Unilever is a multinational corporation selling consumer goods including foods, beverages, cleaning agents and personal care products. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam and Unilever PLC in London. Advertising: Presentation and promotion of ideas, goods, or services by an identifiedsponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures andcatalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads , and emails.

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Report
By:
Muhammad Jameel
BsCs 5th
(Morning) BZU
Jamil.57@hotmail.com

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Table of Contents
Introduction.................................................................................................................................................3
About Unilever ............................................................................................................................................4
History..........................................................................................................................................................4
Making sustainable living commonplace..............................................................................................4
Our vision .....................................................................................................................................................5
Growing the business..........................................................................................................................5
Improving health and well-being.......................................................................................................5
Enhancing livelihoods.........................................................................................................................5
Reducing environmental impact........................................................................................................5
Our priorities and principles .............................................................................................................5
Our strategy...................................................................................................................................................5
Our strategic focus..................................................................................................................................6
Consistent ................................................................................................................................................6
Competitive..............................................................................................................................................6
Profitable .................................................................................................................................................6
Responsible..............................................................................................................................................6
Our business model.................................................................................................................................6
Our leadership...............................................................................................................................................7
Board Of directors..................................................................................................................................7
Company Secretary: .................................................................................................................................8
Audit Committee:....................................................................................................................................8
Website Address: ....................................................................................................................................8
Our logo ........................................................................................................................................................8
Our brands.....................................................................................................................................................8
Our Famous Global Brands...................................................................................................................9
Our Marketing Niches Positions.................................................................................................................11
Leading category positions...................................................................................................................11
Hello to Marketing......................................................................................................................................11

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Etymology...................................................................................................................................................12
Definition ...............................................................................................................................................12
Cited Links:..................................................................................................................................................13
References ..................................................................................................................................................13
Unilever
Introduction
Unilever is a global Fast-Moving Consumer Goods company holding powerful brands
like Dove, Axe, Magnum, Lipton, Hellmann’s, Lux and Vaseline. We are developing our brands

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for people’s lives today and for the changing environment tomorrow – aiming to make
sustainable living commonplace.
To maintain the contribution of world-class design to the success of our brands, Unilever Design
is looking for an exceptional new member to be part of its global team in 1
R&D Skin Cleansing
Packaging
About Unilever
On any given day, 2 billion people use Unilever products to look good, feel good and get more
out of life – giving us a unique opportunity to build a brighter future.
History
Unilever Pakistan Ltd., a subsidiary of the Unilever Group is operating in Pakistan since 1948.
Head Office:
Shifted from Rahim Yar Khan to Karachi in mid of 1960's
Committed to enhancing the quality of life of the people of Pakistan, we aim to offer a broad
portfolio that appeals to diverse consumer year on year.
With leadership positions in many of the fast moving consumer goods categories in which we
compete.
We have some of the world’s best known and most trusted brands.
Making sustainable living commonplace
Great products from our range of more than 400 brands give us a unique place in the lives of
people all over the world.
When consumers reach for nutritionally balanced foods or indulgent ice creams, affordable soaps
that combat disease, luxurious shampoos or everyday household care products, there’s a good
chance the brand they pick is one of ours. Seven out of every ten households around the world
contain at least one Unilever product, and our range of world-leading, household-name brands
includes Lipton, Knorr, Dove, Axe, Hellmann’s and Omo. Trusted local brands designed to meet
the specific needs of consumers in their home market include Blue Band, Pureit and Suave.
1
Research and Development

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Whatever the brand, wherever it is bought, we’re working to ensure that it plays a part in helping
fulfil our purpose as a business – making sustainable living commonplace.
Our vision
Unilever has a simple but clear purpose – to make sustainable living commonplace. We believe
this is the best long-term way for our business to grow.
Growing the business
 Sales
 Margin
 Capital efficiency
Improving health and well-being
 Nutrition
 Health and hygiene
Enhancing livelihoods
 Fairness in the workplace
 Opportunities for women
 Inclusive business
Reducing environmental impact
 Greenhouses gases
 Water
 Waste
 Sustainable sourcing
Our priorities and principles
Unilever is committed to supporting sustainability and providing our consumers around the
world with the products they need to look good, feel good and get more out of life.
Our strategy

