Social media platforms like Facebook, Instagram, and Twitter provide advantages for business advertising and marketing by allowing companies to reach millions of potential customers quickly and at a low cost. Social media advertising increases brand visibility to large audiences and can improve brand loyalty through content shared organically by users. Creating high-quality pages and content takes only a few hours but can potentially reach millions on social media.

1. Advantages of Social Media Advertising
Social media platforms are the new-age networks to form newer connections, engage people, and build
relationships. The viability of Facebook, Instagram, or Twitter makes them effective platforms for business
marketing and advertising with millions reaches.
Social media platforms have become the new-age trend for current generations. So, business owners and
marketers have made it effective advertising platforms to reach out large number of common masses more
quickly and at cheaper rates.
Entrepreneurs simply get too many advantages and benefits out of this media to go away. Increasing brand
visibility is also the main objective of social media. Social media advertising is an organic process. A company
can use any social network as a platform for a carefully thought- out promotional campaign. A quality page
with great content on any of these platforms only takes a few hours to be created and maintained and
potentially reaches millions of people
“Social media is not a media. The key is to listen, engage, and build relationships.”
- David Alston
Social media platform is taking the prior stage. With the ever-developing technological aspects, everyday we
are experiencing new and innovative mediums coming to front, where we can form newer connections, engage
people, and build relationships.

3. But these are not the only activities that we can do through social media platforms. They are more
multifaceted and vivacious and can be utilized for different purposes. One significant activity that organizations
carry out today through social sites is advertising and marketing. This is cheaper and commercially viable.
The viability of Facebook, Instagram, or Twitter makes it effective platforms for business marketing and
advertising. Entrepreneurs simply get too many advantages and benefits out of this media to go away. Here are
just a few reasons why business owners and marketers should give this new form of advertising a close
attention.
Advantages of Social Media Marketing:
Increase Brand Visibility:
Like any other media platforms such as, print media and audio-visual media, increasing brand visibility is also
the main objective of social media. In today’s generation, there are so many people, particularly young groups,
who spend hours in social media every day that it can easily be used to enhance visibility.
Improve Brand Loyalty:
Social media advertising is an organic process, not like the word-of-mouth publicity. A company can use any
social network as a platform for a carefully thought- out promotional campaign, but the users who share this
advertisement are the main drivers behind how this will be spread and seen by millions of people there.

5. Social media also enables firms to connect better with their customers. Advertising on social media can take
the form of online games and viral videos that can be shared throughout the Internet. This is an enormous
driver for many businesses.
Less Expensive:
Social media marketing increases brand awareness in a completely different way from traditional advertising.
When you create an account in either of Facebook, Instagram, Twitter, or Tumblr, time is the only thing that
you have to invest in to make your advertisement reach to large masses. A quality page with great content on
any of these platforms only takes a few hours to be created and maintained and potentially reaches millions of
people.
Advertising in social media has many advantages over other forms of advertising through other media
platforms. With people connected to the Internet everywhere and every day, using social media, entrepreneurs
in the 21st century must not ignore this kind of marketing potential.

6. Key Points
1. Social media platforms like, Facebook, Twitter, Instagram, Linkedin etc. can effectively be utilized as great
platforms for business advertising and marketing.
2. Business owners and marketers can easily reach out to large number of common masses more quickly and at
less expenditure.
3. These online platforms provide its users too many advantages to go away.
4. Increasing brand visibility is the main objective of social media like any other media.
5. Social media advertising is an organic process. A company can use any social network as a platform for a
carefully thought- out promotional campaign.
6. A quality page with great content on any of these platforms only takes a few hours to be created and
maintained and potentially reaches millions of people
Published by Brainware University