The document provides a strategic marketing plan for Tuffline Ltd, a flexible packaging company, for the year 2014/2015. It outlines Tuffline's vision, mission, products, competitors, market share, SWOT analysis, sales and marketing objectives, segmentation, targeting, positioning, and tactical marketing mix strategies. The plan sets objectives to achieve Rs. 1.8 billion in sales and increase market share by 5% in 3 years. It analyzes the PESTEEL factors impacting Tuffline and provides a budget and financial analysis projecting a net profit of Rs. 63.6 million. An action plan and monitoring framework are also included to implement and track the strategic marketing plan.