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Supporter recruitment: more onion/ Care2 digital strategy webinar

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more onion

Five top tips for digital supporter recruitment, from more onion digital strategist Rebecca Turner. Slides from more onion/Care2 joint digital strategy webinar, 22 April 2020

Government & Nonprofit
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SUPPORTER RECRUITMENT
SUPPORTER RECRUITMENT STRATEGY
DIGITAL MOBILISATION EXPERTS
CAMPAIGNION
WHO WE WORK WITH
BE CLEAR ABOUT WHY YOU ARE RECRUITING
WHAT’S YOUR SUPPORTER STRATEGY? • • •
CHOOSE YOUR RECRUITMENT ACTION(S) CAREFULLY
ACTION STRENGTHS CHALLENGES
TOP 3 THINGS THAT AFFECT YOUR COST PER LEAD
REMEMBER, SUCCESS
GET PREPARED!
✓ ✓ ✓ LAY STRONG DIGITAL FOUNDATIONS
TEST YOUR CHANNELS
POPULAR CHANNELS
MEASURE SUCCESS MEANINGFULLY
✓ ✓ ✓ ✓ LONG-TERM METRICS
CASE STUDY:
OBJECTIVE
ACTION
CHANNEL
JOURNEY ‘I Know My Rights’ guide sign-up + thank you page DD form Thank you and share ask Survey + thank you page DD form Campaign action + thank you page form Direct Debit membership ask Second campaign action – email your local paper Second membership ask
RESULTS • • •
INSIGHTS • • • •
GET IN TOUCH

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