At Verifone, we are committed to helping merchants grow. We've partnered with developers at Talech, Homebase, Ecwid, GiftFly and vPromos to share their stories on how they are leveraging the Verifone platform to help merchants grow and drive revenue.
Everything you need to know about voice recognition, subscriptions, personalization, and omnichannel - trends that will fuel the ecommerce industry in 2018.
EasyAsk - The Disruptive Force in Mobile Commerce SearchJill Jones
Find out why EasyAsk is the next step in the evolution of search. We deliver the best User Experience for eCommerce with more intelligent, intuitive search functionality, based on an advanced semantic Natural Language model combined with voice recognition in an easy-to-use Command Studio to make a merchandisers life easier.
At Verifone, we are committed to helping merchants grow. We've partnered with developers at Talech, Homebase, Ecwid, GiftFly and vPromos to share their stories on how they are leveraging the Verifone platform to help merchants grow and drive revenue.
Everything you need to know about voice recognition, subscriptions, personalization, and omnichannel - trends that will fuel the ecommerce industry in 2018.
EasyAsk - The Disruptive Force in Mobile Commerce SearchJill Jones
Find out why EasyAsk is the next step in the evolution of search. We deliver the best User Experience for eCommerce with more intelligent, intuitive search functionality, based on an advanced semantic Natural Language model combined with voice recognition in an easy-to-use Command Studio to make a merchandisers life easier.
As with just about every industry, trends change, making it necessary to catch up and follow along in order to keep your business relevant. Online portals are going to continue to grow in 2016 also, and if you want to be part of the new wave, you have to prepare. Read this slide to learn about the ten most interesting ecommerce trends for 2016 and beyond.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
What's next after omnichannel? A customer centric approach to retail. Mark Th...StrongPoint
Retailers around the world have faced more change in the last 5 years than in the previous 25, mainly due to a shift in power from the retailer to the consumer. Most of this is as a result of consumer technology allowing shoppers to access information about products and to buy on line from a far wider choice of retailers. In itself, this technology has also undergone change, from desktop PCs to mobiles. So, is it all about managing channels to create an Omnichannel offering, or are retailers now facing a new reality where retail needs a re-design. In this session, we explore what some retailers are doing to create a single approach to the customer across all channels and platforms.
Analysis of case study Autobytel.com by Harvard Business School...
To get a copy of this report, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
10 Steps to create a sucessfull e-commerce strategy - 10 passi per creare un ...Federico Gasparotto
Quali sono i 10 passi per creare un e-commerce di successo? Value proposition, Business planning, Channels integration, organisation transformation, Direct marketing, Commercial strategy, assortment planning, Product datatsheet, User Experience
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
IBM Omnichannel Commerce Solutions OverviewLightwell
Learn about changing consumer expectations and market demands, how the IBM Commerce solutions help, and they key advantages and capabilities of the IBM platform for ecommerce and order management.
Practicology Conference - Cranberry Panda digital skills & salaries presentationPracticology
Specialist digital recruitment agency Cranberry Panda discussed ecommerce skills and salaries at multichannel consultancy Practicology's 2016 client conference.
Why is Global ECommerce Important? @LeeBognerLee Bogner
Learn to succeed with expanding Global ECommerce opportunities from every day cross-border online trade (inbound and outbound), local language and payment methods -- to holiday and #ECommerce shopping events such as China's #SinglesDay 11.11.YY which is bigger than #BlackFriday and @CyberMonday combined!
Best Ecommerce Platform | best website developmentNewsOpenshopee
Openshopee is a Top eCommerce website development company in Chennai. We provide excellent SaaS, online store, Custom app, PoS & help your business grow online.
South Alibaba Programme Intro (February'19)Ken Freer
The South Alibaba programme is designed to help New Zealand businesses be more successful in the Chinese market, leveraging the power of the Alibaba ecosystem.
From attracting more high-value, long stay tourists, to better serving Chinese residents, to exporting more fantastic New Zealand products to China, the South Alibaba programme has a solution to suit any business already or interested in doing business with Chinese customers.
As with just about every industry, trends change, making it necessary to catch up and follow along in order to keep your business relevant. Online portals are going to continue to grow in 2016 also, and if you want to be part of the new wave, you have to prepare. Read this slide to learn about the ten most interesting ecommerce trends for 2016 and beyond.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
What's next after omnichannel? A customer centric approach to retail. Mark Th...StrongPoint
Retailers around the world have faced more change in the last 5 years than in the previous 25, mainly due to a shift in power from the retailer to the consumer. Most of this is as a result of consumer technology allowing shoppers to access information about products and to buy on line from a far wider choice of retailers. In itself, this technology has also undergone change, from desktop PCs to mobiles. So, is it all about managing channels to create an Omnichannel offering, or are retailers now facing a new reality where retail needs a re-design. In this session, we explore what some retailers are doing to create a single approach to the customer across all channels and platforms.
