This presentation is for a meeting with CEOs at the West Sweden Chamber of Commerce. They were interested in knowing how to use social media to support marketing an sales.
Skapa at West Sweden Chamber of Commerce November 20, 2015Erik Ekholm
This is the presentation "Driving Sales with Content Marketing" that I used when I held a seminar for a group of executives of companies at the West Sweden Chamber of Commerce.
How can HubSpot help BabelQuest grow your businessEric Murphy
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
http://www.bocahug.com Learn how to drive more highly-targeted traffic to your website, differentiate by arriving earlier in the sales cycle, protect your pricing power and margins, convert more of the right decision makers into highly-qualified leads, and accelerate the sales cycle with fewer labor-intensive sales touchpoints. The topic is valuable for all marketers, not just HubSpot users.
Skapa at West Sweden Chamber of Commerce November 20, 2015Erik Ekholm
This is the presentation "Driving Sales with Content Marketing" that I used when I held a seminar for a group of executives of companies at the West Sweden Chamber of Commerce.
How can HubSpot help BabelQuest grow your businessEric Murphy
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
http://www.bocahug.com Learn how to drive more highly-targeted traffic to your website, differentiate by arriving earlier in the sales cycle, protect your pricing power and margins, convert more of the right decision makers into highly-qualified leads, and accelerate the sales cycle with fewer labor-intensive sales touchpoints. The topic is valuable for all marketers, not just HubSpot users.
How to Create Awesome Blog Content That Generates Traffic Year-Over-YearRosemary Brisco
What makes an awesome blog post—a post that keeps generating traffic month after month? It’s a matter of looking at the data. Our Quick Wins guide will help you get started writing blog posts that continue to deliver traffic long after launch.
Learn how to answer these questions:
What do you want visitors reading the post to know?
Why is it important and relevant to your audience?
Why is it important and relevant to them NOW?
Are you reaching the right audience?
Three Keys to Successful Content Inventories and AuditsRich Schwerin
Fed up with random acts of content that raise internal costs and lower external audience experiences? Start with the basics: Take stock of your existing content. All of it. Next, audit the performance of that content. Finally, execute a keep/revise/delete plan based on performance. This presentation focuses on the benefits of content inventories and audits as fundamental building blocks to developing a content lifecycle from discovery to deletion. No ibuprofen required.
9 Quick Wins to INSTANTLY Boost B2B Website Leadsrbrisco
Cut through your list of marketing activities and apply these quick wins to boost B2B website leads.
If you’re struggling with a long list of demand generation activities, wondering what will have the strongest impact with the least effort, our Quick Wins guide will get you started on the right track.
How To Convert More Website Visitors To Leads Using HubSpotHubSpot
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
This free webinar will cover:
- How to create, optimize, and promote content to attract more potential buyers to your website
- How to capture more leads with customized calls to action and landing pages
- How to optimize your sales and marketing funnel with analytics and tools from the HubSpot software
- How to track results from your internet marketing efforts
On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology
You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s
This webinar covers the Shifft 7 Step Digital Marketing process, explores where you need to start your Digital Marketing journey and discusses tips on how to leverage yourself in this space.
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
Content Marketing: Case studies and strategies for successMarketingSherpa
Presentation by Erin Hogg, Reporter, MECLABS, at UNF's Social Media Marketing class.
This presentation explores the familial relationship of content marketing and social media.
It also provides real examples and case studies of how content marketing is linked to sales and the concept of relationship marketing and establishing a life-long customer by building up company reputation and trust.
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...LinkedIn Singapore
How do you do Content Marketing? LinkedIn Marketing Solutions shows you what are the best practices on how to plan, drive and launch your content marketing strategy in this Slideshare presentation.
Modern Lead Generation Strategies & Techniques To Supercharge Your Pipeline I...Sales Hacker
What You'll Learn:
- How to use data to build pipeline effectively.
- Secret tactics and tips to generate awareness and engage in effective sales conversations online with the right buyers.
