The document provides tips for affiliate marketing. It recommends working with affiliate networks over in-house programs for their larger marketplaces, scalability, and support. The document also recommends using technology and best practices like tracking codes, link management tools, and WordPress. It advises against relying solely on Google Analytics or Amazon for tracking and suggests creating loyal customers through social media and email lists. The document stresses developing relevant content and focusing on conversions rather than just traffic.
Understanding Personalization Metrics - How to Measure SuccessCertona
In order to know if your personalization strategy is working, you need to understand how to measure success. Get to know the metrics that impact web personalization and how to improve performance.
How To Do Inbound Marketing The Right Way - with Owen Fuller Stukent Inc.
Owen Fuller, Chief Qwizard at Qzzr discusses how to do inbound marketing the right way. This presentation was given on a Stukent Expert Session online webinar for thousands of students across the world.
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
Understanding Personalization Metrics - How to Measure SuccessCertona
In order to know if your personalization strategy is working, you need to understand how to measure success. Get to know the metrics that impact web personalization and how to improve performance.
How To Do Inbound Marketing The Right Way - with Owen Fuller Stukent Inc.
Owen Fuller, Chief Qwizard at Qzzr discusses how to do inbound marketing the right way. This presentation was given on a Stukent Expert Session online webinar for thousands of students across the world.
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
15 Effective Ways to Improve Affiliate Program’s VisibilityAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Most publishers prefer to find new affiliate programs to join (or offers to promote) by themselves. This session will equip you with 15 practical ways to optimize the visibility of your program.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Discuss China as an ecommerce opportunity. Will go over the various affiliate opportunities to access the market and ways to build demand, avoid pitfalls and scale business.
Google Premier Connect for Health Businesses Webinar March 2020Alexei Kouleshov
We've put together a webinar with Google in the Premier Partner Connect format. Normally we do workshops, but given the current situation (Covid-19), we decided to do a webinar. If you have any questions contact us via https://yews.com.au
Buying and Selling Websites to Leverage Your RelationshipsAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: This session will discuss ways you can buy websites to leverage your existing high paying offers and 10x the value.
33% & growing – According to Euromonitor International, that was Amazon’s 2016 Ecommerce Market Share in the U.S. – A scary thought for many ecommerce executives. Yet, it’s also a great opportunity for executives to learn Amazon’s strategies to acquire, grow & retain customers, to use for your own.
While most retailers cannot compete with Amazon on operations and fulfillment, where you have opportunity is with advancing your approach to personalization and cross-channel campaign management.
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
Paid Search Monitoring: Uncover the Threats Lurking in Your CampaignsTinuiti
Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers — If you’re a brand and looking to protect your most valuable traffic, join CPC Strategy & BrandVerity for this webinar.
New Rules for B2B Website Personalization & PerformanceOptimizely
Key takeaways:
- Best Practices for B2B personalization
- How to build an Account-Based Marketing personalization strategy for your website
- Benchmarks for success from some of today's leading ABM marketers
Discover what affiliate marketing is, and why it can be such a great oppportunity to earn money online. To learn more, please visit: http://eternalspiralbooks.com/courses/course/affiliate-commissions-101/
This webinar will cover:
- Overview of category pages and how to categorize your products
- SEO best practices for category pages including title tags, H1s and custom URL text
- PPC tips for promotions in your ad copy and landing pages
- Do’s and don’ts for images on your category pages
- How to keep customers moving through your site to purchase
The webinar will conclude with a live Q&A. Join our webinar to learn how to grow your online business through category page optimization. Seats are limited - register today!
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Lessons learned, after wasting time and money on Facebook, about how to effectively use pixels to target and re-target in a cost effective manner for different campaign types.
Amazon Virtual Summit - Preparing for Q4Jeffrey Cohen
The Amazon Virtual Summit is a bi-annual summit which covers hot topics on Amazon. The 2016 Fall Summit covered topics around preparing your Amazon business for 4th Quarter sales. The Virtual Summit is hosted by Seller Labs, Feedvisor and CPC Strategies.
