Junction's directors presented a talk on Social Advertising at the UBC Imprint conference. It's a bit out of context without the speakers, but hopefully folks will find some value in it.
Making the Most of User-Generated ContentTom Himpe
This presentation tries to build a case against the typical, short-term ways in which user-generated content is used, and pleads for a more thoughtful and diverse approach to user-generated content. Four questions are crucial: why do you want to involve people, who do you want to involve, how will you do so, and what are you asking them.
Move FAST: Aligning Your Business With Today's Apartment Shopper30 Lines
Insights on consumer behavior and psychology, including specific tactics for property managers and apartment owners to align your business marketing with the way today's renter shops
Originally presented by Mike Whaling at the Apartment Association of Metro Denver TechCon in November 2017.
For more insights or to book your speaking engagement, visit http://30lines.com.
With the emergence of the social networks, businesses are now possible to talk and interact with their target group on a new level. I'll take you through how Facebook has changed the customer journey - and how you can leverage it to make it work for you.
How to Drive Donor Engagement with Social MediaJulia Campbell
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.
For nonprofits to effectively raise money and build community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert Julia Campbell will walk you through the secrets to successful donor relations with social media. Participants will also get digital access to her Social Media Checklist and Social Media Matrix.
Participants will learn:
-How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
-How to use social media to build and deepen relationships with current donors and prospects;
-How to manage social media work at a small nonprofit with limited capacity;
-Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
-Real-world examples from small and mid-size nonprofits.
Julia Campbell is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes.
How a mobile app can help recruit and manage volunteers. How to work better with millennials using a mobile app. How to use a mobile app to increase donations.
So you’ve implemented an inspiring social media campaign and you’re getting loads of social traction, but what about the real results? Are you confident your social investment is driving real visitation to your region? It’s all well and good to have an engaged and growing social community, but how are you nurturing these social leads so they take the next step to actually visit your destination?
In her presentation, Rebecca White offered practical insight and case study analysis of how the publishing of epic content, in conjunction with a well optimised website and a targeted communication plan, can help you to convert more of your social spectators into destination visitors.
Rebecca is a tourism industry specialist with over 15 years in tourism marketing. After a decade with the South Australian Tourism Commission, Rebecca has helped many tourism businesses and destination marketing organisations grow their profits and visitor numbers through her consultancy work, facilitating eCourses through Tourism eSchool and speaking at tourism events.
Content marketing is Bec’s specialty; she loves showing the tourism industry how to grow their visitor numbers and bookings by creating and sharing great content online.
Ss advertising, new media and culture templateMarcus Vannini
The document discusses the need for advertising to move at the speed of culture through constant communication with audiences across multiple platforms. It emphasizes engaging audiences through relevant cultural moments. Constant communication is proposed as an ongoing contact strategy using various initiatives to communicate about products in response to culture every day of the year. This aims to generate more frequent information points beyond just ads.
By Bill Napier - Napier Marketing Group, Inc.
I BELIEVE THE ELECTION IS CAUSING CHAOS IN THE ADVERTISING AND MARKETING INDUSTRIES, WHY YOU ASK?
I’LL WRITE AND YOU DECIDE.
This is NOT a political statement or endorsement or anything like that, it’s a plain observation with the facts.
Making the Most of User-Generated ContentTom Himpe
This presentation tries to build a case against the typical, short-term ways in which user-generated content is used, and pleads for a more thoughtful and diverse approach to user-generated content. Four questions are crucial: why do you want to involve people, who do you want to involve, how will you do so, and what are you asking them.
Move FAST: Aligning Your Business With Today's Apartment Shopper30 Lines
Insights on consumer behavior and psychology, including specific tactics for property managers and apartment owners to align your business marketing with the way today's renter shops
Originally presented by Mike Whaling at the Apartment Association of Metro Denver TechCon in November 2017.
For more insights or to book your speaking engagement, visit http://30lines.com.
With the emergence of the social networks, businesses are now possible to talk and interact with their target group on a new level. I'll take you through how Facebook has changed the customer journey - and how you can leverage it to make it work for you.
How to Drive Donor Engagement with Social MediaJulia Campbell
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.
