Business policies are an important tool to ensure that the business operates at maximum efficiency. Strategic Management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organization .

1. Business Policy
& Strategic
Management-
Swot Analysis
ETOP
PESTLE
Porter’s Five Force Model
Presented by:
M.Pavithra Sai
Prathiksha.L

2. Agenda
• Introduction of BP & SM
• Background of Michael Kors
• Swot Analysis of Michael Kors
• Background of Titan
• ETOP of Titan
• Background of Myntra
• Pestle analysis of Myntra
• Background of Volkswagen
• Porter’s Five Force Model of Volkswagen
• Conclusion
2

3. Introduction of BP
& SM
Business policies are an important tool to ensure
that the business operates at maximum efficiency.
Strategic Management is all about identification
and description of the strategies that managers
can carry so as to achieve better performance
and a competitive advantage for their
organization.
7/13/20XX 3

4. Background of
Michael Kors
Michael David Kors (born Karl Anderson Jr.; August 9,
1959 is an American fashion designer. He is the honorary
chairman and chief creative officer of his brand, Michael
Kors, which sells men's and women's ready-to-wear,
accessories, watches, jewellery, footwear, and fragrance.
Kors was the first women's ready-to-wear designer for the
French house Celine, from 1997 to 2003.
4

5. Michael
Kors
STP
5
Segment:
Men and women looking for fashionable apparel
and accessories
Target group:
Young men and women enjoying American elite
fashion.
Positioning: Elite and young American fashion

6. SWOT
ANALYSIS
OF
MK
6
Michael Kors Strengths
Below are the Strengths in the SWOT Analysis of Michael Kors:
1.The clothes have been fancied by ladies for past 30 years.
2. Hollywood film celebrities' have worn Michael Kors on red
carpet.
3. Michael Kors clothes and accessories were shown in the
reality shows on TV.
4. The company claims that the brand has a high recall
5. Kors is the youngest recipient ever of the Geoffrey Beene
Lifetime Achievement Award and even bagged the Fragrance
Foundation’s Fifi Award for Lifetime Achievement

7. Michael
Kors
Weaknesses
7
Here are the weaknesses in the Michael Kors SWOT Analysis:
1.The brand being among the elite brand is prone to recession
and economic downturns
2. The brands geographic presence is restricted and is lesser
known globally

8. Michael
Kors
Opportunities
8
Following are the Opportunities in Michael Kors SWOT
Analysis:
1. Very well-known brand in US and other developed cities
2. Analysts believe that the company will have an improved
performance
3. High brand saliency and the positive affirmation from
consumers has influenced demand in domestic market and the
neighboring countries.

9. Michael
Kors
Threats
9
The threats in the SWOT Analysis of Michael Kors are as
mentioned:
1.Other brands offer more styles and cuts
2.Similar products available in other brands thus switching cost
is less

10. Michael
Kors
Competition
10
Michael Kors
Competitors
Below are the top 3 competitors of Michael Kors:
1.Coach
2.Ralph Lauren
3. Kate Spade

11. Background of Titan
11
Titan Company Limited (earlier known as Titan
Industries Limited) is an Indian luxury products
company that mainly manufactures fashion accessories
such as jewellery, watches and eyewear. Part of the
Tata Group and started as a joint venture with
TIDCO, the company has its corporate headquarters
in Electronic City, Bangalore, and registered office in
Hosur, Tamil Nadu.

12. Titan
Brand
Analysis
12
Parent
Company
TATA Group
Category Watches and Accessories
Sector Lifestyle and Retail
Tagline/
Slogan
Be More; The joy of gifting
USP
Titan is an Indian watch brand with international
styling

13. Titan
STP
13
Segment Watch brands from luxury to sporty to fashion
Target Group
Mid and Premium Market Working men and
women
Positioning
Titan is positioned as not just a watch, but a style
statement

14. Environmental
Factors
that
Impact
Titan
International,
Inc.
14
Some of the environmental factors that a firm should consider
beforehand are –
• Weather
• Climate change
• Laws regulating environment pollution
• Air and water pollution regulations in Farm & Construction
Machinery industry
• Recycling
• Waste management in Industrial Goods sector
• Attitudes toward “green” or ecological products
• Endangered species
• Attitudes toward and support for renewable energy

15. Technological
Factors
that
Impact
Titan
International,
Inc.
15
Technology analysis involves understanding the following
impacts -
• Recent technological developments by Titan International,
Inc. competitors
• Technology's impact on product offering
• Impact on cost structure in Farm & Construction Machinery
industry
• Impact on value chain structure in Industrial Goods sector
• Rate of technological diffusion

16. Opportunities
in
Titan
16
Following are the Opportunities in Titan:
• India is an under penetrated market for watches.
• Global expansion and tie-ups with global watch and Jewellry
brands.
• Titan can focus on more brand awareness and having
watches catering to every segment.

17. Titan
Competition
17
Titan
Competitors
Below are the top 5 competitors of Titan:
1. Timex
2. Casio
3. Citizen
4. Omega
5. Tag Heuer

18. Background of
Myntra
Myntra is a major Indian fashion e-commerce company headquartered
in Bengaluru, Karnataka, India. The company was founded in 2007 to
sell personalized gift items.

