This document provides an overview of Colour Flex Laminators Limited, an Indian flexible packaging manufacturer. It discusses the company's history, products, manufacturing processes, strategies, and industry. Colour Flex was founded in 1991 and employs 170 people. It uses latest technologies like rotogravure printing and adhesive lamination to produce a wide range of flexible packaging materials. The company aims to provide customized and cost-effective packaging solutions to its customers.

1. A
Report on
Marketing Strategies at
Colour Flex Laminators Limited
By : Mayank Patel
Subject : S.I.P
Class : MBA (Marketing
Management)
Roll number : 16

2. INTRODUCTION
 History of company
 Colour Flex Laminators Ltd. Is One Of The Popular For
Manufacturing Flexible Packaging Company. Company
Focus On Success Program Is A Complete Partnered
Sourcing Model. Colour Flex Laminators Is A Reputed
Manufacturer, Exporter And Supplier Of Flexible
Packaging Materials. With Ultra Modern Infrastructural
Units And Highly Skilled Manpower We Manufacture
Premium Quality Printed And Multi-Laminated
Polyester/Polyethylene, Polyester/Paper,
Paper/Aluminum Foil, MET/BOPP, PE/Foil,
Environment Friendly Packaging Material.

3. Name of the company COLOUR FLEX LEMINATOR LTD
Country India
Founded On 1991
Industry FLEXIBLE PACKAGING
Head quarter Survey No.821 Near Kotahri Char
Rasta
Village : Santej Ta.: Kalol
Dist. Gandhinagar
Key people Balvant bhai patel
Product Flexible packing
Employees 170
Registered office FF-130 Shukan Mall,
Science City Road,
Sola,
Ahmedabad 380060
Phone : +91 79 27710150
Website www.colourflex.com

4. BENEFITS TO CUSTOMERS
 Unique Benefits To Their Customer Including:-
 Inventory Management
 Stock And Ship Services
 Volume Discount
 Low Cost/No Cost Pre-Press Including Zero
Plate And Cylinder Charges
 Price Lock-Ins On Supply Contracts
 Technical Support Providing Innovative Solution
To Individual Packaging Needs
 In House Art Team

5.  Information About colour flex ltd.:-
 Company Is Incepted In 1991 At Gandhingar.
 An ISO 9001:2008 Certified Company.
 Wide Range Of Products
 Employing Latest Technologies like Rotogravure
Printing & Adhesive Lamination.

6.  OVERVIEW OF INDUSTRY
 The latest evolution in the packaging
industry, Flexible Packaging has gained
popularity worldwide for its benefits over rigid
packaging. With benefits such as functional
convenience in handling & transportation,
cost effectiveness and brand protection from
counterfeiting, flexible packaging industry
worldwide is led by a strong growth.

7.  Vision and mission of company
 Vision
 Our vision is to establish a benchmark of reliable, cost
effective solution by which all printing and converting
houses are judged.
 Mission
 To meet our customer total flexible packaging needs and
exceed their expectation by providing customized solutions
in a reliable and cost effective manner.

8. MANUFACTURING PROCESS
 Manufacturing process:-
 Packaging, Though the Last Stage of the Production
Process, Occupies a Paramount Importance In Framing
The Business Strategy. Since Attractive And Durable
Packaging Is The Main Marketing Tool To Increase The
Market Share Of The Company, Every Business Entity
Looks For Distinctive Packaging Solutions For Its
Products.

9.  Colour flex laminators ltd is An ISO 9001:2008
Certified Manufacturer, Exporter,
Wholesaler/Distributor, And Supplier of Advanced
and Flexible Packaging Materials. The Company
Offers A Comprehensive Range Of Products Such As
Laminates, Rolls & Pouches, Pet/Poly Laminates,
Standard Polythene Bags, Etc.
 We Are Also Offering Processing Jobs Like Multi-
Color Gravure Printings, Lamination, Lacquering &
Coating, Pouch Making Of All Types Like Stand Up,
Zipper, Bottom/Side Gusseted, Etc. The Company
Creatively Uses Color, Shape, Size, Material And
Functionality To Design Unique Packages That Will
Delight The Customers As Well As Retailers.

10. PRODUCT PROFILE
Our Technology For customer Needs
Using The Latest Graphic Design Software, The Customers Digital
Data Is Further Developed For Positive Proofing, Which Upon
Approval Is Transferred Into Plate And Cylinder Making Systems.
Upon Completion To Ensure Accuracy Of Complicated Process
Jobs, A Proofing Process Utilizing The Engraved Cylinders Is
Engaged Upon To Provide Customers With Actual Representation
Of The Printing On The Specific Substrate Prior To The Production
Run Utilizing Our 8 Color Rotogravure Printing Process.
Vertical Scanning Systems Are Also Utilized To Copy Art From
Existing Samples. Windows And Mac Based Systems Supporting
Adobe®, Corel®, Quark®, And Free-Hand® Are Used For Ease Of
Customer Support.

11. STRATEGIES OF PROCES
 The stages that have led to achieve global marketing are:
 Domestic marketing - Firms manufacture and sell
products within the country. Hence, there is no
international phenomenon.
 Export marketing - Firms start exporting products to
other countries. This is a very basic stage of global
marketing. Here, the products are developed based
on the company‟s domestic market although the
goods are exported to foreign countries.
 International marketing - Now, Firms start to sell
products to various countries and the approach is
„polycentric‟, that is, making different products for
different countries.

12. Characteristics International Marketing Domestic Marketing
1. Culture Multi culture
Single culture and in some
cases multi culture
2. Data accessibility Very difficult Easy
3. Data reliability Very Low High
4. Control Difficult Relatively easy
5. Consumer preferences Vary from country to country Vary in small extent
6. Product mix Adaptability required Standardization required
7. Business operation More than one country Home country only
8. Currency exposure Required
Required only if there is
importing

13. International Distribution Channels:

14.  A marketing strategy is something that constantly
evolves, adapting to changing market conditions. Within
Enterprise, the outcomes from its many different types of
business are constantly reviewed and evaluated.
Judgements are then fed into the decision making
process. This enabled new strategies to be developed to
improve operations.
CONCLUSION

15. However, while strategies change, one aspect
of the business has remained in place. This is
a continued focus on high levels of customer
service and employee relations. This strategy
has enabled Enterprise to enjoy continued
growth for more than 55 years and the
prospect of further growth in the future.

16. Thank
You