Credentials Presentation

1. ARTA : encore
We add to your bottom line!
Get more from your business !

2. Contrary to popular
belief, you don’t have
to be brainy to earn
brownie points !
…….. YOU GOT TO BE
STREET SMART !

3. Our Focus
 We are a Brand Communications Firm and we do just
that !
 We approach brands from every perspective; across TV,
Print, Broadcast, ATL, BTL, OOH & Digital
 We work towards making the complex simple, all the
while delivering bottom line results.
 We deliver communication strategy solutions based on
deep real world experience and walk hand in hand with
our clients as their MarComm Department personnel
while being at it.
.

4. Our Belief *We believe brands need to work
harder than ever to maximise their
potential in today’s ever-changing
communications landscape.
*Brands need to be designed and
engineered holistically to work in a
new, media-agnostic world.
*Agility & adaptability are as
important as consistency for a
brand to thrive.
*Within what we call the
‘Mediaverse’ we believe a few
things will always remain the same
– the need for simple, compelling &
clear ideas.

5. The Working Model
We look at working closely with our clients, providing an outside-
in approach to the client's business. Preferably, we do not do, one-
off consulting assignments, the usual outcome of which is often a
strategy paper approach to new products & markets.

6. The Objective
Focus on building a long- term client relationship through the
Early Enterprise Life Cycle.
Focus on select clients
Aligning the interests of customers, investors and the
enterprise.
Provide dedicated attention from principals
Provide a partnering approach to the communication challenge
Become the clients’ extended brand management team.
Strategically drive our revenues through a retainer fee based
approach.

7. The Deliverables
* We use our branding expertise to
help our clients solve business
problems, ultimately adding value to
the bottom line.
* Our background in client-side
marketing gives us a greater insight
into the pressures and needs of our
clients.
* We’re alert ; we work across
different mediums, borders,
languages and cultures to deliver
absolute synergy and clear brand
solutions.

8. The Palette
We know about brands; we create, guide,
direct and deliver them.
We have hand-picked the regions, leading
design and production team to bring our
brand experiences to life through retail,
exhibitions and events.
We have a talented team of directors,
producers, animators and designers who
create broadcast brands, commercials,
corporate films and promos

9. The Wherewithal
Brand identity creation / brand audit / brand strategy / brand
architecture/ naming / copywriting / tone of voice guidelines /
uniform guidelines /advertising template guidelines / retail
guidelines / photography guidelines / environmental guidelines
/ livery guidelines / internal communications /corporate
communications / presentation creation / corporate stationery /
literature / website / signage / livery, merchandise / brand
induction programme / brand training / brand clinics / working
processes & procedures / internal processes and procedure
manual / handbook / bespoke briefing workshop for agencies
designed by discipline / migration management / guardianship
…..APART FROM THE REGULAR AGENCY WORK !

10. Taking the Next Step

11. You may find…..
 Your current product X markets are too important to take their eye of the
ball & your present agency is just being REACTIVE
 Your organization is lean & overworked OR unable to handle extensions
and diversifications OR simply cannot handle new challenges!
 New markets and geographies take too much time to get going.
 The Goal Post keeps shifting in retail & consumer markets.
 You may have little experience in managing the dynamics of trade
channels & its interface with consumers in retail markets!
 Strategic investments in sales & marketing take time to mature

12. Let us help you cross the hurdles!
Advantage ARTA : Encore –
 Pan India Advertising & Communication experience.
 Extensive experience working with reputed brands and their
processes & quality standards.
 Vast collective experience of 100 plus years on various
brands/verticals from agencies like Leo Burnett, McCann,
BBDO, Lintas, JWT and Saatchi & Saatchi
 Successful implementation of diverse “to-market” strategies.
 Top level management experience with diverse brands…..
including sustainability initiatives for low carbon growth.
 Vast experience in “Start ups & New Projects”.
 Expertise to find the right channel structure/ partner &
associate for the client

13. Get the best from us!
 Our conviction remains that execution IS the larger
problem that faces most companies, NOT strategy.
 Our solutions are implemented with a hands-on
approach to solving your marketing, sales, B.D.,
Customer Acquisition & brand extension roadblocks.
 We provide not just access to best of breed practices
across functions, but also ability to access hands-on
execution skill build up.

14. We work with you on your side
• All organizations, large or small, require a business
structure, comprising all functional skills, capable of
leading different functions seamlessly. However, building
this from scratch is both tricky & un-sustainable in the
build & grow phase.
• Our structure will mirror for each of our projects, a
complete involvement from senior professionals who will
thrive in this type of atmosphere
• This allows you to bring a complete business
perspective to all our recommendations for the
communication exercise. And of course along with it, our
motto – It’s not how much you spend but HOW YOU
SPEND, that matters !

15. Corporate Advisory Practice
Apart from being brand communicators, we
are also involved in extending support in
terms of Marketing and Business
Development to ............
* One of the Top 5 Event Management firms in India today
* One of the top TV News Channel in the country today
* Participate as Members in Media Audit Council of one of
the top advertising conglomerate in the world
* We also sit on the board as Communication Advisors to a
reputed Clean Energy/Renewable Energy Solutions firm

16. Branding Support
Other Branding Support activities which we do are ….
• P.R. Plan & Implementation Support
• Media Support for Crisis Management
• Activations, MICE, Market Research etc.

17. Our Select Clients

18. We have a Willing Ear & just need
a coffee to open up !
ARTA:encore Media
DELHI * JAIPUR * MUMBAI
E : nishith@artaencore.com