The document outlines Paul Tansey's presentation on entrepreneurship and marketing. It discusses pursuing freedom through entrepreneurship, focusing on building a business to deliver freedom rather than money. It emphasizes understanding customers, differentiating your business, developing a strong brand, and continually reviewing and improving marketing strategies. The presentation provides a framework to clarify goals and objectives, develop a marketing plan, measure results, and ensure ongoing strategic review.
The Marketing Journey - Marketing for EntrepreneursPaul Tansey
What is marketing? Marketing is a process by which entrepreneurs grow their business in pursuit of whatever freedom means to them, We take a look at why these people do it, what their freedoms look like, what creates purpose in an organisation and what marketing is really all about.
My hope is you can use this personal branding framework to get what you want from your career—balancing the challenges to match up to your skills and your passion to match up with your happiness.
The Balanced Rebrand: The Art & Science of Brand BuildingHotwire
Read how to balance business value and emotional value to create an authentic brand that not only sets your business up for success, but also resonates to your audiences’ needs.
At Beloved Brands, we make brands stronger and we make brand leaders smarter. We can build a Brand Management Training Program, to unleash the full potential of your team.
1. Strategic Thinking
2, Creating a Beloved Brand
3. Consumer Centricity
4. Brand Positioning
5. Brand Plans
6. Creative Briefs
7. Brand Analytics and the business review
8. Marketing Execution
9. Strategic Media Plans
10. Winning the Purchase Moment
The Marketing Journey - Marketing for EntrepreneursPaul Tansey
What is marketing? Marketing is a process by which entrepreneurs grow their business in pursuit of whatever freedom means to them, We take a look at why these people do it, what their freedoms look like, what creates purpose in an organisation and what marketing is really all about.
My hope is you can use this personal branding framework to get what you want from your career—balancing the challenges to match up to your skills and your passion to match up with your happiness.
The Balanced Rebrand: The Art & Science of Brand BuildingHotwire
Read how to balance business value and emotional value to create an authentic brand that not only sets your business up for success, but also resonates to your audiences’ needs.
At Beloved Brands, we make brands stronger and we make brand leaders smarter. We can build a Brand Management Training Program, to unleash the full potential of your team.
1. Strategic Thinking
2, Creating a Beloved Brand
3. Consumer Centricity
4. Brand Positioning
5. Brand Plans
6. Creative Briefs
7. Brand Analytics and the business review
8. Marketing Execution
9. Strategic Media Plans
10. Winning the Purchase Moment
Your marketing and sales messages are much stronger when you have a plan and a target. In this web seminar, we discussed the key challenges, market trends and business development cycle - and how to leverage them for success. You can view the webinar replay by sending an email and requesting access
MJ Business Concepts provides professional writing, marketing development, strategic analysis, leadership training, and other distinguished business services, finely tailored to suit your personal and professional enterprises.
Strategy is central to the success of the business, yet most CEO and founders don't make time for structured discussions about strategy with their team. This post provides some guidelines and resources.
This is teaching material about strategic planning in advertising agency which I prepared for guest lecturing in Prasetiya Mulya Business School and sharing session in Depok Creative.
The Ultimate Guide to Professional Development for Sales ProfessionalsThe Muse
Are you a salesperson who wants to be even better at your job? Or, just wondering what it takes to have a great career in the sales world?
Look no further.
The Muse asked some of the best sales professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
30th June 2011, We had Dan Storey from Guerrilla Marketing your Business run a workshop on International Marketing - Developing a Strategy for small business owners on a limited budget.
Deliver a Corporate Story That Strengthens Your Customer Experience.James O'Gara
More than ever before, businesses operate in a world of
transparency. The always-connected-and-consuming
buyer has unprecedented access to your organization.
Your strategy and story are visible to anyone, anywhere,
at any time.
How your business operates, what your organization believes in, the actions employees take and the words you use to describe what you do — as well as the value you deliver and what differentiates you — are now omnipresent. These touchpoints, interactions and messages define your customer’s overall experience with your company. They also represent the new competitive environment that businesses must contend with today. In fact, a recent Gartner report said by 2016 (that’s here and now), 89 percent of companies expect to compete mostly on the basis of customer experience, versus 36 percent just four years ago.
