The document discusses several strategies that companies can use to enter foreign markets, including licensing, franchising, contract manufacturing, management contracts, joint ventures, counter trade, mergers and acquisitions, strategic alliances, and third country locations. It provides examples of companies that have used these strategies successfully, such as Toyota surpassing Ford as the second largest automaker through new product offerings and financial strength, and Starbucks entering Asian markets through joint ventures, licensing, and wholly owned subsidiaries.