The document provides guidance on developing an effective social media strategy for businesses. It outlines key points to address such as business goals, target markets, ideal customers, and ways to achieve maximum exposure. Advice is given on choosing appropriate social media platforms based on the audience and how to manage a presence on multiple platforms through regular posting and responding to followers. The overall strategy described aims to use social media to effectively promote a business and engage customers.

1. Business Social Media Strategy
By Charlie Allcorn

2. 10 Points to a Marketing Plan
"He who fails to plan is planning to fail"
1. Business background - Goals & Objectives
2. Research Markets & Customers
3. Identify segments & priorities target markets
4. Identify the ideal customer
5. Define customer position
6. Ways to achieve maximum exposure
7. Customer case studies
8. Tactical planning
9. Informing your support team
10. Mentoring & monitoring of activities

3. Firstly, your Website!
Measuring apples with
apples?
Is your content well written for SEO
purposes?
Do you have an SEO package?
If talking to a foreign market, does your
content translate?
Are your images optimized with alt tags?
Do you have an active blog?
Are the correct social media platforms
connected?
Are you mobile ready?
Can you be contacted?

4. Social Media Marketing! – Its in your hands!

5. 11 Point Social Media
Analysis
What product or service do you offer?
Primary marketing objective?
Challenges you want to over come?
How do you see social media working for you?
Who is your target market?
Target markets needs, wants or likes?
What do you want to tell them?
Actions required for them to engage you?
How would you measure success?
Time frame? Budget?

7. 5 Tips for choosing the right
platfor m for your business!
• Choose the ones that your
target audience uses
• Use the ones that help your
SEO
• Make sure they can talk to each
other
• Make sure you know the terms
& conditions. Some will own you
if your not careful
• Make sure you and your team
are able to use all the tools they
offer

8. 5 Tips on how to manage your
social media!
• Have a maximum of two staff in
control. Manager & one other
• Create a daily schedule for
each platforms posts
• Respond to your audience
questions and statements
• Don't focus just on your
business, use creative material
to generate interests
• Be consistent! Followers will
expect regular posts on time

9. Reaching the core of your business with
social media strategies
www.grubmarketing.com.au
Social Media Strategy By Charlie Allcorn

10. Reaching the core of your business with
social media strategies
www.grubmarketing.com.au
Social Media Strategy By Charlie Allcorn