The document analyzes the casual dining industry. It finds the industry is currently not attractive due to rising costs and economic challenges. There are low barriers to entry for new competitors. Both suppliers and buyers have high power in the industry. Rivalry is intense as many new restaurants continually enter the market. Opportunities exist through new concepts, but threats include increasing costs and competition. The document recommends casual dining restaurants expand offerings, explore international markets, and increase take-out options.

1. OSI Restaurant Partners, LLC Joey Taylor & Nicholas Carthen

2. OSI affiliates

3. Industry Definition The casual dining industry are full service sit down restaurants that generally serve alcohol and sell entrees.

4. Industry Attractive or Not? The industry is not attractive. Rising gas costs Better downscale choices Higher credit card costs Weaker real estate market

5. Threat of new entry Barriers to entry low due to: No government Regulations No Patents on certain dishes

6. Power Of Suppliers & Buyers Suppliers: High Power No substitute for the quality of products Control prices of products Buyers: High Power Many choices of restaurants Simply a desire not a necessity Economic slowdown

7. Power of Substitute Industries Job Trends Emergence of Fast Causal Dining (Panera Bread) Quality products….Face Pace environment

8. Intensity Of Rivalry If nobody else can do it, then you have tremendous power over competitors. Enormous amount of restaurants in this industry. (new entrants everyday)

9. Future of Industry

10. Industry Opportunities & Threats Opportunities Research & Development New Concept Threats Increasing raw material prices Intense competition

11. Specific Recommendations Leave the dinner only concept Family restaurants (breakfast, lunch, and dinner) U.S. organizations must explore international markets Increase emphasis on take-out