- Why Growth Hacking doesn’t really work (unless you have a strong marketing flywheel in place)
- How to optimize your social presence and build a personal brand “hub”
- How to create tactical how-to style content that earns trust and converts.
- Creative ways to use video to fill your pipeline.
- How to repurpose content effectively and maximize your content’s “mileage.”
- How to tap into engaged communities and build referral networks.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
Med Social selling index kan du kolla hur bra du och din säljkår är på Social Selling som är en kombo av
Personligt varumärke (hur känd är och för vad),
Sökning (hur bra du är på att söka och finna),
Delar du med dig och skapar insikter
Förmågan att bygga relationer.
Funderar du på¨hur Linkedin räknar ut ditt testresultat säå är indexet är en funktion av kvantitativa faktorer (hur mycket du gör) och kvalitativa faktorer (hur bra du gör det).
How to Create Awesome Blog Content That Generates Traffic Year-Over-YearRosemary Brisco
What makes an awesome blog post—a post that keeps generating traffic month after month? It’s a matter of looking at the data. Our Quick Wins guide will help you get started writing blog posts that continue to deliver traffic long after launch.
Learn how to answer these questions:
What do you want visitors reading the post to know?
Why is it important and relevant to your audience?
Why is it important and relevant to them NOW?
Are you reaching the right audience?
Three Keys to Successful Content Inventories and AuditsRich Schwerin
Fed up with random acts of content that raise internal costs and lower external audience experiences? Start with the basics: Take stock of your existing content. All of it. Next, audit the performance of that content. Finally, execute a keep/revise/delete plan based on performance. This presentation focuses on the benefits of content inventories and audits as fundamental building blocks to developing a content lifecycle from discovery to deletion. No ibuprofen required.
9 Quick Wins to INSTANTLY Boost B2B Website Leadsrbrisco
Cut through your list of marketing activities and apply these quick wins to boost B2B website leads.
If you’re struggling with a long list of demand generation activities, wondering what will have the strongest impact with the least effort, our Quick Wins guide will get you started on the right track.
How To Convert More Website Visitors To Leads Using HubSpotHubSpot
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
This free webinar will cover:
- How to create, optimize, and promote content to attract more potential buyers to your website
- How to capture more leads with customized calls to action and landing pages
- How to optimize your sales and marketing funnel with analytics and tools from the HubSpot software
- How to track results from your internet marketing efforts
On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology
You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s
This webinar covers the Shifft 7 Step Digital Marketing process, explores where you need to start your Digital Marketing journey and discusses tips on how to leverage yourself in this space.
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
Content Marketing: Case studies and strategies for successMarketingSherpa
Presentation by Erin Hogg, Reporter, MECLABS, at UNF's Social Media Marketing class.
This presentation explores the familial relationship of content marketing and social media.
It also provides real examples and case studies of how content marketing is linked to sales and the concept of relationship marketing and establishing a life-long customer by building up company reputation and trust.
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...LinkedIn Singapore
How do you do Content Marketing? LinkedIn Marketing Solutions shows you what are the best practices on how to plan, drive and launch your content marketing strategy in this Slideshare presentation.
Modern Lead Generation Strategies & Techniques To Supercharge Your Pipeline I...Sales Hacker
What You'll Learn:
- How to use data to build pipeline effectively.
- Secret tactics and tips to generate awareness and engage in effective sales conversations online with the right buyers.
- Why Growth Hacking doesn’t really work (unless you have a strong marketing flywheel in place)
- How to optimize your social presence and build a personal brand “hub”
- How to create tactical how-to style content that earns trust and converts.
- Creative ways to use video to fill your pipeline.
- How to repurpose content effectively and maximize your content’s “mileage.”
- How to tap into engaged communities and build referral networks.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
Med Social selling index kan du kolla hur bra du och din säljkår är på Social Selling som är en kombo av
Personligt varumärke (hur känd är och för vad),
Sökning (hur bra du är på att söka och finna),
Delar du med dig och skapar insikter
Förmågan att bygga relationer.
