Succeed in sales
•Download as PPTX, PDF•
0 likes•366 views
This document provides tips for succeeding in sales, including writing an introductory letter to potential clients, giving background on the founder to build credibility, using a triangle of prospecting techniques to build a customer base, having a bilingual staff and tracking leads, capitalizing on social media, using a Theory Z leadership style that balances structure and freedom, and addressing real world problems clients may have. It encourages the reader to sign up to learn more.
Report
Share
Report
Share
Recommended
How to Stay Relevant and Get Cients as a Freelance Web Designer
I had struggled to get clients for nearly 5 years and was at my wit's end with freelancing. Then, I started doing this and you won't believe how easily I started getting new clients.
Building a brand that sells
This is a presentation I gave to early stage startups as part of an incubator program. You can email me if you want the speaker notes of if you have questions.
Marketing Basics for Small Business
This document provides an overview of small business marketing basics. It recommends developing a marketing plan by taking stock of strengths and weaknesses, opportunities, and threats. The plan should set goals, check competitors, and target the ideal audience. The document also discusses understanding what is being sold, the difference between marketing and branding, and action items for crafting a message and using various marketing channels like websites, social media, email marketing and events. The overall purpose is to help small businesses develop an effective marketing strategy.
InboundPHX: Case Study - Sales & Marketing Working Together
Marketing is funded by sales, so it's important to have sales & marketing working together. Jamie Glass of WeLocalize presents at InboundPHX, Sept 30, 2015 in Phoenix AZ.
10 Steps to Creative Marketing
Now that you know the secrets of remarkable and delightful marketing, welcome to the world of inbound marketing... A world where marketing is conversational, not annoying - educational, not distracting.
Creating a marketing action plan
The document discusses creating an effective marketing action plan for small businesses. It recommends first defining the customer buying cycle, which typically involves 6 stages from awareness to referrals. The plan should then include steps focused on each stage, such as using different messages for gaining awareness versus engaging active customers. Key steps in the marketing action plan include conducting market research, developing a marketing plan and calendar based on customer research, and measuring the results of different marketing efforts to assess effectiveness.
5 Marketing Tips for a New Startup
Focus on planning your marketing strategy weeks in advance, set measurable goals for likes, sales, site visits or followers to track results, and choose a target market to focus social ads and email campaigns on to build your initial customer base. Build social media profiles across platforms and post authentic, relevant content while optimizing post times, and stay in contact with your audience through email lists and call-to-actions that remind them of your brand.
Critical Skills For Successful Sales | richard tan success resources scam
Probably the most valuable skill to learn is how to market yourself effectively so that you do not have to sell at all!
Recommended
How to Stay Relevant and Get Cients as a Freelance Web Designer
I had struggled to get clients for nearly 5 years and was at my wit's end with freelancing. Then, I started doing this and you won't believe how easily I started getting new clients.
Building a brand that sells
This is a presentation I gave to early stage startups as part of an incubator program. You can email me if you want the speaker notes of if you have questions.
Marketing Basics for Small Business
This document provides an overview of small business marketing basics. It recommends developing a marketing plan by taking stock of strengths and weaknesses, opportunities, and threats. The plan should set goals, check competitors, and target the ideal audience. The document also discusses understanding what is being sold, the difference between marketing and branding, and action items for crafting a message and using various marketing channels like websites, social media, email marketing and events. The overall purpose is to help small businesses develop an effective marketing strategy.
InboundPHX: Case Study - Sales & Marketing Working Together
Marketing is funded by sales, so it's important to have sales & marketing working together. Jamie Glass of WeLocalize presents at InboundPHX, Sept 30, 2015 in Phoenix AZ.
10 Steps to Creative Marketing
Now that you know the secrets of remarkable and delightful marketing, welcome to the world of inbound marketing... A world where marketing is conversational, not annoying - educational, not distracting.
