The document describes marketing strategy workshops offered by Mythology to help companies develop strategies for areas such as customer segmentation, branding, and revenue generation. The workshops are facilitated by Jeff James and are designed to generate insights and ideas over the course of a full-day session to help companies advance their marketing plans. Companies will leave the workshop with strategic recommendations and next steps to build out their marketing strategies.
How to Create an Inbound Marketing Services ProposalHubSpot
Creating proposals that win business is a difficult task! As the fields of PR, marketing, advertising, SEO, social media, web design ... all merge, it has gotten even more difficult. So, how do you adapt and grow your agency despite this increasing complexity?
A solid inbound marketing proposal includes a plan for:
- Search engine optimization and pay per click management.
- Branding, messaging and content creation.
- Public relations, blogging and social media marketing.
- Web design and development.
- Online lead generation, lead nurturing and lead qualification.
- Aligning marketing and sales processes, goals and messages.
In this webinar, you'll learn how to diagnose your prospect's needs in all of these areas. Armed with the right questions to help determine your prospect's challenges and goals, you'll master the art and science of pulling together the perfect custom proposal.
How to Create an Inbound Marketing Services ProposalHubSpot
Creating proposals that win business is a difficult task! As the fields of PR, marketing, advertising, SEO, social media, web design ... all merge, it has gotten even more difficult. So, how do you adapt and grow your agency despite this increasing complexity?
A solid inbound marketing proposal includes a plan for:
- Search engine optimization and pay per click management.
- Branding, messaging and content creation.
- Public relations, blogging and social media marketing.
- Web design and development.
- Online lead generation, lead nurturing and lead qualification.
- Aligning marketing and sales processes, goals and messages.
In this webinar, you'll learn how to diagnose your prospect's needs in all of these areas. Armed with the right questions to help determine your prospect's challenges and goals, you'll master the art and science of pulling together the perfect custom proposal.
Creating a marketing communications plan toolsDeborah Spector
A Creative Solutions & Innovations Tool Kit that describes the tools included in Creating a Marketing Communications Plan. Tools include: SWOT & SWOT Interplay, Positioning your NPO, Channels, POST Development Tool and Message Development Box.
Making the-complex-compelling-creating-high-performance-marketing by letruong...An Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
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Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Whether you are briefing an internal team, or an external agency, whatever the campaign type ‐ email, advertising, or indeed telemarketing ‐ a good brief is one of the most important success factors.
Find out how to build a marketing plan including SEO (search engine optimization), CPC (adwords), CPM (display), email marketing and referral marketing. Learn how to prioritize channels and balance your efforts.
Information used from the following sites:
http://www.polevaultmedia.com
http://searchengineland.com/seotable
http://www.slingshotseo.com
The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.
Social media marketing plan strategy 2018Fraser Hay
Social media marketing plan strategy 2018 is an overview document of the social media marketing coaching and consultancy support on offer by Fraser Hay to help you plan your social media strategy for 2018, write a social media marketing plan in 2018, execute and implement your social media plan, review, monitor and measure your social media effectiveness in 2018 and how to systemise and automate your marketing funnel process and sales process to create a sales prospecting system, lead generation system and webinar marketing system to help you achieve your online marketing goals. For more info visit http://www.fraserhay.co.uk
Whether you need a social media marketing plan template for 2018 and help how to implement or execute your marketing plan template then open, read and act on the information in this document before your online competitors do.
How to Write a 90 Day Marketing Strategy in 90 MinutesAutomated Insights
Developing a marketing strategy can be a large undertaking that requires careful consideration and extensive planning. A good marketing strategy must be well thought out, actionable, and measurable, with clearly defined goals that ladder up to overall business objectives. Most importantly, it should be scalable because scalability is what will enable you to swiftly set your strategy so you can start executing while staying agile.
Why 90 days? You can pick any time frame but planning in 90-day increments gives you an actionable time frame and the flexibility needed for testing and learning. If you’re not testing, you’re not learning, and you have no opportunity for optimization. Successful marketing is agile.
Creating a marketing communications plan toolsDeborah Spector
A Creative Solutions & Innovations Tool Kit that describes the tools included in Creating a Marketing Communications Plan. Tools include: SWOT & SWOT Interplay, Positioning your NPO, Channels, POST Development Tool and Message Development Box.
Making the-complex-compelling-creating-high-performance-marketing by letruong...An Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Whether you are briefing an internal team, or an external agency, whatever the campaign type ‐ email, advertising, or indeed telemarketing ‐ a good brief is one of the most important success factors.
Find out how to build a marketing plan including SEO (search engine optimization), CPC (adwords), CPM (display), email marketing and referral marketing. Learn how to prioritize channels and balance your efforts.
Information used from the following sites:
http://www.polevaultmedia.com
http://searchengineland.com/seotable
http://www.slingshotseo.com
The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.