Funderar du på¨hur Linkedin räknar ut ditt testresultat säå är indexet är en funktion av kvantitativa faktorer (hur mycket du gör) och kvalitativa faktorer (hur bra du gör det).
Nya sätt att prospektera: Öka effekten med 500% och få ett roligare jobb!Jens Edgren
Nya sätt att prospektera - koppla ihop Market automation med Säljprospektering, effektökning med 500%. Garanterat.
Dessutom: Pitcha din idé, sprid via sociala nätverk och få roligare på jobbet!
jens@salesmakeover.se
Mera affärer digitala och säljande relationerJonas Ulander
Digital marknadsföring och digitala relationer fungerar för alla mellan 12-65 år. Gränser och trösklar gällande åldersgrupper, intressen, kön och geografiska parametrar är i stort sett helst utsuddade. Som projektledare inom digital marknadsföring och processledare inom säljprocesser är det digitala idag lika viktigt som den traditionella personliga försäljningen. Jonas Ulander, Mera affärer.
Svar på tre frågor:
1. Varför LinkedIn?
2. Hur bli synlig?
3. Hur blir det affärer?
Angeläget att känna till.
- Google har förändrat vårt beteende och det har blivit en stor business att sökoptimera företags hemsidor.
- Nu påverkar LinkedIn vårt sätt att söka och ta kontakt med individer på företag och gör det lika angeläget att investera för att bli hittade.
Document présenté dans le cadre de la journée la Bibliothèque émancipatrice, le 4 avril 2013, à la Médiathèque des Champs-Libres, à Rennes. Cette journée s’est concentrée sur le rôle que la bibliothèque peut jouer, avec ses partenaires, à l’heure où un socle minimal de connaissances est devenu indispensable pour s’insérer socialement, dans un contexte général de renouvellement permanent des savoirs et des compétences. Comment la mission éducatrice et formatrice traditionnelle des bibliothèques intègre-t-elle les besoins des publics qui mettent en oeuvre une démarche volontaire d’autoformation ? Comment la bibliothèque répond-elle à la nécessité de maîtriser les outils numériques ? Quelles ressources peut-elle déployer pour accompagner ces apprentissages dans la perspective de contribuer à la cohésion sociale ? Ce pwp présente l’action de la médiathèque de Quimperlé en matière de coopération avec les usagers, dans différents domaines, sur les principes suivants : Observer son environnement, aller à la rencontre des autres, Sortir de la médiathèque pour identifier de nouveaux publics, Des personnes avant des projets, Prendre en compte les besoins, les attentes, les envies des individus, Rendre plus autonome et intégrer, Construire avec les publics, partager les savoirs, vivre ensemble
Köp fler kunder på internet genom att anlita Social Media Ekonomi och betala per order (eller intresseanmälan).
Fördelar för dig och ditt företag är att du kan addera nya kunder och order till en lägre kundanskaffningskostnad.
Modern kundskaffning ger fler kunder enklare. Vi säljer helt enkelt kunder på internet.
Social Media Ekonomi är specialister på att fånga efterfrågan på internet och omvandla till kunder åt dig.
http://www.socialmediaekonomi.se
Social Selling är motsatsen till SPAM. Här kommer några bilder med siffror från Linkedin som visar att det blir allt viktigaste att relationen kommer först och att sedan fortsätta fördjupa relationen till det finns efterfrågan för köp. Den traditionella push säljaren är alltså ute. Fördelen med denna utveckling är att det är roligare för alla inblandade och dessutom effektivare.
Säljprocessen är död.seminarie evry.salesmakeover.mars2015Jens Edgren
Att dagens köpare agerar på ett annat sätt än förr vet alla - men vad får det för betydelse för säljprocessen, det sätt vi använder CRM och leder säljteamet är inte lika klart.
Under frukostseminariet den 4/3 utforskade Jens Edgren och Jesper Strandberg vad det innebär för försäljning processen, ledarskapet och kommunikationen - sa,mt kopplade detta till CRM stöd med Mícrsosoft Dynamics CRM. Enkelt, tydligt och praktiskt - men utmanande!