The State of Amazon’s Brand Gating Policy & ProtectionTinuiti
While many Amazon sellers are already aware of Amazon’s new Brand Gating Policy, there is still much uncertainty & rumors swirling about Amazon’s supposed intentions and future plans. We’ve brought in 3 industry experts to shed some light on what’s true, what’s false and what you can expect as a brand on the marketplace.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s dozen of the most frequent affiliate questions, with time to ask your #1 question too.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
15 Effective Ways to Improve Affiliate Program’s VisibilityAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Most publishers prefer to find new affiliate programs to join (or offers to promote) by themselves. This session will equip you with 15 practical ways to optimize the visibility of your program.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Discuss China as an ecommerce opportunity. Will go over the various affiliate opportunities to access the market and ways to build demand, avoid pitfalls and scale business.
Google Premier Connect for Health Businesses Webinar March 2020Alexei Kouleshov
We've put together a webinar with Google in the Premier Partner Connect format. Normally we do workshops, but given the current situation (Covid-19), we decided to do a webinar. If you have any questions contact us via https://yews.com.au
Buying and Selling Websites to Leverage Your RelationshipsAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: This session will discuss ways you can buy websites to leverage your existing high paying offers and 10x the value.
33% & growing – According to Euromonitor International, that was Amazon’s 2016 Ecommerce Market Share in the U.S. – A scary thought for many ecommerce executives. Yet, it’s also a great opportunity for executives to learn Amazon’s strategies to acquire, grow & retain customers, to use for your own.
While most retailers cannot compete with Amazon on operations and fulfillment, where you have opportunity is with advancing your approach to personalization and cross-channel campaign management.
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
Paid Search Monitoring: Uncover the Threats Lurking in Your CampaignsTinuiti
Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers — If you’re a brand and looking to protect your most valuable traffic, join CPC Strategy & BrandVerity for this webinar.
New Rules for B2B Website Personalization & PerformanceOptimizely
Key takeaways:
- Best Practices for B2B personalization
- How to build an Account-Based Marketing personalization strategy for your website
- Benchmarks for success from some of today's leading ABM marketers
Discover what affiliate marketing is, and why it can be such a great oppportunity to earn money online. To learn more, please visit: http://eternalspiralbooks.com/courses/course/affiliate-commissions-101/
This webinar will cover:
- Overview of category pages and how to categorize your products
- SEO best practices for category pages including title tags, H1s and custom URL text
- PPC tips for promotions in your ad copy and landing pages
- Do’s and don’ts for images on your category pages
- How to keep customers moving through your site to purchase
The webinar will conclude with a live Q&A. Join our webinar to learn how to grow your online business through category page optimization. Seats are limited - register today!
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Lessons learned, after wasting time and money on Facebook, about how to effectively use pixels to target and re-target in a cost effective manner for different campaign types.
Amazon Virtual Summit - Preparing for Q4Jeffrey Cohen
The Amazon Virtual Summit is a bi-annual summit which covers hot topics on Amazon. The 2016 Fall Summit covered topics around preparing your Amazon business for 4th Quarter sales. The Virtual Summit is hosted by Seller Labs, Feedvisor and CPC Strategies.
The State of Amazon’s Brand Gating Policy & ProtectionTinuiti
While many Amazon sellers are already aware of Amazon’s new Brand Gating Policy, there is still much uncertainty & rumors swirling about Amazon’s supposed intentions and future plans. We’ve brought in 3 industry experts to shed some light on what’s true, what’s false and what you can expect as a brand on the marketplace.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s dozen of the most frequent affiliate questions, with time to ask your #1 question too.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Landing pages are an important part of your digital marketing strategy for increasing leads and conversion rates. High performing landing pages are optimized and designed using scientifically proven best practices. We've put together some of the most important tips on building the best landing pages in this quick guide.
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
Anvil's Pascal Inderabudhi presented at the quarterly lunch & learn seminar on paid media. From exactly what paid media is to an overview on how to use it, he covered all the bases in order to get anyone off and running with this own campaign.
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
3. DO Prefer Networks Over In-House
What are the differences?
