The survey results showed that more female students aged 16-18 with part-time jobs watch music videos than males. Pink and Bruno Mars were favorite pop artists. Narrative music videos featuring stories were preferred. Most audience members use YouTube converters to purchase music, though some prefer iTunes for quality. Social media does not generally influence music tastes, but can help discover independent artists. The task helped establish the target audience which will inform creating a Voki and rate card, and later evaluating the music video's audience.

1. Survey Results
Audience Research
For the target audience task I decided to make a survey by using the online
survey maker “surveymonkey”. In my survey I included 10 music video
related questions, using both open and closed question to give me a
variety of results. I then used social networking site such as twitter and
Facebook to gain feedback by asking individuals to fill out my survey. By
doing this is allowed me to get a variety of responses from different age
groups and different genders.

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6. Summarising the results
From my result I can see that more females students with part time jobs who are aged
between 16-18 watch music video than males. I can also see that Pink and Bruno Mars
are their favourite Pop artists at this current moment in time and that they like narrative
music video due to the fact that their favourite music video are story based.
Also from my results I can see that most of the audience use YouTube converters to
purchase music however, some like to buy their music from ITunes as they feel like it give
them better quality music. From my last question I can see that some of the audience
use social networking sites but it doesn't affect their music taste. However their are
some individuals that use social networking sites which have helped them discover new
smaller independent artists that they otherwise wouldn't have known about.
This task has helped me establish my target audience and will help me when I create my
Voki and Rate card. It will also help me in the near future when I have to evaluate my
music video’s target audience as I will be able to relate it back to this task.
I will now create a Voki based on these results