For nonprofits to effectively raise money and build community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert Julia Campbell will walk you through the secrets to successful donor relations with social media. Participants will also get digital access to her Social Media Checklist and Social Media Matrix.
Participants will learn:
-How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
-How to use social media to build and deepen relationships with current donors and prospects;
-How to manage social media work at a small nonprofit with limited capacity;
-Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
-Real-world examples from small and mid-size nonprofits.
Julia Campbell is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes.
How a mobile app can help recruit and manage volunteers. How to work better with millennials using a mobile app. How to use a mobile app to increase donations.
So you’ve implemented an inspiring social media campaign and you’re getting loads of social traction, but what about the real results? Are you confident your social investment is driving real visitation to your region? It’s all well and good to have an engaged and growing social community, but how are you nurturing these social leads so they take the next step to actually visit your destination?
In her presentation, Rebecca White offered practical insight and case study analysis of how the publishing of epic content, in conjunction with a well optimised website and a targeted communication plan, can help you to convert more of your social spectators into destination visitors.
Rebecca is a tourism industry specialist with over 15 years in tourism marketing. After a decade with the South Australian Tourism Commission, Rebecca has helped many tourism businesses and destination marketing organisations grow their profits and visitor numbers through her consultancy work, facilitating eCourses through Tourism eSchool and speaking at tourism events.
Content marketing is Bec’s specialty; she loves showing the tourism industry how to grow their visitor numbers and bookings by creating and sharing great content online.
Ss advertising, new media and culture templateMarcus Vannini
The document discusses the need for advertising to move at the speed of culture through constant communication with audiences across multiple platforms. It emphasizes engaging audiences through relevant cultural moments. Constant communication is proposed as an ongoing contact strategy using various initiatives to communicate about products in response to culture every day of the year. This aims to generate more frequent information points beyond just ads.
By Bill Napier - Napier Marketing Group, Inc.
I BELIEVE THE ELECTION IS CAUSING CHAOS IN THE ADVERTISING AND MARKETING INDUSTRIES, WHY YOU ASK?
I’LL WRITE AND YOU DECIDE.
This is NOT a political statement or endorsement or anything like that, it’s a plain observation with the facts.
Cassie Roberts from Saffire Events gave a presentation on website strategies for event marketing. The presentation covered topics such as search engine optimization through Google, hosting engaging event websites, using social media like Facebook advertising, mobile-friendly design, and implementing email marketing and ecommerce functions. Data from analytics can be used to test designs and strategies to see what generates the most traffic and sales. The overall message was that a well-designed, interactive website is key to promoting events and driving people to purchase tickets online.
Customer Centric Content Marketing: Moving from Branded Interactions to Custo...Jeremiah Andrick
We all like to say our marketing is customer-centric, but how do we know for sure. The power of Customer Journey maps is the lens they provide into how customers engage with brands in pursuit of a goal. Learn to take branded interactions, data and empathy to build better content and create better repeatable workflows to bring growth and change your organization.
The document provides an agenda for a discussion on building a successful website for events. It covers topics like using Google tools to improve search engine optimization, making the website attractive and easy to use, promoting events through social media, ensuring the website works well on mobile devices, using email marketing, allowing users to purchase tickets online, and analyzing website usage data to optimize the website. The overall goal is to dominate web searches and drive more traffic and revenue through a well-designed, content-rich and user-friendly event website.
Della Adventure and Resort is a park with 70+ adventure rides with multi cuisine restaurants, Della Resorts, India’s largest extreme adventure luxury resort. They started social media marketing with the objective of generating sales on their e-commerce ticketing website.
2012 05 SEMcamp Kyiv The ROI of Search and Social Gillian Muessig
The document discusses the value of search and social media from a business perspective. It argues that ROI is a business metric rather than a media metric, and that ROI can be calculated based on increases in sales before and after a social media marketing initiative. Non-financial metrics like clicks, shares, and followers are not ROI on their own, but can contribute to positive ROI if they ultimately increase business revenues by more than the costs of the initiative. The value of social media for businesses extends beyond direct financial ROI and includes benefits like crowd-sourcing, faster market feedback, and improved online reputation.
Kylie Jenner of the fame “Keeping up with the Kardashians” is the Youngest Millionaire in the cosmetics world to manage a Multi-Million Dollar company “Kyle Cosmetics.”
