These are the results of the survey I created to conduct audience research for my A2 media coursework.

1. A2 Media - Music Video
Audience Research

2. As part of my audience research I
created a survey using the website
surveymonkey.com and then sent it to
friends, family and people in my media
class. The purpose of this survey was to
help determine my potential audience
and what they expect to see in my
music video, I provided them a YouTube
link to a lyric video of my chosen song
(so they could not be influenced by the
existing video) as a way for them to be
familiar with the song before answering
the questions within the survey.

3. The results of this
question show that
83.33% of those who
took my survey are
aged between 17-20,
and 11.11% were
aged 16 or under.
meaning that a total
94.44% of those
taking the survey
were aged 20 or
under, meaning that
the audience I should
be aiming my music
video towards is
mainly teenagers.

4. Here I was gathering
information on what
editing speed my
potential audience
believe my chosen
song should have. As
I gave them a link to
a lyric video to allow
them to answer with
what editing speed
they personally
imagine and not
what the existing
video has. We can
see that 61.11% think
it should be paced at
a medium speed and
22.22% thought it
should be fast, from
these results I know I
should create a faster
editing speed as
oppose to slow.

5. The purpose of this
question was to help
me decide on
whether to film my
music video in colour
or black and white as
I was unsure which
would be the best
option for my song at
first. Those who took
my survey seem to
think it should be in
colour as 66.67%
answered with that
option. Only 11.11%
selected black and
white, meaning I
should clearly use
just colour or a
combination of both
as 22.22% thought
that would work.

6. This is the final
question and the one
with the answers
that would influence
me the most. I had
posted my three
initial ideas for my
music video to see
which was the most
popular option.
61.11% chose my
third idea which was
the most unique and
different from most
music videos today.
The first option was
what most videos
consist of these days
but surprisingly less
people liked that at
just 22.22%.

7. This question refers to the
previous one and basically
asks the participant to say
why the option they
selected appealed to them
the most. These answers
were very useful to me as
they allowed me to view
the actual reasons people
like their chosen idea. Those
who picked the third option
all seemed the idea was the
most fitting to the song as it
gives a vintage vibe. Many
people also said this idea
was different to existing
products of today and will
therefore gain attention
from the audience. This
information was very useful
in assisting me when
making my third initial idea
my final choice.

8. As a part of my earlier audience research I made some polls which I added to the
side of my blog, so when people visited they could quickly answer them and I could
then use the results as part of my audience research. I asked two simple questions
to give me an idea of how people consumed music and which recent videos are their
personal favourite.

9. The first poll simply asked how they would
normally watch music videos giving the options of
streaming them online, on music channels, both or
other. The results show that the majority stream
music videos online (38%) whilst similar numbers
watch them on T.V. music channels or use both
(31% for both). The other option was not chosen
by anyone so we see that in this case all music is
consumed online or on music channels.
The second question lists six recent songs from the
U.K top 40 and asked for them to select their
favourite. The two most popular were “Thinking
out loud” and “Bang Bang” at 25% each, which is
interesting as both videos have very different
concepts. One is a continuous dance routine
filmed in just one location, whilst the other is
filmed in numerous locations with a range of
different outfits. This suggests that any type of
music video can be a favourite and successful and
there is no secret.