National Foods is analyzing the marketing mix of its Crystal Jelly product line. The 4Ps are discussed: product varieties and qualities, competitive pricing, widespread placement in stores, and promotions through various media. Some criticisms of the product are also outlined related to food dyes and environmental impacts. Suggestions are made to improve sales through better product positioning, increased advertising, special discount offers, and school activities/sampling to target kids.

1. Marketing Management
Assignment No: 01

2. Submitted To: Respected Sir Sohail
Submitted By:
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Name Class CMS
Muhammad Ahsan EMBA 2nd 25990 Group Leader
Hamza Ashfaq EMBA 2nd 25789 Group Member
Farzam Jameel EMBA 2nd 26929 Group Member

3. National Foods Marketing Mix
Critical and Ethical Analysis
I
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4. Introduction:
The action or business of promoting and selling products or services,
Including market research and advertising the marketing mix is a
Foundation model the marketing mix has been defined as the "set of
Marketing tools that the firm uses to pursue its marketing objectives
in
The target Thus the marketing mix refers to four broad levels of
Marketing decision, namely: product, price, promotion, and place
4(p’s)
In this assignment we discuss about one selected product of
“National Foods” which is written below
“National Foods Crystals Jelly”

5. Marketing Mix of
National Foods products 4(P’s)
Product:
We will analyze National food’s product components of marketing mix.
Which national foods helping to make better segmentation, targeting,
And position with its competitor.
Branding
Designing
Functionality
Quality/Warranty of better products
Quantity
Packing
Services
Test/Technology

6. Branding:
National foods has different brands and products we select national foods crystal jelly there are four
flavors
National banana Flavor Jelly
National strawberry Flavor Jelly
National Mix Pineapple Flavor Jelly
National Mango Flavor Jelly
Designing:
National foods design their products good and well packed with
Manufactured Date and expiry date as compare to its competitor.

7. Price:
National foods price strategy is more reliable as compare to its
Competitors when we discuss price in selected product its shows complete
Picture of price strategy about selected products
National foods Crystal jelly 80 Gram price is 50/- Rs
“Competitor” Rafhan Jelly 80 Gram price is 55/-Rs
Place:
We will analyze National food’s product components of marketing mix.
Which national foods helping to make better segmentation, targeting,
And position with its competitor Trade channels, coverage,
Assortment, Location, Inventories, Transport, E-commerce, logistics
Also National foods placing its products in different store with rack filling
Strategy, national foods sales and marketing teams makes strategy for
Placing Stocks in utilities stores according to National foods source
National foods unable to maintain stocks in big super stores in starting
Dates of month because many of customers purchase its products in
Starting dates of month

8. Promotion:
National foods is multinational foods and Recipe Company with
Its well good will national foods promoting it s products through electronic,
Media, bill boards, sampling activities sales and marketing promotions also
With different sales offers national foods promoting its crystal jelly products
Through different activities for
Example: Ramzan offers Eid special offers ete

9. “
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•“Critical Analysis & Ethical
Issues”•
Critical means criticism/ constructive
criticism. This means you say exactly what
you do or don't like about the product, and
why in this assignment we discuss critical
analysis about National Foods Crystal Jelly
Why people criticism on this product
What is weakness of the products
Why product is not fulfill sale target as par
company expectation.

10. In any businesses, their product mix are being critically seen or evaluated. In modern
era of
contemporary marketing management consumers’ interest is directly relevant to
what product is
delivering to them or society as well. Because today’s marketing is not left only with
marketing
concept of value proposition especially for branded companies competition is intense.
It eventually showing what on ethical grounds interests companies are obtaining as
result from
capturing customer values.
Here are few ethical issues listed and examined these with remedial actions being
marketing manager,
we should be taking to save interest and better survive.
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11. Health Perspective:
Environmental perspective :
Exploited International Brands:
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12. Health Perspective:
National foods is a international brand of foods and recipe items people are less aware about products
they criticized products on deferent ways just like food color usage etc
The three most widelyused culprits—Yellow 5, Yellow 6 and Red 40—contain compounds, including
Benzedrine and 4-aminobiphenyl, that research has linked with cancer. Research has also associated food
dyes with problems in children including allergies, hyperactivity, learning
impairment, irritability and aggressiveness.
Environmental perspective :
The World Bank report in 2013 stated that Pakistan's top environmental issues include air
pollution, inadequate supply of uncontaminated drinking water, noise pollution and the health
deterioration of urban and rural populations due to pollution. These products are main source of
pollution and that factories are producing pollution
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13. Weaknesses of Product:
there many weaknesses of National crystal Jelly which is written below
Selective Customer:
National crystal Jelly has selective customers many of customers just like
kids are target customers for national crystal Jelly so main reason of
weaknesses is just target customers
Less Advertisement:
People are less aware about product due less advertisement and less
marketing National main source of sale is depends on promotion and
advertisement .
Joint Competitor:
National Foods is international brand which is providing its products in 30+
Countries and many of competitor are facing by national foods which is
Raffan foods
Shan Foods
Bake Porler13

14. Steps for
improving Sales
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15. Place your screenshot here
Promotion &
Advertisement
First step for improving sale is promotion and
advertisement a business must have a
marketing plan in order to produce,
communicate, and sell products and services. ...
Once the plan has been developed, a budget is
set for the promotional campaign.
Promotion. Promotion is when a business
decides which forms of communication it wants
to use in their marketing plan.
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16. Product Positioning:
Product positioning is an important element of
a marketing plan. Product positioning is the
process marketers use to determine how to best
communicate their products' attributes to their
target customers based on customer needs,
competitive pressures, available communication
channels and carefully crafted key messages
National Foods Can Enhance their Products Sale
through Products Positioning
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17. Special Discounts offers
National Foods Enhance their Products sales through
discounts offer and special discounts offer on Month of
Ramzan and Eid days
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18. School Activities :
Kids are target customers for Natioal crystal Jelly main target ed customers
are kids through free sampling and activities national foods can enhance their
product sale
Free
Sampling
Activities promotions
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19. THANKS!
Any questions?
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