Analysis of case study Autobytel.com by Harvard Business School...
To get a copy of this report, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
10 Steps to create a sucessfull e-commerce strategy - 10 passi per creare un ...Federico Gasparotto
Quali sono i 10 passi per creare un e-commerce di successo? Value proposition, Business planning, Channels integration, organisation transformation, Direct marketing, Commercial strategy, assortment planning, Product datatsheet, User Experience
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
IBM Omnichannel Commerce Solutions OverviewLightwell
Learn about changing consumer expectations and market demands, how the IBM Commerce solutions help, and they key advantages and capabilities of the IBM platform for ecommerce and order management.
Practicology Conference - Cranberry Panda digital skills & salaries presentationPracticology
Specialist digital recruitment agency Cranberry Panda discussed ecommerce skills and salaries at multichannel consultancy Practicology's 2016 client conference.
Why is Global ECommerce Important? @LeeBognerLee Bogner
Learn to succeed with expanding Global ECommerce opportunities from every day cross-border online trade (inbound and outbound), local language and payment methods -- to holiday and #ECommerce shopping events such as China's #SinglesDay 11.11.YY which is bigger than #BlackFriday and @CyberMonday combined!
Best Ecommerce Platform | best website developmentNewsOpenshopee
Openshopee is a Top eCommerce website development company in Chennai. We provide excellent SaaS, online store, Custom app, PoS & help your business grow online.
South Alibaba Programme Intro (February'19)Ken Freer
The South Alibaba programme is designed to help New Zealand businesses be more successful in the Chinese market, leveraging the power of the Alibaba ecosystem.
From attracting more high-value, long stay tourists, to better serving Chinese residents, to exporting more fantastic New Zealand products to China, the South Alibaba programme has a solution to suit any business already or interested in doing business with Chinese customers.
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
Explore the benefits of launching your business on the mobile web and learn how to use QR codes to enrich your online marketing efforts. Learn the importance of utilizing mobile technology solutions for businesses, communities, associations, events and networking initiatives.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Your Customers & Clients are Mobile...Are You?
1. Your Customers & Clients are
Mobile… Are You?
Pam Lehr
Go Mobile Media Marketing
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
2. Agenda
•
•
•
•
•
•
•
•
•
•
•
Stats on mobile growth
Why mobile?
Mobile Formatted Emails
QR Codes
Mobile Business Cards (vCards)
Mobile Landing Pages
Mobile Videos
Text Message Marketing to deliver Content
Mobile Optimized Web Presence
Checklist
Bonuses
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
3. About Pam Lehr
• Lived in Medicine Hat
most of my life
• Legal Secretary for 14 years
• Owned a ladies retail
boutique for 11 years
• March 31, 2011 started my mobile journey
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
4. Mobile Marketing Buzz Words
Gration
TOp of Mind
Inte
Mobilize
ExpOsure
Boost Sales
Instant
SimpLe
Engagement
Nt
LOyalty
Why wait?
Relava
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
5. All Businesses Need Mobile
• We have all heard the conversation around
mobile – it is everywhere whether we adopt it
or not
• Most are unaware in how it effects their
business
• Are you communicating with your customers
in their language?
MOBILE IS HERE NOW!
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
6. The 7th Mass Media
The most influential mass media of all time!
•
•
•
•
•
•
Only media that is truly personal
Consumer can be identified individually
Always on – 24/7
Constantly with the owner
Has built-in payment mechanisms
All can be done at moment of impulse!
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
13. QR Codes (Quick Response)
• QR stands for Quick Response. A QR code is actually a 2D
(two-dimensional) matrix barcode. QR codes were
invented in Japan by Toyota almost two decades ago for the
auto industry for keeping track of car parts inventory.
• A QR Code is simply a graphical image that stores
information. A 2D barcode holds information in 2
dimensions and can hold a surprising amount of
information, giving it greater flexibility for different uses.
• QR codes are read by software which scans them and then
links to the information they contain and they are designed
to allow content to be decoded at high speed, providing
desired information/content.
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
14. How Do QR Codes Work?
Step 1:
Step 2:
Step 3:
Step 4:
Go to your phone's app store.
Search on your app store for a "QR Code Reader".
Select a 4 or 5-star rated QR Code Reader.
Install the QR Code Reader (this make take 4 or 5
minutes).
Step 5: Once the app is installed, go to your apps and click
on the QR Code Reader.
Step 6: Find the QR Code you want to scan.
Step 7: With the QR Code Reader open, make sure it is set to
"scan", and point your phone's camera towards the
QR Code. Once the QR Code is in focus, the phone's
camera will capture the image, and open the URL.
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
15. Are People Scanning QR Codes?
Almost 16 million scans in Q2 of 2012 - 140% increase in scans from Q2 of 2011 to Q2 of 2012.
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
17. QR Codes are companies most used mobile
component for ENGAGING customers.
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
18. Why Will Someone Scan my QR Code?
Give me a reason to scan
• A strong call-to-action must be printed
with the QR Code.
