The Footprint Forum went to Fruit Towers to talk about Agriculture Abroad and the positive contribution that Foodservice can make to the global food system and sustainability

1. ♯footprintforum Sustainable Responsible Business
AGRICULTURE ABROAD
23RD NOVEMBER 2011

2. ♯footprintforum Sustainable Responsible Business
Barbara Crowther
Communications & Policy Director

3. © Fairtrade 2011
Agriculture
Abroad and
International
Development
Barbara Crowther –
Communications and Policy
Director

4. FAIRTRADE
AROUND
THE WORLD
© Fairtrade 2011

5. The UK imports
£16bn worth of
goods from
countries in the
© Fairtrade 2011
(2009 excl. China )Global South
- Agriculture - £5bn
- Meat / Fish / Dairy - £1.4bn
- Manufacturing - £6bn
- Mining - £3.6bn

6. © Fairtrade 2011
75% of Worlds
poor depend
on agriculture
for the future
(DFID)

7. © Fairtrade 2011
UK is
importing
£1.3bn of
products from
Africa
- 70% sourced
from 4 nations

8. © Fairtrade 2011
African countries
have highest
levels of
agricultural
employment in
the world
(Tanzania = 74%)

9. © Fairtrade 2011
Challenges to
African
agriculture
-Poverty & lack of
infrastructure
-Access to credit and
contracts
-Productivity, yield, quality
-HIV/AIDS

10. © Fairtrade 2011
Case Study of
Government support
FRICH – Supporting
African Agriculture

11. Iri-aini Tea
© Fairtrade 2011

12. Packing the
Tea at Iri-aini
Factory
© Fairtrade 2011

13. © Fairtrade 2011
Conclusions
• Increased focus on agriculture and building
public-private partnerships for development
• Opportunities for convergence between
private sector, NGOs and third party
certifications, and government (both North &
South)
• Government agenda must seek coherence
between agriculture, trade policy and private
sector development strategy

14. © Fairtrade 2011

16. ♯footprintforum Sustainable Responsible Business

17. ♯footprintforum Sustainable Responsible Business
Mark Line

18. No time to loseThe drive for sustainable sourcing
in the food supply chain
Mark Line
Two Tomorrows

19. So just how engaged
are consumers?

20. When it comes to living an environmentally conscious lifestyle,
the picture is mixed
Source: Global Monitor 2011 (Unstandardiseddata), The FuturesCompany

21. Ethical issues are of limited importance when consumers choose
food/beverage products
Source: Global Monitor 2011, The FuturesCompany
Which factors strongly affect
your decision to choose one
food/beverage product over
another?

22.
CITIZEN
Willing to give time
or make compromises
to do the right thing
CONSUMER
Choice, price, quality
and convenience driving
purchase choices
Conflict!
Source: The FuturesCompany

23. There is a discrepancy between intention and action
Source: Defra, 2011

24. My priorities The environment
The environment is not a core priority for most consumers
Source: The FuturesCompany

25. e.g. Growing
vegetables with
the kids
The environment can be a supporting factor in actions that relate
to the core priorities
Source: The FuturesCompany
e.g. Turning down
the thermostat

26. 51 51
41 42
80
60
companies I feel are damaging
the environment in the past 12
months”.
Consumers will stop spending money with those who are seen to
be acting unethically
% all agree
100
“I have stopped buying from
Source: Global Monitor 2010 (Standardiseddata), The FuturesCompany
36
39
30
34 33
38
36
39
20
0
40
2009 2010 2009 2010 2009 2010 2009 2010 2009 2010 2009 2010
16 market average North America Latin America Western Europe Eastern Europe Asia

27. Country 2004 2009 2014
US 319 911 1,451
UK 162 688 1,177
France 114 360 594
Germany 71 294 520
Spain 1 8 15
China 0.7 1 3
India 0.7 1 1.2
Brazil 0.8 1 1.2
Spending on fair trade food and beverage products, while growing fast,
it still relatively small and is negligible in developing countries
Estimated spending on fair trade food and non-alcoholic beverages
in selected global markets ($m)
Source: Datamonitor, 2010

28. Limits to growth

29. The population crisis
Source: United Nations, World PopulationProspects, 1998 Revision; and estimates by the Population Reference Bureau

30. Half the world lives on
lessthan
$2.50aday
Source: UNDP

31. Source: FAO
Nearly a billion people are
malnourished

32. By 2030, 1.2 billion more
will have joined the
global middle class
Source: World Bank

33. Climate change
The results are devastating
Deforestation Water scarcity
Species loss

35. “By 2030 the world will need to produce
50 per cent more food and energy,
together with 30 per cent more available
fresh water, whilst mitigating and adapting
to climate change. This threatens to
create a ‘perfect storm’ of global events.”
Professor John Beddington
Chief Scientific Adviser to the UK Government