In the customer-experience driven world we live in, words
and actions matter. They establish perception. They
define how customers perceive their experience with
your company. While your strategy drives your actions,
your message drives the storyline customers experience
throughout their journey.
That’s why your story and strategy must be fully aligned.
When they are not, the customer experience breaks down.
The perception of your brand is damaged. Customers lose
faith and trust in your company. Customers leave and go
to the competition.
Clarity and connectivity between your story and strategy
is paramount. A recent article in the Journal of Business
Strategy stated, “In its simplest sense, a corporate story is
a narrative tool that tells the tale of a company’s strategy
in action. It is a clear, structured, compelling articulation
of ‘‘who we are’’ and ‘‘where we’re headed’’ that rallies
emotional and rational support from stakeholders.”
The article continues, “More than mere words, however,
the corporate story’s strength lies in its ability to align
leaders, drive decision making and mobilize
the organization.”
In this paper, we’ll explore the best practices for
developing and delivering a clear, compelling and
consistent story that can in fact “align leaders, drive
decision making and mobilize the organization.”
A story that is:
> Aligned with your go-to-market strategy
> Anchored in a higher purpose
> Constructed with consistent building blocks
> Packaged, comprehensive and compartmentalized
> Embraced and activated by employees
> Connected throughout the customer experience
> Designed to produce top- and bottom-line
business results
The Balanced Rebrand: The Art & Science of Brand BuildingEastwick
Read how to balance business value and emotional value to create an authentic brand that not only sets your business up for success, but also resonates to your audiences’ needs.
How to properly brief your agency by JJ Nonis Hacking DigitalJude Jefferson Nonis
This is just a little basic deck on why Client's should write a proper brief to their Agency. A proper brief will help agencies understand and create better strategies & creative for brands.
Top Pillars | Pitching Skills by Essam Nazzal Top Pillars
https://toppillars.com
What you will learn
you will learn how to develop a better presentation skill-set, focusing on body language, delivery, confidence and communication skills. we will help you improve your public speaking and pitching skills. The training includes effective presentation techniques to allow you to present professionally and with confidence.
Throughout the training, we will giving you lots of useful ideas, tips, and techniques along the way to keep enhancing and improving on your delivery.
Stand Out from the Crowd - Defining Your Company’s Value Proposition The Marx Group
Determine your company’s value proposition and bring consistency to your communications and clarity for customers, prospects, suppliers, employees, and others. Tom demonstrated the value proposition process to help your company understand why it has more value than the competition. Invest the time to learn how to consistently convey your company’s value proposition
The 90 day marketing plan is an overview of the 90 day marketing plan coaching program designed to help individuals write, document and execute an integrated marketing plan for the next 90 days.
Your marketing and sales messages are much stronger when you have a plan and a target. In this web seminar, we discussed the key challenges, market trends and business development cycle - and how to leverage them for success. You can view the webinar replay by sending an email and requesting access
MJ Business Concepts provides professional writing, marketing development, strategic analysis, leadership training, and other distinguished business services, finely tailored to suit your personal and professional enterprises.
Strategy is central to the success of the business, yet most CEO and founders don't make time for structured discussions about strategy with their team. This post provides some guidelines and resources.
This is teaching material about strategic planning in advertising agency which I prepared for guest lecturing in Prasetiya Mulya Business School and sharing session in Depok Creative.
The Ultimate Guide to Professional Development for Sales ProfessionalsThe Muse
Are you a salesperson who wants to be even better at your job? Or, just wondering what it takes to have a great career in the sales world?
Look no further.
The Muse asked some of the best sales professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
30th June 2011, We had Dan Storey from Guerrilla Marketing your Business run a workshop on International Marketing - Developing a Strategy for small business owners on a limited budget.
Deliver a Corporate Story That Strengthens Your Customer Experience.James O'Gara
More than ever before, businesses operate in a world of
transparency. The always-connected-and-consuming
buyer has unprecedented access to your organization.
Your strategy and story are visible to anyone, anywhere,
at any time.