Social media marketing plan strategy 2018Fraser Hay
Social media marketing plan strategy 2018 is an overview document of the social media marketing coaching and consultancy support on offer by Fraser Hay to help you plan your social media strategy for 2018, write a social media marketing plan in 2018, execute and implement your social media plan, review, monitor and measure your social media effectiveness in 2018 and how to systemise and automate your marketing funnel process and sales process to create a sales prospecting system, lead generation system and webinar marketing system to help you achieve your online marketing goals. For more info visit http://www.fraserhay.co.uk
Whether you need a social media marketing plan template for 2018 and help how to implement or execute your marketing plan template then open, read and act on the information in this document before your online competitors do.
How to Write a 90 Day Marketing Strategy in 90 MinutesAutomated Insights
Developing a marketing strategy can be a large undertaking that requires careful consideration and extensive planning. A good marketing strategy must be well thought out, actionable, and measurable, with clearly defined goals that ladder up to overall business objectives. Most importantly, it should be scalable because scalability is what will enable you to swiftly set your strategy so you can start executing while staying agile.
Why 90 days? You can pick any time frame but planning in 90-day increments gives you an actionable time frame and the flexibility needed for testing and learning. If you’re not testing, you’re not learning, and you have no opportunity for optimization. Successful marketing is agile.
MindRocket Media Group Capabilities DeckFinanceMRMG
As experts in K-20 education and workforce training thought leadership, our team can effectively help you communicate and execute your organizational vision. By engaging in our holistic “Customer Journey” approach we help you connect with the right target audience making every word and every moment count. We connect the dots from messaging to sales and operations by drawing upon current domain expertise and industry experience while leveraging our well-established industry relationships. We are experts in organizational growth strategies, audience communications, media production, and networking. We remove artificial barriers to provide integrated strategies and support that positively impact end-to-end product lifecycles in K-20 education and workforce and education technology.
Happy Juice principles: How to create a marketing organization that informs a...Browne & Mohan
Many companies spend lot of marketing without realizing the expected benefits. This happens because they simply lack a coherent approach. In this white paper, Browne & Mohan consultants share a proven empirical approach that makes sure your marketing efforts do perform.
Outsourcing Social Media - 6 Tips To SuccessJomer Gregorio
To successfully run a business, the average CEO would put everything into proper perspective, prioritize essential aspects in the business, and set aside things that could be done later. This includes putting social media and other “non-essentials” on the calendar back-burner. Read our most recent presentation to learn more.
Check out our original blog post here - https://digitalmarketingphilippines.com/outsourcing-social-media-6-tips-to-success-infographic/
A workshop on how to think about integrating marketing measurement to create interactive, single view measurement to drive insights and strategy over just recording results
Discover the essence of marketing strategy in this comprehensive guide. Uncover core components, specialized strategies, and real-world examples for business success. Elevate your brand with IM4U's tailored solutions.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Marketing Strategy Workshops - Mythology
1. Jump Start Your Company’s
Marketing Impact
The Ten Pillars of Meaningful Marketing™
Strategy Workshops
“I walked into the room at 9am unsure about my audience and how to reach them. I walked out
at 5pm with remarkable clarity on both as well as an actionable plan. The experience was a
perfect blend of 30,000-foot strategy, boots-on-the-ground tactics, and a lot of laughs.“
- Emily Bennington, Emilybennington.com
2. A Rapid Path to “A Ha!”
Marketing Breakthroughs
Develop new revenue growth
strategies
Sharpen your customer
segmentation
Build a powerful differentiated value
proposition
Create a "sticky" brand message
Outline breakthrough customer
engagement strategies via social
media and integrated marketing
Align your team, partner and
channel resources
Mythology's AssessimizeTM
Marketing Workshops are
learning and planning
experiences for senior
executives and their teams
designed to generate “A-ha!”
moments of insight and clarity.
The result? Tangible strategies
and innovative ideas for
advancing your brand, revenue
and relationships.
3. Over 40+ Strategy Workshops Delivered for Fortune
500, High-Growth Startup and Non-Profit Clients
4. How many of these questions can your
marketing team answer?
• If we could only win one kind of
customer, what would they look like?
• What emotional role does your
brand play in the lives of customers?
• What do current customers,
prospects, partners and employees
currently believe about our brand?
• If we had to describe how our
company is different and superior in
< 30 seconds, what would we say?
5. What about these?
• What specifically motivates our
customers to share positive word-
of-mouth about us (and are any of
them doing it)?
• Which parts of our company are
misaligned and prohibiting us from
“living the brand”?
• What are the marketing
engagement tactics that are most
effective (and cost effective) in
generating revenue?
6. What if…
…your organization began to seriously consider
those questions, and others that are crucial to
effective marketing and revenue growth?