36. Actions of leaders

37. SustainableLiving Plan
• Help more than one billion people improve their health and wellbeing
• Halve the environmental impact of Unilever products
• Source 100 per cent of agricultural raw materials sustainably

38. Rebuilding the Cadbury reputation

40. Certification schemes

41. Progress on palm oil certification

43. confused
Consumers are

44. Government

45. Five drivers for sustainable sourcing
in the food supply chain
Consumer
demand
Limits to
growth
Actions of
leaders
Certification
schemes
Government

46. How to respond?

47. www.twotomorrows.com
mark.line@twotomorrows.com

48. ♯footprintforum Sustainable Responsible Business

49. ♯footprintforum Sustainable Responsible Business
Richard Reed

50. We have a Miss World-esq aim to leave things a little bit better than we find them.
Miss World

51. the future of food
Our principle narrative is that there is an opportunity for the world to think more intelligently
about how it feeds itself.
Nutritional benefit
Socio-environmental cost

52. nutritional benefit
The FSA Wellness score now provides an objective way of determining whether a food
is net positive or negative in terms of health impact.
Fruit
& Veg
Fibre
Sat Fat
Energy
Sugars
Sodium
Protein

53. Innocent
Indian
Daal Veg
Pot
wellness score
Everything innocent makes is, and will only ever be, net positive on the FSA Wellness
score.
6
Innocent
Kiwis,
Apples &
Limes
smoothie
Innocent
orange
juice
health impact
negative
Strawberry
Yoghurt Brand
Chocolate
Brand Y
Crisp
Brand X
-21 -16 -11 -5
neutral
0 2 3 4
positive
145 6 8

54. kgCO2/kgproduct
sustainable nutrition
And we map carbon footprint against Wellness Score, to ensure that we give positive
nutrition in an environmentally efficient way.
0
1 Cashew nuts Banana
Cherries
SB smoothie
Apple
2
3
4
-25 -20 -15 -10 -5 0 5 10
Wellness Score
Cake biscuit
Crisp Brand Y
Chocolate Brand X
Yoghurt
PineappleMango
Blueberries

55. Our approach
We have a five-legged strategy to improve the socio-economic footprint of
our business
Natural, healthy
products
Ethical ingredients Sustainable packaging Resource-efficient
production
Share the profits

56. Our products
We make food and drink only using the ingredients we all need to eat more of,
as identified by the Scientific Advisory Committee
Fruit Vegetables
DairyWholegrains

57. 5 a day
We are the only company in the world that offers a simple solution to the
biggest dietary need in Western economies
10

58. Get closer
We have our own comprehensive minimum standards to help tackle social and
environmental challenges

59. innocent X Y Z
Innocent minimum standards
No existing certification scheme meets all our requirements
Purchasing
Safety / Quality
Social
Environment
All types & sizes of
farms
No additives
Non GMO
Food safety
Worker rights/wages
Worker safety
Product pricing
Local community
Biodiversity protection
Soil conservation
Efficient water use
Agrochemical bans /
restrictions

60. Agricultural projects
And we invest in projects to improve the socio-economic issues we come across.
Working with WWF, Cordoba
University, our supplier and
Uniliver to map and reduce
water usage in Spanish
strawberry farm
Pilot with Indian mango
suppliers to trial farming
practices to help local
farmers adapt to changing
climatic conditions
.
Launched project to trade
with Kenya and West Africa
smallholders to supply us
with mango
.

61. our packaging
We continuously improve the sustainability of our packaging via our four-fold
approach
That is from recycled or
renewable sources
Use as little
material as possible
And is widely
recyclable
And has a
low carbon footprint

62. 80%
And we aim to lead the industry
100%
Sustainable packaging
100%
Introduce 50%
PCR
April 2006
60%
40%
20%
0%
2001 2003 2005 2007
Introduce 25%
PCR
June 2003
Lightweight
bottle 21g to
18g
April 2003

63. bottles Cartons kids TW vegpots
Reduced energy use
Reduced water use
Reduced landfill
Resource efficient
We have integrated sustainability targets with all principle manufacturers
2006

64. Resource efficient
It has helped us move the shift the dial in the right direction
Disposal
Distribution
Manufacture
200
CO2
per bottle
(grams)
100
0
Packaging
Material shipping
Growing & Packing
2006 2010

65. innocent foundation
A minimum of ten percent of profits are distributed to charity
18

66. Do gooding
Plus we engage in ‘social marketing’ that delivers altruistic and commercial
benefits

67. what we’ve achieved
We’ve delivered a distinctive set of results in our first ten years
1.7 billion fruit portions 358,513 people helped 1.25 million hats

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