Creating a marketing action plan
The document discusses creating an effective marketing action plan for small businesses. It recommends first defining the customer buying cycle, which typically involves 6 stages from awareness to referrals. The plan should then include steps focused on each stage, such as using different messages for gaining awareness versus engaging active customers. Key steps in the marketing action plan include conducting market research, developing a marketing plan and calendar based on customer research, and measuring the results of different marketing efforts to assess effectiveness.
5 Marketing Tips for a New Startup
Focus on planning your marketing strategy weeks in advance, set measurable goals for likes, sales, site visits or followers to track results, and choose a target market to focus social ads and email campaigns on to build your initial customer base. Build social media profiles across platforms and post authentic, relevant content while optimizing post times, and stay in contact with your audience through email lists and call-to-actions that remind them of your brand.
Critical Skills For Successful Sales | richard tan success resources scam
Probably the most valuable skill to learn is how to market yourself effectively so that you do not have to sell at all!
Effective Prospecting Training Workshop
A 16-page presentation on developing effective prospecting. Plenty of strategies, tactics and ideas to help you with your prospecting efforts to grow your business!
Strategy For Direct Marketing Presentation
Looking to approach your marketing efforts to get real results? The basics can help make sure your investment will generate more revenues.
Your Bullet Point Marketing Plan
The document provides guidance on creating a simple marketing plan for entrepreneurs with limited resources. It advises focusing marketing efforts on "Class A prospects" who are most likely to purchase. Entrepreneurs should define who their ideal customers are, where to find them, how to reach them through various media channels, how much to budget for marketing which is typically 7-8% of sales, and how to measure the success of their efforts through metrics like new customers and increased revenue.
Marketing scope
Marketing provides several career benefits such as growth opportunities, monetary benefits through salary and incentives, exposure to external environments to gain confidence, and skills to effectively handle the world. A marketer meets at least 5 new people daily, providing opportunities. Marketing manager roles generate revenue and relationships for corporate growth. Career opportunities in marketing exist in sectors based on skills including events, sales channels, brand management, advertising, and as a brand consultant. Qualification requirements depend on the sector, with some preferring communication and adaptability skills and others analytical skills obtainable through financial courses to progress in profiles such as marketing research and analytics.
Marketing Strategy Workshop
A workshop (including templates and frameworks) that focuses on the key areas of a marketing strategy - goals, target audiences, buyers personas, the buyer's journey, and tactical execution.
marketing programs overview ej LI
This document provides a summary of a communications plan to promote shared core values across an organization. It outlines objectives to increase awareness of key messages and values and encourage employees to model related behaviors. The plan involves a three step rollout strategy using a cascade approach from corporate leaders to managers to all employees. Key tactics include training, digital and print materials, and testimonials. Metrics will measure awareness, understanding and reporting of compliance issues. The plan assigns roles and provides details on channels, timing, costs and assumptions to support effective communication of the shared values.
Growth Hacking Top Tips from a Digital Marketing Expert
Real usable tips digital marketing strategies and execution plans for generating leads quickly and easily. Great tips for B2B digital marketers from beginner to experts.
Persona-based Marketing
Watch the full webinar here: https://www.rollworks.com/resources/webinar/advanced-persona-based-marketing/
“If you try to speak to everyone, you speak to no one.”
The days of one-size-fits-all marketing are quickly coming to an end. In this class, we’ll show you how to break away from the cookie-cutter strategies of the past and connect with your customers using persona-based marketing.
You’ll learn:
How to define your top three customer personas
How to personalize your ad messaging for better performance
How to automatically customize your email outreach
Is Your Digital Journey Winning Customers' Hearts and Minds? | Rick Merten, P...
The document discusses unlocking the power of permission marketing by mapping out the buyer's journey and developing targeted content and communications. It recommends defining target customer profiles, mapping the buying process across different stages, assessing relevant communication channels, building valuable content tailored for each stage, and nurturing leads through marketing automation. This approach aims to better understand buyers and improve conversion by engaging prospects with helpful content as they research and make purchase decisions.