Bootstrap Digital Fundraising: Tips, Tricks and Eye Opening Case StudiesCementMarketing
Fundraising for a bootstrapping team. Tips and tricks, plus fantastic case studies that will open your eyes to the potential within your reach - should you choose to change the conversation and make your message about your beneficiaries and donors, not your brand/non-profit.
This document outlines tips for creating a successful website to promote events, including search engine optimization strategies, using social media and mobile optimization, adding multimedia content like videos and photos, and setting up ecommerce functionality. It also discusses the importance of analytics and testing to measure effectiveness and make improvements. The overall goal is to inform customers, promote the event, and drive sales through an optimized online presence.
This file gives insights on how Astronaut has developed the leading social media advertising and event integration tool Spayz. It shows all the features and how the product is positioned in the market.
Please understand that this is a business development file, so it is more text heavy than normal PPTs.
The document discusses social advertising on Twitter and Facebook. It provides information on ad types for each platform, best practices for targeting, and tips for creating effective ads. Specific topics covered include promoted tweets and accounts on Twitter, why use Facebook ads, targeting options on Facebook, and how to measure ad performance. Sponsored stories and tips for Facebook ad copy and images are also summarized. The document concludes with asking for any questions or feedback.
That awkward interview - How not to get your next jobMatt Allen
The document provides advice for job applicants on how to stand out during the hiring process. It recommends:
- Addressing cover letters to a specific person by name rather than "Dear Sir/Madam."
- Tailoring resumes to the specific role by highlighting relevant skills and experience rather than providing an exhaustive history.
- Limiting the number of applications to 2-3 open roles at a time to focus energy on interviews and code tests.
- Preparing for code tests by practicing fundamentals and being ready to explain coding decisions.
- Researching the role and company to articulate why the role is a good fit during interviews rather than focusing on past grievances.
- Remembering
This document outlines the branding strategy for Blue C, including its vision, mission, positioning, values, insights, products, competitors, clients, points of difference, brand positioning statement, image, and slogan. The key points are:
- Blue C's vision is to be the leader in content strategy in Vietnam with world-class service. Its mission is to inspire people and enrich lives with creativity.
- Its products include content strategy, auditing, production, and management. It is pioneering content strategy consulting and auditing in Vietnam.
- Blue C aims to position itself as the leader in content strategy that makes branded content more consistent, effective, targeted, and creative for its clients which include brands and agencies
This document discusses different types of bullying including verbal, social, physical, and cyber bullying. It outlines the effects bullying can have including both short-term impacts like stomachaches and long-term impacts. Statistics are provided showing how common bullying is, with 30% of students being bullies or victims. The document also discusses bullying in schools and workplaces and provides tips for preventing bullying such as getting help, paying attention, and not ignoring the problem.
Meet Jason Tang, a PR and Marketing Professional entering the workforce. His dream is to one day take the E3 stage and conduct marketing and communications campaigns for video games and hardware.
This slideshow displays examples of photography, Photoshop skills and creativity.
Aptitude Training - RATIO AND PROPORTION 4Ajay Chimmani
This document discusses ratio and proportion concepts including unitary systems and partnerships. It categorizes ratio and proportion into basics, mixtures, and allocation rule. It provides 3 examples of unitary system problems involving work, toys production, and wall construction. It also includes 1 partnership problem calculating individual shares of profits for partners A, B, and C based on their investment amounts and time involved in the business.
The AustroMars mission simulated a crewed Mars expedition at the Mars Desert Research Station in Utah in April 2006. A team of 6 crew members conducted 20 experiments across various scientific disciplines including life sciences, physical sciences, engineering, and human factors. Key areas of research included quantifying forward and backward contamination (BioMars), astronomical observation from Mars (TeleMars), monitoring crew physiology and stress levels (MedMars and PsychoMars), and geological surface characterization (GeoMars). The mission generated significant scientific data that will support further research for years to come. It also advanced technologies like remote health monitoring systems. AustroMars was made possible through collaboration between Austrian and international academic, government, and industry partners.
one main advantage of bubble sort as compared to othersAjay Chimmani
Bubble sort is a simple sorting algorithm that compares adjacent elements and swaps them if they are in the wrong order. It repeats this process, making multiple passes through the list, until it is fully sorted. While simple to implement, bubble sort has a poor worst-case performance of O(n2) time complexity, making it impractical for large datasets. It is often used to introduce sorting concepts but not recommended for real-world use due to its inefficient runtime.
