This document provides an overview of Suzuki, including its history since 1909, current product portfolio, and situational analysis of the electric vehicle market in Thailand. Suzuki aims to expand into electric vehicles to respond to rising fuel costs and environmental regulations. The target market segments are industries, hotels, and institutions, which could each purchase multiple units. The marketing mix for the electric vehicles includes different vehicle sizes, competitive pricing, direct sales and service channels, and promotions through advertising and personal selling.
Analysis of Motorcycle section in IndiaSuraj nayak
Analysis of Automobile Industry In India with special focus on Motorcycle section.
Industry Analysis by Porter's 5 force framework.
Swot Analysis of Yamaha 2 wheeler
Competition Analysis
The document discusses the evolution of industries over their life cycle from introduction through growth, maturity, and potential decline. Key points covered include the drivers of industry evolution such as technology diffusion and demand growth. It also examines how industry structure, competition, and success factors change at different stages of the life cycle. Finally, the document discusses how understanding industry life cycles can help companies anticipate changes and shape their future using tools like scenario planning.
This document outlines key concepts related to managing innovation in technology-based industries. It discusses strategies for exploiting innovation such as leading vs following, and managing the risks associated with technological and market uncertainty. The document also covers appropriating value from innovation through mechanisms like intellectual property protection and complementary resources. Additionally, it examines competing to establish industry standards and the conditions needed for organizations to foster creativity and successfully implement new technologies.
Converting Global Presence Into Global AdvantageArun Kottolli
The document discusses how global companies can convert their global presence into a competitive advantage. It outlines five opportunities for value creation: adapting to local markets, exploiting economies of scale, exploiting economies of scope, tapping optimal locations, and maximizing knowledge transfer. However, pursuing each opportunity also presents challenges that must be addressed, such as increasing costs, isolation from markets, and overdependence on single locations. The document advocates for systematic analysis and continuous adaptation to local needs in order to successfully leverage a global presence.
The document discusses strategies for companies in mature and declining industries. It outlines key success factors like economies of scale and differentiation through services. Sources of strategic innovation are reconfiguring value chains, redefining markets, and innovative approaches to differentiation. The traditional model of strategy implementation focuses on cost efficiency, functional structure, and quantitative controls, while newer approaches emphasize flexibility. Strategies for declining industries include establishing market leadership, targeting niche segments, maximizing cash flows, or divesting assets.
Analysis of Motorcycle section in IndiaSuraj nayak
Analysis of Automobile Industry In India with special focus on Motorcycle section.
Industry Analysis by Porter's 5 force framework.
Swot Analysis of Yamaha 2 wheeler
Competition Analysis
The document discusses the evolution of industries over their life cycle from introduction through growth, maturity, and potential decline. Key points covered include the drivers of industry evolution such as technology diffusion and demand growth. It also examines how industry structure, competition, and success factors change at different stages of the life cycle. Finally, the document discusses how understanding industry life cycles can help companies anticipate changes and shape their future using tools like scenario planning.
This document outlines key concepts related to managing innovation in technology-based industries. It discusses strategies for exploiting innovation such as leading vs following, and managing the risks associated with technological and market uncertainty. The document also covers appropriating value from innovation through mechanisms like intellectual property protection and complementary resources. Additionally, it examines competing to establish industry standards and the conditions needed for organizations to foster creativity and successfully implement new technologies.
Converting Global Presence Into Global AdvantageArun Kottolli
The document discusses how global companies can convert their global presence into a competitive advantage. It outlines five opportunities for value creation: adapting to local markets, exploiting economies of scale, exploiting economies of scope, tapping optimal locations, and maximizing knowledge transfer. However, pursuing each opportunity also presents challenges that must be addressed, such as increasing costs, isolation from markets, and overdependence on single locations. The document advocates for systematic analysis and continuous adaptation to local needs in order to successfully leverage a global presence.
The document discusses strategies for companies in mature and declining industries. It outlines key success factors like economies of scale and differentiation through services. Sources of strategic innovation are reconfiguring value chains, redefining markets, and innovative approaches to differentiation. The traditional model of strategy implementation focuses on cost efficiency, functional structure, and quantitative controls, while newer approaches emphasize flexibility. Strategies for declining industries include establishing market leadership, targeting niche segments, maximizing cash flows, or divesting assets.
The document discusses industry analysis frameworks including:
1) PEST analysis to evaluate political, economic, social and technological factors impacting industries. Porter's 5 forces is also discussed to analyze competitive intensity.
2) Industry life cycles moving from growth to maturity and decline, though some industries experience "creative destruction" and recombination.
3) Factors that determine industry attractiveness for startups such as size, growth rates, profitability and barriers to entry.
The document provides an overview of further topics in industry and competitive analysis, including whether industry matters, dynamic competition, game theory, competitor analysis, segmentation analysis, and strategic group analysis. It discusses research showing that a significant percentage of firm performance can be explained by industry effects. It also outlines frameworks for analyzing competitors, segments, and strategic groups within an industry.
This document discusses analyzing a company's resources and capabilities for strategic planning purposes. It outlines a framework for identifying a firm's key resources and capabilities, appraising their strategic importance and strength, exploring how they are linked, and developing strategy implications to exploit strengths and address weaknesses. Key points include assessing resources and capabilities in terms of their profit potential and sustainability of competitive advantage.
