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14 practical social media tips and key takeaways for 2016
The document outlines 14 practical social media tips for businesses to enhance their online presence and ROI. Key recommendations include having a content calendar, utilizing blogs for SEO and brand positioning, creating discoverable content, and being strategic about platform use. Emphasizing value and analysis are also highlighted as essential components of effective social media strategy.
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14 practical social media tips and key takeaways for 2016
- 1. Colm Hanratty, ManagingDirector, Sixtwo Digital @colmhanratty | @sixtwodigital 14 Practical Social Media Tips & Key Takeaways for 2016 Thursday, 24th September 2015
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- 3. I like totravel
- 4. Why am Itelling you this? Think human, not corporate... ...most of the time
- 5. MD of thiscompany
- 6. What we do Proven track record of generating a Return On Investment for businesses
- 7. What I’m hereto talk about… Content Social media
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- 9. How to calculateROI?
- 10. How to calculateROI? Know what you’re using social media for, then you’ll be able to measure your ROI (Return On Investment) – set an objective
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- 12. Have a contentcalendar
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- 14. Take your socialmedia seriously
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- 16. Take your socialmedia seriously Have an editor
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- 18. Think before youretweet
- 19. Think before youretweet 1. Tweets can lack context 1. There’s a lack of engagement 1. The ‘look at me’ factor 1. Tweets can promote other / competing brands
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- 22. Why you shouldhave a blog 1. They’re good for SEO 2. They personalise your brand 3. Help position you as an authorative voice 4. Can support marketing initiatives 5. They create content for other channels 6. They can address your customers’ needs 7. They improve conversions 8. They give you a platform to educate your customers
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- 25. Have a hashtag Keep it as short as possible Make your hashtag relevant Ensure nobody else is using it Is it for a one-off campaign or is it ongoing? Try to make it conversational Keep your hashtags to a minimum
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- 29. Write sharable, discoverablecontent
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- 37. Too many socialnetworks…
- 38. Should you beon every social network? Yes
- 39. Should you beon every social network? SEO Ownership
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- 42. Should you beon every social network?
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- 44. Use the freetools
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- 51. Don’t do this… 1.Launch Facebook 2. Click into the search box 3. Enter the business name 4. Choose from the results Find us on Facebook = 1. Launch a browser / Google 2. Click into the search box 3. Enter the business name 4. Choose from the results Searching on the internet =
- 52. What I’m hereto talk about… Find us on the internet!
- 53. What I’m hereto talk about… FB.com/yourbusiness
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- 55. What I’m hereto talk about…
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- 57. What I’m hereto talk about… 14
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