SlideShare a Scribd company logo
www.ThinkExport.com 
SWOT Analysis 
Organised method used to assess the strengths, weaknesses, 
opportunities and threats of a company or a project. 
S- Strength = Comparative Advantages 
W-Weakness = Disadvantages relative to others 
O-Opportunities = Potential business avenues 
T- Threats = Potential areas of concern
www.ThinkExport.com 
SWOT Analysis 
Facilitates to uncover opportunities & mitigates risks 
Strengths – Internal 
Weakness – Internal 
Opportunities – External 
Threats – External
www.ThinkExport.com 
SWOT Analysis 
Strengths 
Company’s USP 
Comparative advantages 
Human resources 
Low production cost 
Market Information
www.ThinkExport.com 
SWOT Analysis 
Weakness 
Lack of financial resources 
Lack of market intelligence 
Inadequate infrastructure 
unskilled staff
www.ThinkExport.com 
SWOT Analysis 
Opportunities 
Change in govt. Policy 
New technology 
Changing consumer behaviour
www.ThinkExport.com 
SWOT Analysis 
Threat 
Strong competition 
Fast changing technology 
Changing consumer behaviour 
Upcoming trends
www.ThinkExport.com 
SWOT Analysis 
Example: A small size company deciding to enter the e-commerce 
business 
Strengths: 
Low Overheads 
Low Fixed costs 
Ease of market entry 
Low start up cost 
Education background in technology 
High Gross margins
www.ThinkExport.com 
SWOT Analysis 
Weakness: 
No experience in e-commerce industry 
Lack of financial resources 
No proven track record
www.ThinkExport.com 
SWOT Analysis 
Opportunities: 
World is the market
www.ThinkExport.com 
SWOT Analysis 
Threats: 
Competing against established players 
Low entry barrier 
Technology may change market place quickly
www.ThinkExport.com 
SWOT Analysis 
Conclusion: 
This facilitates companies to draw a strategy for 
Entering new markets 
Creating market segmentation 
Focus on geographical area’s 
Brand building 
Product development 
Decide pricing strategies 
And last but not the least provides them insight into the area’s 
that need more attention.
www.ThinkExport.com 
SWOT Analysis
www.ThinkExport.com 
SWOT Analysis
www.ThinkExport.com 
SWOT Analysis
www.ThinkExport.com 
SWOT Analysis
www.ThinkExport.com 
SWOT Analysis
www.ThinkExport.com 
SWOT Analysis
www.ThinkExport.com 
SWOT Analysis
www.ThinkExport.com 
SWOT Analysis

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