This document summarizes key concepts from the article "Profit Pools: A Fresh Look at Strategy" by Orit Gadiesh and James L. Gilbert. It defines profit pools as any sustainable source of profit within an industry's value chain. While managers often focus on revenue growth, the authors argue it is important to examine where profits are actually being made within an industry. Profit concentration does not always match revenue concentration. The document illustrates this concept using examples from the US auto and PC industries, showing the most profitable elements of each value chain are not necessarily those with the largest revenues. It stresses the importance of profit pool analysis for developing future business strategy and survival.
Industry structure refers to the number and size of competitors in an industry. For example, the American airline industry originally had only one aircraft manufacturer, Boeing, but now faces intense competition from Airbus after it was established. An industry's life cycle consists of four normal stages: introduction, growth, maturity, and decline. Factors like competitors, customers, suppliers, new entrants, and substitutes influence industry structure over the course of an industry's life cycle stages.
The document outlines sources of competitive advantage and different strategies for achieving it. It discusses how competitive advantage can emerge from external changes in the market or from internal innovation within firms. It also describes how firms can sustain competitive advantage by making it difficult for others to imitate their strategies. Finally, it discusses competitive advantage in different industry settings and outlines generic cost leadership and differentiation strategies that firms can pursue.
This document discusses analyzing a company's external environment and competitors. It introduces Porter's Five Forces model for industry analysis, which examines the competitive forces that shape strategy and includes the threat of new entrants, power of suppliers and buyers, threat of substitutes, and rivalry among existing competitors. The document also discusses using SWOT analysis to assess internal strengths and weaknesses and external opportunities and threats. It emphasizes analyzing competitors' objectives, strategies, assumptions, capabilities, and likely responses to gain competitive advantages.
Michael Porter developed the Five Forces model to analyze factors that influence an industry's profit potential. The five forces are the threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and degree of rivalry among existing competitors. For Tata Nano, the document analyzes these five forces and rates the threat of new entrants, bargaining power of suppliers and buyers, and threat of substitutes as low, while rating the degree of rivalry among existing competitors as medium.
Business policy & Strategic management: SWOT,ETOP,PESTLE,PORTER's FIVE MODEL ...mpavi257
Business policies are an important tool to ensure
that the business operates at maximum efficiency.
Strategic Management is all about identification
and description of the strategies that managers
can carry so as to achieve better performance
and a competitive advantage for their organization
.
The document analyzes the casual dining industry. It finds the industry is currently not attractive due to rising costs and economic challenges. There are low barriers to entry for new competitors. Both suppliers and buyers have high power in the industry. Rivalry is intense as many new restaurants continually enter the market. Opportunities exist through new concepts, but threats include increasing costs and competition. The document recommends casual dining restaurants expand offerings, explore international markets, and increase take-out options.
The document outlines various approaches to reducing costs, including leveraging the experience curve where unit costs decline as cumulative output increases. It also discusses how market share is linked to profitability due to relative cost advantages. The value chain framework is presented as a way to analyze costs across an organization's activities to identify cost drivers and opportunities for reduction through linkages between activities. Recent approaches discussed include corporate restructuring, business process reengineering, and outsourcing.
Industry analysis is useful for understanding a company's business environment, identifying investment opportunities, and performing portfolio attribution. Key aspects of industry analysis include understanding classification systems, constructing peer groups, analyzing competitive forces and barriers to entry, evaluating the impact of life cycle stage and macroeconomic factors, and modeling financial performance. Company analysis examines demand, costs, pricing, financial ratios, and strategies to achieve competitive advantages in cost leadership or differentiation.
The document discusses Walmart's strategy and business model. It summarizes that Walmart pursued a strategy of serving broad needs of many customers in narrow markets. Key elements of Walmart's activity system included efficient distribution networks, low operating expenses, centralized purchasing and inventory control. This fit of activities delivered competitive advantage through everyday low prices.
This document discusses industry analysis and Porter's Five Forces framework. It explains that industry analysis is used to understand competition and profitability, assess industry attractiveness, and inform strategic decisions. Porter's Five Forces model examines the competitive forces that determine industry profitability by analyzing threats of new entrants, substitutes, bargaining power of buyers and suppliers, and rivalry among existing competitors. Conducting a thorough industry analysis is important for forecasting changes in profitability and identifying strategies to improve a firm's position.
Michael Porter's 5 Forces in Online retail Store/Retailer FlipkartPreeti Acharya
Michael Porter's 5 Forces, Diagram, Diagram Explanation, About Michael Porter, Supplier Power, Buyer Power, Competitive Rivalry,Threat of Substitutes, Threat of New Entry, Porter's Five Forces For Online Retailer, Recommendations for Flipkart, Conclusions
This document discusses acquisitions, which are when one business takes a controlling interest in another. It provides examples of acquisitions and why they may be preferable to organic growth. The advantages and drawbacks of acquisitions are outlined. Reasons for acquisitions include increasing market share and accessing new skills or economies of scale. Integrations can be forward, backward, horizontal, or conglomerate. While acquisitions aim to create synergies, over 50-70% fail due to issues like overpaying or cultural clashes.
Students should be able to:
Identify economies and diseconomies of scale.
Students must be able to distinguish and give examples of internal and external economies and diseconomies of scale.
The document discusses diversification strategy and its evolution over time. It outlines the basic issues in diversification decisions around industry attractiveness and competitive advantage. It then discusses the historical trend of increasing diversification among large companies from 1949 to 1974, before later refocusing on core businesses. The document also covers various motives for diversification like growth and risk reduction, and Porter's three tests that diversification must meet to create shareholder value through synergies. It analyzes sources of competitive advantage from diversification like economies of scope and internalizing transactions.