How your business operates, what your organization believes in, the actions employees take and the words you use to describe what you do — as well as the value you deliver and what differentiates you — are now omnipresent. These touchpoints, interactions and messages define your customer’s overall experience with your company. They also represent the new competitive environment that businesses must contend with today. In fact, a recent Gartner report said by 2016 (that’s here and now), 89 percent of companies expect to compete mostly on the basis of customer experience, versus 36 percent just four years ago.
In the customer-experience driven world we live in, words
and actions matter. They establish perception. They
define how customers perceive their experience with
your company. While your strategy drives your actions,
your message drives the storyline customers experience
throughout their journey.
That’s why your story and strategy must be fully aligned.
When they are not, the customer experience breaks down.
The perception of your brand is damaged. Customers lose
faith and trust in your company. Customers leave and go
to the competition.
Clarity and connectivity between your story and strategy
is paramount. A recent article in the Journal of Business
Strategy stated, “In its simplest sense, a corporate story is
a narrative tool that tells the tale of a company’s strategy
in action. It is a clear, structured, compelling articulation
of ‘‘who we are’’ and ‘‘where we’re headed’’ that rallies
emotional and rational support from stakeholders.”
The article continues, “More than mere words, however,
the corporate story’s strength lies in its ability to align
leaders, drive decision making and mobilize
the organization.”
In this paper, we’ll explore the best practices for
developing and delivering a clear, compelling and
consistent story that can in fact “align leaders, drive
decision making and mobilize the organization.”
A story that is:
> Aligned with your go-to-market strategy
> Anchored in a higher purpose
> Constructed with consistent building blocks
> Packaged, comprehensive and compartmentalized
> Embraced and activated by employees
> Connected throughout the customer experience
> Designed to produce top- and bottom-line
business results
The Balanced Rebrand: The Art & Science of Brand BuildingEastwick
Read how to balance business value and emotional value to create an authentic brand that not only sets your business up for success, but also resonates to your audiences’ needs.
How to properly brief your agency by JJ Nonis Hacking DigitalJude Jefferson Nonis
This is just a little basic deck on why Client's should write a proper brief to their Agency. A proper brief will help agencies understand and create better strategies & creative for brands.
Top Pillars | Pitching Skills by Essam Nazzal Top Pillars
https://toppillars.com
What you will learn
you will learn how to develop a better presentation skill-set, focusing on body language, delivery, confidence and communication skills. we will help you improve your public speaking and pitching skills. The training includes effective presentation techniques to allow you to present professionally and with confidence.
Throughout the training, we will giving you lots of useful ideas, tips, and techniques along the way to keep enhancing and improving on your delivery.
Stand Out from the Crowd - Defining Your Company’s Value Proposition The Marx Group
Determine your company’s value proposition and bring consistency to your communications and clarity for customers, prospects, suppliers, employees, and others. Tom demonstrated the value proposition process to help your company understand why it has more value than the competition. Invest the time to learn how to consistently convey your company’s value proposition
The 90 day marketing plan is an overview of the 90 day marketing plan coaching program designed to help individuals write, document and execute an integrated marketing plan for the next 90 days.
Aligning Your Brand Promise with Your Internal Audiences to Improve Employee ...Vignette
Workshop:
How To Align Your Brand Promise With Your Internal Audiences, Increase Growth, And Improve Consumer Satisfaction
Description:
Mike Lepis, Creative Director and Principal of Vignette recently led the following workshop for internal communications professionals. Connect your brand to your employees and work on a strategic campaign of your own. Vignette has successfully helped clients develop strategies, programs, and tools to overcome brand challenges and help companies develop long-term plans of success.
Mike led workshop attendees through the tools & techniques Vignette uses to align company brand promises with their internal audiences, including:
* Identify your audiences—what motivates them, how to do they consume internal content, and where are the key opportunities
* Produce engaging content that connects your brand message to your internal audiences
* Illustrate your brand values through elements of story, message, and design
* Create a plan to measure ROI around the challenging area of internal communications
People aren't what they seem. Using Market Research can help you figure out what really makes them tick.
