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SWOT Analysis Guide for Business Strategy
- 1. www.ThinkExport.com SWOT Analysis Organised method used to assess the strengths, weaknesses, opportunities and threats of a company or a project. S- Strength = Comparative Advantages W-Weakness = Disadvantages relative to others O-Opportunities = Potential business avenues T- Threats = Potential areas of concern
- 2. www.ThinkExport.com SWOT Analysis Facilitates to uncover opportunities & mitigates risks Strengths – Internal Weakness – Internal Opportunities – External Threats – External
- 3. www.ThinkExport.com SWOT Analysis Strengths Company’s USP Comparative advantages Human resources Low production cost Market Information
- 4. www.ThinkExport.com SWOT Analysis Weakness Lack of financial resources Lack of market intelligence Inadequate infrastructure unskilled staff
- 5. www.ThinkExport.com SWOT Analysis Opportunities Change in govt. Policy New technology Changing consumer behaviour
- 6. www.ThinkExport.com SWOT Analysis Threat Strong competition Fast changing technology Changing consumer behaviour Upcoming trends
- 7. www.ThinkExport.com SWOT Analysis Example: A small size company deciding to enter the e-commerce business Strengths: Low Overheads Low Fixed costs Ease of market entry Low start up cost Education background in technology High Gross margins
- 8. www.ThinkExport.com SWOT Analysis Weakness: No experience in e-commerce industry Lack of financial resources No proven track record
- 9. www.ThinkExport.com SWOT Analysis Opportunities: World is the market
- 10. www.ThinkExport.com SWOT Analysis Threats: Competing against established players Low entry barrier Technology may change market place quickly
- 11. www.ThinkExport.com SWOT Analysis Conclusion: This facilitates companies to draw a strategy for Entering new markets Creating market segmentation Focus on geographical area’s Brand building Product development Decide pricing strategies And last but not the least provides them insight into the area’s that need more attention.