The document discusses market and submarket analysis. It outlines dimensions to analyze, including emerging submarkets, market size and growth, profitability, cost structure, distribution systems, trends, and key success factors. It provides questions to help structure a market analysis, such as identifying submarkets, assessing size and growth, profitability factors, cost structure, distribution changes, trends, and key success factors. The document also covers how to detect market maturity and decline, Porter's five forces model of market profitability, and risks involved with high-growth markets.
Yamaha Motor first established operations in India in 1982 and has since grown to employ 2000 workers across two manufacturing plants. A PESTEL analysis identified several political, economic, social, technological, legal and environmental factors impacting Yamaha's business in India. These include increased fuel prices affecting demand, stricter emission standards, and a growing premium motorcycle segment. Yamaha has shifted strategy to focus on this premium segment and developing new technologies to improve engine performance. However, high competition and costs pose threats.
Oliver Wyman - FUTURE AUTOMOTIVE INDUSTRY STRUCTURE UNTIL 2030.pdfssuser075877
The document outlines seven major trends impacting the automotive industry until 2030, including electrification, autonomous vehicles, changing customer structures, digitalization, connectivity, new distribution models, and human-machine interfaces. It analyzes how these trends could shift automotive value creation across different regions, vehicle systems, industry players, and business models. The study is based on expert interviews and research on industry reports. It develops scenarios to quantify the financial impact of trends on OEMs and suppliers and identify implications for different player archetypes.
The document discusses industry analysis frameworks including:
1) PEST analysis to evaluate political, economic, social and technological factors impacting industries. Porter's 5 forces is also discussed to analyze competitive intensity.
2) Industry life cycles moving from growth to maturity and decline, though some industries experience "creative destruction" and recombination.
3) Factors that determine industry attractiveness for startups such as size, growth rates, profitability and barriers to entry.
The document provides an overview of further topics in industry and competitive analysis, including whether industry matters, dynamic competition, game theory, competitor analysis, segmentation analysis, and strategic group analysis. It discusses research showing that a significant percentage of firm performance can be explained by industry effects. It also outlines frameworks for analyzing competitors, segments, and strategic groups within an industry.
This document discusses analyzing a company's resources and capabilities for strategic planning purposes. It outlines a framework for identifying a firm's key resources and capabilities, appraising their strategic importance and strength, exploring how they are linked, and developing strategy implications to exploit strengths and address weaknesses. Key points include assessing resources and capabilities in terms of their profit potential and sustainability of competitive advantage.
This document summarizes key concepts from the article "Profit Pools: A Fresh Look at Strategy" by Orit Gadiesh and James L. Gilbert. It defines profit pools as any sustainable source of profit within an industry's value chain. While managers often focus on revenue growth, the authors argue it is important to examine where profits are actually being made within an industry. Profit concentration does not always match revenue concentration. The document illustrates this concept using examples from the US auto and PC industries, showing the most profitable elements of each value chain are not necessarily those with the largest revenues. It stresses the importance of profit pool analysis for developing future business strategy and survival.
Industry structure refers to the number and size of competitors in an industry. For example, the American airline industry originally had only one aircraft manufacturer, Boeing, but now faces intense competition from Airbus after it was established. An industry's life cycle consists of four normal stages: introduction, growth, maturity, and decline. Factors like competitors, customers, suppliers, new entrants, and substitutes influence industry structure over the course of an industry's life cycle stages.
The document outlines sources of competitive advantage and different strategies for achieving it. It discusses how competitive advantage can emerge from external changes in the market or from internal innovation within firms. It also describes how firms can sustain competitive advantage by making it difficult for others to imitate their strategies. Finally, it discusses competitive advantage in different industry settings and outlines generic cost leadership and differentiation strategies that firms can pursue.
This document discusses analyzing a company's external environment and competitors. It introduces Porter's Five Forces model for industry analysis, which examines the competitive forces that shape strategy and includes the threat of new entrants, power of suppliers and buyers, threat of substitutes, and rivalry among existing competitors. The document also discusses using SWOT analysis to assess internal strengths and weaknesses and external opportunities and threats. It emphasizes analyzing competitors' objectives, strategies, assumptions, capabilities, and likely responses to gain competitive advantages.
Michael Porter developed the Five Forces model to analyze factors that influence an industry's profit potential. The five forces are the threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and degree of rivalry among existing competitors. For Tata Nano, the document analyzes these five forces and rates the threat of new entrants, bargaining power of suppliers and buyers, and threat of substitutes as low, while rating the degree of rivalry among existing competitors as medium.
Business policy & Strategic management: SWOT,ETOP,PESTLE,PORTER's FIVE MODEL ...mpavi257
Business policies are an important tool to ensure
that the business operates at maximum efficiency.
Strategic Management is all about identification
and description of the strategies that managers
can carry so as to achieve better performance
and a competitive advantage for their organization
.
The document analyzes the casual dining industry. It finds the industry is currently not attractive due to rising costs and economic challenges. There are low barriers to entry for new competitors. Both suppliers and buyers have high power in the industry. Rivalry is intense as many new restaurants continually enter the market. Opportunities exist through new concepts, but threats include increasing costs and competition. The document recommends casual dining restaurants expand offerings, explore international markets, and increase take-out options.
The document outlines various approaches to reducing costs, including leveraging the experience curve where unit costs decline as cumulative output increases. It also discusses how market share is linked to profitability due to relative cost advantages. The value chain framework is presented as a way to analyze costs across an organization's activities to identify cost drivers and opportunities for reduction through linkages between activities. Recent approaches discussed include corporate restructuring, business process reengineering, and outsourcing.