Mkt & sales strategy ppt, ike tandoh
This proposal outlines a business development roadmap with the goals of promoting effective sales growth. It recommends conducting a SWOT analysis and audit to identify issues. A comprehensive marketing plan is proposed using both online and offline strategies, including digital marketing, product demonstrations, and trade shows. The proposal also suggests expanding product offerings, increasing sales activities through partnerships and loyalty programs, motivating and rewarding staff, and reviewing pricing and payment plans. The summary action plan is to train sales and marketing teams, increase transactions, sell more to each customer, implement sales cycles, upsell, cross-sell, and increase sales frequency while mastering products and the industry.
London, Ink Nurture Marketing Preso for YES!Circle Event on 17 May10
Marketing expert Bob London, president of London, Ink (www.londonink.com), presents a practical and engaging overview of Nurture Marketing, one of the fastest-growing and most profitable segments of the marketing mix.
Nurture Marketing is a process over time that moves suspects/prospects/customers along the cycle of Awareness > Education > Differentiation > Purchase, using both direct and indirect pitches and emphasizing push vs. “community”
Marketonomy - Without Customers There Is NO Business!
Marketonomy is the study of the generative marketing anatomy of a successful corporate environment. Operating a successful business involves more than providing a quality product or service. It also depends on full knowledge and acceptance of ongoing changes in industry and market trends, technology, competition and much more…and taking that knowledge to heart in developing an overall living and breathing success plan.
The Marketonomy concept demonstrates how marketing is the lifeblood of any corporation. The body represents the target market; the Strategic Plan is the “brain” of the organization driving all other aspects including product or service development, implementation and delivery. However, equally as important is the “heart” of the business, which is Marketing and Branding. Your marketing and branding efforts identify and target who, when, how and why you are in business in the first place and communicate this to your customers. Finally, the marketing tools are represented by the arteries and veins, which carry the vital marketing message throughout the body. Without Customers, there is no business!
Creative Content Assembly Instructions
This document provides instructions for capturing audience imagination through creative content assembly. It outlines 5 steps: 1) Examine your target audience to understand what motivates and inspires them, 2) Craft a message that conveys benefits in an exciting way while addressing essentials, 3) Make the message stand out using techniques like storytelling, visualization, and provocation, 4) Create calls to action that draw the audience in, and 5) Leverage multiple channels to maximize attention and monitor results. It is recommended to follow the instructions under supervision of an experienced creative expert.
Get Sales & Marketing Traction with Inbound
In this session, you'll learn about:
• Defining a inbound marketing strategy to identify your current priorities
• Executing a plan to drive the lead and sales you need to reach your growth goals
• Evolving your strategy to develop healthy and scalable strategic planning habits
Originally presented as a webinar by Whole Brain Group CEO, Marisa Smith and HubSpot Director, Dan Tyre on October 30, 2013.
Marketing Strategy Workshops - Mythology
The document describes marketing strategy workshops offered by Mythology to help companies develop strategies for areas such as customer segmentation, branding, and revenue generation. The workshops are facilitated by Jeff James and are designed to generate insights and ideas over the course of a full-day session to help companies advance their marketing plans. Companies will leave the workshop with strategic recommendations and next steps to build out their marketing strategies.
Harnessing the Power of Social Media
1) Social media has become a primary source of news and information, with 1 in 3 Americans getting news from Facebook and the average Twitter user spending 170 minutes per month on the mobile site.
2) The document discusses strategies for using different social media platforms like Facebook, Twitter, Instagram, and LinkedIn to achieve various business goals such as brand awareness, content distribution, lead generation, and customer acquisition.
3) It emphasizes the importance of engaging with social media influencers who have relevant audiences and reach to help promote a brand, and provides tips for identifying and connecting with key influencers.
Get Closer to the Buying Committee
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
6 things every cmo needs to remember in 2013
1. CMOs need to master all digital media in order to understand how consumers use different devices and media channels.
2. They must lead the charge on attribution by creating clear attribution models and showing the impact of different marketing channels on sales.
3. CMOs should re-invent how they measure customer lifetime value by looking at cumulative purchases, repeated purchases, loyalty, recommendations, and brand advocacy over time.
