Tesla has historically focused on producing high-end electric vehicles but is considering expanding into new areas. Three strategies are evaluated: 1) Partnering to supply electric drive train components which offers growth with low risk. 2) Entering the mainstream automotive market which increases customers but risks competition. 3) Entering renewable energy which is growing but Tesla lacks experience. The report recommends partnering for components as it minimizes changes while pursuing large growth potential in a short time frame.
Student Paper of Higher School of Economics, Russia
- Positioning statement
- Competitive Analysis in International Marketing: Tesla competitors in Russia, Brand Map.
- Understanding the consumer: market segmentation; Consumer Value Equation, Buyer Persona.
- PEST-analysis
- SWOT-analysis
- Porter five forces analysis
- Targeting
Tesla Strategy/ Porter's 5F / SWOT/ Why no marketing / why no dealer / Why 70years no car company in US / why Tesla successful / Why moving from high end to low end/
This analysis was done for this specific company interest during my work and there was no other purposes to violate any copyright protections.
In order to get this presentation please send me an email at nishat.env@gmail.com
Student Paper of Higher School of Economics, Russia
- Positioning statement
- Competitive Analysis in International Marketing: Tesla competitors in Russia, Brand Map.
- Understanding the consumer: market segmentation; Consumer Value Equation, Buyer Persona.
- PEST-analysis
- SWOT-analysis
- Porter five forces analysis
- Targeting
Tesla Strategy/ Porter's 5F / SWOT/ Why no marketing / why no dealer / Why 70years no car company in US / why Tesla successful / Why moving from high end to low end/
This analysis was done for this specific company interest during my work and there was no other purposes to violate any copyright protections.
In order to get this presentation please send me an email at nishat.env@gmail.com
This paper is a strategic analysis of Tesla Motors, Inc. wrote to answer the following problematic: “How Tesla Motors Inc. can improve its strategy to sustain its competitive advantage on the electric vehicle market and confirm its position as a transformational leader in sustainable life-style?”
Analysis of Tesla strategy through 4 points :
Identification of Problem & Opportunity
Environment & Industry
Firm Strategy
Firm Performance & Sustainability
Tesla, Inc. is an American electric vehicle and clean energy company based in Palo Alto, California. Tesla's current products include electric cars, battery energy storage from home to grid scale, solar panels and solar roof tiles, as well as other related products and services.
Timeline of Tesla
2003 - Tesla Motors founded by Martin Eberhard and Marc Trepanning in San Carlos, California. They serve as its CEO and CFO, respectively.
2004 - Elon Musk invests $30 million and joins Tesla as the Chairman of its Board of Directors.
2006 - Tesla showcases the prototype for its first car, the all-electric Roadster.
2007 - Eberhard resigns as CEO of Tesla. He is replaced by interim CEO Michael Marks.
2007 - Ze'ev Drori takes over as Tesla's permanent CEO.
2008 - The Roadster enters production. Elon Musk receives the first vehicle produced.
2008 - Ze'ev Drori resigns as Tesla's CEO. He is replaced by Elon Musk who remains CEO to this day.
2008 - Tesla announces its plans for the Model S sedan.
2009 - Eberhard files a lawsuit against Tesla and Musk alleging that he was forced out of the company, and that Musk has taken credit for creating a company that Eberhard and Tarpenning built. He drops the suit later that year.
2009 - Facing financial troubles, Tesla seeks investment from Daimler AG and a loan from the Department of Energy.
2009 - Tesla relocates its headquarters to Palo Alto, where it remains to this day.
2010 - Tesla goes public, raising $226 million in its IPO.
2011 - Tesla showcases the prototype for its Model S, the company's first sedan.
2012 - The Model S sedan goes into full-time production.
2012 - Tesla discontinues production of the Roadster.
2012 - Tesla launches its first Supercharger charging stations with six locations in California.
2013 - Tesla posts its first quarterly profit.
2014 - Tesla announces its Nevada Gigafactory, where the company will manufacture the batteries for all of its products.
2015 - The company enters the solar power market, announcing a line of products to power homes and businesses based on a combination of solar panels and batteries.
2016 - Tesla announces plans for the Model 3 sedan, its first car aimed at a mass market.
2017 - Tesla Motors changes its name to Tesla, Inc. This remains the company's name to this day.