What if you “planned to make a plan”?
How could you get started?
7. We’ve developed really effective
workshops that get you started…
“The team from Mythology understands
content, conversations, accountability through
measurement, and the cultural change it
requires to pull it all off.
“I would enthusiastically recommend them for
any marketing challenge that requires not only
technical and creative skills, but strategic
vision and understanding of how people can
be lead to embrace a new world of customer
interaction.”
Brian Boruff, former Global VP,
Cloud Computing, CSC
8. Available Workshops
Workshop Focus
Core Marketing Strategy The foundation of your brand differentiation, customer
segment priorities, strategic messaging and top-level
engagement strategies
Customer Engagement
and Revenue Generation
Map powerful marketing tactics to the customer
decision process and touch points.
Relationship and Social
Media
Creating short- and long-term value in the age of digital
and 3600 conversations.
Internal and External
Alignment for Execution
Identifying and aligning the team skills, business
processes and technologies required to “live the brand”
and create value.
Brand Mythology Developing a breakthrough “sticky story” that builds
emotional attachment and gets shared.
Innovation Harvesting valuable insights and conversations to fuel
R&D and product development that generates ROI.
9. Here’s how they work
1. We interview your team members to gather background information,
key questions that need answered and priority deliverables
2. We customize our Ten Pillars workshop with exercises and
examples that fit your situation
3. We collaborate with you during a full-day workshop that spawns
many “a ha!” moments that are useful for building your strategic
marketing plan*
4. We edit the workshop notes, develop summary recommendations
and walk you through key next steps for building your plan
The result? You take away critical answers (and more strategic questions)
along with breakthrough ideas that you can build into your plan!
*The workshop can be divided into two half-days if needed
10. Sample Agendas
Core Marketing Strategy
Marketing in today’s B2B/B2C
environments
Understanding your industry trends
and opportunities
Customer segmentation mapping and
prioritization
Building a truly differentiated value
proposition
Messaging and engagement
strategies
Customer Engagement and Revenue
Mapping the customer decision
process
Developing strategic touch points for
maximum influence
Call to action and conversion strategy
“Surprise” pillar strategy
Integrated engagement strategy via
online and offline communications
Campaign planning
11. Sample Agendas
Relationships and Social Media
Fundamentals of relationship building
Beginning/advanced social media
platforms and possibilities
Relationship and social media goals
Team skills and processes for success
Conversation and listening tactics
Content development, planning and
management
Customer profiles and data strategies
Alignment – Internal and External
Sales-Marketing needs and
requirements
Identifying and assessing key skills
Identifying and assessing business
processes and technologies
Identifying and assessing partners
and channels
Strategies for strengthening
alignment for marketing execution
12. Sample Agendas
Brand Mythology
Reviewing and strengthening your
core value proposition
Emotional and functional value
development
Developing “sticky stories” and brand
images that map to value props
Creating brand growth strategies
Strategic advertising and messaging
approaches
Innovation – Creating New Value
Understanding innovation from
tactical to strategic
Assessing and optimizing your
innovation culture
Connecting the innovation dots
between listening/building teams
Testing and validating innovation
opportunities
13. Key Deliverable?
Lots of “A ha!” Moments
“So that’s our sweet spot!” “I never thought that
was our real value to
clients.”
“If we don’t fix this
issue, we won’t be able
to deliver our brand!”
“Wow, we’ve really diluted
ourselves chasing the wrong
type of customers.”
“We only need to win over the
influencers, not the whole
market? We can do that.”
“Who knew we had that
kind of emotional impact
on customers?”
14. Who Helps You Build the System?
Mythology’s Executive Facilitator
Jeff James,
Founder and CEO
14 years of senior marketing management at Microsoft Corp
6 years in strategic marketing consulting for over 40 clients at
Mythology
Thought leader in marketing strategy and planning,
relationship marketing, partnerships/channels, cause marketing
and Internet communities
Founder of the Interactive Marketing Best Practice initiative,
drawing together MSN and industry leaders such as Yahoo,
ESPN, AdAge, WashingtonPost.com and others to define and
evangelize the effectiveness of online marketing
“At a time when Internet Media was in a slump (after the dotcom
bust), Jeff’s thought leadership on the Interactive Best Practices
initiative and roadshow was one of the pivotal items that helped
turn the Internet ad industry around. He was also an all-around
fun guy to work with.”
Dave Chase, CEO, Avado
former Senior Director, MSN Advertising Solutions
15. Investment
A customized strategy workshop is
$2,500* and includes:
• Pre-workshop interviews with your team
to capture initial feedback and
expectations
• Full-day strategy workshop
• Post-workshop summary insights,
recommendations and full meeting notes
that form the genesis of a
comprehensive strategic marketing plan
*Pricing may be adjusted based on requested
customization and requirements