Social advertising, a market that didn't exist just a decade ago, is projected to generate $11 billion in revenue by 2017.
There have been many exciting moments in the social advertising market, and this timeline infographic shows major market players, including our API partners at Facebook, Twitter, LinkedIn, and some big events from their past.
Read on to see some of the events that illustrate the amazing growth and innovation in a rapidly expanding market.
Essence - FODM - 7 Minutes on Social AdvertisingEssence
Alastair Cole, Head of Creative Services spoke at Econsultancy's Future of Digital Marketing (http://econsultancy.com/uk/events/fodm) on how we see Social Advertising evolving in the next 12-18 months.
Get in touch for more information:
Kalpita.Sharma@essencedigital.com
OneRiot is an advertising company that partners with brands and media companies to reach millions of social influencers across a network of top social media platforms. They specialize in real-time social advertising campaigns to build brand awareness, boost community engagement, and drive social sharing to savvy, social, and influential audiences. When brands partner with OneRiot, they match campaign content to current social trends and promote across their network of over 150 million users, including platforms like Tweetdeck, Seesmic, Justin.TV, and more.
Cassie Roberts from Saffire Events gave a presentation on website strategies for event marketing. The presentation covered topics such as search engine optimization through Google, hosting engaging event websites, using social media like Facebook advertising, mobile-friendly design, and implementing email marketing and ecommerce functions. Data from analytics can be used to test designs and strategies to see what generates the most traffic and sales. The overall message was that a well-designed, interactive website is key to promoting events and driving people to purchase tickets online.
Customer Centric Content Marketing: Moving from Branded Interactions to Custo...Jeremiah Andrick
We all like to say our marketing is customer-centric, but how do we know for sure. The power of Customer Journey maps is the lens they provide into how customers engage with brands in pursuit of a goal. Learn to take branded interactions, data and empathy to build better content and create better repeatable workflows to bring growth and change your organization.
The document provides an agenda for a discussion on building a successful website for events. It covers topics like using Google tools to improve search engine optimization, making the website attractive and easy to use, promoting events through social media, ensuring the website works well on mobile devices, using email marketing, allowing users to purchase tickets online, and analyzing website usage data to optimize the website. The overall goal is to dominate web searches and drive more traffic and revenue through a well-designed, content-rich and user-friendly event website.
Della Adventure and Resort is a park with 70+ adventure rides with multi cuisine restaurants, Della Resorts, India’s largest extreme adventure luxury resort. They started social media marketing with the objective of generating sales on their e-commerce ticketing website.
2012 05 SEMcamp Kyiv The ROI of Search and Social Gillian Muessig
The document discusses the value of search and social media from a business perspective. It argues that ROI is a business metric rather than a media metric, and that ROI can be calculated based on increases in sales before and after a social media marketing initiative. Non-financial metrics like clicks, shares, and followers are not ROI on their own, but can contribute to positive ROI if they ultimately increase business revenues by more than the costs of the initiative. The value of social media for businesses extends beyond direct financial ROI and includes benefits like crowd-sourcing, faster market feedback, and improved online reputation.
Kylie Jenner of the fame “Keeping up with the Kardashians” is the Youngest Millionaire in the cosmetics world to manage a Multi-Million Dollar company “Kyle Cosmetics.”
Bootstrap Digital Fundraising: Tips, Tricks and Eye Opening Case StudiesCementMarketing
Fundraising for a bootstrapping team. Tips and tricks, plus fantastic case studies that will open your eyes to the potential within your reach - should you choose to change the conversation and make your message about your beneficiaries and donors, not your brand/non-profit.
This document outlines tips for creating a successful website to promote events, including search engine optimization strategies, using social media and mobile optimization, adding multimedia content like videos and photos, and setting up ecommerce functionality. It also discusses the importance of analytics and testing to measure effectiveness and make improvements. The overall goal is to inform customers, promote the event, and drive sales through an optimized online presence.