Content Marketing och Försäljning - varför är det viktigt?Structsales
Hur bör säljorganisationer förhålla sig till den digitala förändringen som sker just nu? Läs om handfasta tips kring hur du kan dra nytta av utvecklingen och inte bli överrumplad av den.
Frekvens och uthållighet för effektiva säljprocesserJonas Ulander
Workshop. Mera affärer! Om frekvens och uthållighet för effektiva säljprocesser och tillväxt. Traditionell relationsförsäljning och digital marknadsföring. Påminnelseeffekter. Modeller, metoder och IT-verktyg. Jonas Ulander.
Lösningsförsäljning av jens edgren ebok 2013Jens Edgren
En enkel bok om hur du kan skapa lösningsförsäljning, säkrare säljprognoser och få konsulter/tekniker att bidra med idéer och leads. Dessutom en introduktion till Solution Selling. Allt läser du på mindre än en timme. Garanterat.
Vad är Social Business? | Malin Ström | CUIRLMalin Ström
SOCIAL BUSINESS = “A Social Business embraces networks of people to create business value” /IBM
SKILLNADEN MELLAN SOCIAL BRAND & SOCIAL BUSINESS
SOCIAL BRAND = EXTERNA AFFÄRSPROCESSER
• Social Listening
• Social Marketing
• Social Selling
• Social Recruiting
• Employer Branding
• Opinionsbildning
SOCIAL BUSINESS = INTERN INFRASTRUKTUR
• Internutbildning
• Processutveckling
• Organisationsmodeller
• Medarbetarengagemang
• Policy & riktlinjer
• Kunskapsutbyte
• Värderingar & Kultur
SOCIAL BRAND
1. Extern kommunikation
2. Kommunikation, marknad, webb och kundtjänst
3. Skapa engagemang hos den sociala kunden och i externa communities
4. Mäts på: Klick, visningar, engagemang, kommentarer, gillamarkeringar etc
5. Budgeten läggs på annonsering, PR konsulter, och community management, Facebookapplikationer och bloggutveckling
6. Litet eller inget internt samarbete för att skapa effektivitet
7. Låg svårighetsgrad
SOCIAL BUSINESS
1. Verksamhetsstyrning & förändringsledning
2. Företagsledare & anställda i alla befattningar i hela företaget
3. Skapa engagemang i de interna teamen och med samarbetspartners
4. Mäts på: Medarbetarnas medverkan, andel av medarbetarna som är utbildade, förbättring av processerna, effektivitet etc
5. Budgeten läggs på konsultbyråer, sociala intranät och verktyg, internutbildning och förändringsarbete
6. Samarbete är avgörande för att transformera verksamheten till en social business
7. Hög svårighetsgrad
INTERNATIONELL UTVECKLING AV SOCIAL BUSINESS
1995 till nutid: Den sociala kunden
• Tekniska innovationer ger kunden en offentlig röst
• Kunden ökar sitt inflytande
• Starka röster börjar göra sig hörda på den sociala webben
• Google indexerar de kritiska rösterna om företag och deras produkter & tjänster
• Den sociala kundens ökar i trovärdighet ju mer inflytande hen får
2003 till nutid: Social Brand
• Företag och varumärken etablerar en officiell närvaro på Facebook, Twitter och Linkedin och börjar arbeta med sin företagsblogg
• Sociala mediateam etableras sakta men säkert
• Arbetet sker på projektbasis med små budgetar med fokus på att skapa engagemang hos den sociala kunden och bygga communities
2008 till nutid: Social Business
• Humanisering av företagets affärsprocesser
• Anpassning av verksamhetens organisations- och affärsmodell till social media
• Nya styrmodeller och sociala mediepolicys
• Social blir ett vägledande attribut för företagets kultur
Malin Ström | CUIRL | Strateg Social Brand & Social Business | Föreläsningar | Strategisk rådgivning | Projektledning | Konsultarbete
Reach your customers with blogs and social media - NSHKErik Ekholm
This is a short presentation I held at the "Norwegian Day" at the Norwegian-Swedish Chamber of Commerce on May 5, 2015. Sorry, but it's only in Swedish. The title is "Reach your customers with blogs and social media".
