Presentation Held by CEOMr Adi Simayof

1. Hooplahoo – Proprietary and Confidential, Not for Distribution

2. Hooplahoo at a Glance
• US based and headquartered
• Established in 2009
• Privately held
• 65 employees (95% R&D)
• 1st live deployment in Vietnam
Hooplahoo – Proprietary and Confidential, Not for Distribution

3. Understanding SMBs / SOHOs
SMB/SOHO Stats*
• Account for over 99% of all businesses
• ~2.1% annual growth (2010-2011)
• Responsible for 55-60% of all employment
• 50% of private sector GDP
• ~80% have less than 49 employees
• ~50% have less than 9
Hooplahoo – Proprietary and Confidential, Not for Distribution
*Private Sector, Department Business Innovation and Skills, UK, Nov 2011
Important Driving Force of the Economy

4. Understanding SMBs / SOHOs
Challenging Operational Constraints
• Tight financials
• Cash-flow difficulties
• Little investment capital
• Low budget
• Low headcount
• Bare minimum to sustain business
• No dedicated marketing personnel
• Little / no online and mobile expertise
• Mostly traditional marketing methods
• No / unmaintained web site / No SEO
• Limited / no mobile presence
• Limited / no social network activity
• Customer retention and acquisition
• High cost of new customer acquisition
Hooplahoo – Proprietary and Confidential, Not for Distribution

5. What Do SMBs Want or Need Most?
Hooplahoo – Proprietary and Confidential, Not for Distribution

6. SMB Mobile Commerce Platform. Simplified.
Hooplahoo’s Solution
Hooplahoo – Proprietary and Confidential, Not for Distribution
An Online and Mobile business facilitation platform that
provides SMBs a simplified, low effort, no cost method to
reach out to their target market.

7. Instant Exposure
Hooplahoo - Confidential, Not for Distribution
1. Account
Information
2. Business
Information
3. Theme
Fast & easy 3-step Registration Wizard
Home Page SmartPage
(Mobile)
Local Search
App
SmartPage
(Desktop)
Automatically establish a complete browser / mobile presence

8. Hooplahoo’s free
SMB Mobile Commerce Platform
Provides ISPs with a platform that drives online
advertising revenue and that generates leads
with minimal investment
SMB Mobile Commerce Platform. Simplified.
Hooplahoo – Proprietary and Confidential, Not for Distribution

9. For ISPs
A valuable revenue and lead generating solution with minimal effort.
• Generate revenue from SMBs without charging
• Purely ad-funded
• Generate SMB and Consumer leads
• All SMBs and consumers can register for the service
• Targeted ads and promotions to non-customer users/SMBs
• Promote loyalty
• Strengthen brand
• Addition online presence
• ISP branded mobile app
• Low sales effort
• Using Internet marketing tools
• Self-registration
• Referral program / premium package incentive
• Minimal customer support
• How-to videos
• Email support
Hooplahoo – Proprietary and Confidential, Not for Distribution

10. Generate Online and Mobile Ad Revenues
Hooplahoo – Proprietary and Confidential, Not for Distribution
Online & Mobile
Advertising
Capitalize on existing SMB
asset
Built-in advertising real-estate
Increase advertising real-
estate value methods
Revenue share between ISP
and Hoop

11. Online and Mobile Advertising Monetization
Hooplahoo – Proprietary and Confidential, Not for Distribution
SmartPage on Browser
• Full color ads embedded in page
SmartPage on Mobile
• Full color ads embedded in page
Business Directory Portal
• Full color ads embedded in page
• Can be used to advertise own services
Mobile Local Search App
• Banner ads placed at bottom

12. Generating Leads
Hooplahoo – Proprietary and Confidential, Not for Distribution
All SMBs and consumers can register to the service
Leads can come from 2 sources:
• Competitor ISP customers (SMBs and Consumers)
• Non-online SMB
Self-registration
• Provide contact details
• Call for additional services
Referral program
• Upgrade to premium
• Bundles
Use cross-promotions to sell additional ISP services to non-customers using
the service