In cubes presentation (oct. 2014)
This document provides guidance for startups on getting started with marketing. It discusses ranking marketing priorities and starting with core messaging to create a solid foundation. Resources like money, goals, and the business model canvas can help startups establish their marketing strategy. The document recommends books and references the author's website for additional information.
MarketingThatWorks.TV orientation
Slides from our orientation session with the Marketing That Works.TV interns. We lay out expectations and give an overview of marketing that underpins social media marketing.
Brilliant gems sales training camp2
The document outlines the agenda for a sales training and consultation camp run by Brilliant Gems. It covers topics such as background of the representative, vision and selling philosophy, prospecting and selling practices, building relationships, presentation skills, closing techniques, and handling financing options. Various colored sheets are referenced that provide details on each topic area. The goal is to help attendees gain confidence and skills for success in selling fine diamonds and jewelry.
Kelli schlyerppt
This consultant training guide provides best practices for prospecting, selling, and leadership. It recommends building a client base through friends and vendors, treating clients like family, and following the Golden Rule for leadership. The guide also covers prospecting, selling, and closing practices but does not provide details on those topics.
More Related Content
What's hot
Effective Prospecting Training Workshop
A 16-page presentation on developing effective prospecting. Plenty of strategies, tactics and ideas to help you with your prospecting efforts to grow your business!
Strategy For Direct Marketing Presentation
Looking to approach your marketing efforts to get real results? The basics can help make sure your investment will generate more revenues.
Your Bullet Point Marketing Plan
The document provides guidance on creating a simple marketing plan for entrepreneurs with limited resources. It advises focusing marketing efforts on "Class A prospects" who are most likely to purchase. Entrepreneurs should define who their ideal customers are, where to find them, how to reach them through various media channels, how much to budget for marketing which is typically 7-8% of sales, and how to measure the success of their efforts through metrics like new customers and increased revenue.
Marketing scope
Marketing provides several career benefits such as growth opportunities, monetary benefits through salary and incentives, exposure to external environments to gain confidence, and skills to effectively handle the world. A marketer meets at least 5 new people daily, providing opportunities. Marketing manager roles generate revenue and relationships for corporate growth. Career opportunities in marketing exist in sectors based on skills including events, sales channels, brand management, advertising, and as a brand consultant. Qualification requirements depend on the sector, with some preferring communication and adaptability skills and others analytical skills obtainable through financial courses to progress in profiles such as marketing research and analytics.
Marketing Strategy Workshop
A workshop (including templates and frameworks) that focuses on the key areas of a marketing strategy - goals, target audiences, buyers personas, the buyer's journey, and tactical execution.
marketing programs overview ej LI
This document provides a summary of a communications plan to promote shared core values across an organization. It outlines objectives to increase awareness of key messages and values and encourage employees to model related behaviors. The plan involves a three step rollout strategy using a cascade approach from corporate leaders to managers to all employees. Key tactics include training, digital and print materials, and testimonials. Metrics will measure awareness, understanding and reporting of compliance issues. The plan assigns roles and provides details on channels, timing, costs and assumptions to support effective communication of the shared values.
Growth Hacking Top Tips from a Digital Marketing Expert
Real usable tips digital marketing strategies and execution plans for generating leads quickly and easily. Great tips for B2B digital marketers from beginner to experts.
Persona-based Marketing
Watch the full webinar here: https://www.rollworks.com/resources/webinar/advanced-persona-based-marketing/
“If you try to speak to everyone, you speak to no one.”
The days of one-size-fits-all marketing are quickly coming to an end. In this class, we’ll show you how to break away from the cookie-cutter strategies of the past and connect with your customers using persona-based marketing.
You’ll learn:
How to define your top three customer personas
How to personalize your ad messaging for better performance
How to automatically customize your email outreach
Is Your Digital Journey Winning Customers' Hearts and Minds? | Rick Merten, P...
