The survey analyzed responses from 35 people about their preferences for a classical music magazine. Over 60% of respondents were under 20 years old, showing the target audience is teenagers. More females than males read classical music magazines. The most interesting part of the magazine for people is interviews with musicians. The survey provides guidance for the types of articles, gender on the cover, publication frequency, price, and other elements to include in the new classical music magazine.

1. Survey analysis

2. How old are you?
• 35 people
answered my
survey and over
60% of them were
under 20 years
old. This shows me
that my target
audience is for
teenagers. I will
have articles that
reflect the
audience as well
as the genre of
classical music.

3. What gender are you?
• From this survey,
it shows that
more females
read classical
music magazines
than males. This
shows me that my
magazines should
be aimed at
females.

4. What part of a classical music
magazine interests you the most?
• This graph shows
me that people
prefer interviews
with musicians.
This suggests that
my magazine
should include
articles with
musicians. Then
the audience
would like
reviews and
events coming up.

5. Which classical music magazines do
you read?
• Most of the
audience read a
different classical
music magazine.
However the next
most popular is
BBC music, this
shows that I can
generate ideas
based on this
magazine.

6. How often do you buy a classical music
magazine?
• Most of the
audience buy
classical music
magazines at a
different time.
However the
next most
popular is every
month, this
shows me that
my magazine
should be
published every
month.

7. Would you prefer a female or male on
the front cover of a classical music
magazine?
• The majority of
people didn’t
mind who is on
the front cover. 8
people preferred
a female over 2
who proffered a
male. This shows
me that I can put
any gender on
the front cover.

8. Would you like some promotional
material with a classical music
magazine?
• The majority of
people didn’t
mind if the
magazine came
with
promotional
material.

9. What colour would you prefer the text
to be through out the magazine?
• Many people
prefer the
colour to be
black. This
shows me that
the colour
throughout
the magazine
should be
black.

10. Would you like reviews of musicians,
events and instruments?
• This graph shows
me that the target
audience wants
reviews of the
classical music
genre. This means I
should include this
in my magazine so
it will be successful

11. How much would you pay for a
classical music magazine?
• 34.29% of the
target audience
would like the
magazine to be
between £2-£3.
This suggests
that my
magazine should
be priced in
between £2-£3.