Summer slush plans to introduce new flavors of slush and juices in Vehari. Their products include slush, juices, smoothies and milkshakes available in various flavors. The document outlines their mission, vision, competitors analysis including location and market share, SWOT analysis, marketing plan including products, price, place and promotion. It also includes financial plan with funding sources and operational plan outlining equipment, production process and quality control. The management team and profiles of promoters including their advisory board are provided. Risks like competitors and weather changes are analyzed.

1. Summer slush
presented by:
Shumail Tariq (002)
Submitted to : Anum Mozamm
DATE : 16-5-2017
COMSATS INSTITUTION OF INFORMATION TECHNOLOGY VEHARI

2. CONTENTS :
1) INTRODUCTION
2) EXECUTIVE SUMMARY
3) VISION
4) MISSION
5) BUSINESS ENVIRONMENT
6) COMPETITORS ANALYSIS
7) MARKET AND RESEARCH ANALYSIS
8) MARKETING PLAN
9) FINANCIAL PLAN
10) OPERATIONAL PLAN
11) MANAGEMENT TEAM
12) PROFILE OF PROMOTERS
13) ADVISORY BOARD
14) RISK ANALYSIS
15) CONCLUSION

3. Introduction :
 summer slush is going to introduce new flavors of slush selling a
variety of mixed and instantly prepared, 100% pure fruit juices ,milk
shakes and smoothies
 .The target group is composed of health conscious consumers looking
for convenient fast-food .
 .Healthy benefits and tastes of our juices are the core of our
organization and will be transmitted through our efficient service
 .To serve and satisfy the nutrition needs of health conscious
consumers through the high quality of our products.

4. Executive Summary :
.our products are milk shakes , juices , smoothies and
our core product Is slush
. And that is available in many different flavors .
.vision is to supply high quality product made of natural
ingredients
.Summer slush is located in the main city and capture
the attention .
.our products are ISO certified
.our team consist of operational manager , financial
manager ,marketing manager and a CEO .

5. MISSION :
“ To provide refreshment nutritious
products reasonably-priced and friendly
atmosphere.’’
VISION :
“ offering nutritious & superior quality drinks to our
consumers..’’

6. BUSINESS ENVIRONMENT :
PEST Analysis of SUMMER SLUSH :
Political: The manufacture, delivery, of products are subject to many federal
regulations, like the Food, Drug act. Summer slush follow restrictions
because quality is our prime concern.
.
Economic: The products made by the raw materials, natural
fruits ice , cream used less manufacturing less traveling cost of products
Social: Lifestyle has great influence on the use of products people of vehari
Prefer halal food .
Technology : focus on the latest distribution techniques, and other
technological advances in industry. Use latest juicers and blenders .

7. Competitors Analysis :
PARAMETERS
For measuring the
competition in market
COMPETITOR : 1
“ second cup ,,
COMPETITOR : 2
“Crispy cottage
COMPETITOR
: 3
“juice island
1 Services .slush
. Juices
smoothies
. Juices
.drinks
resembles slush
.juices
. Milk shakes
2 Location . At a long distance . In main city . Out of city
3 Reputation . Well know brand
. ISO certified
. Local brand . Local brand
4 Market share . 25 % 15 % 23 %

8. strengths (S) Weaknesses (W)
•Excellent sales staff with strong knowledge
of products
•Good relationship with customers
•Good internal communications
•High traffic location
•Successful marketing strategies
•Reputation for innovation
•Currently struggling to meet deadlines -
too much work?
•High rent
•Market research data may be out of date
•Cash flow problems
•Holding too much stock
•Poor record keeping
Opportunities (O) Threats (T)
•Similar products on the market are not as
reliable or are more expensive
•Loyal customers
•Product could be on the market for events
•Customer demand - have asked sales staff
for similar product
•Competitors have a similar product
•Competitors have launched a new
advertising campaign
•Competitor opening shop nearby
•Downturn in economy may mean
people are spending less
SWOT analysis :

9. . Market and Research Analysis :
Marketing mix :
. Products :
Slush flavors :
•Blue Raspberry
•Cherry
•Clear Cherry
•Fruit Punch
•Grape
•Green Watermelon
•Kiwi – Strawberry
(Green)
•Mango
•Orange Cream
•Peach
•Peach Mango
•Pina Colada
•Raspberry Lemonade
•Raspberry (Red)
•Strawberry
•Strawberry-Banana
•Strawberry-Kiwi (Red)
•Strawberry Lemonade
•Watermelon (Red)

