7 Mistakes to Avoid in Social Media Marketing Career

1. 7 Mistakes To Avoid In A Social Media Marketing Career
View Social Media Marketing course details at www.edureka.co/social-media-marketing

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Objective
Stay safe. There’s someone ready to take your seat
Rectify early
Inorganic growth
Why reinvent the wheel?
Keep the moolah coming !

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Evaluate yourself !
 How much of what you do is Science?
 How much of what you do is Art?

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#1 Take it as it comes !
Strategy – What is that?
Goals – Duh!
Roadmap – Waste of time!
You execute instructions
You run campaigns
You meet deadlines

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#2 Equating presence to awesomeness !
 Capture as many
channels as you can
 Become a pirate
 Your nameplate matters!
 You will ensure the
contact details are correct
 You will upload the logo
and the cover page
 You will wait for others to
do something

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#3 Wearing the robe of Uncle Scrooge
Spend everywhere and as
much as you can
More spend means more
audience
More audience means
more customers
You are a spend agent on
campaigns
You look for new channels
and new ads to spend on
Inorganic growth is your
only motive

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#4 Becoming the Radio!
Everyone wants
to listen to you
Keep playing your
tunes
Do not stop else
you will fail
Brand content
generation is your
specialty
You meet brand
content
deadlines
Your
performance
bonus depends
on brand
content volume
Source:tricksmachine.com

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#5 Content Diarrhea!
Own every
piece of real
estate on all
channels
Don’t give
your
audience a
chance to see
any other
content
Load ‘em up
with hashtags
You use,
repeat, reuse
content of all
types and
kinds
Your metrics
is measured
by comparing
your output
with that of
competitors
You ensure
same
messages go
across all
channels

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#6 Forgetting exclusivity!
 Social media is just another channel set
 Sustaining omni channel content is key
 Do not change anything specific to social media
You are responsible for ensuring consistency across channels
Your job is to repost in different formats
You will be penalized if wrong call to actions kick in

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#7 Hello…Hello…Anybody there?
 Don’t respond to everybody
 Just engage with the ones who are saying the good stuff
 Don’t give hurried responses
You are responsible for engaging with the audience
You respond to people, the good ones
You will basically close the loop

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Questions

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