This file gives insights on how Astronaut has developed the leading social media advertising and event integration tool Spayz. It shows all the features and how the product is positioned in the market.
Please understand that this is a business development file, so it is more text heavy than normal PPTs.
The document discusses social advertising on Twitter and Facebook. It provides information on ad types for each platform, best practices for targeting, and tips for creating effective ads. Specific topics covered include promoted tweets and accounts on Twitter, why use Facebook ads, targeting options on Facebook, and how to measure ad performance. Sponsored stories and tips for Facebook ad copy and images are also summarized. The document concludes with asking for any questions or feedback.
That awkward interview - How not to get your next jobMatt Allen
The document provides advice for job applicants on how to stand out during the hiring process. It recommends:
- Addressing cover letters to a specific person by name rather than "Dear Sir/Madam."
- Tailoring resumes to the specific role by highlighting relevant skills and experience rather than providing an exhaustive history.
- Limiting the number of applications to 2-3 open roles at a time to focus energy on interviews and code tests.
- Preparing for code tests by practicing fundamentals and being ready to explain coding decisions.
- Researching the role and company to articulate why the role is a good fit during interviews rather than focusing on past grievances.
- Remembering
This document outlines the branding strategy for Blue C, including its vision, mission, positioning, values, insights, products, competitors, clients, points of difference, brand positioning statement, image, and slogan. The key points are:
- Blue C's vision is to be the leader in content strategy in Vietnam with world-class service. Its mission is to inspire people and enrich lives with creativity.
- Its products include content strategy, auditing, production, and management. It is pioneering content strategy consulting and auditing in Vietnam.
- Blue C aims to position itself as the leader in content strategy that makes branded content more consistent, effective, targeted, and creative for its clients which include brands and agencies
This document discusses different types of bullying including verbal, social, physical, and cyber bullying. It outlines the effects bullying can have including both short-term impacts like stomachaches and long-term impacts. Statistics are provided showing how common bullying is, with 30% of students being bullies or victims. The document also discusses bullying in schools and workplaces and provides tips for preventing bullying such as getting help, paying attention, and not ignoring the problem.
Meet Jason Tang, a PR and Marketing Professional entering the workforce. His dream is to one day take the E3 stage and conduct marketing and communications campaigns for video games and hardware.
This slideshow displays examples of photography, Photoshop skills and creativity.
Aptitude Training - RATIO AND PROPORTION 4Ajay Chimmani
This document discusses ratio and proportion concepts including unitary systems and partnerships. It categorizes ratio and proportion into basics, mixtures, and allocation rule. It provides 3 examples of unitary system problems involving work, toys production, and wall construction. It also includes 1 partnership problem calculating individual shares of profits for partners A, B, and C based on their investment amounts and time involved in the business.
The AustroMars mission simulated a crewed Mars expedition at the Mars Desert Research Station in Utah in April 2006. A team of 6 crew members conducted 20 experiments across various scientific disciplines including life sciences, physical sciences, engineering, and human factors. Key areas of research included quantifying forward and backward contamination (BioMars), astronomical observation from Mars (TeleMars), monitoring crew physiology and stress levels (MedMars and PsychoMars), and geological surface characterization (GeoMars). The mission generated significant scientific data that will support further research for years to come. It also advanced technologies like remote health monitoring systems. AustroMars was made possible through collaboration between Austrian and international academic, government, and industry partners.
one main advantage of bubble sort as compared to othersAjay Chimmani
Bubble sort is a simple sorting algorithm that compares adjacent elements and swaps them if they are in the wrong order. It repeats this process, making multiple passes through the list, until it is fully sorted. While simple to implement, bubble sort has a poor worst-case performance of O(n2) time complexity, making it impractical for large datasets. It is often used to introduce sorting concepts but not recommended for real-world use due to its inefficient runtime.
Social advertising, a market that didn't exist just a decade ago, is projected to generate $11 billion in revenue by 2017.
There have been many exciting moments in the social advertising market, and this timeline infographic shows major market players, including our API partners at Facebook, Twitter, LinkedIn, and some big events from their past.
Read on to see some of the events that illustrate the amazing growth and innovation in a rapidly expanding market.
