Michael's Agco Presentation
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This document summarizes AGCO Corporation's current brand positioning and opportunities for rebranding. It outlines AGCO's social media presence, key stakeholders, the strengths of its expanded product line through acquisitions, opportunities through precision agriculture and trade-ins, and threats from major competitors like John Deere. The document proposes consolidating AGCO's brands under one name and color, restructuring parts availability, increasing advertising, and emphasizing test drives to strengthen its brand for the future.
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Michael's Agco Presentation
- 1. Re-branding Project By Michael Juenemann
- 2. Facebook 33,024 likes Twitter 2,414 followers You Tube 429 videos posted by AGCO CORP 493,405 views - Information as of April 26th Brand Audit – Social Media
- 3. Willard Miller Sr. Owned 96 combines in his life All are brands now owned by AGCO Ran several tractors Tom Sloan Used to be an engineer for Gleaner combines Still does some engineering Brand Loyalty
- 4. AGCO corporation employees Dealers Mechanics Current AGCO equipment owners Stakeholders
- 5. Rich History in there equipment line Expanding through purchasing of new equipment lines Caterpillar's Challenger Series Sunflower Tillage Equipment Spray-Coupe Sprayers Precision Farming capabilities Strengths
- 6. Viewed by many as an inferior product Less numbers out there AGCO parts Weaknesses
- 7. Multiple Unit Trades (MUT) Expanded Line Less Expensive than others Acquisition of more brands Need an air seeder Precision Agriculture Opportunities
- 8. John Deere Play fair Needs One Product Name Gleaner White Hesston Sunflower Massy Ferguson Challenger Spray Coupe Threats
- 9. Lowest Amount of Farmers Ever Price of Farm Equipment Green Fever Competition Need For A Change
- 10. One Color One Name Restructure Parts Mini Husker Harvest Days Big Advertizing Push How to Change
- 11. You Gotta Drive One AGCO
- 12. Old VS New A Hint of the Future
- 13. Some Equipment