The document discusses unlocking the power of permission marketing by mapping out the buyer's journey and developing targeted content and communications. It recommends defining target customer profiles, mapping the buying process across different stages, assessing relevant communication channels, building valuable content tailored for each stage, and nurturing leads through marketing automation. This approach aims to better understand buyers and improve conversion by engaging prospects with helpful content as they research and make purchase decisions.
Mkt & sales strategy ppt, ike tandoh
This proposal outlines a business development roadmap with the goals of promoting effective sales growth. It recommends conducting a SWOT analysis and audit to identify issues. A comprehensive marketing plan is proposed using both online and offline strategies, including digital marketing, product demonstrations, and trade shows. The proposal also suggests expanding product offerings, increasing sales activities through partnerships and loyalty programs, motivating and rewarding staff, and reviewing pricing and payment plans. The summary action plan is to train sales and marketing teams, increase transactions, sell more to each customer, implement sales cycles, upsell, cross-sell, and increase sales frequency while mastering products and the industry.
London, Ink Nurture Marketing Preso for YES!Circle Event on 17 May10
Marketing expert Bob London, president of London, Ink (www.londonink.com), presents a practical and engaging overview of Nurture Marketing, one of the fastest-growing and most profitable segments of the marketing mix.
Nurture Marketing is a process over time that moves suspects/prospects/customers along the cycle of Awareness > Education > Differentiation > Purchase, using both direct and indirect pitches and emphasizing push vs. “community”
Marketonomy - Without Customers There Is NO Business!
Marketonomy is the study of the generative marketing anatomy of a successful corporate environment. Operating a successful business involves more than providing a quality product or service. It also depends on full knowledge and acceptance of ongoing changes in industry and market trends, technology, competition and much more…and taking that knowledge to heart in developing an overall living and breathing success plan.
The Marketonomy concept demonstrates how marketing is the lifeblood of any corporation. The body represents the target market; the Strategic Plan is the “brain” of the organization driving all other aspects including product or service development, implementation and delivery. However, equally as important is the “heart” of the business, which is Marketing and Branding. Your marketing and branding efforts identify and target who, when, how and why you are in business in the first place and communicate this to your customers. Finally, the marketing tools are represented by the arteries and veins, which carry the vital marketing message throughout the body. Without Customers, there is no business!
Creative Content Assembly Instructions
This document provides instructions for capturing audience imagination through creative content assembly. It outlines 5 steps: 1) Examine your target audience to understand what motivates and inspires them, 2) Craft a message that conveys benefits in an exciting way while addressing essentials, 3) Make the message stand out using techniques like storytelling, visualization, and provocation, 4) Create calls to action that draw the audience in, and 5) Leverage multiple channels to maximize attention and monitor results. It is recommended to follow the instructions under supervision of an experienced creative expert.
Get Sales & Marketing Traction with Inbound
In this session, you'll learn about:
• Defining a inbound marketing strategy to identify your current priorities
• Executing a plan to drive the lead and sales you need to reach your growth goals
• Evolving your strategy to develop healthy and scalable strategic planning habits
Originally presented as a webinar by Whole Brain Group CEO, Marisa Smith and HubSpot Director, Dan Tyre on October 30, 2013.
Marketing Strategy Workshops - Mythology
The document describes marketing strategy workshops offered by Mythology to help companies develop strategies for areas such as customer segmentation, branding, and revenue generation. The workshops are facilitated by Jeff James and are designed to generate insights and ideas over the course of a full-day session to help companies advance their marketing plans. Companies will leave the workshop with strategic recommendations and next steps to build out their marketing strategies.
Harnessing the Power of Social Media
1) Social media has become a primary source of news and information, with 1 in 3 Americans getting news from Facebook and the average Twitter user spending 170 minutes per month on the mobile site.
2) The document discusses strategies for using different social media platforms like Facebook, Twitter, Instagram, and LinkedIn to achieve various business goals such as brand awareness, content distribution, lead generation, and customer acquisition.
3) It emphasizes the importance of engaging with social media influencers who have relevant audiences and reach to help promote a brand, and provides tips for identifying and connecting with key influencers.