Industry analysis is useful for understanding a company's business environment, identifying investment opportunities, and performing portfolio attribution. Key aspects of industry analysis include understanding classification systems, constructing peer groups, analyzing competitive forces and barriers to entry, evaluating the impact of life cycle stage and macroeconomic factors, and modeling financial performance. Company analysis examines demand, costs, pricing, financial ratios, and strategies to achieve competitive advantages in cost leadership or differentiation.
The document discusses Walmart's strategy and business model. It summarizes that Walmart pursued a strategy of serving broad needs of many customers in narrow markets. Key elements of Walmart's activity system included efficient distribution networks, low operating expenses, centralized purchasing and inventory control. This fit of activities delivered competitive advantage through everyday low prices.
This document discusses industry analysis and Porter's Five Forces framework. It explains that industry analysis is used to understand competition and profitability, assess industry attractiveness, and inform strategic decisions. Porter's Five Forces model examines the competitive forces that determine industry profitability by analyzing threats of new entrants, substitutes, bargaining power of buyers and suppliers, and rivalry among existing competitors. Conducting a thorough industry analysis is important for forecasting changes in profitability and identifying strategies to improve a firm's position.
Michael Porter's 5 Forces in Online retail Store/Retailer FlipkartPreeti Acharya
Michael Porter's 5 Forces, Diagram, Diagram Explanation, About Michael Porter, Supplier Power, Buyer Power, Competitive Rivalry,Threat of Substitutes, Threat of New Entry, Porter's Five Forces For Online Retailer, Recommendations for Flipkart, Conclusions
This document discusses acquisitions, which are when one business takes a controlling interest in another. It provides examples of acquisitions and why they may be preferable to organic growth. The advantages and drawbacks of acquisitions are outlined. Reasons for acquisitions include increasing market share and accessing new skills or economies of scale. Integrations can be forward, backward, horizontal, or conglomerate. While acquisitions aim to create synergies, over 50-70% fail due to issues like overpaying or cultural clashes.
Students should be able to:
Identify economies and diseconomies of scale.
Students must be able to distinguish and give examples of internal and external economies and diseconomies of scale.
The document discusses diversification strategy and its evolution over time. It outlines the basic issues in diversification decisions around industry attractiveness and competitive advantage. It then discusses the historical trend of increasing diversification among large companies from 1949 to 1974, before later refocusing on core businesses. The document also covers various motives for diversification like growth and risk reduction, and Porter's three tests that diversification must meet to create shareholder value through synergies. It analyzes sources of competitive advantage from diversification like economies of scope and internalizing transactions.
The document discusses market and submarket analysis. It outlines dimensions to analyze, including emerging submarkets, market size and growth, profitability, cost structure, distribution systems, trends, and key success factors. It provides questions to help structure a market analysis, such as identifying submarkets, assessing size and growth, profitability factors, cost structure, distribution changes, trends, and key success factors. The document also covers how to detect market maturity and decline, Porter's five forces model of market profitability, and risks involved with high-growth markets.
Yamaha Motor first established operations in India in 1982 and has since grown to employ 2000 workers across two manufacturing plants. A PESTEL analysis identified several political, economic, social, technological, legal and environmental factors impacting Yamaha's business in India. These include increased fuel prices affecting demand, stricter emission standards, and a growing premium motorcycle segment. Yamaha has shifted strategy to focus on this premium segment and developing new technologies to improve engine performance. However, high competition and costs pose threats.
Oliver Wyman - FUTURE AUTOMOTIVE INDUSTRY STRUCTURE UNTIL 2030.pdfssuser075877
The document outlines seven major trends impacting the automotive industry until 2030, including electrification, autonomous vehicles, changing customer structures, digitalization, connectivity, new distribution models, and human-machine interfaces. It analyzes how these trends could shift automotive value creation across different regions, vehicle systems, industry players, and business models. The study is based on expert interviews and research on industry reports. It develops scenarios to quantify the financial impact of trends on OEMs and suppliers and identify implications for different player archetypes.
Toyota is a Japanese automaker that began as a textile company in 1926. It established an automobile department in 1933 and became Toyota Motor Corporation in 1937. Toyota produces a variety of passenger vehicles and commercial trucks. It is known for innovations like hybrid electric vehicles and its Toyota Production System. Toyota has a global presence with manufacturing in over 26 countries. It focuses on high quality, fuel efficiency, and environmental sustainability.
Amara Raja Batteries Ltd (ARBL) was established in 1985 and is the largest manufacturer of lead-acid batteries in India. It has two strategic business units: industrial batteries and automotive batteries. ARBL focuses on the replacement market for automotive batteries due to strong competition in the OEM market from Exide. Branding helps ARBL market automotive batteries, which are a low involvement product, by creating an easily recognizable brand. To increase market share in OEM, ARBL should customize products and meet OEM cost and requirements.
The document provides an overview and analysis of the global automotive industry, including:
- An economic analysis of industry growth trends, with continued global market growth expected despite challenges.
- Emerging opportunities and disruptive technologies transforming the industry, such as connected vehicles, autonomous driving, electrification, and smart manufacturing.
- The key forces driving changes in revenues and market shares, including regulations, new mobility options, and connectivity.
Data science is used in key areas of the automobile industry like product development, manufacturing, sales and marketing, and sustainability. It helps automakers analyze car configurations and testing, ensure manufacturing steps run smoothly, optimize fuel efficiency to meet targets, and gather customer information to improve the customer experience. As the industry shifts, automakers are leveraging data science in areas like product offerings, operations, and customer engagement to remain competitive.
With these changing business dynamics, leading companies are forced to rethink their approach to the service business (after sales business). Service business can be roughly segmented into warranty and non-warranty services, by a proportion of about 1:20.
