Industry structure refers to the number and size of competitors in an industry. For example, the American airline industry originally had only one aircraft manufacturer, Boeing, but now faces intense competition from Airbus after it was established. An industry's life cycle consists of four normal stages: introduction, growth, maturity, and decline. Factors like competitors, customers, suppliers, new entrants, and substitutes influence industry structure over the course of an industry's life cycle stages.

1. Industry Structure
& Life Cycle
Strategic Management
Presentation

2. Industry Structure
Industry structure pertains to the number and size
distribution of competitors in an industry , according to
University of Maryland University College.
For eg. American Airline Industry, which had only one
service provider (Boing) but with the establishment and
stabilization of Airbus, Boing faces intense competition.

3. Factors influencing Industry
Structure
• Industry competitors
• Customers
• Suppliers
• New entrants
• Substitutes

4. Industry Life Cycle
Definition:
The normal stages that a industry goes through
during the course of its lifecycle in the market is
termed as Industry Life Cycle.

5. Industry life cycle stages
• Introduction
• Growth
• Maturity
• Decline

6. Industry life cycle stages

7. Thank You
Submitted to:
Mr. Arnab Chokarburty
Submitted by:-
Mohit
Roll No. 120