This slide I have made for those who are interested in starting a business. From the slide the new business comers will learn many more things about a business and also environment of business.

1. BUSINESS & BUSINESS
ENVIRONMENT
GENERAL MOTORS

2. INTRODUCTION
• US based vehicle manufacturing company;
• Joint with local Chinse company;
• Founded on 1908.

3. P1. EXPLAIN THE DIFFERENT TYPES AND
PURPOSES OF ORGANIZATIONS; PUBLIC, PRIVATE
AND VOLUNTARY SECTORS AND LEGAL
STRUCTURES.
• Public Organizations: These organizations are operated by
government;
• Private Organizations: Private organizations are runs by
individual or more persons. Those are non-governmental
organization;
• Voluntary Sectors: these sectors are non-profitable.

4. P2. EXPLAIN THE SIZE AND SCOPE OF A
RANGE OF DIFFERENT TYPES OF
ORGANIZATIONS.
Private Organization
• Sole Proprietorship
• Partnership Business
• Corporation
• Limited Company
Public Organization
Voluntary

5. P3. EXPLAIN THE RELATIONSHIP BETWEEN
DIFFERENT ORGANIZATIONAL FUNCTIONS AND
HOW THEY LINK TO ORGANIZATIONAL
OBJECTIVES AND STRUCTURE.
• Finance department makes plans for capital budgeting;
• Marketing department promotes the organization;
• Human resource department hire and appoint new employees
for their organization;
• Accounting department computes the cash in and cash out of
money of organization.

6. P4. IDENTIFY THE POSITIVE AND NEGATIVE
IMPACTS THE MACRO ENVIRONMENT HAS ON
BUSINESS OPERATIONS, SUPPORTED BY SPECIFIC
EXAMPLES.
• Political factor: GM Motors needs to run their business under
the business law made by the government.
• Economic factor: If the economic condition is not good then the
product and service price of GM Motors will increase.
• Demography factor: GM Motors needs to make products for
middle class and high class family.

7. • Natural factor: GM Motor’s many deals and contracts get
postponed for natural issues.
• Technological factor: GM motors has the most effect of
technological factors as it is a vehicle manufacturer company.
• Cultural factor: GM motor needs to manufacture their cars
according to the culture of the country.

8. Porter’s five factors
• Competition in the industry: There are many car manufacturer companies available to
compete with General Motors.
• Supplier’s power: Few amount of suppliers can impact on General Motor’s profit.
• Consumer’s power: Consumers will bargaining about the product price which will impact
on GM’s profit.
• Threat of substitute: Customer’s choice and model always gets change by time. So GM
needs to update their product model according to customer choice.
• Threat of new entry: General Motor needs to update and give best service and products to
retain in their position.

9. P5. CONDUCT INTERNAL AND EXTERNAL
ANALYSIS OF SPECIFIC ORGANIZATIONS IN
ORDER TO IDENTIFY STRENGTHS AND
WEAKNESSES.
Strength
• Joint enterprise with local Chinese automobile companies;
• Powerful position on U.S. automobile company;
• Sustainable and environment friendly;
• Strong and safe vehicles;
• Strong brand portfolio;
• Rare product recalls.

10. Weakness
• Brand image get damaged by product recalls;
• Most of the earnings depended on U.S.
• Not much big business industry.

11. Opportunities
• Increasing vehicles demands;
• New and modern models of vehicles;
• Fuel cost are decreasing for truck and SUV’s.

12. Threat
• Increasing of rivals;
• Increasing of U.S. dollar exchange rate;
• Change on government’s law and regulation might increase
cost;
• Natural calamities could decrease the profit.

13. SO
As General Motor is a parental
organization they have a powerful position
in United States. So it can help them to do
any work legally. And also they have
ecofriendly vehicle which also do not harm
in environment.
ST
To compete with other vehicle
manufacturer company they needs to use
modern technology to build cars and
provide better service and products.
Otherwise they will fail to compete in the
market.
WO
As they are not a big industry so they does
not have much recognition. So should give
more offers and attract customers towards
them. By this they can earn more profit
and make strong position to the
worldwide.
WT
They needs to build a bigger multinational
company to defeat their rivals. By this
their recognition and industry will
increase.

14. CONCLUSION
Nowadays to run a business smoothly and profitably every
business needs to maintain internal and external communication
process, bonding among the teams and departments, take care
of the suppliers and customer, maintain the business law, using
of technology for productivity, pre-actions for natural calamities
etc. General Motor needs to do SWOT analysis and TWOS matrix.
By this they can run their perfectly.

15. REFERENCES
Fernando, A., 2011 . Business Environment. s.l.:Pearson Education.
Jahangir, A., n.d. Explain the different types, size and scope of organisations. [Online]
Available at: https://www.iqualifyuk.com/library/business-management-section/different-types-size-and-scope-of-organisations/
[Accessed 27 09 2019].
JIM CHAPPELOW, 2019. Porter's 5 Forces. [Online]
Available at: https://www.investopedia.com/terms/p/porter.asp
[Accessed 27 09 2019].
Jurevicius, O., 2016. SWOT analysis of General Motors. [Online]
Available at: https://www.strategicmanagementinsight.com/swot-analyses/general-motors-swot-analysis.html
[Accessed 27 09 2019].
Oxford College of Marketing, n.d. The Impact Of Micro and Macro Environment Factors on Marketing. [Online]
Available at: https://blog.oxfordcollegeofmarketing.com/2014/11/04/the-impact-of-micro-and-macro-environment-factors-on-marketing/
[Accessed 17 09 2019].
QuyHD, 2015. THE MARKETING ENVIRONMENT: Company’s macro environment. [Online]
Available at: https://getmerit.wordpress.com/2015/10/18/the-marketing-environment-companys-macro-environment/
[Accessed 27 09 2019].

16. THANK YOU
ANY QUESTION?