The valuation report is for the electric bike company ZERO Motorcycles. It provides details on ZERO such as it produces high-performance electric bikes priced between $10,000-$20,000 with a range up to 223 miles. ZERO has a 14-year history in the e-bike industry and is a market leader with proprietary technology and patents. The global two-wheeler market is projected to grow significantly by 2026 with electric bikes growing the fastest. This presents an opportunity to invest in ZERO as a differentiated leader in the growing electric vehicle industry.
Thor Industries is one of the world's largest manufacturers of RVs. It has over 8,300 employees and 107 facilities across 4 US states. The document discusses Thor's product range, competitive advantages, and positive outlook for the RV industry. Wholesale shipments and retail registrations have rebounded in recent years, and dealer inventories are at appropriate levels to meet continuing consumer demand.
Industrial analysis on automobile industry with special reference to tata mo...js slides
This document analyzes the automobile industry in India with a focus on Tata Motors. It discusses that the industry has an annual turnover of over $35 billion and employs over 13 million people, making it the 6th largest in the world. The objectives are to increase Tata's market share, understand factors affecting commercial vehicle customers, and reduce the gap between customer expectations and reality. Research was conducted through surveys of 500 Tata customers. Analysis found the industry faces threats from new entrants, substitute products, and supplier bargaining power. It identifies strengths like cost competitiveness and weaknesses like low R&D capability. Opportunities include sourcing for global majors and eliminating expectation gaps. Threats are price pressure and import competition
Industrial analysis on automobile industry with special reference to tata mo...js slides
This document analyzes the automobile industry in India with a focus on Tata Motors. It discusses that the industry has an annual turnover of over $35 billion and employs over 13 million people, making it the 6th largest in the world. The objectives are to increase Tata's market share, understand factors affecting commercial vehicle customers, and reduce the gap between customer expectations and reality. Research was conducted through surveys of 500 Tata customers. Analysis found the industry faces threats from new entrants, substitute products, and supplier bargaining power. It identifies strengths like cost competitiveness and weaknesses like low R&D capability. Opportunities include sourcing for global majors and eliminating expectation gaps. Threats are price pressure and import competition
This document provides a case study analysis of Tata Motors and its growth strategies in the global automotive industry. It discusses factors driving growth in the Indian automotive market such as rising incomes and an increasing middle class. An internal analysis of Tata Motors identifies its resources, processes, customer value proposition and profit formula. The automotive industry is analyzed using PEST, Porter's Five Forces and a strategic diamond. Tata Motors gains competitive advantages through international expansion, alliances like with Fiat, and management development programs.
Tesla has historically focused on producing high-end electric vehicles but is considering expanding into new areas. Three strategies are evaluated: 1) Partnering to supply electric drive train components which offers growth with low risk. 2) Entering the mainstream automotive market which increases customers but risks competition. 3) Entering renewable energy which is growing but Tesla lacks experience. The report recommends partnering for components as it minimizes changes while pursuing large growth potential in a short time frame.
This document summarizes an IMARC Group report on establishing an automotive brake linings manufacturing plant. The report provides an overview of the automotive brake linings market trends, including stringent safety regulations and the growth of electric vehicles. It also outlines the plant setup process, including machinery requirements and costs, raw material needs, and projected expenses, revenues, and profits. The report aims to equip readers with comprehensive guidance to set up a successful automotive brake linings manufacturing operation.
This slide I have made for those who are interested in starting a business. From the slide the new business comers will learn many more things about a business and also environment of business.
Thor Industries reported financial results for its second quarter of fiscal year 2014. Total sales from continuing operations increased 2.7% compared to the same period last year. However, net income and earnings per share decreased year-over-year due to lower towable RV sales and higher costs associated with severe winter weather during the quarter. Towable RV sales and profits declined while motorized RV sales and profits increased significantly compared to the previous year's second quarter. Management continues to focus on executing its three-year strategic growth and margin improvement plan.
Substantive growth: Pursue international expansion by entering new markets in Europe and Asia through mergers and acquisitions.
Limited growth: Focus on market penetration and product development within the UK by offering new auto glass technologies and expanding services.
Retrenchment: Divest underperforming business units, cut costs, and downsize operations to improve profitability during an economic downturn.
Automotive Glass Market PPT 2021-26 | Enhancing Huge Growth and Latest Trends...IMARC Group
According to the latest report by IMARC Group,the global automotive glass market is currently witnessing healthy growth.
Automotive glass is a type of safety glass that is designed to protect the occupants as well as the structure of a vehicle.
This document provides an analysis of Toyota, including its history, mission, vision, objectives, and SWOT analysis. It discusses Toyota's founding in 1937, current market position as the third largest automaker, and net income of 962.1 billion yen in 2013. The analysis also examines Toyota's general environment, strengths in research and development and hybrid vehicles, weaknesses in autonomous vehicles and China, and opportunities and threats in various markets and regulations.
The document discusses several strategies that companies can use to enter foreign markets, including licensing, franchising, contract manufacturing, management contracts, joint ventures, counter trade, mergers and acquisitions, strategic alliances, and third country locations. It provides examples of companies that have used these strategies successfully, such as Toyota surpassing Ford as the second largest automaker through new product offerings and financial strength, and Starbucks entering Asian markets through joint ventures, licensing, and wholly owned subsidiaries.
The document discusses dietary supplements, providing nutrients that may be missing from a person's diet. It then discusses the Thai market for supplementary diet products, including political, economic, social, technological, and legal factors. The market was valued at 18 billion baht in 2010 and has grown due to health awareness trends and the economic crisis improving the industry. Regulations require advertising to not be misleading and to disclose health limitations.
