- Janatha Fish Meal and Oil Products is a fish processing company established in 1986 in India. It employs 340 people. - The objectives of the organizational study were to understand the industry, analyze the company using the McKinsey 7S framework, conduct a SWOT analysis, and gain work experience applying theoretical concepts. - Janatha processes fish into products like fish meal, fish oil, and others. It has received several awards for its exports and environmental practices. The company aims to be a leading global brand in fish proteins and oils.

1. ORGANIZATIONAL STUDY REPORT ON -
“JANATHA FISH MEAL AND OIL PRODUCTS”
By,
Vighnesha Kumar K V
4AL16MBA581

2. OBJECTIVES OF THE STUDY
• To understand the industry and company background.
• To analyse the Mckinsey’s 7S model.
• To make a SWOT analysis of the organisation.
• To get some experience of working in an organization.
• To apply theoretical concepts in real life situation at the work place for various functions of
the organization.
• To understand the work life and environment of the employees in Janatha Fish meal
facilities
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3. INDUSTRY PROFILE
 The fishing Industry includes any industry or
activity concerned with taking, culturing,
processing, preserving, storing, transporting,
marketing or selling fish or fish products.
 The world’s fish catch is of the order of 75
million tons per year, but only about 1% of man’s
food is fish, although 10% of his animal protein
intake is fish protein. The fraction of annual
catch used for preduction to fish meal and oil is
about one third.
 Fishing in India contributed over 1 percent of
India's annual gross domestic product in 2008.
Fishing in India employs about 14.5 million
people.
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4. INDUSTRY PROFILE
 Fish products from India are well received by almost half of world's countries, creating export-
driven employment opportunities in India and greater food security for the world.
 Fish production in India has increased at a higher rate compared to food grains, milk, eggs and
other food items
 India ranks second in the world fish production with an annual fish production of about 6.9 million
metric tonnes.
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5. COMPANY PROFILE
 Janatha Fish Meal and Oil Products set up in the
year 1989, is an association with a reputation of
25 wonderful years and symbolizes the word
Glocal; an association portraying both Global
and Local contemplations.
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6. COMPANY INFORMATION
Company Name Janatha Fishmeal and Oil Products
Country India
Email prashanth@janatafishmeal.com
Web site www.janatafishmeal.com
Owner Ananda C Kundar
Year of Company Registered 1986
Number of employees in the company 340 Peoples
Type of Business Manufacture/Mill/Factory
Sector Private Sector
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7. SUB BRANCHES OF JANATHA FISH MEAL AND OIL PRODUCTS
Janatha Aqua product (Kota)
 The promoter of this product is Prashanth Kunder. It is a Pvt Ltd company. It integrated on 3rd
December 2005.
Janatha Agro (Kota)
 Janatha Agro is the biggest production in fish nutritious and fish oil. The promoter of this
product Raksith. It serves from 20 years for both national and international level.
Janatha Fish Meal (Kota)
 Janatha fish meal has one of the best fish meal in the country and it offering service 120T of Fish Meal
and 60T of Fish Meal each day. Anand C Kunder is the promoter of Janatha Fish Meal.
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8. MISSION & VISION
Mission
 To offer wealth of Marine life to society through
sustainable methods of harvesting and a wide
range of value added quality products.
Vision
 To make Janatha a premier global brand in fish
protein and fish oil segment.
 To grow continuously in a sustainable way even
though we are recognised internationally as the
leading providers of fish protein, fish oil and its
derivative products.
 To be seen as an organisation that adheres as
much to its environmental & social responsibility
and local commitments even as it expands its
global reach.
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9. QUALITY POLICY
 Quality Policy in Janatha fish meal and oil product shows
continuous efforts in expanding their products, raising
endless product, it is giving high quality good to their
customers. Janatha move towards creativity importance
for quality rather than quantity.