Presented to the Hampton Roads Chapter of the American Marketing Association (www.HRAMA.org) by Frank C. Martin, III, CEO of Martin Research, Inc. and www.MartinFocus.com, November 2007
Create a Team of Hungry Sales Hunters: A 5-Point Checklist to an Assertive Sa...Business Wise Inc.
Smart sales hunters and managers know how to create a positive sales culture at their business. The ones who leave culture to chance lose opportunities, sales, and employees. In this slideshow, you'll learn why culture is more important than strategy, how to assess the state of your business culture, and 5 steps you can take to create a positive biz-dev culture at your business.
We will share how to truly evaluate how well your company is marketing itself. When it comes down to actually evaluating PR initiatives, organizations aren't exactly sure. Marketing and PR is considered > intangible in terms of its ROI and associating an actual matrix to its value. Companies know that they need it but consider it a gray area when it comes to setting expectations for their in-house team as well as for their public relation agency, if they have one.
Here are just a few of the questions we will consider along with the importance of why we are considering them:
Is your company vision clearly mapped out for today and for future products and/or services as a context for all company communications?
Have you developed your company's key messages for each unique audience and defined competitive differentiators?
Are you utilizing a matrix to measure the overall success in communicating the company's key messages effectively?
Are you getting placements in at least 50% of relevant editorial opportunities? How do you know?
In producing third-party endorsements, customer testimonials, and success studies, how are you marketing them?
Are you actively seeking award opportunities? How many awards have you received so far this year?
Have you conducted a perception study to understand how your key constituents perceive your company?
We will provide a "How To" PR guide and explain the importance of measuring the results. PR performance measurement encompasses a measure of business value, of strategic alignment and of marketing efficiency. It can seem too abstract to fit easily into a concrete measurement like it does for sales but through our 10 plus years of PR experience, we definitely have seen the PR measurement matrix evolve. Our presentation will help organizations get a handle on setting PR expectations as well as how to successfully fulfill those expectations. We are excited to share with the group through our experience, industry research and customer stories on how organizations are able to evaluate what PR investments they should make along with how to measure their outcome and success.
So you want to start a social enterprise?Pilotlight
As the funding climate for charities becomes increasingly challenging, many are seeing social enterprise as a way of diversifying their income streams to create a sustainable business model. However, with failure rates for new businesses in the private sector running at nearly 50% in the first five years, how can charities give their ideas the best chance of converting to ventures that deliver?
At Pilotlight we bring teams of business leaders, our Pilotlighters, together with charities and social businesses to give them the strategic support they need to become more efficient, effective and sustainable. We asked some of our Pilotlighters who have built their own businesses, to share the questions that they think every organisation should ask before starting a social enterprise. They’ve also provided the answers that we hope will help you think through and start to plan your new venture.
Q1: Why set up a new business?
Q2: Who are our customers and what are they looking for?
Q3: What do we want the business to look and feel like in a few years time?
Q4: Will we have the cash available to fund what we need, when we need it?
Q5: What might go wrong and how could we respond?
Q6: Do we have the capability to deliver the social enterprise effectively?
Q7: How do we build the right team to plan and launch it?
Q8: How will we build customer awareness and demand for our offering?
Q9: How do we make sure that our current employees and volunteers don't see the social enterprise as a threat to what they do or what the charity does?
Q10: How do we know if we’re making progress?
Q11: We have never attempted anything quite on this scale, how do we set ourselves up for success?
Q12: What kind of partnerships will help us succeed?
Other things to consider
This presentation is an overview to help people turn a business idea into a real business. It walks you through the questions you need to ask yourself if you're ready for entrepreneurship, if your business idea is a feasible one, what you need to do to market and brand it, and the sales effort you need to make it successful. The full Webinar series is an 8 week intensive workshop that dives into each area in depth so that the individual is ready to launch their business at the end of the workshop.
Social Marketing describes the way we build business online and offline. View this practical marketing guide and business blueprint for lead generation.