Jamie Oliver is a famous British chef, restaurateur, and cookbook author. He specialized in Italian cuisine and got his start working in restaurants in London. His first major success was with The Naked Chef TV show in 1997, which led to a bestselling cookbook. Since then, he has launched many successful restaurants and TV shows focused on healthy cooking and addressing issues like obesity. He is passionate about using his platform to promote social causes related to food. Some of his notable achievements include creating the nonprofit Fifteen restaurant to train disadvantaged youth and campaigning to improve school lunches in the UK. Overall, Jamie Oliver is an innovative social entrepreneur who has found success through his passion for cooking and raising awareness of important
Berli Jucker Public Company Limited is a Thai company established in 1882 under the name "Jucker, Sigg & Co.". It operates in industries such as distribution, import/export, shipping, manufacturing, packaging, steel, and book retail. Some key events in its history include changing its name to "Berli, Jucker & Co." in 1924, becoming majority Thai-owned in 1965, and becoming a public company named "Berli Jucker Public Company Limited" in 1993. It has a diverse product portfolio including potato chips, rice crackers, seaweed, and extruded snacks. Berli Jucker targets teenagers and students with brands like Tasto, Dozo, Campus, and Party. It utilizes celebrity
Natureview is looking to increase its revenue by over 50% before the end of 2001 to satisfy investors and make the company attractive for acquisition. It currently sells primarily through supermarkets but faces high costs from broker fees, slotting fees and promotional expenses in that channel. Expanding into natural food stores through a children's multi-pack product line has fewer costs and risks than expanding further into supermarkets, and is aligned with Natureview's brand image and relationships in the natural channel. Financial projections show this third option has the lowest costs and risks of the alternatives.
Coach was founded in 1941 and is known for luxury leather goods and handbags. It successfully expanded into Japan by 2008, becoming the second largest handbag brand there. Coach plans to replicate this success in China by focusing on the emerging middle class. While Coach's targeting of middle class women in China aligns with the rising numbers of China's middle class, the global recession could impact Coach's expansion. A slowdown in demand may require Coach to revisit its Asia strategy and focus more on affordable luxury goods.
This document outlines a marketing plan for Heliocare Oral Supplement, a vitamin supplement for sun protection. The plan aims to create awareness among adults aged 18-40 in Bangkok, Pattaya, and Hua Hin who regularly use sunscreen and supplements. Strategies include print ads in beauty and fashion magazines, partnerships with clinics and retailers like Watsons, and influencer marketing using bloggers. The budget is 4.9 million baht spent on magazines and social media from December to May. Sales projections estimate net profits of 37.1 million baht in the first 6 months.
This document outlines the creative strategy for a marketing campaign promoting Lake Heaven Resort & Park. The campaign theme is "The All in One Stop Destination" which emphasizes that Lake Heaven offers numerous activities and atmospheres typically found at other tourist attractions, all in one place. This includes the adventurous activities of Pattaya, peaceful atmosphere of Khao Yai, and aquatic sites of Hua Hin. The slogan is "Lake Heaven, Holiday as Supposed to Be". The campaign aims to provoke feelings of relaxation as well as excitement through images and minimal text. It focuses on emotional rather than informational appeals. Print ads will emphasize colorful pictures over text to draw attention and create curiosity about Lake Heaven.
The document discusses research objectives, scope, and methodology to understand consumer perception of Apple after Steve Jobs' death and people's response to the iPhone 5. The objectives are to analyze Apple's brand image, awareness, positioning, and threats. The scope covers MUIC students using smartphones and the methodology uses secondary data from websites and a questionnaire. The document also provides background on the smartphone industry and market share, as well as analysis of Apple, Samsung, and Nokia brand elements, portfolios, and marketing strategies. Key findings from the questionnaire indicate high brand awareness and a positive brand image and relationship with Apple.
This document provides an overview of Suzuki, a Japanese company founded in 1909. It discusses Suzuki's profile, situational analysis, markets, and marketing mix. Key points include that Suzuki is a major manufacturer of motorcycles, automobiles, outboard motors, and more. It serves over 190 countries and has numerous subsidiaries. The document analyzes the electric vehicle industry competition and opportunities. It then discusses segmenting the market and targeting industries, hotels, and institutions in Thailand. Finally, it proposes aspects of Suzuki's marketing mix to launch an electric vehicle with solar charging capabilities.
The document provides a summary of a market research report on consumer attitudes towards EST Cola among MUIC students in Thailand. Some key findings from the report include:
- Coke was the most preferred cola brand (65%), followed by Pepsi (63%) and EST (64%).
- Convenient stores and traditional stores were the most popular purchase locations. Cans and plastic bottles were the most common packaging.
- Cola is most often consumed with meals or movies. Taste was the most important factor in purchase decisions.
- Coke was seen as the brand with the most income and attractive advertising, while EST had the highest availability. Healthiness perceptions varied greatly between brands.
The report
This document outlines a business plan for an English language school called "Beyond English". The school aims to drive Thailand's advancement in the international community by offering English courses. It will target middle and high school students and young office workers in the Rangsit area. Courses will include test prep and communication skills. The school will be located on a major road surrounded by schools and shops. It will employ native English teachers and have small class sizes. Financial projections estimate starting operations in the summer with 6-10 teachers and breaking even within two years of opening.
The document provides an analysis of the seaweed snack market and Tao Kae Noi brand in Thailand. Some key points:
- The seaweed snack market in Thailand is valued at 12 billion baht, with the largest segments being potato chips, other chips, and seaweed snacks.