Todays-02.03.2021
Stock data of Tesla
Price-$718.43
Market Cap-$689.59B
The following presentation is on the topic-TESLA
It includes :-
# Origin of tesla
# Its foundation
# TESLA'S mission and vision
# Strengths
# Weaknesses
# Opportunity
# Threats
# Its strategy
# Market capture
# Future plan
# Financial problems
# Pricing
# Profit
# FUTURE OF TESLA
# TESLA IN INDIA
Elon Musk & Tesla (7 p's, Gale of creative destruction, Big idea)RGupta16
About Elon Musk, His Companies, About Tesla 7 P's , Big Idea, Gale of Creative Destruction, Tesla Stock Growth, Tesla Ranking in USA, Elon musk Companies & Ideas, Tesla Mission and Vision
This paper is a strategic analysis of Tesla Motors, Inc. wrote to answer the following problematic: “How Tesla Motors Inc. can improve its strategy to sustain its competitive advantage on the electric vehicle market and confirm its position as a transformational leader in sustainable life-style?”
Analysis of Tesla strategy through 4 points :
Identification of Problem & Opportunity
Environment & Industry
Firm Strategy
Firm Performance & Sustainability
Tesla, Inc. is an American electric vehicle and clean energy company based in Palo Alto, California. Tesla's current products include electric cars, battery energy storage from home to grid scale, solar panels and solar roof tiles, as well as other related products and services.
Timeline of Tesla
2003 - Tesla Motors founded by Martin Eberhard and Marc Trepanning in San Carlos, California. They serve as its CEO and CFO, respectively.
2004 - Elon Musk invests $30 million and joins Tesla as the Chairman of its Board of Directors.
2006 - Tesla showcases the prototype for its first car, the all-electric Roadster.
2007 - Eberhard resigns as CEO of Tesla. He is replaced by interim CEO Michael Marks.
2007 - Ze'ev Drori takes over as Tesla's permanent CEO.
2008 - The Roadster enters production. Elon Musk receives the first vehicle produced.
2008 - Ze'ev Drori resigns as Tesla's CEO. He is replaced by Elon Musk who remains CEO to this day.
2008 - Tesla announces its plans for the Model S sedan.
2009 - Eberhard files a lawsuit against Tesla and Musk alleging that he was forced out of the company, and that Musk has taken credit for creating a company that Eberhard and Tarpenning built. He drops the suit later that year.
2009 - Facing financial troubles, Tesla seeks investment from Daimler AG and a loan from the Department of Energy.
2009 - Tesla relocates its headquarters to Palo Alto, where it remains to this day.
2010 - Tesla goes public, raising $226 million in its IPO.
2011 - Tesla showcases the prototype for its Model S, the company's first sedan.
2012 - The Model S sedan goes into full-time production.
2012 - Tesla discontinues production of the Roadster.
2012 - Tesla launches its first Supercharger charging stations with six locations in California.
2013 - Tesla posts its first quarterly profit.
2014 - Tesla announces its Nevada Gigafactory, where the company will manufacture the batteries for all of its products.
2015 - The company enters the solar power market, announcing a line of products to power homes and businesses based on a combination of solar panels and batteries.
2016 - Tesla announces plans for the Model 3 sedan, its first car aimed at a mass market.
2017 - Tesla Motors changes its name to Tesla, Inc. This remains the company's name to this day.
Todays-02.03.2021
Stock data of Tesla
Price-$718.43
Market Cap-$689.59B
The following presentation is on the topic-TESLA
It includes :-
# Origin of tesla
# Its foundation
# TESLA'S mission and vision
# Strengths
# Weaknesses
# Opportunity
# Threats
# Its strategy
# Market capture
# Future plan
# Financial problems
# Pricing
# Profit
# FUTURE OF TESLA
# TESLA IN INDIA
Elon Musk & Tesla (7 p's, Gale of creative destruction, Big idea)RGupta16
About Elon Musk, His Companies, About Tesla 7 P's , Big Idea, Gale of Creative Destruction, Tesla Stock Growth, Tesla Ranking in USA, Elon musk Companies & Ideas, Tesla Mission and Vision
Tesla Motors’ Strategy to Revolutionize the Global Automotive IndustryTran Thang
the Case indicate the strategy of Tesla and give the information for answer questions:
What are the key elements of Tesla Motors' strategy?
which one of the five generic competitive strategies Tesla is employs?
Tesla PPT, Sec focused accounting, Pierce McManusPierce McManus
This presentation focused upon the SEC based reporting of Tesla's company, where my specific focus resided in the SWOT analysis. I left this area rather sparse so I could elaborate in the presentation itself. I focused upon the issues that Tesla is facing regarding their vertical monopoly, battling state legislature, and acquiring a larger market share via their lower cost cars in production.