Essence - FODM - 7 Minutes on Social AdvertisingEssence
Alastair Cole, Head of Creative Services spoke at Econsultancy's Future of Digital Marketing (http://econsultancy.com/uk/events/fodm) on how we see Social Advertising evolving in the next 12-18 months.
Get in touch for more information:
Kalpita.Sharma@essencedigital.com
OneRiot is an advertising company that partners with brands and media companies to reach millions of social influencers across a network of top social media platforms. They specialize in real-time social advertising campaigns to build brand awareness, boost community engagement, and drive social sharing to savvy, social, and influential audiences. When brands partner with OneRiot, they match campaign content to current social trends and promote across their network of over 150 million users, including platforms like Tweetdeck, Seesmic, Justin.TV, and more.
Your Guide to Social Advertising for the Holiday SeasonClosed
You’ve got your marketing budget earmarked for the holiday rush. Now comes the tough part: deciding how to spend it.
It’s an ongoing problem for marketers. New marketing channels, social networks and ad types continue to pop up, and it is a marketer's job to be aware of where consumers are spending their time and money. The pressure is on for brand marketers to keep in pace with consumers.
In this webinar, Tim Bosch, Director of Media and Planning of Likeable Media, and Marcus Whitney, CTO and Co-founder of Moontoast, reveal insights on how to help you plan your holiday social advertising strategy for maximum impact.
This document discusses the Year 2038 problem that will affect systems that store time using 32-bit signed integers. When the timestamp reaches 231 seconds past midnight on January 19, 2038, it will roll over to a negative number and cause issues. Systems that rely on time such as scheduling software, banking programs, and devices like satellites could experience failures. Solutions proposed include changing the time_t structure to 64-bit or redefining it as an unsigned integer to extend the usable timestamp range beyond 2038. The presentation highlights the importance of addressing this issue before it causes widespread problems similar to the Y2K bug.
The civil rights movement made major progress in the 1950s and 1960s in correcting racial segregation through nonviolent protests and legal victories. The 1954 Brown v. Board of Education Supreme Court ruling declared segregation in public schools unconstitutional, overturning the 1896 Plessy v. Ferguson decision allowing segregation. Events like the Montgomery bus boycott and attempts to desegregate schools like Little Rock Central High School helped launch the modern civil rights movement. Major legislation like the 1964 Civil Rights Act and 1965 Voting Rights Act were passed after protests like sit-ins and Freedom Rides challenged segregation, though racial inequalities remained.
The line between social & native advertising continues to blur. With that in mind this deck provides an overview, examples and best practices for both open & closed native platforms.
This presentation focuses on the 6 broad native advertising product types such as in-feed, search, promoted listings, recommended content, custom content as well as native in traditional advertising.
Next the presentation outlines the differences between open & closed platforms as well as an ecosystem recap that outlines the likes of Facebook, Twitter, Taboola, Outbrain, etc...
Finally the presentation outlines some of the key elements that should be considered when creating native advertising creative.
Inbound Marketing involves promoting a company through blogs, podcasts, e-newsletters, whitepapers, seo, social media, and other forms of content marketing to attract customers.
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
We dive into how local business can understand and utilize the paid, earned, and owned content and media spaces to be in front of their customers, where their customers are located... in their pocket or desktops.
Presentation was originally presented in Yellow Springs (3/19/15) by Kenny Brightman.
Program was underwritten by High Street Communication for the Yellow Springs Chamber of Commerce.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
The ins and outs of this simple yet crucial strategy being implemented by marketing and communications professionals in all types of industries.
Actionable steps to get your strategy where it needs to be.
Social media is becoming a major part of marketing strategies and job seeking. While job boards will remain the primary place for applicants to apply, social media can enhance job boards by targeting passive candidates and those open to new opportunities. Consistency in branding across social media platforms is important, as is tailoring the messaging and content style to each specific platform like Twitter, Facebook, and LinkedIn. High quality video content should be prioritized and messaging should maintain a fun, conversational tone to engage audiences.
Paid media
Search engine marketing
Display advertisement
Social media advertisement
Campaign planning
Cookies
Display banner
Video display ad
Text link advertisement
Mobile advertisement
Gamification
Video games
Native advertising
Instagram
Ephemeral content
How to use hashtags
Run contests
Shoppable tags
Influencers
How to find influencers
The use of emojis
Lead magnet
Social media is a brand building platform. Somewhere to converse with your customers. One click away from a sale. A sale you are in control of. So, why do so many business owners still treat it as a secondary marketing function?