13. Hooplahoo – Proprietary and Confidential, Not for Distribution

14. Summary of ISP Benefits
Hooplahoo – Proprietary and Confidential, Not for Distribution
• Generate online advertising revenues
• Lead creation: SMB and Consumer
• Venue to sell additional / bundled services
• Increase customer loyalty and retention
• Differentiate
• Strengthen brand
• Venue to promote additional ISP services
• Acquire new customers
• Acquire non-online customers

15. Hooplahoo – Proprietary and Confidential, Not for Distribution

16. Hooplahoo – Proprietary and Confidential, Not for Distribution
A unique Internet and Mobile platform which combines
the virtual world of gaming with the tangible world of
small business

17. A Solution Tailored to Meet SMB Needs
Hooplahoo – Proprietary and Confidential, Not for Distribution

18. Instant Exposure
Hooplahoo - Confidential, Not for Distribution
1. Account
Information
2. Business
Information
3. Theme
Fast & easy 3-step Registration Wizard
Automatically establish a complete browser / mobile presence
One time setup for all SMB records on Partner’s DB using Basic Business Information:
• Name Of Business
• Email Address
• Phone Number
• Business Address
• Business Category
CRM representative via phone

19. Hooplahoo - Confidential, Not for Distribution
Complete Browser / Mobile Presence
Instant Exposure

20. Hooplahoo – Proprietary and Confidential, Not for Distribution
• Automatic Creation
• Display Goods & services
• Variety Of Skins
• Personalized layout
• WYSIWYG CMS
• Feature Rich
• Video
• Map
• Share
• Click To Call/SMS
SmartBiz’s SmartPages (Social Business Profile Page) are:
• SMB tailored
• Open to all
• Personalize-able

21. Hooplahoo – Proprietary and Confidential, Not for Distribution
• Personalize in less than 10 seconds or less

22. Hooplahoo – Proprietary and Confidential, Not for Distribution
• Variety Of Mobile Skins
• Vertically Aligned for easy browsing & better
UX
• Light Weight For Fast Loading & Browsing
• Instant Update
Fact: 51% of smartphone users are more likely to
purchase from retailers with a mobile specific site:
however only 4.8% of retailers have a mobile site.

23. Hooplahoo – Proprietary and Confidential, Not for Distribution
• Pages directory
• Business
• Promotion
• Product
• Advanced Search & Filtering
• Keyword
• Location
• Category
• Uniform layout
• Related Offers , products
• User / Merchant Feeds
• Articles

24. Hooplahoo – Proprietary and Confidential, Not for Distribution
CSP Branding & Customization
• Customized & Localized White Label Portal
• Cross-platform
• Branded SmartPage skins

25. Hooplahoo – Proprietary and Confidential, Not for Distribution
SmartBiz App
Exploring new venues creating new Real Life Experiences
• Mirrors major functions of browser version
• White-Label
• Local search capabilities
• Merchants
• Promotions
• Products
• Qualify results by:
• Distance
• Rating
• Reviews
• Target offers to consumers based on:
• Location
• Demographics
More than 50% of local searches are done via mobile *
95% look for local information on their smart phones while
74% make a purchase based on a smartphone search *
* Google ,2011

26. Hooplahoo – Proprietary and Confidential, Not for Distribution
WishList User App
Tailor-Made Offers
• Consumer created requests for proposal
• Bringing the power back to the consumers.
• Expose merchants to consumer’s needs &
wants .
• Unmediated Merchant-Consumer
Communication
• Make a SMART PURCHASE decision
• Group Wishes
• Generate Real Value Deals

27. Hooplahoo – Proprietary and Confidential, Not for Distribution
• Increase online & in-store traffic.
• Variety of promotional methods
• Coupon
• Group Purchase
• Check-in (Q4 2012)
• Cross-Platform visibility
• Full Control
• No cost; Fair Trade
Set of free, easy-to-use marketing tools specifically tailored for SMBs

28. Hooplahoo – Proprietary and Confidential, Not for Distribution
• Easy coupon creation
• Pushed to mobile device
• Coupon management
• Merchant
• Consumer
• Unlimited
• No pre-conditions
• Immediate market reach

29. Hooplahoo – Proprietary and Confidential, Not for Distribution
• Group Promotion Creation
• Promotion Management
• Fair trade
• Low cost for merchant
• Merchant sets the terms
• Unlimited
• No pre-conditions
• Immediate market reach