Superfast Business: Be successful at digital marketingSuperfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Superfast Business - offers fully funded support to help ambitious businesses in the South West identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Superfast Business - Making the Most of Tablets for your BusinessSuperfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Superfast Business Getting the Most Out of iPads: Dorset Event SlidesSuperfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Superfast Business - Getting the most out of online marketing Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Superfast Business - The future of business presentationSuperfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. Hello, This is Me
Paul Tansey
Marketing Nerd with the
Big Chin
Intergage (Tasty
Marketing)
www.intergage.co.uk
3. Today’s Presentation
Is about entrepreneurship
Is about change
Is about marketing and growing your business
Is about asking yourself some questions
Is about deciding what to focus on
Is about taking action
4. Entrepreneurship
Is about the pursuit of freedom
Is about taking the more dangerous, less travelled road
Is about growing our businesses to achieve freedom
Is about mastering marketing
5. The 4 Freedoms
Freedom from having a boss / rules
Freedom to do pursue a passion / ideal / cause (Purpose)
Freedom from worrying about money (Money)
Freedom to spend our time how we wish (Time)
7. The World is Changing
Mind-blowing Technology Change is now Routine
Cultural Change is just as Evident
The Digital Divide
The Emergence of Global Tribes
8. What Works Now?
Being an Authority or Expert
Creation and Curation of content
Become more researchable
Empathy
Advocacy
Relationships
Caring
Openness and Transparency
Passion
10. “If you get into business
solely to make money,
you won’t. If you try to
make a real difference,
you’ll find success”
Richard Branson
11. A Quick Summary
Understanding the freedoms we pursue
Building the business that delivers these freedoms
Focus on building a trust with our tribe
Focus on why we are in business not what we do and how
we do it
Branson says its not about the money its about your
purpose and how you make a difference
How you think about and communicate your business can
transform it.
15. Question 1
Score your sense of Purpose, Mission, Vision & Values
Score 10 if:
You believe you have a truly compelling company Purpose, Mission,
Vision & Values
100% of your team understands your company Purpose, Mission,
Vision & Values
There is a real sense of belief in your mission in your business
Your team is excited
16. Let’s Talk Strategy
“ A plan of action designed to
achieve a long-term or overall
aim…”
18. Question 2
Score your Strategy & Research
Score 10 if:
You know where you want to be and by when
You have diagnosed the challenges you face and researched the
landscape you are operating in
You have established top level policies – the ways you will deal with the
challenges you face
You have defined a coherent and co-ordinated set of actions to carry
out the guiding policy
These co-ordinated actions are communicated and understood by your
team and you have clear, unambiguous focus
20. Question 3
Score your Market Segmentation
Score 10 if:
You have researched the size of the market
You have broken the market down into clear segments
You have decided which segment(s) you will address (in
which order) based on your specific strengths, available
resources or the lack of strong competition
22. Question 4
Score your Marketing Persona Development
Score 10 if:
You have written detailed profiles of the types of people you are
helping / selling to and you have a deep understanding of their
aspirations, problems, choices, decision making processes,
communication preferences, brands they associate with, tribes they
hang out in etc.
You have named these people, brought them to life and you evaluate
your offerings through their eyes
You have done this collaboratively and constantly add to your learning
about each
24. Question 5
Score your Differentiation & Value Proposition
Score 10 if:
You have looked at the market through the eyes of your customer
personas
You have evaluated your competition and their offerings through your
customer personas’ eyes
You have established your positioning & messages to appeal to specific
customer personas in a way that is exciting, different & memorable
You know why they will choose you, why they will repeat purchase and
why they will recommend you
25. Your Brand
“How your product or service connects with its audience both logically and emotionally”
26. Your Brand Can
Differentiate you from the crowd
Be Memorable
Be Associated with specific messages, sounds, colours and
emotions
Be the reason people pay more for a product or service
Have value in a balance sheet
Be the reason somebody buys your business
Be something that a Tribe forms around
27. Question 6
Score your Branding
Score 10 if:
You have created a memorable brand
and what it stands for and you have communicated this
internally as well as externally
You believe your brand speaks to your customers in a
meaningful way
You have published brand guidelines that encapsulate your
unique visual identity, tone of voice and use of colours,
fonts and messages
You enforce this brand across all the content you create
online and offline
29. Question 7
Score your Business Plan
Score 10 if:
You have a written plan that includes specific budgets to
achieve specific (SMART) goals
You have allocated specific responsibilities and resources to
specific people or teams for the delivery of this plan
You have a detailed financial plan to deal with your change
You have communicated this plan to your entire team
Your team understand what success looks like
31. Know Your Numbers
Cost of acquisition
Average first order value
Average annual value
Average lifetime value
How many new customers would you like?