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
This is a presentation I held today for a group of executives that are participating in the West Swede Chamber of Commerce's Exec-program. Study and enjoy!
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
PCG Marketing, LLC shares how the basics of content marketing can drive leads for the insurance and financial advisor industry.
Learn what content marketing is.
Learn why content marketing is important in today's consumer market.
Discover whether you have a message for your audience and how you will tell the story. Determine what the message should be based on the consumer's placement in the buying journey.
Presented at IGNITE Dubbo Skills Building Workshop on 23/3, this presentation dives into Social Media Strategy
Presented by Australian Business Consulting & Solutions
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
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https://nidmindia.com/
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• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
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Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. Driving Sales with Social Media
• Very short presentation of Erik & Skapa
• Challenges for B2B
• Content Marketing
• Social Media Strategies
• Attract and Convert Visitors to Leads
• Measure, Analyze, Act
• Conclusions and Discussion
3. Presentation – Erik Ekholm
• CEO at Skapa
• Master of Science and Naval Architect at
Chalmers University of Technology
• Previously at Stena AB, Volvo Trucks,
Rosemount Tank Radar
• Founded Skapa in 1996
• Lecturer in online marketing at IHM
Business School, Stockholm School of
Economics, West Sweden Chamber of
Commerce and Norwegian-Swedish
Chamber of Commerce.
4. Skapa – Smart Online Communication
Communication and marketing
Online marketing is about understanding the
needs of your target groups and giving them
relevant content published in multiple
channels.
Web, technology and development
We build advanced and easy-to-use apps,
extranets, blogs and web based system
solutions that supply the data to the right
person at the right moment!
8. • What if someone writes something negative about our
products? Or that our legal eagles don’t approve.
• What if our competitors may learn of our secrets!
• We can only create one article per quarter – maximum!
• What do the sales people tell the customer, if everything has
already been published?
• It’s impossible to manage in multiple languages
• The dealers/distributors don’t like that we have direct contact
with the end customers.
A few objections to using social media
9. Challenges for B2B Sales & Marketing
• Identify your potential customers
• Understand the customers’ needs
• Attract the customers
• Create a relevant communication
• Built trust and confidence persistently
• Be top-of-mind when purchasing
decision is made
10. Focus less on push of content
– focus more on attracting interest!
12. Attract:
New business and develop loyalty
by delivering:
relevant and updated content
that meet the customers’ :
Needs, challenges and questions
Content Marketing is Perfect for B2B
13. Relevant Content Attracts Visitors that Become Leads
Visitors
Customers
Inspiration / Customer needs
Brand building / Company
Offer / Products / Services
15. The B2B Purchasing Journey
Från frågorna till EXEC-gruppen inför seminariet: “För ett företag handlar det ju om att nå
ut till nuvarande och nya potentiella kunder samt diverse olika intressenter för en
verksamhet/företag på ett effektivt sätt. Det handlar ju först om riktad marknadsföring och
att sedan göra kunden, eller den man vill nå, komfortabel med ens företag eller det man
erbjuder / står för och sedan i slutändan bli en ”ambassadör” för ens verksamhet/företag.
19. The ultimate goal of your online communication? Is it to:
• Increase brand awareness?
• Improve client engagement? Build confidence/trust?
• Improve customer support efficiency?
• Attract and retain key staff members
• Support sales with valuable leads
Anything that does not support your goal/goals, has no place in your strategy!
Strategy – define your goal
22. Peter Drucker. Popularized in 2006 by Mark Fields, president of Ford Motor Company
Ensure top management support and engage (inform & motivate) staff to make sure
your strategies are successfully implemented
True engagement and motivation is needed
23.
