This advertisement promotes Beyoncé's album by featuring her as two contrasting personalities - a pure, innocent character dressed in white and a daring, rebellious character dressed provocatively like a motorbike. These characters represent the different styles of music in the album such as gospel, pop, and rock. Iconography like the white clothes and cross necklace signify purity and religion for the innocent character, while the motorbike corset conveys danger and adrenaline associated with rock music for the rebellious character.

1. Artist name
Album Name
Date of release
Featured song
titles

2. The advertisement features two protagonists, both Beyoncé but with
contrasting personalities. Both characters represent the two styles of music
featured in the album, for example Gospel, pop and rock.
Left: Beyonce
The black and white
filter shows Beyoncé's
purity within this
character. She has
natural hair and make-
up and white clothes,
which connote purity,
innocence and peace.
Her use of direct
address creates a
connection with the
audience and
emphasises her purity.
Right: Sacha Fierce
This character is Beyoncé's
alter ego, Sacha Fierce. She
is wearing a provocative
outfit, which is similar to a
motorbike. This, linked in
with the heavy make-up
and backcombed hair has
connotations of danger
and adrenaline, showing
her rebellious nature. Her
body language emphasises
her independence and
attitude. This, along with
her use of direct address
plays on her power within
the character.

3. Narrative
The narrative of this advert appears to be a
woman who has split personalities or an alter-
ego, one pure and innocent and the other
daring, rebellious and adventurous. These
characters could be representing the
personalities that Beyoncé has on and off stage.

4. Iconography
Beyoncé is holding a holy cross necklace which is
iconic for religion and increases the purity of her
character.
The white clothes she is wearing also highlights
peace and religion.
The motorbike-style corset connotes danger and
adrenaline, which is iconic for rock music, which is
the impression Beyoncé is trying to create.
The bright colours on the motorbike corset are
iconic for vibrant and exciting personalities.

5. Technical/Audio Codes
The images are mainly white and grey, implying
that the album represents Beyoncé's innocence.
The text ‘Beyoncé’ is in a large serif font in the
primary optical area of the advertisement. This
spreads across the images of the two different
characters, suggesting that Beyoncé is both of
them.