesn’t describe [INSERT BRAND NAME] at all.
82. Brand Perceptions – Car/Ride Sharing Services
82
Brand Perceptions
Aggregate
Car/Ride
Sharing
Avg
(Top 2 Box - 4,5)
Uber
Zipcar
LyK
Is
doing
things
that
are
new
and
innovaZve
67%
71%
68%
61%
Is
a
leader
not
a
follower
66%
67%
68%
62%
Is
changing
the
way
people
live
their
lives
64%
67%
65%
60%
Is
on
the
cung
edge
of
technology
63%
67%
59%
62%
Is
easy
to
buy
or
use
61%
66%
56%
60%
Offers
what
I
want
–
and
delivers
58%
67%
49%
59%
Understands
people
like
me
57%
61%
53%
57%
Is
a
company
I
can
relate
to
57%
60%
50%
60%
Empowers
me
to
do
things
I
want
to
do
57%
59%
52%
59%
Makes
me
happy
54%
58%
47%
56%
Q. Below is a list of statements that could be used to describe [INSERT BRAND NAME]. Please indicate how well each statement describes [INSERT COMPANY NAME] on a scale of 1 to 5 where 5 means
the statement describes [INSERT BRAND NAME] very well, and 1 means the statement doesn’t describe [INSERT BRAND NAME] at all.
84. Top Insights: White Space for Auto Brands
• There is currently no automotive brand that is driving high levels of connected
satisfaction. All the leading OEMs we studied that over-indexed in connectivity conversation
also under-indexed in consumer satisfaction with their connected technology. Inversely, the
brands that drove the largest amount of satisfaction around their connected cars saw the
least conversation driven by connectivity. These trends suggest that there is no current OEM
that consumers view as “most connected” from a positive perspective.
• Dodge was perceived as the most connected car by consumers on social media, though
a large portion of conversation was driven by negative experiences. The most discussed
connectivity technologies also drove significant levels of negative conversation. For example,
consumers frequently said Dodge’s Uconnect disconnected from their phones, and some
even said they were seeking aftermarket stereos because Uconnect would not play their
phone’s music.
• Overall, connectivity was not top-of-mind among consumers when they discussed the
leading automotive brands. The average percentage of conversation that mentioned
automotive connectivity among the leading OEMs was roughly 3%.
84
85. Top Insights: Marketing Opportunities for
Promoting Connectivity
• Automotive brands need to focus more of their brand messaging around their
connectivity features. There is still relatively little consumer Awareness about connected
technology among the leading OEMs. Because conversation around connected cars has
increased by roughly 15% in 2013 versus 2012, this puts additional urgency on brands
needing to spread their messaging and drive perception within the increasingly younger
audience that their cars are more connected than their competitors.
• The most talked about OEMs on social media tended to have their connectivity features
discussed less. There was a direct correlation between the level of overall conversation
around an automotive brand and the low share of voice driven by connectivity technology.
This trend suggests there is an opportunity for the less socially discussed OEM brands to
utilize the growing conversation surrounding automotive connectivity to build brand equity.
Manufacturers who build high levels of Awareness around their connected car technologies
have the potential to become top-of-mind among consumers within this market, a market
that is seeing large amounts of growth driven by a highly actionable consumer segment.
85
86. Leading OEMs’ Connectivity Perception
86
Below is a breakdown of automotive connectivity surrounding the leading OEMs. Position is determined by the total percentage of
conversation that mentions connectivity, as well as the positive versus negative perception of the brands’ connectivity technologies.
LOWEST CONNECTIVITY
POSITIVE
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Total mentions: 60,263,480
HIGHEST CONNECTIVITY
NEGATIVE
Example of Hyundai
Positive Conversation
“In love with Hyundai Sonata”
– @farabees, Twitter
Example of Nissan Non-
Connectivity Conversation
“how do i connect my i phone to my
04 altima without an aux input?”
– @PSMcClain, Twitter
Example of BMW Negative Conversation
“The built-in maps on my 2012 X3 and 2011
ActiveE do a terrible job of routing to
destinations in San Francisco...”
– MurrayX3 on 5post.com, forum
Example of Dodge Connectivity Conversation
“I have a 2013 Dodge Avenger SXT with Uconnect 130. I
usually plug my iPod nano into the USB so I can control it
through the radio, however today I’m having problems”
– Cyingling12, dodgeforum.com, forum
87. Connectivity Sentiment By Brand
87
Below is a breakdown of each connectivity sentiment by OEM.
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Positive Neutral Negative
8.3% 5.63% 13.8% 27.7% 12.3% 1.5% 1.5% 6.9% 17.2% 15.8% 24.3% 5.6%
82.7% 70% 75% 42.6% 48.1% 71.6% 76.8% 86.3% 61.4% 48.7% 35.1% 77.5%
8.97% 22% 11.2% 28.7% 39.6% 26.9% 21.7% 6.9% 21.5% 35.5% 40.5% 16.9%
Brands that drove the highest levels of connectivity discussion also saw a corellating increase of negative sentiment.
Percentage of Total
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Total mentions: 60,263,480
88. Brand Connectivity Breakdown: Share
of Conversation
88
Below is a breakdown of the leading OEMs by level of total conversation mentioning connectivity, as well as total discussion
around each manufacturer.
Percentage Of Total Connectivity Discussion
Dodge drove the largest percentage of connectivity discussion by a wide margin.
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Total mentions: 60,263,480
89. Brand Connectivity Breakdown: Conversation
Volume
89
Below is a breakdown of the leading OEMs by level of total conversation mentioning connectivity, as well as total discussion
around each manufacturer.
Total Volume
The brands that drove the most volume often did not drive high levels of connectivity discussion.
Sources: Twitter, Blogs, Forums, public Facebook Dates: 1/1/13 - 12/31/13 Total mentions: 60,263,480
90. THANK
YOU
Share, email or call us with questions or
comments, or visit us at mry.com/auto