- Tao Kae Noi is the market leader in seaweed snacks. It has a wide product range and distribution channels. However, it faces competition from substitutes and new entrants.
- The document analyzes Tao Kae Noi's marketing strategies and provides recommendations to maintain its brand image, aim at new customer segments, and leverage social media, while focusing investment on leading products and divest
Walmart was founded in 1962 and grew to 3,800 stores by 2005 under Sam Walton's vision of saving people money so they can live better. However, Walmart has faced lawsuits over environmental violations, child labor, and poor working conditions. While Walmart remains the dominant retailer in the US through its various store formats and Sam's Club, it faces strong competition from Amazon, Target, and Costco. Walmart can leverage its scale and supply chain to remain competitive through international expansion and improving its online presence and customer/community relationships.
Margot, a sales manager, believes she can connect with people of any background. However, some of her coworkers feel she makes incorrect assumptions based on their identities. Derek, an African American employee, thinks Margot patronizes him by always asking about basketball. Lucie, a Latina woman from Costa Rica, does not want to be defined by her home country. Basil, a senior employee, dislikes Margot's focus on aging topics. While Margot aims to connect cross-culturally, her approach relies on stereotypes that overlook individuals' diverse experiences and interests.
Sermsuk Public Company Limited is a beverage manufacturer and distributor founded in 1952 with headquarters in Bangkok, Thailand. It operates 5 factories across Thailand and was acquired by Thai Beverage in 2011. Sermsuk manufactures and distributes various beverages under license including Pepsi, 7Up, Mirinda, Gatorade, and its own Est cola brand. It relies on a hybrid distribution model using both traditional delivery trucks that also function as sales routes, as well as larger trucks delivering to modern retailers. One of Sermsuk's strengths is its extensive returnable glass bottle collection network supporting its distribution of products like Pepsi.
This document discusses Charoen Pokphand Foods (CPF), a Thai agribusiness and food conglomerate. It provides an overview of CPF's history and operations, including its founding in 1978 and core businesses in animal feed, farming, and food. The document also summarizes CPF's international expansion strategy, focusing on key markets like Taiwan, China, and India. It describes CPF's fully integrated production process and ability to understand markets. Finally, it briefly touches on risks of overseas investment and CPF's risk management approach.
Banpu Public Company Limited is an Asian energy company with over 6,000 staff in 4 countries. It invests in coal mines and power plants in several countries. Banpu has a history dating back to 1983 and is listed on the Stock Exchange of Thailand. It has a complex group structure with subsidiaries involved in coal mining and power generation. Coal is one of Banpu's main businesses and it operates mines in Indonesia, Australia, and China. Power generation is its other key business. Banpu exports over 95% of its production, with its main customers in South Korea, Taiwan, the Philippines, and Thailand.
Turkcell is a leading mobile telecommunications operator in Turkey that has operated since 1994. It faces challenges from currency depreciation reducing purchasing power and increasing debt. To address this, Turkcell hedges against currency risk and gradually raises fees. Looking ahead, Turkcell plans to expand into nearby emerging markets, acquire 3G to remain competitive, and expand related services like internet and apps. Long-term, Turkcell may globally expand through acquisitions as technologies change.
Burberry is a British luxury brand known for its quality clothing and accessories. It aims to capitalize on its brand momentum by launching a new beauty line that captures the effortless elegance and natural style associated with Burberry. The beauty line will feature cosmetics designed to look light, natural, and breathable. It will target urban, educated women ages 25-40 and be sold at retailers exclusively carrying the Burberry beauty brand.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
3. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
• A very innovative company since 1909
• The founder was Michio Suzuki from Japan.
• Technological development over time
o a new type of weaving looms
o motorized bicycles
4. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
• One of the most significant companies in the world
- a great opportunity to expand
- respond to technological changes
5. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
• The world's #3 motorcycle manufacturer
• The world’s #4 passenger car manufacturer
• Japan’s #2 truck manufacturer
- ATVs
- Outboard motors for boats
- Electric Wheelchairs
• Serves more than 190 countries
- numerous subsidiaries
- joint ventures
6. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
• 650,000 sq.m. factory in Eastern Seaboard Industrial Estate in
Rayong
• With Suzuki technical know-how, we can respond to changes
in the world and produce a more effective and efficient
technology such as a full-electric cars to satisfy the needs of
consumers.
7. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Industry Competition Company
• Petrol price keep rising -> Electric vehicles are the best
alternatives
• Pike Research’s John Gartner forecasts that sales of electric
car and hybrid car will triple in next six years
• The nature of the buyer-seller relationship is "Collaborative
exchanges” (However, depending on the nature of buyer)
• Heavily influence by technology. Better technology =
Competitive advantage.
8. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Industry Competition Company
• Battery is one of the key components
• ‘Green’ vehicles
• The regulation in producing electric vehicle. For
example, where the battery tray should locate or how the
headlamp should be (by The United Nations)
9. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Industry Competition Company
• First is Mitsubishi,
- Well known auto-motive company
- Create many kinds of electric products such as
automotive, air conditioning systems, home products, and etc.
- Have many models of electric vehicles such as the i-
MiEV, MiEV light truck, and even the ‘Lancer evolution’.
