Group F presented a business plan for a mobile milkshake business called Frappey shakes. The objectives are to increase market share, product line, profits, and customer satisfaction while competing strongly. Frappey shakes will sell high quality milkshakes from mobile vans in natural flavors to the middle and upper middle class of Multan ages 10 and above. The marketing mix, product details, pricing, placement, and promotion strategies are outlined.

2. Presented By:
Group F
Anum Durrani
Saba Aslam
Faiza Khalid
Laila Hussain
Hafsa Jamil Syed

3. Introduction
Company Name:
Tagline: Be Natural, Be Fresh!
Objectives
• To increase market share
• To increase product line
• To increase profit
• To satisfy customer
• To face the strong competitors

4. Product name:
Frappey shakes
Tagline:
Shakes on wheels!!

5. Idea Generation
• Idea was taken from keen observation
of market trends.
• Lots of milkshake outlets
• Majority were offering milkshake with
artificial flavors
• Outlets at specific places.

6. Segmentation
Geographic:
A zone (Cantt area)
B zone (Mumtazabad)
C zone (Shahrukn-e-aalam)
D zone (Gardezi Market,
Bosan Road)
E Zone (university road,
bypass)
Demographic:
 Age
 Income
 Occupation

7. Target Market
Income:
• Middle class
• upper middle class
Occupation:
• Students,
• Shoppers,
• on job people
Age:
10 years and above
• Kids and teenagers
• Youngsters
• Old age persons

9. Strengths
• Mobile Vans will cover vast area
• Quality product
• Hire experience staff
• Pakistani made
• Targeted on middle class people
• Reasonable price

10. Weakness
• New in dairy industry
• Small distribution network
• No market share
• Limited experience of
customers

11. Opportunities
• Increase the distribution network
• Acquiring& modifying the latest
technology
• Market is very big and attractive
• Take over the most area of market

12. Threats
• Political instability
• New entrance of existing
competitors
• Various competitors
• Retaining consumers

13. Marketing mix
• Product
• Price
• Place
• Promotion

14. Product Details
Product name:
Frappey shakes
Product logo:
Tagline:

15. Product review
Frappey is available in 3 different sizes
• 250,300, and 350ml plastic cups
and in different flavors:
• Apple
• Banana
• Mango
• Strawberry
• Pineapple
• Cherry
• Dates
• Sapodilla
• Peach

16. Quality
• High quality assurance would be
our first priority.
Design
• Frappey milkshake will be
provided in clear Plastic cups
with lids.

17. Features
• Fresh original fruit
• Provide proteins and calcium
• Provide vitamins
• Beneficial for bones
• Excellent in taste
• Freshening & energetic

19. • We are providing milkshakes on vans.
• Vehicle will move in whole city
covering key areas of city.
• Customers will be entertained with
non seasonal fruit milkshakes.
• Milkshake can be ordered on phone.
• Diet milk shake is also available for
diabetic…. 

20. Pricing plan
Fruit Small cup Regular cup Large Cup
Apple 50 70 90
Banana 50 70 90
Strawberry 60 80 100
Pine apple 60 80 100
Cherry 70 90 120
Dates 70 90 120
Peach 60 80 100
Sapodilla 70 90 120
Mango 60 80 100

21. Plac
Distribution reviews e
• To assure the availability of product *Frappey*
milkshake has established affective network.
• In 5 main areas of Multan, mobile vans will move
and for about half an hour they will be stationary at
different points to capture the most area and
customers.
• The end consumer would then purchase “fresh
“from the mobile retailers that can be customized
according to the need of customers.

22. Promotion
• Billboards
• Electronic media

23. Coming
soon…

24. Shakes on
wheels!!
Soon in your city…

25. BENEFITS:
• Parties discount
• In staring month,
purchase two regular size
and get one small size
free
• In starting month,
purchase two large size
and get one regular size
free

26. Budgeting
S. No Description Amount
1 Cost of vehicles 27000000
2 Electronic equipments 1500000
3 Stationary 500000
4 Staff salaries 2200000
5 Repair & maintenance 150000
6 Research & development 90000
7 Marketing & media expenses 500000
8 Rent expenses 6000000
Total 32140000