TESLA: international business strategies- introduction to tesla, Pricing strategy: price skimming, General Environment AnalysisSegment Elements Industry Effect, Five Forces Analysis, SWOT ANALYSIS, International Market strategies, Problems Tesla Should Solve in the Foreign, Factors of Tesla’s Success in the Foreign Market,
1. Tesla: A Comprehensive Strategic
Analysis
By: Herb Benson, Robert Korn, Samantha Nettnin, and Kevin Peterson
2. Tesla Motors (TSLA) History
• Founded in 2003 by Elon Musk (Current CEO), JB Straubel (CTO), Martin Eberhard, Marc
Tarpenning, and Ian Wright
• Tesla Roadster
• First manufactured product, offered from 2008-2012
• Model S
• Currently only vehicle offered, 2012-present
• Model X
• SUV, expected to be sold in early 2016
• Model 3
• Expected to be offered in 2017
• Target Price: $35,000
• IPO: January 29, 2010, raised US$226 million
• First American car company to go public since Ford (F) in 1956
• Turned first profit in Q1, 2013
3. Mission and Vision
• Mission Statement: Tesla Motors designs and sells high-performance, highly efficient
electric sports cars, with no compromises. Tesla Motors cars combine style,
acceleration, and handling with advanced technologies that make them among the
quickest and the most energy-efficient cars on the road.
Courtesy www.teslamotorsinc.blogspot.com
• Vision Statement: To “create the most compelling car company of the 21st century by
driving the world’s transition to electric vehicles.”
Copyright | CENGAGE Learning | Strategic Management
4. General Environment Analysis
Segment Elements Industry Effect
Political/Legal • Regulations on Emissions and Safety Standards
• National Traffic and Motor Vehicle Safety Act, 1966
• Energy Policy and Conservation Act, 1975
Neutral
Technology • Higher demand for reliable, fuel efficient vehicles
• Alternate fuel vehicles (Ethanol, Biodiesel, Hydrogen Fuel
Cells)
• Online shopping/research
Positive
Sociocultural • Luxury vs. Economy Vehicles
• Power vs. Fuel Efficiency
Positive
5. Industry Analysis
Force Description Influence on Industry
Threat of New Entrants • Mature Industry has reached Economies of
Scale
• High Initial Capital Requirements
• Difficult Access to Distribution Channels
Low
Bargaining Power of
Buyers
• Private and Commercial buyers account for
majority of revenue
• Low Switching Costs
• Buyers are unable to integrate backwards
Moderately High
Intensity of Rivalry
Among Competitors
• Gaining Market Share means Reducing
Market Share of Competitor
• Few Opportunities for Differentiation
High
Type of Firm Description Industry Attractiveness
New Entrants High Startup Costs, Legal Fees, Intense Competition Very Unattractive
Incumbent High Liquid Assets, Distribution, Holding Costs Moderate
6. Integrated SWOT Analysis
• Strengths
• Brand Equity
• Product Quality
• Eco-friendly Product Line
• Enhanced Opportunities
• Increase Market Share through High-Growth EV Industry
• Limited Threats
• Consumers Deterred due to “Range-Anxiety”
7. Competitor Analysis: Toyota
Strategy Current Strategy
Business Differentiation: The firm seeks the broadest possible market with distinctive
offerings
Corporate Related Linked: The firm operates five automotive brands (including Toyota, Lexus,
and Scion) in addition to partnerships with other automotive and nonautomotive firms
Cooperative Horizontal Complementary Strategic Alliance: Each partner is committed to
combining their resources and skills to create value within the value chain
International Transnational: the firm seeks to achieve both global efficiency and local
responsiveness.
8. Competitor Analysis: General Motors
Strategy Current Strategy
Business Differentiation: The firm seeks the broadest possible market with distinctive
offerings
Corporate Related Linked: The firm operates thirteen brands (including Chevrolet, Buick and
Cadillac) in addition to partnerships with other automotive and nonautomotive firms.
Cooperative Horizontal Complementary Strategic Alliance: Each partner is committed to
combining their resources and skills to create value within the value chain
International Transnational: The firm seeks to achieve both global efficiency and local
responsiveness.