30. Hooplahoo – Proprietary and Confidential, Not for Distribution
Promotions automatically pushed to all components

31. Hooplahoo – Proprietary and Confidential, Not for Distribution
Interactive Community Based on shared business needs
• Members Profile
• Activity Feed
• Favorites
• Business
• Product
• Promotion
• Recent History
• Newsletters
• Coupons Management
• Real time
• Reviews
• Rating
• Share with friends
• Social networks
• Email
• User Corner

32. Hooplahoo – Proprietary and Confidential, Not for Distribution
Creating Communities
• Create a community around your business
• Enables business to
• Stay connect with his existing clients
• Acquire new clients
• Utilize existing customer base (Batch upload)
• Tailored Club Member offers.

33. Hooplahoo – Proprietary and Confidential, Not for Distribution
• Fast & easy Consumer-Merchant communication
• Click To Call
• Click To SMS
• Click To e-mail
• Check Offers
• Make A Wish

34. Hooplahoo – Proprietary and Confidential, Not for Distribution
A Valuable Lead Generation Solution
• Open & Free registration to all SMBs & consumers
• Referral Program (Upgrades)

35. Hooplahoo – Proprietary and Confidential, Not for Distribution
Generate Online and Mobile Ad Revenues
• Capitalize on existing SMB asset
• Build In Advertising Real-Estate

36. Hooplahoo – Proprietary and Confidential, Not for Distribution
Utilizing Geographic Location to provide
real consumer – Business Value
• Search For Local Venues & promotions
• Turn by Turn Address Navigation
• Offer alerts & notification.
• Check-Ins
• Advertising Segmentation
Location Based Services (LBS)

37. Hooplahoo – Proprietary and Confidential, Not for Distribution
• In-house games
• Virtual Mega Mall
• Zoox
• Offer Walls
• Check Promotion
• Earn Coins
• Virtual stores
• Real Promotions

38. Hooplahoo – Proprietary and Confidential, Not for Distribution
• Open to 3rd Party game developers
• Zynga
• EA
• Disney
• Activision
• Published by Papaya
42% of social gamers said they’d be more
motivated to play a game that offered them real
rewards

39. Hooplahoo – Proprietary and Confidential, Not for Distribution
plying game design thinking to non-game applications
• FUN FUN FUN
• Drive community engagement
• Increase Usage
• Promote Loyalty
• Turn Virtual Window Shopping into Purchases
• Earn Coins
• Unlock Badges
• Level Up
• Sponsored rewards

40. Hooplahoo – Proprietary and Confidential, Not for Distribution

41. Hooplahoo – Proprietary and Confidential, Not for Distribution
More Exciting Hoop Projects On the Way…
• WishList App (Aug 2012)
• Mobile Payments
• Management App (Oct 2012)
• Check-in Promotion (Nov 2012)

42. Hooplahoo – Proprietary and Confidential, Not for Distribution

43. Hooplahoo – Proprietary and Confidential, Not for Distribution
TECHNOLOGY
PHP APPLICATION
- Zend framework. + PHP (with APC) + Apache (or Nginx + PHP-FPM + APC)
- MySQL.
- Rest APIs.
- Sencha JS Framework / ExtJS for Widget
- APACHE SOLR –search engine
SECURITY
- SSL Certificate for Smart Account and APIs services
- SHA1 for all password’s users data

44. Hooplahoo – Proprietary and Confidential, Not for Distribution
Recommendation Note
CPU
1 x Intel® Xeon Quad Core E5506 2.13Ghz
4MB L3 4.8GT/s
RAM 8GB
4Gb for database, 4Gb for
application
HDD
3X Enterprise 500GB SATA 3Gb/s 7200 RPM
64MB
2 raid 1 (Mirroring)
1 for store daily backup
RAID Support Raid 0, 1, 5
NIC 2 x Gigabit Ethernet
OS Linux OS Support Installed CentOS 5.x
Power Supply
2 x 460w Hot-Pluggable Redundant Power
Supply
Rack 2U

45. Hooplahoo – Proprietary and Confidential, Not for Distribution