32. 6 Ways to Grow
“Buy” More Customers
Have a referral program
Get your existing customers to buy more - Upsell, Cross-
sell & Put Your prices Up
Get your customers to buy more often – Plan campaigns
into your customer base
Allocate Account Resources Better
Retain customers for longer
34. Question 8
Score your Marketing Plan
Score 10 if:
You have a published marketing plan that is a minimum of 6-12
months ahead of today
Your plan details what channels you will use to talk to which
customer personas and what content you will create
Your plan details the tools you will need, who will do what and
when across multiple channels
You have allocated your budget across new business & existing
customer promotions
Responsibility for delivering the plan is clear
You have established expectations for return on investment
through clear Key Performance Indicators (KPIs)
36. Question 9
You have audited your internal ability to deliver your
plan
You have established what you need to outsource
You have shared your plan with your potential partners
You have selected based on your partners’ proven ability
to deliver what you need
You have collaborated with your partners and given
maximum visibility of what is required with clear and
unambiguous briefs
Score your Partner Selection
Score 10 if:
38. Stakeholder Engagement
How much performance and effort is discretionary?
How does your team react to change?
What staff turnover do you have?
How easy is it to recruit star talent?
What about absenteeism?
How do you measure staff engagement?
Do you have an employment brand?
39. Question 10
Score your Stakeholder Engagement
Score 10 if:
You regularly measure stakeholder engagement and people
love working with you, they feel valued and
Your team can tell me what your company purpose, vision,
mission and values are
They understand the organisational goals
They can apply the organisational values to their work
Your team is proud to work for your organisation
Relationships between leaders and their teams are great
41. Question 11
Score your Toolkit Creation
Score 10 if:
You have planned all the online and offline tools you will
need to deliver your marketing plan across multiple
channels (PR, Website, Blog, Social Media Presence, Video,
Infographics, Brochures, etc.)
You have reviewed all your existing collateral for
consistency and alignment with brand
You have budgeted for the tools you need to create and
collaborated with your chosen suppliers to specify them
You have ensured that you have the resource internally to
deliver these projects in a timely fashion
43. Question 12
Score your Staff Training
Score 10 if:
You have identified all the internal marketing skills you will
need to deliver your plan (Website Updates, Blogging, SEO,
Social Media, Copy Writing, Photography, Video Marketing
etc.)
You have ensured that those responsible have had (or you
have planned) the training required to achieve the
necessary competencies
45. Question 13
Score your Investment in Marketing
Score 10 if:
You see marketing as an investment, not a cost
You know exactly how much of your turnover / profit you
think it is appropriate to re-invest in marketing
You will ensure that the funds are available for the
marketing activities you have planned in the same way you
ensure salaries are paid
You know (through KPIs and history) what you expect back
from your investment
You mix new ideas with the tried and tested to see if you
can improve ROI
47. Question 14
Score your ROI Analysis
Score 10 if:
You know exactly what KPIs you are expecting from your
investment in marketing
You have systems in place to routinely analyse KPIs
You always know what is working and what isn’t
You adjust your plans periodically based on your analysis
50. Question 15
Score your Customer Surveys
Score 10 if:
You routinely survey 60% + of your customer base
You segment your customers when conducting a survey
You know why each customer chose you, chooses to stay
with you and recommends you
You know how satisfied / delighted they are with your
product or service and you maintain a benchmark score
You know exactly how your existing customers want you to
improve
52. Question 16
Score your Strategic Review
Score 10 if:
You review your marketing journey at least annually
You engage your stakeholders in the review
You engage some customers in the review
You engage credible 3rd parties in the review
53. Summary
Be Clear on your Personal Objectives and the Freedoms
you pursue
Be clear on the type of business you need to build to
achieve your freedoms
Build a business around “Why” not how or what you do
Take the Marketing Journey periodically
Identify the actions you need to take and identify the tools
and resources that will shortcut this process