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10. PRODUCTS AND SERVICESES
 Fish Meal
 Fish Oil
 Fish Soluble Paste
 Sulphite Fish oil
 Fat Liquor
 Fish Protein Hydrosylate
 Janatha Agro Products
 Agro Fertilizer
 Pet Food
 Blown Fish Oil
 Winterized Fish Oil
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11. OWNERSHIP PATTERN
MANAGING PARTER ANAND C KUNDER
PARTNER 1 PRASHANTH A KUNDER
PARTNER 2 RAKSHITH A KUNDER
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12. ACHIEVEMENTS AND AWARDS
 MPEDA Export award 2011-12 for Second outstanding
performance in the export of dried marine products
 MPEDA Export award 2012-13 for outstanding performance in
the export of dried marine products
 Export Excellence award 2013 (Best district exporter award-
Udupi) from Federation of Karnataka Chamber of commerce&
Industry (FKCCI)
 Export Excellence award 2015 (Best Manufacturer Exporter
Award) from Federation of Karnataka Chamber of commerce&
Industry (FKCCI)
 State Export Excellence Award 2011-12, 2012-13& 2013-14
(Marine products) from Viswesvaraya Trade promotion centre
(Govt. of Karnataka)
 “Environment Prize-2014″
 *MPEDA – Marine Products Export Development Authority
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13. MCKINSEY’S 7S MODEL
Strategy:
 To expand sales to the global marketplace.
 Aiming to become Lowest Cost Producer
 Utilization of new updated machinery.
 Recruit new workers.
Style:
 The company follows participative leadership/
Democratic leadership style. Employees are
allowed to give any thoughts, proposals for the
benefit of the organizations.
System:
 CCTV security systems
 Marketing system
 Accounting system
 Export systems
Staff:
 Bonus
 Room
 Wi-Fi
 Canteen Facility:
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14. MCKINSEY’S 7S MODEL
Skills:
 Presently company has 340 employees out of which 50 employees are skilled and remaining 290
employees are semi-skilled.
Structure:
 Janatha Company is divided into various department. These departments coordinate activities through
Group Meetings, mail, Effective Communication.
Shared values:
 Janatha’s is generates employment opportunities to the people who are living in the rural areas.
 It also involved in lot of CSR activities.
 It provides Loan, education, health and safety services to their employees and children.
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15. SWOT ANALYSIS
Strength:
 Experienced employees.
 In house lab and R&D facility.
 Latest upgraded machineries.
 Trained employees.
 Good quality products
 Quality certificates like GMP+ , 22,000, 18001,
ECOCERT, HALAL, and this is an EU approved
unit.
Weakness:
 Labour oriented.
 Seasonal occupation.
 Insufficient supply of power
 Lack of skilled man power
 Creates bad smell in and around the company.
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16. SWOT ANALYSIS
Opportunities:
 International scope
 Multinational, better infrastructure, updation of
technology.
 To become the market leader
 To expand its units
 Can attract and retain the customer.
Threats:
 Pollution board, locals.
 Deficiency of raw material.
 Competitors
 Maintenance of workers
 Waste water creates problem to fishermen
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17. ANALYSIS OF FINANCIAL STATEMENT
Particulars 2013-14 2014-15 2015-16
CURRENT RATIO 2.2238 3.0103 3.0443
QUICK RATIO 1.4816 1.7930 0.6541
DEBTORS TURNOVER
RATIO:
7.2502 13.8211 31.9324
WORKING CAPITAL
TURNOVER RATIO:
7.4376 6.8642 4.4357
FIXED ASSETS
TURNOVER RATIO:
8.9017 8.9848 6.59
NET PROFIT RATIO: 1.74 2.42 1.99
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18. LEARNING EXPERIENCE
 The four weeks study period gave me great experience about the concepts which I have learned
in books. In short it helped me to get practical knowledge of theatrical concepts
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19. SUGGESTIONS
 Waste water creates problem to fishermen
 Creates bad smell in and around the company.
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