Questionnaire Results
Saikha
Overview
• I carried out a questionnaire which was
distributed between 25 people. The questions
are focused to help me get an overview, on
who my target audience are, how much they
are willing to pay for a music magazine, which
genre/ front covers they prefer, whether they
subscribe to a magazine, what feature would
appeal to them the most ad how much time
they would spend reading a magazine.
What is your gender?
Question 1
Male

Female

40%

60%

There were 15 males and 10 females. This suggests that mostly males
have an interest in Rock music and only a few females.
What is your age?
Question 2
Age: 8-15

Age: 16-21

Age: 22-30

Age: 31-40

0%
16%

20%
64%

I asked people between the ages of 16-40. This is a big range
however the most popular age for Rock is 16-21 years.
How much would you be willing to
spend on a music magazine?
Question 3
£1.00-£2.00

£2.50-£3.50

48%
52%

From the people I asked I found that 13 people out of 25
would pay £1.00-£2.00 for a music magazine.
What genre of music do you listen to?
Question 4
R&B

Pop

20%

Rock

Country

Reggae

24%

8%
12%

36%

The most popular genre was Rock that 9/25 people had picked.
The second most popular genre was R&B where 6/25 people had
picked.
Which magazine cover do you prefer?
Question 5
1

2

32%

68%

17 out of 25 people chose the second option. I found that my target
audience like colour as the main attraction in a magazine.
Which magazine cover do you prefer?
Question 6
1

2

36%

64%

Only 9 people chose the second option. The first choice in this question is most
popular as 16 people out of 25 chose it. This may be because the brand KERRANG! Is
more well known and familiar.
Are you a regular reader/subscriber to
any music magazine?
Question 7
Yes

No

28%

72%

Due to my audience being young not many are subscribed to a monthly music
magazine. This may be because of the amount of money they earn. I think my
audience would prefer to buy magazines when they wish to do so. In the results
you can see that only 7 people are subscribed to a monthly magazine, the other 18
are not.
Which feature would appeal to you the
most if you were to subscribe to a music
magazine?
Question 8
Interviews

Artists

Magazine Publisher

Audience

12%
36%

12%

40%

Many people picked that artists featured in the magazine would be the main
reason as to why they are attracted to the magazine. 10 out of 25 people
chose artists which would appeal to them if they subscribed to a magazine.
The second most popular would have been interviews.
How much time on average would you
spend reading a music magazine?
Question 9
10-20mins

20-30mins

30-60mins

60+mins

0%
24%

28%

48%

When asked about the amount of time my audience would spend reading a
magazine, the most popular choice was half an hour to an hour 12 people picked
this option. The least popular amongst them would have been 10-20 minutes which
0 people had picked.

Questionnaire results

  • 1.
  • 2.
    Overview • I carriedout a questionnaire which was distributed between 25 people. The questions are focused to help me get an overview, on who my target audience are, how much they are willing to pay for a music magazine, which genre/ front covers they prefer, whether they subscribe to a magazine, what feature would appeal to them the most ad how much time they would spend reading a magazine.
  • 3.
    What is yourgender? Question 1 Male Female 40% 60% There were 15 males and 10 females. This suggests that mostly males have an interest in Rock music and only a few females.
  • 4.
    What is yourage? Question 2 Age: 8-15 Age: 16-21 Age: 22-30 Age: 31-40 0% 16% 20% 64% I asked people between the ages of 16-40. This is a big range however the most popular age for Rock is 16-21 years.
  • 5.
    How much wouldyou be willing to spend on a music magazine? Question 3 £1.00-£2.00 £2.50-£3.50 48% 52% From the people I asked I found that 13 people out of 25 would pay £1.00-£2.00 for a music magazine.
  • 6.
    What genre ofmusic do you listen to? Question 4 R&B Pop 20% Rock Country Reggae 24% 8% 12% 36% The most popular genre was Rock that 9/25 people had picked. The second most popular genre was R&B where 6/25 people had picked.
  • 7.
    Which magazine coverdo you prefer? Question 5 1 2 32% 68% 17 out of 25 people chose the second option. I found that my target audience like colour as the main attraction in a magazine.
  • 8.
    Which magazine coverdo you prefer? Question 6 1 2 36% 64% Only 9 people chose the second option. The first choice in this question is most popular as 16 people out of 25 chose it. This may be because the brand KERRANG! Is more well known and familiar.
  • 9.
    Are you aregular reader/subscriber to any music magazine? Question 7 Yes No 28% 72% Due to my audience being young not many are subscribed to a monthly music magazine. This may be because of the amount of money they earn. I think my audience would prefer to buy magazines when they wish to do so. In the results you can see that only 7 people are subscribed to a monthly magazine, the other 18 are not.
  • 10.
    Which feature wouldappeal to you the most if you were to subscribe to a music magazine? Question 8 Interviews Artists Magazine Publisher Audience 12% 36% 12% 40% Many people picked that artists featured in the magazine would be the main reason as to why they are attracted to the magazine. 10 out of 25 people chose artists which would appeal to them if they subscribed to a magazine. The second most popular would have been interviews.
  • 11.
    How much timeon average would you spend reading a music magazine? Question 9 10-20mins 20-30mins 30-60mins 60+mins 0% 24% 28% 48% When asked about the amount of time my audience would spend reading a magazine, the most popular choice was half an hour to an hour 12 people picked this option. The least popular amongst them would have been 10-20 minutes which 0 people had picked.