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Design Disaster Avoidance - Part 2
"By failing to prepare, you are
preparing to fail."
- often attributed
to Benjamin Franklin
Got designs on success?
Continuing from the first five, we’re wrapping
up the top ten most common design
mistakes.
Mistake 6: It just looks bad.
The problem:
• Your survey is hard to read, ugly,
or both. A poor visual design can
make a survey inaccessible and
unlikely to collect meaningful
results.
The fix:
• Create a reusable Visual Settings
style template based on your
company's official style guide.
• Share the preview or test link with
your team for review and
suggestions.
• Upload an Account Logo that’s
exactly the right size and resolution
and use it consistently across your
projects.
Mistake 7: There are too
many open-ended questions.
The problem:
• Open-ended responses take more
time to enter than answers to any
other question type. This can lead to
early onset survey fatigue.
The fix:
• Where possible, replace a Text Box
with a different question type.
• Prioritize the most important Text Box
questions.
• Ensure language is clear and
specific.
• Consider placing Text Box questions
late in the survey, after participants
have had the chance to express
themselves in more structured
answers.
Mistake 8: Participants are
asked irrelevant questions.
The problem:
• Asking participants questions they
can’t answer? Somewhere between
annoying and disrespectful.
The fix:
• Use survey skip logic to determine
which participants are asked which
questions.
• Set the right conditions so you’re only
collecting data from those who can
provide meaningful answers.
Mistake 9: Participants are
asked for answers the
administrator knows.
The problem:
• Asking questions that you already
know the answer to (e.g. asking
your employees their names) seems
both awkward and disrespectful.
The fix:
• Use Pre-Population to pre-fill known
answers to shorten the survey
experience for participants.
Mistake 10: Question stems
are double-barrelled or
otherwise unclear.
The problem:
• The participant isn’t a mind-reader,
which means it’s impossible to tell if
the answers match up with the
intended question – useless.
The fix:
• Review your survey questions
multiple times from a critical
perspective. Then ask your critical
friends to do the same.
• Watch out for logical fallacies and
double-dips like two-part questions
that can’t be reasonably addressed
by a single answer.
From here, it’s up to you.
All you have to do is ask the right questions!
Want more?
Like, Share, and Follow:
https://www.sogosurvey.com/blog/survey-design-
disaster-avoidance-part-2/
Email:
Reach us
on: support1@sogosurvey.com
+1 (800) 646-0520
Thank You!
www.sogosurvey.com

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Survey Design Disaster Avoidance, Part 2 | SoGoSurvey

  • 1. Design Disaster Avoidance - Part 2 "By failing to prepare, you are preparing to fail." - often attributed to Benjamin Franklin
  • 2. Got designs on success? Continuing from the first five, we’re wrapping up the top ten most common design mistakes.
  • 3. Mistake 6: It just looks bad.
  • 4. The problem: • Your survey is hard to read, ugly, or both. A poor visual design can make a survey inaccessible and unlikely to collect meaningful results.
  • 5. The fix: • Create a reusable Visual Settings style template based on your company's official style guide. • Share the preview or test link with your team for review and suggestions. • Upload an Account Logo that’s exactly the right size and resolution and use it consistently across your projects.
  • 6. Mistake 7: There are too many open-ended questions.
  • 7. The problem: • Open-ended responses take more time to enter than answers to any other question type. This can lead to early onset survey fatigue.
  • 8. The fix: • Where possible, replace a Text Box with a different question type. • Prioritize the most important Text Box questions. • Ensure language is clear and specific. • Consider placing Text Box questions late in the survey, after participants have had the chance to express themselves in more structured answers.
  • 9. Mistake 8: Participants are asked irrelevant questions.
  • 10. The problem: • Asking participants questions they can’t answer? Somewhere between annoying and disrespectful.
  • 11. The fix: • Use survey skip logic to determine which participants are asked which questions. • Set the right conditions so you’re only collecting data from those who can provide meaningful answers.
  • 12. Mistake 9: Participants are asked for answers the administrator knows.
  • 13. The problem: • Asking questions that you already know the answer to (e.g. asking your employees their names) seems both awkward and disrespectful.
  • 14. The fix: • Use Pre-Population to pre-fill known answers to shorten the survey experience for participants.
  • 15. Mistake 10: Question stems are double-barrelled or otherwise unclear.
  • 16. The problem: • The participant isn’t a mind-reader, which means it’s impossible to tell if the answers match up with the intended question – useless.
  • 17. The fix: • Review your survey questions multiple times from a critical perspective. Then ask your critical friends to do the same. • Watch out for logical fallacies and double-dips like two-part questions that can’t be reasonably addressed by a single answer.
  • 18. From here, it’s up to you. All you have to do is ask the right questions!
  • 19. Want more? Like, Share, and Follow: https://www.sogosurvey.com/blog/survey-design- disaster-avoidance-part-2/