Get Closer to the Buying Committee
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
6 things every cmo needs to remember in 2013
1. CMOs need to master all digital media in order to understand how consumers use different devices and media channels.
2. They must lead the charge on attribution by creating clear attribution models and showing the impact of different marketing channels on sales.
3. CMOs should re-invent how they measure customer lifetime value by looking at cumulative purchases, repeated purchases, loyalty, recommendations, and brand advocacy over time.
In cubes presentation (oct. 2014)
This document provides guidance for startups on getting started with marketing. It discusses ranking marketing priorities and starting with core messaging to create a solid foundation. Resources like money, goals, and the business model canvas can help startups establish their marketing strategy. The document recommends books and references the author's website for additional information.
MarketingThatWorks.TV orientation
Slides from our orientation session with the Marketing That Works.TV interns. We lay out expectations and give an overview of marketing that underpins social media marketing.
What's hot (20)
Growth Hacking Top Tips from a Digital Marketing Expert
Growth Hacking Top Tips from a Digital Marketing Expert
Is Your Digital Journey Winning Customers' Hearts and Minds? | Rick Merten, P...
Is Your Digital Journey Winning Customers' Hearts and Minds? | Rick Merten, P...
London, Ink Nurture Marketing Preso for YES!Circle Event on 17 May10
London, Ink Nurture Marketing Preso for YES!Circle Event on 17 May10
Marketonomy - Without Customers There Is NO Business!
Marketonomy - Without Customers There Is NO Business!
Viewers also liked
Brilliant gems sales training camp2
The document outlines the agenda for a sales training and consultation camp run by Brilliant Gems. It covers topics such as background of the representative, vision and selling philosophy, prospecting and selling practices, building relationships, presentation skills, closing techniques, and handling financing options. Various colored sheets are referenced that provide details on each topic area. The goal is to help attendees gain confidence and skills for success in selling fine diamonds and jewelry.
Kelli schlyerppt
This consultant training guide provides best practices for prospecting, selling, and leadership. It recommends building a client base through friends and vendors, treating clients like family, and following the Golden Rule for leadership. The guide also covers prospecting, selling, and closing practices but does not provide details on those topics.
shijia gao, McDonald
1. The document discusses McDonald's re-branding project, including a brand audit of their website and social media presence.
2. It analyzes McDonald's strengths as having many locations globally and famous products, but also weaknesses like a lack of innovation and health concerns seen as threats.
3. The re-branding is recommended to address issues like adding new product options, promotions, and feedback areas on their website and social media to attract more customers.
Wikipedia
Wikipedia is a reliable source of information despite concerns about its open editing model. The document proposes rebranding Wikipedia to address these concerns by improving its editing tracking system, adding interactive features between viewers, and implementing an updated layout. The rebranding would expand Wikipedia's offerings to over 270 languages, donate $0.01 per visit to charity, and focus on growing its older user base through improved communication. Stakeholders in the rebranding include Wikipedia administrators, affiliated charities, viewers, editors, and the founder.
Strand- Sales Training
Premier Brokers held a training session for brokers to help them reach new heights in their careers. The training focused on building essential sales skills like listening, customer service, networking and negotiation. Attendees were encouraged to stay busy, qualify potential clients, and understand client goals to know when to ask for a deal and avoid hearing "no".
Sales Training Camp for Coliseum of Entertainment
This is my Sales Training Camp for the company Coliseum of Entertainment. This company is not a real company.
Viewers also liked (7)
More from tr1billiot
Nat sales seminar
This document lists the names of clients who attended a sports agency seminar on prospecting and leadership practices. The clients in attendance included Kevin Quinley, Markus Hilger, and Adam Gorjiyan.
Jared Grauerholz Sales packet
Grauerholz & Sons Quality Seeds Inc is hosting a sales event called SEEDStart.Exceeding.Expectations.Directly from June 26-28 in Kensington, KS. The event aims to help attendees navigate sales success and is hosted by Jared Grauerholz of Grauerholz Quality Seed Inc, which can be contacted at 1-800-BIG-SALE or through their website.
