Tri-Synergy Social Media Overview


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Tri-Synergy Marketing Social Media Overview workshop on behalf of JCI Portsmouth

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Tri-Synergy Social Media Overview

  1. 1.<br /> @TriSynergyLtd<br />Trisynergy Ltd <br />Achieve The Future Today<br />Social Media Workshop<br />on behalf of<br />T: 023 9248 0082<br /><br />
  2. 2. Overview of Social Media Workshop<br />What will this workshop cover?<br />* Social Media in context <br />    * What Social Media platforms should you use? <br /> * Let me show you how to write an easy step by step social media plan.    * Decide your Key Performance Indicators for Social Media     * Ideas for ENGAGING your audience, FORMING RELATIONSHIPS and SHOWING YOUR PERSONALITY!     * How to evaluate your social media results!      <br />
  3. 3. What Social Media is and is not!<br />Listening<br />Engaging<br />Conversation<br />Sharing<br />Its not:<br />Selling Or Telling! <br />
  4. 4. Social Media in context <br />
  5. 5. What are the 6 key stages in a Social Media Plan?<br />Stage 1<br /> Listen, Listen and Listen!<br /> Monitor and Evaluate<br />Howcan I MONITOR conversation?<br />Google alerts<br />Social Mentions alerts<br />Google blog search<br />Competitor analysis – filter<br />Follow – (Twitter)<br />Look at Facebook groups /business pages<br />LinkedIn – Join Groups<br />Research forums and discussion boards<br />
  6. 6. What to look for!<br />Successful conversations (look at friends/likes/followers numbers/number of comments)<br />Type of conversation – what is being talked about?<br />What are the social media platforms being used for?  i.e. customer service issues, new products –hype, is it based around a competition?<br />
  7. 7. Record your Findings<br /> (example)<br />
  8. 8. Stage 2 – Why KPI’s?<br /> Brand awareness is always a KPI<br />Reach or impressions, page views<br />Sentiment - What do customers feel about the brand? <br />No of fans or followers .<br />No of people who bookmarked or commented<br />Blog retention<br />Number of downloads<br />Subscribing to blog/newsletter<br />Number of enquiries (via telephone/contact form)<br />‘Influence’<br />Stage 2<br />Decide Key Performance Indicators<br />
  9. 9. Are your KPI’s SMART?<br />S – Specific M- Measurable A- Attainable R- Realistic T – Timely<br />For June – September 2011<br />Twitter:<br /><ul><li>Build up number of ‘following’ to 200 by actively searching for potential client’s businesses within time period as specified above.</li></ul>Facebook<br /><ul><li>Be perceived as the ‘voice’ in the industry. This will be measured by the number of ‘fans’ and ‘likes’.</li></ul>Blogs<br /><ul><li>Encourage 10 ‘comments’ from blog post readers.</li></li></ul><li>Stage 3 – Strategy Guidelines<br />Decide Time allocation – Writing, distribution and monitoring.<br />For each ‘platform’ – decide your ‘content‘ strategy <br />to reach out to your target audience and potential ‘key influencers’.  <br />Stage 3<br />Strategy Guidelines<br />
  10. 10. Stage 4 –Join the Conversation<br />Engagement – retweet, comment<br />Encourage interaction i.e. surveys, opinions, polls, competitions, videos<br />Inform - new products/services, company updates<br />Share - upload photos, videos, slideshows <br />You need to connect with your target audience through your CONVERSATION!<br />
  11. 11. How can your content be used again? (example)<br />
  12. 12. Stage 5 – Measure your performance!<br />Be adaptable and responsive to the results.<br />Social media is part of a bigger picture!<br />
  13. 13. Stage 6 – Review and Adjust<br /><ul><li> What do the results show you?
  14. 14. How does it compare to your original KPI’s?
  15. 15. Review & adjust your KPI’s where necessary</li></li></ul><li>10 Top Social Media Tips to take away!<br />Top tips from Nicky Hirst – Hampshire Chamber<br />Be generous – Retweet and help others and you will get the same back in time.<br />Don’t sell. <br />Be informative. To follow - @nickyhants<br />Top tips from Tri-Synergy:<br />4. Be clear about what you want to achieve<br />5. Identify who you wish to target<br />6. Try one thing at a time To follow - @TriSynergyLtd<br />
  16. 16. Top tips from Ian Dickson:<br /> <br /> 7. Allocate time to social media marketing as you would any other marketing (ie networking, cold calling etc)<br /> 8. I recommend spending 30 minutes to an hour twice a week as a good guide. Be specific <br /> to an objective or goal (# followers, # tweets,  # friends, network increase etc)<br /> 9. Be social as well as business <br /> It is called social media.. So have 70-30 business/social split with your status updates and <br /> tweets. Help others by re tweeting  and commenting on good things from others .<br />10. Connect it all together<br /> I used my main website as my hub for connecting my social media.<br /> Connect them via a website or one of your social media profiles.<br />And lastly - Don’t worry about the slow start . I have found that in many cases it is slow to start but quickly grows as your networks grow. <br />To follow - @iandicksonbiz<br />
  17. 17.<br /> @TriSynergyLtd<br />Trisynergy Ltd <br />Achieve The Future Today<br />Thank you for your time. Any questions? <br /> <br />T: 023 9248 0082<br /><br />