Here Vista PR reveals the latest behaviours and the power of this often untapped sales channel.
Bloom aims to transform businesses into social businesses by fully leveraging social platforms, tools, and technologies. This allows businesses to foster knowledge sharing, collaboration, and engagement with employees, stakeholders, customers, and others important to the business. Becoming a social business can have a greater impact on business objectives and results, rather than just marketing objectives, by better engaging with everyone through social channels. Bloom helps clients achieve this by facilitating business changes internally and externally to create results aligned with overall business goals.
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
The State of Local Marketing - Midwest Foodservice Expo PresentationBrandmuscle
Brandmuscle local marketing expert and Chief Strategy Officer Clarke Smith helped restaurant owners and managers boost their local marketing efforts with this presentation of practical advice from the company’s 2016 State of Local Marketing Report at the Midwest Foodservice Expo on Tuesday, March 8, 2016 in Milwaukee, Wisconsin.
Digital marketing concepts explored include SEO, online reputation management, social commerce, influence marketing, social rewards, mobile marketing, and social media. SEO involves optimizing keywords to rank highly in search engines. Managing online reputation is important as social media gives power to consumer comments; being active and engaging builds visibility. Influence marketing identifies influential social media users to promote brands. Social commerce uses social sharing to drive product deals and customer reviews. Mobile marketing engages customers through location-based services.
Social Media Advertising and Promotions | Current Scenario and Future | iaran...iarani Inc.
Organic reach on Facebook pages has declined significantly, down to 2% for pages with over 500,000 likes. This is due to increased competition for visibility in the News Feed. Paid advertising such as post boosting is recommended to overcome the poor organic growth. Different types of Facebook and Instagram ads are described, including link clicks ads, video ads, carousel ads, and story ads. Minimum investments and technical issues make Twitter ads challenging. The future of digital advertising is predicted to involve more programmatic buying, caring about consumers, chat-based marketing, and use of artificial intelligence. Digital advertising offers benefits like targeting, insights, brand awareness, cost-effectiveness, and engagement. Social media advertising spending is growing significantly worldwide
The document discusses the importance of digital marketing and outlines steps to create a digital marketing campaign. It recommends researching target customers' behaviors to see where they spend time online. Common activities include using email, mobile phones, and social media. The document then suggests developing a digital strategy that incorporates email marketing, mobile marketing, social media marketing, and other tactics like paid advertisements or hiring a freelancer. The overall goal is to meet business objectives by reaching customers across various digital channels.
The rapid changes in the advertising industry may feel like the ad-pocalypse is upon us, but embracing the revolution and partnering with strategic thinkers can help connect brands to customers today and tomorrow.
This document introduces a product called "Social Networking for Idiots" which teaches small business owners how to use social networking strategies to bring in new customers, sales, and profits. It explains that traditional advertising methods are no longer effective because people now spend more time online than watching TV or leaving their home. The product shows business owners how to advertise freely on popular social networking sites like Facebook, Twitter, and YouTube to target customers by gender, age, location and interests. It claims these social networking strategies can result in more clients, lower advertising budgets, and increased brand recognition and employee morale.
The document discusses mobile marketing services offered by Khoury & Associates including native mobile apps, geo-fencing marketing, location-based marketing, push notifications, SEO, mobile websites, and social media marketing. Some key benefits of these services highlighted are convenience for customers, the ability to send targeted messages and promotions to customers on their mobile devices, and increased brand awareness and customer retention. The document advocates that these mobile and location-based marketing strategies can provide a competitive edge for businesses.
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
28. We started the conversation in social, with content that showed the
personality of the client’s brand. We then used Facebook’s geographic,
demographic and interest based targeting to expand the reach of our
posts to put them in front of the right people at the right time.
MAKING SUN SOCIAL
29.
30.
31.
32. Our research showed 85% of working professionals in our target
segment of 21-35 pulled out their phones while using the washroom.
We gave them something to do with them.
MAKING SUN SOCIAL