Sales
A-bay is an online marketplace divided into three sections for selling houses, automotives, and miscellaneous items. The company offers promotions and incentives for employees, such as cruises and cars, to reward sales performance and provides fair wages and commissions. Employees enjoy perks like a relaxed work environment with games and free lunch. With the growing market and globalization of the internet, A-bay is always expanding and offers many opportunities for employees to gain hands-on experience and leadership skills.
Quarterstone training
This document discusses becoming a certified Quarterstone Horse Trainer by taking a training course at Quarterstone Training. The document provides instructions on how to open and close a sale to become certified but does not provide any other details about the certification program.
Salespres
Sales teams should understand the history and background of the company they represent to help customers feel connected to the product's origins. Each employee should practice establishing their own selling philosophy that is consistent with the overall company approach. The main goals of any sales interaction are to understand the customer's needs and beliefs, and convince them how the product or service can help, with leadership from managers helping guide sales efforts.
Brilliant gems sales training camp
This document outlines the training materials for a sales training camp for brilliant gems, including sections on vision and selling philosophy, prospecting practices, the 4 C's of selling, selling practices, building relationships and referrals, presentation and demonstration techniques, personal skills and qualities, real world selling scenarios, and a question period. The camp aims to provide confidence and knowledge to specialists in selling fine diamonds.
Better Recruiting Strategies_Tormey
FHSU uses a "MAD" strategy to recruit students that have the means, ambition, and desire to attend the university. Recruiters must "SELL" the features, advantages, and benefits to students through communication, empathy, and honesty. The strategy involves determining if students have applied or enrolled through a trial close, and considers what more recruiters could do to improve recruiting efforts.
Better Recruiting Strategies_Tormey
This document provides guidance for assessing a student's ability, ambition, and desire to attend Fort Hays State University (FHSU) and then outlines steps to showcase features, explain advantages, lead into benefits, and let the student talk during the conversation. It concludes by asking if the student has communicated, shown empathy and honesty, attempted a trial close, applied to FHSU, and plans to enroll.
Fangge zhang nokia
This document outlines Nokia's re-branding project. It provides background on Nokia originating from Finland in 1865 and introduces its current global presence. It then analyzes Nokia's strengths, opportunities, weaknesses, and threats. Brand value declined significantly between 2008-2011. The re-branding aims to design a new website, improve social media use, launch a flagship phone, adopt a new typeface, and expand in China with new products and a Beijing headquarters.
Ariatpp2
Ariat was founded in 1990 by two women to create boots that were less stiff, heavy, and hard on feet. They have gained loyal customers who purchase Ariat products because they know the items will last through heavy use. One loyal customer, Wendy Dague, has worn the same pair of Ariat boots for 10 years and will not replace them until they fall apart. While Ariat's products are more expensive than other brands, their strengths include durable boots for work and expanded markets in Australia, the UK and Europe. The company looks for new ideas by attending rodeos worldwide.
Long johns powerpoint
Long John Silver's is conducting a brand audit to identify weaknesses and opportunities for improvement. The document analyzes Long John Silver's social media presence and identifies key weaknesses like a lack of television advertising and an unhealthy menu lacking salads. It proposes changes like adding healthier grilled options, improving ventilation to reduce greasy smells, expanding the dollar menu, and partnering with SpongeBob for kid-focused marketing. The overall goal is for Long John Silver's to offer a healthier menu and cleaner restaurants while boosting advertising to strengthen the brand.
Michael's Agco Presentation
This document summarizes AGCO Corporation's current brand positioning and opportunities for rebranding. It outlines AGCO's social media presence, key stakeholders, the strengths of its expanded product line through acquisitions, opportunities through precision agriculture and trade-ins, and threats from major competitors like John Deere. The document proposes consolidating AGCO's brands under one name and color, restructuring parts availability, increasing advertising, and emphasizing test drives to strengthen its brand for the future.
