Marketonomy is the study of the generative marketing anatomy of a successful corporate environment. Operating a successful business involves more than providing a quality product or service. It also depends on full knowledge and acceptance of ongoing changes in industry and market trends, technology, competition and much more…and taking that knowledge to heart in developing an overall living and breathing success plan. The Marketonomy concept demonstrates how marketing is the lifeblood of any corporation. The body represents the target market; the Strategic Plan is the “brain” of the organization driving all other aspects including product or service development, implementation and delivery. However, equally as important is the “heart” of the business, which is Marketing and Branding. Your marketing and branding efforts identify and target who, when, how and why you are in business in the first place and communicate this to your customers. Finally, the marketing tools are represented by the arteries and veins, which carry the vital marketing message throughout the body. Without Customers, there is no business!