• Second is EZGO
- US company, produced light transportation since in 1954
- Have their distributor all over the globe
• Third is local supplier such as ATE-plus
- Can produce at a lower cost
10. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Industry Competition Company
11. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Industry Competition Company
12. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Industry Competition Company
13. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Industry Competition Company
Strenghts Weekness Opportunities Threats
Since 1909, one of
the oldest
Inexperienced in
Thai’s electric
vehicle market
Expand electric
vehicles market
Intense
competition
Strong brand image Improve
technology
Local supplier can
produce at cheaper
cost
Known for
reliability&
affordable
Target new group
of customers
Government policy
can varies
Dynamic
developing team
14. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Industry Competition Company
• Well-known company in Thai’s market (ex. Motorcycle, Suzuki
swift)
• Reliable and affordable price all over the globe
• ‘value-packed products’, offers originality and reliability at an
affordable price
• Strong awareness is the key
15. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Business Segmentation Target Market Consumer Segmentation
• Macro-segmentation
- Characteristics of buying organization (size and type)
• Micro-segmentation
- Decision-making unit
- Importance of purchase
- Organizational innovativeness
- Personal characteristics
16. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Business Segmentation Target Market Consumer Segmentation
• Many market potentials
o The market size is huge
Expensive and fluctuated price of petrol
Reduce cost of transportation
o The market growth rate of electric cars is increasing
o The first inventor of the full electric car with solar cell
panel
17. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Business Segmentation Target Market Consumer Segmentation
• 85,000 factories all over the country, with
o 2,200 industrial companies in 48 industrial parks
• 5,420 hotels in Thailand
• 400 miscellaneous institutions
o Approx. 200 housing estates
o 138 universities
o hospital
o golf clubs
18. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Business Segmentation Target Market Consumer Segmentation
*Assuming that each client purchases 5 units of cars
19. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Business Segmentation Target Market Consumer Segmentation
• Suzuki is a renowned corporation
• Well-known for innovative products
• Consumers trust in our core competency
- Technological know-how
• The rising cost of petrol and
• The trend towards environment
20. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Business Segmentation Target Market Consumer Segmentation
o Product
Product differentiation
Full electric cars
Solar cell panel
o Price
A little bit more than market price
Premium image
o Place
Suitable place close to the target market.
o Promotion,
Attract the customers
Stimulate awareness of this new technology
21. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Business Segmentation Target Market Consumer Segmentation
22. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Business Segmentation Target Market Consumer Segmentation
• Dynamically continuous innovation
- Major changes in behavior
• The initial sales forecast depends mostly on the technological
adoption rate.
• Reach the majority within one year after the launch.
• Capture 80% of the sales potentials within one year.
23. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Business Segmentation Target Market Consumer Segmentation
Total THB
76,273,363,404.84
24. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Business Segmentation Target Market Consumer Segmentation
25. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Business Segmentation Target Market Consumer Segmentation
Total THB
2,012,502,862.41
26. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Business Segmentation Target Market Consumer Segmentation
27. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Business Segmentation Target Market Consumer Segmentation
Total THB
39,193,885.18
28. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Business Segmentation Target Market Consumer Segmentation
29. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Business Segmentation Target Market Consumer Segmentation
• Divided into three segment
- Industry and industrial park (size M-L)
- Hotel and resort (size M)
- Institution (size S)
• Benefits to customers
- Save cost
- Save time
- Improve firms’ image
30. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Product Price Place Promotion
• Electric car power generated from solar panel and electric
battery
• Works like a hybrid
• 0% carbon dioxide emission
• A modified rebuy
31. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Product Price Place Promotion
Avaliable in 3 sizes
• Small
• Medium
• Large
32. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Product Price Place Promotion
Maintenance
• 10,000 km warrantee (under agreed circumstances)
• Free check ups every 6 months
Specs
• Body made from fiber glass
• 48 volt battery
• 100 w solar panel
• Top speed of 50-1000 km/h
• Alloy wheels with nitrogen filled tires
33. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Product Price Place Promotion
34. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Product Price Place Promotion
• Direct distribution strategy (no intermediaries)
• Personal selling
• Put the product in Suzuki’s main current showrooms
• Use Suzuki’s current logistic system
35. Company Profile Situational Analysis Markets Marketing MixSituational AnalysisCompany Profile Markets Marketing Mix
Product Price Place Promotion
• Advertising
• Personal Selling
40. Promotion
(Advertising)
Promotion
(Personal Selling)
Promotion
(Advertising)
• Budgeting
• Personal Selling
• Cost of Sale team training – 50,000 Baht to 100,000 Baht
• (one time investment)
• Cost of evaluation program - 5,000 Baht to 10,000 Baht per month
• Magazine
• Cost of full page advertise –
• 100,000 Baht to 200,000 Baht (on average) / magazine
• Total = 200,000 Baht to 400,000 Baht /month/ two
magazine
• Direct mail
• Free of use, we can share resources of the requirement for the direct mail with the resources that company already has.
•
• Company website
• Cost of renovating website - 10,000 Baht to 20,000 Baht
• (One time investment)
• Trade show
• Cost of booth material - 200,000 Baht to 300,000 Baht
• (One time investment as the material can be use for every trade show)
• Trade show entrance fee – 100,000 Baht to 200,000 Bath
• (Vary by size and popularities of the trade show itself)
• Trade show area rental fee 500,000 Baht to 1,000,000 Baht
• (Vary by size and popularities of the trade show itself)
• Total Max: 2,030,000
Baht
• Min: 805,000
46. Promotion
(Advertising)
Promotion
(Personal Selling)
Promotion
(Personal Selling)
• Focused on personal selling
- product is highly complex with technology
- high cost
• Organized Sales force by Market-centered organization
- personal selling effort by customer type or industry
- we can reach our customers effortlessly because sales
person would be knowledgeable