Rebranding project
The document discusses strategies to revitalize Pabst Blue Ribbon beer's brand image and increase sales. It notes that PBR once won blue ribbons at the 1893 World's Columbian Exposition and was America's best-selling beer in the late 1970s, but has lost significant market share since 2001. The document suggests promoting PBR's heritage and name recognition through sponsorship deals, social media campaigns, and nostalgia-inspired packaging to attract new and younger drinkers while appealing to brand loyalists.
J. Pabst
Red Bull is rebranding to appeal to a younger, more fashionable demographic. It aims to be seen as fast-paced, high-energy, and strong. The brand emphasizes themes of youth, wings, and bulls/birds in its marketing using red and blue colors. Red Bull contains 27g of sugar per 8.4oz can but also offers a sugar-free version. It has strengths in being the pioneer of the energy drink category and strong marketing through promotions and sponsorships. However, it faces threats from health concerns about caffeine and efforts to promote healthier lifestyles.
Re branding project
This document outlines a re-branding project for Tag Body Spray. It identifies key issues to address: the brand's social media presence needs updating, new commercials are needed, and additional products should be created. To solve these, the summary proposes: assigning an employee to actively engage fans on social media like Axe; creating new products like body wash, gel and shampoo; and producing a new commercial with a happy, fun tone plus the slogan "Tag...You're IT" to get people talking about the brand.
Logan Kats--Re-Branding
Guinness is looking to increase sales to younger generations by rebranding with a new motto "Boldly Winning" and bringing in Charlie Sheen to promote the brand. Their current plan of targeting younger drinkers with Sheen is showing some success, as Facebook likes are over 120,000, but their website and Twitter presence could be stronger. While Guinness has strengths like its distinct taste and popularity abroad, domestic and foreign beers pose threats. Improving advertising, promotions, and the customer experience online and in bars can help Guinness build loyalty with younger loyalists and boost future sales.
Re-Branding
This document analyzes Fashion Bug's brand and identifies opportunities for rebranding. It notes the brand has over 180,000 Facebook fans but could improve advertising and brand awareness. Strengths include an established customer base and opportunities to better engage consumers through social media and mailers. However, threats such as competition and potential negative social media require addressing weaknesses like outdated website content. The document recommends Fashion Bug focus rebranding efforts on social media engagement, advertisements, and mailers with coupons.
Rebranding project pp
This document discusses the benefits of cloth diapers over disposable diapers. It notes that cloth diapers are better for the environment as each one can be reused many times instead of ending up in landfills. Cloth diapers are also described as more sanitary and better for babies' health by some parents. The document advocates for rebranding diapers to promote the use of reusable cloth diapers instead of disposables.
More from tr1billiot (20)
Recently uploaded
Essentials of Automations: The Art of Triggers and Actions in FME
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Mind map of terminologies used in context of Generative AI
Mind map of common terms used in context of Generative AI.
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Video Streaming: Then, Now, and in the Future
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
20240607 QFM018 Elixir Reading List May 2024
Everything I found interesting about the Elixir programming ecosystem in May 2024
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
Infrastructure Challenges in Scaling RAG with Custom AI models
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Microsoft - Power Platform_G.Aspiotis.pdf
Revolutionizing Application Development
with AI-powered low-code, presentation by George Aspiotis, Sr. Partner Development Manager, Microsoft
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Things to Consider When Choosing a Website Developer for your Website | FODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Recently uploaded (20)
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Things to Consider When Choosing a Website Developer for your Website | FODUU
Things to Consider When Choosing a Website Developer for your Website | FODUU
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Succeed in sales
- 1. Succeed In Sales Created by: Stephanie Bunch
- 2. Letter to Perspective Clients An introductory letter shows interest to potential clients.
- 3. Background Information Giving clients the founder’s background information will create credibility.
- 5. Best Prospecting Practices By creating a triangle of prospecting techniques, sales representatives build their customer base.
- 7. Establish way to track leads
- 9. Leadership Style Use a Theory Z managing style to balance structure and freedom
- 11. Sign up today!!