• The #1 mistake business owners make
when encouraging their customers to
scan their QR Code, is that the QR Code
is directed to a desktop website.
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
20. CREATE, ENGAGE & MEASURE
• QR Codes are a convenient way to deliver
content.
• A scan must maintain a mobile experience.
• Make sure you TEST, TEST, TEST to ensure it
works before printing.
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
21. Static vs. Dynamic QR Codes
• Static - Content of where the QR Code is
directed and cannot be changed
• Dynamic - Print the QR Code once and change
the content as often as required
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
27. •
•
•
•
•
•
Thumb Friendly
Keep It Simple
Strong CTA
Stay on Purpose - Be Focused
Match Your Message with Your Ad
Be Compatible – everything must work and
maintain a mobile atmosphere
• Consider your Audience – action takers
• Test & Tweak – like all marketing
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
28. Scan to Take Survey
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
33. No other form of media has been able to
take print material and turn it into an
interactive experience – bridging offline
with online. As soon as you integrate a
QR Code into your advertising, you are
allowing people to engage with you and
that is critical in all the “noise” today.
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
36. Video Considerations
•
•
•
•
No flash
Ensure your video is viewable on all devices
Hosting – You Tube
www.vid.ly
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
37. Text Message Marketing
• Text message marketing; same concept of email marketing
• 90 minutes for the average person to respond
to an email; whereas it takes 90 seconds
for the average person to respond to a
text message. (source CTIA.org).
• Text message open rates are 90% in the first
3 minutes
• Email open rates on average are 20%
• 8x the response rate as compared to emails
• Optin and optout – MMA
• Simple-Instant-Timely-Relevant
• Engagement
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
38. Content Delivery
• Build your email list; have customers opt-in to your email
list via text message. (Great for converting people at live
events.)
• Send links to videos with exclusive content .
• Send audio clips directly in the text
• Connect with conference attendees; announcing speaking
times and locations.
• Poll your audience; get feedback on products or services.
• Update fans on new posts, eBooks, and products.
• Create contests to engage your audience and give away
cool prizes.
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
39. Few Examples
• Health Coaches — send tips for healthy living
• Finance Consultant — Send money-saving tips
• Life Coach — Send reminders or inspirational
quotes
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
40. Promote Text Call to Action
•
•
•
•
Website
Social Media
Email List
Mobile Business Card
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
41. Mobile Optimized Websites
Less is Better
• Desktop websites were not designed for
smartphones!
• Mobile searchers are not surfing, they have a
specific need, seen a print ad, trying to contact
you, etc.
• Mobile sites need to be thumb friendly, easy to
navigate, click to call, click to email, directions,
hours of operation – no pinching and zooming –
loads fast
• Same domain name
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
42. • Ensure that your mobile viewer can always get
to your desktop site, if required
• Ensure the mobile site is developed and will
work on all the 5000+ devices in existence and
not just the iPhone
• Maintain branding and look feel of desktop
• Update easily
• Tablet considerations
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
43. Non-Mobile Sites Hurt Reputation
• 48% of users say they feel frustrated and
annoyed when a site is not mobile friendly
• 52% say that a bad mobile experience made
them less likely to engage
• 48% said that if a site didn’t work well on a
smartphone that the company did not care
about their mobile users
• Want it now mentality
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
44. Questions to Ask Yourself
• Have you checked your analytics to see how
many views are coming from a mobile device?
• Have you checked your bounce rate on those
mobile views?
• What happens when you post your blog post
on Social Media and it is being viewed on a
smartphone?
• Missed opportunity?
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
45. Before
85% of sites are not mobile friendly
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
46. After
Not Finalized by Kim
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
47. The Mobile Purchase Decision Funnel
(turns prospects into buyers)
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
48. As you have seen everything
evolves around the mobile
web presence.
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
49. Checklist to Get Started
•
•
•
•
•
•
•
Mobilize your email
Mobile business card (vCard)
QR Codes
Mobile videos
Mobile friendly website
Text Message Marketing
Mobile App, if there is a need
Integrate in all Marketing, Mobile is not a
one shot wonder
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
50. Canadian Marketing Association
Mobile Marketing Assessment Tool
http://www.the-cma.org/resource/guides/mobile-marketing-accelerator-tool
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
51. Bonuses
• Draw for a QR Code leading to a mobile
business card ($99 value)
• FREE report on 3 Ways To Make Money With
Mobile Marketing
• 30 Minute FREE Mobile Strategy Session
Text SoLoMo to 70734
• My slides and audio recording
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
52. Thank You for your Time
Contact Information
• Toll Free 1-888-544-4639
• Connect on Facebook
www.Facebook.com/GoMobileMediaMarketing
• Website www.GoMobileMediaMarketing.com
• Email pam@GoMobileMediaMarketing.com
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com
53. Missed Opportunity
Let your customers choose you
they want to engage.
Mobilize Today!
Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com