24. LinkedIn:
• 400 million acquired
users in 220 countries
• 187 million monthly active
users
• Owns Slideshare
• 0,8 billion USD Q3 2015
+37%
Twitter:
• 320 million active users
• 500 million tweets per day
• 0,6 billion USD Q3 2015
YouTube:
• More than 1 billion
active users
• Watch time up 60% y/y
• Average viewing session on
mobile 40 minutes
• Bilions of views per day
• 100% owned by Google
Facebook:
• 1 billion daily active users
• 1.5 billion monthly active
users
• 1.4 billion mobile monthly
active users
• 4.5 billion USD Q3, 2015 up
41%
27. • “More than anything else, SEO is about the overall experience
for a searcher, and that experience starts the moment they
enter a search query. The better their experience with you --
from your listing on the search engine result page (SERP), to
the quality and relevancy of the content on your site, to the
ease with which they can move through your site - the better
your SEO will be, too.” /Hubspot
17 SEO MYTHS YOU SHOULD LEAVE BEHIND IN 2015 by Hubspot
SEO = Search Experience Optimization
28. ABB: zone data robots
http://www.abb.com/cawp/gad00540/592a8dba95ea8b0ac12579dc006fec12.aspx?single=1
29. Elos Medtech – Expertise and experience
• Building confidence through expertise and experience
• elosmedtech.com, Facebook, Twitter, LinkedIn
• Google and check position:
– medical automated factory (pos 1,2 of 2.780.000)
– tolerances thermoplastic components (pos 1 of 626.000)
– demands healthcare china (pos 7 of 14.700.000)
– ISO registered medical partner (pos 1 of 269.000)
– measurement injection moulding (pos 4 of 762.000)
– validation process medtech (pos 2 of 160.000)
– surface analysis medtech (posi 1,2,3 of 46.800)
– rydell nail manufacturing (pos 1,3,4,5,6 of 19.600)
– rydell nail olmed screw (1,2,6,7 av 1.670)
(Based on Google.com searches in incognito window in Chrome with Google search history
deactivated)
31. Greencarrier Knowledge Blog
• Blog for Greencarrier
• Purpose: A channel for in-depth
articles that support sales by
presenting Greencarrier’s unique
logistics expertise
• blog.greencarrier.com
• Google for example: advantages
of air freight or air vs sea freight.
32. Investing in content vs. spending on ads & campaigns
TidAds & campaigns
Content
Marketing value
33. • Plan your follow-up actions
• Analyze the metrics
• Use automatically generated reports (weekly, monthly) from
Google Analytics
• At least quarterly you should dig in a little deeper into the
statistics and analyze the results.
• Based on the analysis, be prepared to act!
Measure, Analyze and Act
34. • Focus on quality rather than quantity
• Focus on trends rather than absolute numbers
• Measure quality by (use these on various parameters):
– Average time per visit,
– Average number of pages per visit,
– Bounce rate
• Correlate web statistics with statistics from your Facebook-updates
and your LinkedIn-updates to learn what content that engages your
audience
• Track your activities and follow-up against plan.
What Should you Focus on in Google Analytics?
35. • Always focus on the customers’ needs, challenges and questions
• Create a consistent flow of compelling content attracting and retaining
relevant visitors – Content Marketing
• Think SEO = Search Experience Optimization
• Be persistent - it's not a campaign. It's an ongoing process
• Use content in many channels: blog, social media, e-mail-marketing,
seminars, magazines, PR, etc.
• Focus metrics on quality and monitor trends
• Your users are mobile! Act accordingly!
Summary:
36. If you have any questions you can just
contact me! I’d be glad to have a meeting
with you and your colleagues!
Erik Ekholm, Skapa
Tel +46 31 3011151
www.skapa.se
erik.ekholm@skapa.se
facebook.com/erikekholm
se.linkedin.com/in/erikekholm
slideshare.net/erikekholm
twitter.com/erikekholm
Don’t Hesitate to Contact Me!