SlideShare a Scribd company logo
Iowa Cattle Industry Convention
December 2014
120
Countries
14,000 Restaurants
39 Million Customers
a day (U.S.)
80% Run by Independent
Owner/Operators
Growing our Business by Making a
Positive Difference in Society
Supportive
Communities
Engaged
Employees
Assured
Supply
Loyal
Customers
Reduced
Costs
Healthy
People
Greener
Planet
Stronger
Communities
Jobs and
Life Skills
Thriving
Farms and
Oceans
Value
to the
Business
Shared
Value
Value
to
Society
4
5 5
Source all of our Food & Packaging
from Verified Sustainable Sources
Aspiration
J
O
U
R
N
E
Y
Sustainable
Land
Management
Commitment
Coalition for
Sustainable Egg
Supply
2010 2011
7 7
iStock_0
0002633
4101
Palm oil
GQP_01544
_packagin
g_US-
BBag[1]
280572
Fishing
boat
211_0630
2
Coffee
Long-term Aspiration - Source all of our Food &
Packaging from Verified Sustainable Sources
Beef Palm Oil Coffee Fiber Fish
Changing
Expectations
10 10
Beef
SUMMARY
■Shared Interest in the future of beef
■Journey of continuous Improvement
■Collaboration from everyone in the Value
Chain
■A Bright Future

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Susan Forsell - McDonald's and Beef Sustainability

Editor's Notes

  1. .
  2. First – When you look at our carbon footprint, You can see that food and packaging are our biggest Impacts – around 70% Our restaurants are also very energy intensive to operate This split shows our company owned and francisee restaurants Together, they make up 30% of our carbon footprint.