In-House:
• The advertiser owns the relationship
• Direct 1x1 relationship with partners
• Limited to internal or 3rd party provider development
• Exclusive community – may be by invitation or referral
Network:
• The network usually owns the relationship
• Access to larger marketplace, new markets and different partner types
• Better program scalability, tracking methods & technology
• Friendly process and payment platform terms
#ASW19affgeek.com/asw19
4. DO Prefer Networks Over In-House
Why is it better to work with a network?
• More comprehensive publisher & advertiser profiles for communications
• Better publisher support and ability to work with multiple advertisers
• Better tracking methods and clearly defined attribution
• Multiple commissions structures & payment options
• Effective and more comprehensive reporting and analytics
• Higher investment into overall technology behind the network
• Support for GDPR, ITP, Parallel Tracking and more
#ASW19affgeek.com/asw19
5. DON’T Only Work with Amazon
• One day cookie / lowest commission rates
• Easily removed from program – over 25 different ways to trigger removal
• No advanced technologies, i.e. cross-device tracking, convert-a-link, API
• Smaller sellers avoid Amazon
• Everyone promoting same products
• No free products, no sponsored posts, no personal promotion opportunities
• Limited presentation options
• Can’t sell to family or friends
#ASW19affgeek.com/asw19
6. DO Use Technology & Best Practices
• Network tools – don’t forget coupon code tracking
• Other helpful tools:
• Affluent (affluent.io)
• FMTC / Coupilia
• Datafeedr
• Skimlinks / VigLink
• WordPress
• Very configurable – affiliate marketing-friendly
• FTC compliance plugins
• Link management (ThirstyAffiliates & PrettyLinks)
#ASW19affgeek.com/asw19
7. DON’T Use GA for Affiliate Tracking
Google Analytics
• GA designed to help sell Google products – Google AdWords, search, Google Marketplace
• Network tracking designed to track affiliate transactions
• Different cookie length – same for all merchants, longer, regardless of program
• Networks use last click. GA uses “unique click”
• Ad blockers will affect GA results
• Merchant/Network’s numbers determine the commission amount, not Google
#ASW19affgeek.com/asw19
8. DO Create Customer Loyalty
Social Media
• Use but not exclusively – that’s rented space!
• Don’t fully rely on YouTube (host your own videos too)
Grow / Build Your Own
• Content & following – on your site
• Unique value proposition + excellent customer service
• Reputation – expert authority
• Email list (consider group text messaging)
#ASW19affgeek.com/asw19
9. DON’T Confuse Traffic with Shoppers
Traffic and shoppers are not the same thing!
• Traffic will not buy and may be interested in viewing content different from your offerings
• Traffic may be a click error, a redirect or spam
• Traffic may hit your site, but not click through or view additional pages
• Shopper will spend time on your site and view your pages, even if they do not click through to advertisers
• Shoppers usually have intent to buy or comparison shop for an imminent or future purchase
• Know what percent of your traffic are shoppers
#ASW19affgeek.com/asw19
10. DON’T Confuse Traffic with Shoppers
How do I know if I have more traffic than shoppers?
• Does the traffic convert?
• Is the traffic quality a match to the advertiser campaigns?
• Do I have a lot of page drop offs?
How do I encourage productive shoppers?
• Identify the right demographic for each product or service
• Know how well your traffic converts and optimizing
• Is the traffic quality a match to the advertiser campaigns (quality is key to advertiser-publisher success)
• Are my readers/shoppers the key demographic for each product or service I offer
#ASW19affgeek.com/asw19
11. DO Develop SEO Relevance - Be Current
• Don’t go overboard chasing the changing algorithm
• Solve problems people have
• Answer questions (“how do I…” voice searches)
• WordPress plugins:
• Yoast SEO – free and premium
• SEOPress.org – free and premium
• Bruce Clay SEO – in beta
• Provide a resource that is unique, valuable and trustworthy
#ASW19affgeek.com/asw19
12. DON’T Write Content Solely for Google
• Google doesn’t buy anything!
• Write for the shopper, make it easy, conversational and grammatically correct
• Consumers come to a site looking for answers to a problem
• Readers will keep reading as long as the content is useful
• Don’t target a specific word count
• Don’t write for Bing or Yahoo either – Google will know and penalize
#ASW19affgeek.com/asw19
13. DO Use Metrics to Understand Revenue
• Do you know how you get paid?