10. •Banana Split
•Blueberry Pomegranate
•Blue Raspberry
•Cherry Vanilla
•Strawberry
•Strawberry-Banana
•Strawberry
smoothies flavors :

11. Juices available in all natural fruit flavors :

12. Milk shakes flavors :
. Mango . Chocolates
.vanilla . Candy mix
.strawberry . Red cherries
.Banana .pine apple
. Apple . Mix fruit

13. products Original cost
Slush . Large cup ( 50 ) RS
.medium cup ( 35) RS
.Small cup ( 15) RS
Juices . Large cup ( 40 ) RS
.medium cup ( 35) RS
.Small cup ( 10) RS
Smoothies . Large cup ( 50 ) RS
.medium cup ( 35) RS
.Small cup ( 15) RS
Milk shakes Large cup ( 40 ) RS
.medium cup ( 35) RS
.Small cup ( 10) RS

14. Place :
. main city Vehari ( G block DPS road vehari Main street Rehman plaza
near Shaheen book centure )
. Purchase material from Mandi of vehari .

15. Promotion :
• slogan “ have a juicy day ,,
• Logo and tagline.

16. Marketing plan :
3P
. PEOPLE
. Suppliers
. Fruit seller
.whole sale market
. Milk seller
. Machinery supplier
. Disposable material
suppliers
. Ice provider factory
.Customers
. Families
. Students
.males
.females

17. Process
. collecting materials needed
. cutting process ( fruits)
. Blending process
. Mixing process
. Toping process
. Serving process
. Packing process

18. Packaging :
. Juice packing in boxes
. Packing in plastic materials.

19. Financial plan :
. Funding sources :
.friends
. Investors are :
.Nadeem Ahmad
.Naiz hussan
. Muhammad Akmal
.Rimsha Raiz
.Shumail tariq
. Owner of wheat mill (Amir shiekh )
.Bank
Break-even Analysis
226,116.6/(1.45-.50)
=155,892.48
I need to sell 155,892 cups

20. Start-up Costs
electronics = 176.72
Licenses and Permits = 239.88
Insurance = 700.00
Legal = 500.00
Machines = 795.00
Furniture = 45000
Decoration = 100000
= 226,116.6 RS
•Operational plan :
•.Production :
•Products are manufacture in a clear atmosphere
•Production method used must be ISO certified
•.Location :
•. main city Vehari ( G block DPS road vehari
•near Shaheen book centure )

21. Equipment :
.Blenders
.Mixers
. Cutters
. Topping machine
.juicers
.freezers
Quality control :
. All parameters followed given by ISO .
. Open doors policy for customers ( check kitchen )
Customer care :
.greetings
. Services
. Parking
Building : Commercial Structures Shop (Rent):
Area = 22 X 7
Built up = 1320 square . Ft

23. CEO Muhammad Akmal
Administration Manager Abida Kasur
Marketing Manager Shumail Tariq
Operation Manager Amir Sultan Khan
Financial Manager Rimsha Raiz
General Worker
.Ali Raza
.Muhammad Ahmad
Management Team :

24. MOTTO In Search of Excellence
Type Public university
Established 1998
Affiliation PEC , HEC
Endowerment 300 million
Chancellor Federal Minister of Science and
Technology, Pakistan
Color Blue + white
Industry Banking
Capital Markets
Founded 1947
Headquarters MCB Tower, Karachi
Sindh, Pakistan
Key people Husnain Ijaz (Chairman)
Products Loans, credit cards savings,
consumer banking Home Remittance
etc.
Revenue ₨66.43 billion
PROMOTERS :

25. Advisory board :
. Nadeem Ahmad
. Area manager MCB
.MBA from London
. Area manager of southern punjab branches
Of MCB
. MOBILE : 03336101600
.promotes our idea slogan and logo and
Provide loan from MCB
Naiz Hassan
. Businessman ,and AC
. Clear exams of CCS first position in law and human resource
management
. Fruit exporter (family business )
.promote our slogan idea , investor and
both are family relatives
.

26. Promotion strategy :
.signs
boards
.Social
networking
.Business
cards
. Social
media
.
Newspaper
aids

27. Risk Analysis :
.number of competitors
. Lack of electricity
.customers changing needs
.weather change (summer to winter)
. ISO standards(not followed properly
)
.food hazards (spoil
food)

28. Conclusion :
“ business of juices, milk shake ,slush and smoothies
are profitable business “