9. Competitor Analysis: Conclusions
• Strategic Competitive Advantages
• Toyota
• Market Power
• Capital Resources
• Just-in-Time (JIT) Inventory Management
System
• General Motors
• Capital Resources
• Diverse Product Offering
• First to Offer New Technology
• Chevrolet Volt, Wi-Fi in cars
• Future Industry Assumptions
• Culture shift towards energy efficient
and renewable energy
• Eco-Friendly companies will have more
long term success
• Future Major Objectives
• “Greening”
• Product Lines
• Supply-Chain Networks
• Operations
• Marketing Messages
10. Current Strategies
• Business Level: Focused Differentiation
• Target early adopters with high income
• Corporate Level: Related Constrained
• Dominant business selling cars but also sells electric power train parts
• Cooperative Level: Strategic Alliances
• Panasonic, Toyota, Dailmer, Mercedes Benz,
• International Level: Transnational
• U.S, Asia, Australia, Europe, and Canada
• Centered in California
12. Important Financial and Nonfinancial Data
Tesla Toyota General Motors
Earnings Per Share -$2.36 $10.67 $1.64
ROE -10.81% 14.8% 7.5%
Net Income -$294,000,000 $19,891,000,000 $3,949,000,000
Long-Term Debt to
Capitalization Ratio
55.5% 2.8% 18.4%
Revenue $3,198,000,000 $256,585,000,000 $155,929,000,000
Important Nonfinancial Factor: Culture
14. Strategic Issues
• Small company
• Limited capital
• Niche market
• Charger network
• Range concerns
• Lithium-ion batteries
• Distribution network
17. New Strategy Formulation
Strategy Positives Negatives Response
New partnerships for
supplying drive train
components
-Growth potential
-Valuable expertise
-Furthers EV adoption
-Early-mover
-Distribution network
-Low risk
-Limited Resources
-Competitor conflicts
-Lower Margins
-Imitation
18. New Strategy Formulation
Strategy Positives Negatives Response
New partnerships for
supplying drive train
components
-Growth potential
-Valuable expertise
-Furthers EV adoption
-Early-mover
-Distribution network
-Low risk
-Limited Resources
-Competitor conflicts
-Lower Margins
-Imitation
Enter mainstream
automotive market
-New customers
-Furthers EV adoption
-Limits partnerships
-Lacking resources
-Distribution network
-Moderate risk
-Pricing
-Alliance relations
-Litigation
19. New Strategy Formulation
Strategy Positives Negatives Response
New partnerships for
supplying drive train
components
-Growth potential
-Valuable expertise
-Furthers EV adoption
-Early-mover
-Distribution network
-Low risk
-Limited Resources
-Competitor conflicts
-Lower Margins
-Imitation
Enter mainstream
automotive market
-New customers
-Furthers EV adoption
-Limits partnerships
-Lacking resources
-Distribution network
-Moderate risk
-Pricing
-Alliance relations
-Litigation
Enter renewable
energy market
-Growing industry
-Valuable IP
-Green Energy
-New Market
-Lacking experience
-Higher risk
-Pricing
-Contracts
20. New Partnerships for Drive Train Components
Strategy Old New
Business Differentiation Differentiation
Corporate Related Constrained Related Constrained
International Transnational Transnational
Cooperative Strategic Alliances Strategic Alliances
7S Implementation
Strategy Expansion of production facilities, Aggressive R&D
Skills Acquire employees with mass production experience
Staff Increase in all levels of staff
Action Item Timeline
New production facility – additional capital required 2-4 years
Develop partnerships to supply drive-train components 1+ years
21. Enter Mainstream Automotive Market
Strategy Old New
Business Differentiation Differentiation
Corporate Related Constrained Dominant Business
International Transnational Transnational
Cooperative Strategic Alliances Vertical Strategic Alliances
7S Implementation
Strategy Expansion of production facilities
Skills Acquire employees with mainstream automotive experience
Staff Increase in low and mid-level staff
Action Item Timeline
New production facilities – additional capital required 4-5 years
New distribution network 2+ years
22. Enter Renewable Energy Market
Strategy Old New
Business Differentiation Differentiation
Corporate Related Constrained Related Linked
International Transnational Transnational
Cooperative Strategic Alliances Horizontal Strategic Alliances
7S Implementation
Strategy Expansion of production facilities
Skills Acquire employees with renewable energy experience
Staff Increase in upper-level staff
Action Item Timeline
New production facilities – additional capital required 2-3 years
New partnerships with similar companies 1+ years
Consumer-level renewable energy 1-2 years
Business-level renewable energy 3-4 years
23. New Strategy Choice
Strategy Reason
New partnerships for
supplying drive train
components
Smallest change from current strategy
Least risk
Large growth potential
Shortest time frame
Distribution network
Enter mainstream
automotive market
x Distribution network
x Moderate risk
x Competitor response
Enter renewable energy
market
x Largest change from current strategy
x Unfamiliar with market
x Competitor response
x Contracts
Editor's Notes
1966: improve the safety for the passengers, the driver visibility, and the braking of the car.
1975: all automobiles had to meet a standard of 20mpg by the 1980 model and then 27.5 mpg for the 1985 model
Online shopping: 60% of the buyers referred to the internet before making their purchases