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We’ve built a strategy to help us achieve our purpose of making sustainable living
commonplace.
Our strategic focus
To realize our vision we have invested in a long-term strategy of categories and brands that
deliver growth to the benefit of all stakeholders.
Consistent
We deliver consistency in underlying sales growth, core operating margin and free cash flow by
continuously investing in our supply chain, our brands and marketing, our people and 2
IT.
Competitive
By investing in innovation we can grow our market share while also seeking to enter new
markets and new segments.
Profitable
We seek continuous improvement in our world-class manufacturing to drive cost savings and
higher returns, providing extra fuel for growth as cash is redeployed in new strategic
opportunities.
Responsible
Growth that’s responsible involves having a positive social impact and reduced environmental
footprint, which is the essence of the 3
USLP and is essential in protecting and enhancing our
reputation.
Our business model
Unilever believes profitable growth should also be responsible growth. That approach lies at the
heart of our business model, driven by sustainable living and the USLP. It guides our approach to
how we do business and how we meet the growing consumer demand for brands that act
responsibly in a world of finite resources. Our business model begins with consumer insight that
informs brand innovation, often with partners in our supply chain, to create products we take to
market supported by marketing and advertising across a range of distribution channels.
2
Information and Technology
3
Unilever Sustainable Living Plan

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Our leadership
Our operating model is designed to deliver faster decisions. Learn more about our Directors,
Senior Corporate Officers and the Unilever Leadership Executive.
Board Of directors
Mr. Kamran Y. Mirza
Independent Director & Chairman of the Board
Ms. Shazia Syed
Executive Director & 4
CEO
Mr. Ali Tariq
Executive Director & 5
CFO
Ms. Farheen Salman Amir
4
Chief Executive Officer
5
Chief financial officer

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Executive Director
Mr. Zulfikar Monnoo
Non-Executive Director
Company Secretary:
Mr. Amar Naseer
Audit Committee:
Mr. Zulfikar Monnoo
Chairman & Member
Mian M. Adil Monnoo
Member
Website Address:
www.unilever.pk
Our logo
Unilever is committed to making sustainable living commonplace and our logo is a visual
expression of that commitment. Each icon has a rich meaning at its core, and represents some
aspect of our effort to make sustainable living commonplace.
Our brands
We make some of the best known brands in the world, and those brands are used by 2 billion
people every day

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Use this page to browse the list of all Unilever's brands, see what brands are available in your
country and link to more information about any of our brands on a local Unilever website.
Our Famous Global Brands
6
Unilever brand extension is widely separated all over the world and we assemble more than
70% of brands in Pakistan in order to provide the better facility to the people of Pakistan.
Our 7
evergreen and everlasting brands include:
6
There are more than 400 brands of Unilever here are only few one for the sake of simplicity
7
Evergreen --- The products which are used through whole year.

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→For further information about our brands please see upcoming pages of the report

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Our Marketing Niches Positions
Leading category positions
Hello to Marketing
Marketing is a crucial function in all businesses and organizations, and is becoming increasingly
crucial to success in our modern global economy. This course, regardless of your industry
background, will teach you core concepts and tools to help you better understand and excel in
marketing.

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Etymology
Concept:
"Buying and Selling”.
Verbal noun from market.
Meanings:
"Produce bought at a market"
The business sense, "process of moving goods from producer to consumer with emphasis on
advertising and sales,"
Definition
8 “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of
creating genuine customer value.” ― Philip Kotler
8
https://www.goodreads.com/author/quotes/37492.Philip_Kotler

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“Marketing is meeting the needs and wants of a consumer”.
Cited Links:
www.unilever.com
www.jlbworks.com/category/marketing-2
www.coolamproductions.com/marketing
www.tomo360.com/marketing-workshops
www.pixabay.com/en/puzzle-planning-strategy-process-1686918
References
Kotler, P. (2016). Principles of Marketing.
Support, U. (2016). Unilever Global. Introduction to Unilever.
(Philip K. Quoetes About Marketing, 2014, pp. 1-3)