• CPS/Rev Share – Cost per sale. Paid a portion of sale amount
• CPL – Cost per lead. Usually paid a fixed amount
• CPI – Cost per install. Paid when an app is successfully installed
• What products or services are selling the most & not selling at all
• Am I getting paid on gross or net sale and what is the validation period
• How do cancelations & return rates effect my commission
• Am I getting paid on gross or net sale and what is the validation period
• Do you understand how click-through, conversions and cancelations effect commissions and revenue?
#ASW19affgeek.com/asw19
14. DO Use Metrics to Understand Revenue
Example A: High Volume (Optimized)
Impressions 25,000 Results
CTR - Click Through Rate 4% 1000
CR - Conversion Rate 3% 30
CX - Cancelation Rate 10% -3
CPA - Cost Per Action $200 27 x 200
Publisher Revenue $5,400
Impressions 25,000 Results
CTR - Click Through Rate 4% 1000
CR - Conversion Rate 1% 10
CX - Cancelation Rate 20% -2
CPA - Cost Per Action $200 8 x 200
Publisher Revenue $1,600
Example B: Low Volume
Performance dramatically effects Publisher’s Revenue
#ASW19affgeek.com/asw19
15. DON’T Get Lost in the Metrics Weeds
• Keep things as simple (and actionable) as possible:
• How much am I making? Who are my the top partners?
• What products or services are selling the best?
• What is not selling well? What can be done?
• Set up a dashboard to monitor activity using the same metrics
• Focus on CR (conversion rate) and EPC (earning per click)
• Identify data anomalies – positive and negative
#ASW19affgeek.com/asw19
16. DO Use Unique Offers / Landing Pages
Why is it important to have unique / optimization pages?
• It adds value to the user experience
• Validates you as a referral source for the advertiser
• They are usually the advertiser’s highest converting pages
• It creates SEO relevance and improves organic search results
• Provides the user with a unique benefit and creates loyalty
• Custom pages have competitive pricing and unique offers
• Gives you a defined target audience and improves conversions
• Builds a closer relationship with the advertiser
#ASW19affgeek.com/asw19
17. DON’T Only Use Banner Ads
• Why? Text links tend to perform much, much better (test for yourself)
• Display ad CTR is 0.05% -- just 5 clicks per 10,000 impressions! [Smart Insights]
• Average CTR on Google paid search ads is about 2% [WordStream]
• Flash animations – security risks plus not supported on iPhones
• Logo banners work nicely to compliment text links (branding and trust)
• Make text links easily visible and natural – we’re trained to click them
• Tip: Summarize sources and link options below main content
#ASW19affgeek.com/asw19
18. DO Read Advertiser Correspondence
What do advertisers communicate?
• Commission changes & changes to program terms
• Transaction issues payment updates
• New content & promotions
• Special affiliate links
• Best practices
Why is this important?
• Know the latest on their program and products/services
• Understand how best to sell
• Have the most recent content and optimized pages
• Make the most revenue from each click
• Develop a relationship with advertiser
#ASW19affgeek.com/asw19
19. DON’T Wait to Start Affiliate Marketing
• Traffic volume can still be small
• Once site is 12-20 pages, networks/merchants can discern your style
• Much easier to incorporate from the beginning
• Appears like you’re working with major brands – because you are!
• Use technology to help pull links
#ASW19affgeek.com/asw19
20. Q&A: Your Turn
Mike Allen
@mta1
Jeannine Crooks
@Jeannine_Crooks
John LoBrutto
@JPL65
#ASW19affgeek.com/asw19
Editor's Notes
John
John
Jeannine
Mike
Jeannine
Mike
Don’t put all your eggs in one basket. Do diversify.
Host your own videos (VooPlayer can help)
Pleased former customers are easier to market to than new ones
John
John
Mike
Jeannine
John
John – affect or effect?
Mike
Affluent as a dashboard
Data anomaly example is > 100% CR due to coupon code tracking
John
Mike
Smart Insights – Aug. 2018 post – reporting on Doubleclick (the display advertising part of Google) global data from April 2018. https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/
WordStream - average click-through rate on AdWords paid search ads is about 2% https://www.wordstream.com/average-ctr