The focus group provided feedback on magazine ads, digipaks, and a music video. For the magazine ads and digipaks, participants generally liked the bold fonts and coordinating images, but disliked small text sizes and lack of information. For the music video, they enjoyed the storyline and live performance, but felt it was too dark in places. The key learnings were to use bright colors, bold fonts, coordinated images, include sufficient information, add a storyline and live performance to future creative works, and avoid overly dark shots.

1. Focus Group Feedback
I asked three members of my target audience to fill out a form to see what they
disliked and liked about existing products. Here’s what I found out…..
Magazine Advertand Digipak
What do you like about this magazineadvert?
Person 1:Ithasbig and bold fontsand thecolouraddsa hazeeffect
to it making itseemvery retro.
Person 2: Itincludesinformation aboutthealbumwhich isgood if
you’rethinking aboutbuyingit.
Person 3:I likethefont colour(it co-ordinateswith thesky)
Person 4:I likehowthey have placed theartistin the middleof the
magazinemakingherstand out.
What do you dislike about the magazine?
Person 1:Theinformation atthebottomistoo small.
Person 2:I think thealbuminformation istoo small.
Person 3:You can’treally makeouttheinformation
Person 4:I personally don’tlikethewhite bold font.
What do you like about the digipak?
Person 1:Thepictureisnice and bold, itstandsout.
Person2: I think thefontisnice and bold. Linkswith magazine.
Person 3:Ithasa retro look and thetitle strikesout.
Person 4:I likehowthe two fontscorrelatewith each other. I like
howit linksin with the magazineadvert.
What do you dislike about the didgipak?
Person 1:There’snotmuch information on thefrontofthe
digipak.
Person 2:(Did notanswer)
Person 3:Fontistoo big
Person 4:Thepictureistoo smalland don’tstand outmuch

2. Magazine Advert And Digipak
Whatdo you likeabout thismagazineadvert?
Person 1: The striking contrastof white and black
Person 2: I really like thecolours,the blackand white themelooks
great.
Person 3: I really like thebig bold fontand the information aboutthe
albumalso standsout.
Person 4: I like the picture thathasbeen used asit interlinks withthe
title of the album.
Whatdo you dislikeaboutthe Magazineadvert?
Person 1: I thinkit’s a bit too darkfor Indie,it lacks colour.
Person 2: I don’tlike the factthatthe title at the top is wonky.
Person 3: I thinkthatthe magazineadvertcould havesomemore
information aboutthealbum.
Person 4: I think it lacks in colour.
Whatdo you likeabout the digipak?
Person 1: I really like how thepicture relates to themagazineand
followsthe sameblackand white them.
Person 2: I really like thepicture, it really standsout.
Person 3: Even though it is very simple,it strikesout to you and
catchesyoureye.
Person 4: I thinkthe picture really catchesyoureye.
Whatdo you dislikeaboutthe digipak?
Person 1: There’snotmuch information aboutthealbum,meaning
thatit lookjustlike a picture that’sit.
Person 2: I don’tlike the factthatit doesn’thavetheband name.
How are you supposed to know who it by if it doesnottell you
Person 3: Ithas no title
Person 4: Itlacks information.

3. Music Video – I showed my target audience the music video then asked them to
see what they disliked or liked about the video.
Whatdo you likeabout the musicvideo?
Person 1: I thinkit hasa greatstory line, its setin a publicplace meaning they won’tspend too much money and
thatit includesa live performance.
Person 2: I like the story to the video and howthe lyrics link in with whathappening in the video.
Person 3: Itfit in withthe genre,there’s a live performanceand thathelpsto expand thestory thatis being told.
Person 4: I like howthe lyrics link in with themusic video and how it featuresa memberof theband in the video.
Whatdo you dislikeaboutthe Music video?
Person 1: I thinkthatit is too dark atsome point,meaning you can’treally see whatis going on.
Person 2: It’squite darkin someplaces.
Person 3: I thinkit’s sometimestoo darkand thatit’s only set in oneplace.
Person 4: I don’tlike the factthatit doesnotinclude a properlive performancelike otherIndie musicvideos.

4. Summary
From looking at my focus group, all the information that I have gotten from
feedback on the different Indie products means that I will be able to take in this
information and use it for when I make my products.
From looking at the magazine adverts and their relating digipaks, I found out that
most of the audience like the brighter colours than the darker colours. Meaning
that when I come to make my advert/ digipak I will use light colours so it will
attract my audience more. Another thing I found out is that they really liked the
bold fonts that have been used and they also liked the fact that the picture is the
same on the advert and the album. This information will help me to create the
magazine and advert so that I will be able to make it more attractive to my
audience.
From looking at the music video I found out that my audienceliked the live
performance and that it had a story line to the video. This means that when I
come to making my music video I will add a live performance and make sure it
has a story line. Another thing that they liked was the lyrics linking in with the
video. One last thing that I found out about my audience is that they didn’t like
the fact that in the music video there were to many dark shots where they
couldn’t see, so from this information i will take it and make sure that I won’t
have any dark shots so that my audiencecan see and enjoy the whole video.