19. PESTEL/
PEST
Analysis
of
Myntra
19
Political Factors:
•Next political elections and changes that will happen in the
country due to these elections
•Strong and powerful political person, his point of view on
business policies and their effect on the organization.
•Strength of property rights and law rules. And its ratio with
corruption and organized crimes. Changes in these situation
and its effects.
•Change in Legislation and taxation effects on the company
•Trend of regulations and deregulations. Effects of change in
business regulations
•Timescale of legislative change.

20. Economical:
20
Economical Factors:
•Position and current economy trend i.e. growing, stagnant
or declining.
•Exchange rates fluctuations and its relation with company.
•Change in Level of customer’s disposable income and its
effect.
•Fluctuation in unemployment rate and its effect on hiring of
skilled employees
•Access to credit and loans. And its effects on company
•Effect of globalization on economic environment
•Considerations on other economic factors

21. Socio-Cultural:
21
Socio-Cultural Factors:
• Change in population growth rate and age factors, and its
impacts on organization.
• Effect on organization due to Change in attitudes and
generational shifts.
• Standards of health, education and social mobility levels. Its
changes and effects on company.
• Employment patterns, job market trend and attitude
towards work according to different age groups.
• case study solutions
• Social attitudes and social trends, change in socio culture an
dits effects.
• Religious believers and life styles and its effects on
organization
• Other socio culture factors and its impacts.

22. Technological:
22
Technological Factors:
•Any new technology that company is using
•Any new technology in market that could affect the work,
organization or industry
•Access of competitors to the new technologies and its impact
on their product development/better services.
•Research areas of government and education institutes in
which the company can make any efforts
•Changes in infra-structure and its effects on work flow
•Existing technology that can facilitate the company
•Other technological factors and their impacts on company and
industry

23. Legal/Environmental
23
• Legal Factors:
•
Infringement of Intellectual Property(IP).
Regulatory change for protection of Online shoppers.
• Environmental Factors:
Saves paper, hence promoting green environment.

24. Background of
Volkswagen
Volkswagen, or VW for short, is a car company
from Germany. The word Volkswagen means
"People's car" in German. Its headquarters are in
Wolfsburg, Lower Saxony. It was started in the
1930s, at the request of the country's leader,
Adolf Hitler, to produce a car designed by
Ferdinand Porsche. Established in 1946,
Volkswagen is a German car manufacturer that is
well-known for producing quality, stylish vehicles
24

25. Volkswagen
analysis
(including
Porter’s
5
Forces)
25
This is a Porter’s 5 forces analysis of Volkswagen that analyses
how these forces affect its competitive position in the world
market.
In the analysis, two main competitors namely Toyota and
General Motors will also be used to analyze the challenges and
nature of competition in the company.

26. Bargaining
Power
of
Suppliers:
26
• The bargaining power of Volkswagen group’s suppliers is low
which is mainly because VW has suppliers throughout the
world scattered in various regions.
• Moreover, suppliers and the subcontractors are required to
follow the code of conduct prepared by VW.
• The bargaining power of suppliers in the automotive
industry is also low because it can always switch to new
suppliers
•
Overall, the bargaining power of suppliers is low in the
automotive industry. Suppliers don’t have a lot of say in
what they sell, how they sell it, and how much they charge
(the article of auto industry).

27. Bargaining
power
of
Customers:
27
• The bargaining power of customers has increased because of
several factors (NRP). There are several options before the
customers as there are several brands in the market
•Competition has increased in the luxury as well as lower end
segment and brand are investing in research and development to
bring products that deliver better than the customers’
expectations.
• The overall bargaining power of the customers is high in the
automotive industry as whole.

28. Threat
of
Substitute
Products:
28
• The threat of substitute products is high because of the high
competition from several brands in the automotive industry
• The things that mitigate this threat for Volkswagen are its
financial strength and brand image.
• The overall threat of substitute products is moderate

29. Threat
of
New
Entrants:
29
• The threat of new entrants in the automotive industry is
very low.
It is because of the high barriers to entry which make it
near impossible for any brand to enter the market.
Moreover, legal regulation also makes it difficult for brands
to enter the market.
The overall threat from the new brands to enter the market
is very low or negligible

30. Competitive
Rivalry
in
the
Industry:
30
• Growth in the automotive industry is extremely high.
Automobiles are becoming less of a luxury and more of a
commodity.
This increasing demand creates a lot of opportunities.
The accelerated growth rate decreases the competitiveness
of rivalry.
•
Low product differentiation increases rivalry.
• Switching costs are low for consumers
The automotive industry is very dynamic and building a
large, loyal consumer base is essential to success

31. 31
Volkswagen
Chart
analysis
(Porter’s
5
Forces)

32. Key takeaways
32
The Right Technology is
Key to Making the Most
of Customer Data
1st-Party Data Powers
the Entire Customer
Lifecycle
Titan seems to be on the
right track, toward
creating a sustainable
environment.
Company financials are
good and good (return on
equity)is good to buy as
long-term investments

33. Thank you
M.Pavithra Sai
Prathiksha.L
7/13/20XX Conference presentation 33