The document describes marketing strategy workshops offered by Mythology to help companies develop strategies for areas such as customer segmentation, branding, and revenue generation. The workshops are facilitated by Jeff James and are designed to generate insights and ideas over the course of a full-day session to help companies advance their marketing plans. Companies will leave the workshop with strategic recommendations and next steps to build out their marketing strategies.

1. Jump Start Your Company’s
Marketing Impact
The Ten Pillars of Meaningful Marketing™
Strategy Workshops
“I walked into the room at 9am unsure about my audience and how to reach them. I walked out
at 5pm with remarkable clarity on both as well as an actionable plan. The experience was a
perfect blend of 30,000-foot strategy, boots-on-the-ground tactics, and a lot of laughs.“
- Emily Bennington, Emilybennington.com

2. A Rapid Path to “A Ha!”
Marketing Breakthroughs
 Develop new revenue growth
strategies
 Sharpen your customer
segmentation
 Build a powerful differentiated value
proposition
 Create a "sticky" brand message
 Outline breakthrough customer
engagement strategies via social
media and integrated marketing
 Align your team, partner and
channel resources
Mythology's AssessimizeTM
Marketing Workshops are
learning and planning
experiences for senior
executives and their teams
designed to generate “A-ha!”
moments of insight and clarity.
The result? Tangible strategies
and innovative ideas for
advancing your brand, revenue
and relationships.

3. Over 40+ Strategy Workshops Delivered for Fortune
500, High-Growth Startup and Non-Profit Clients

4. How many of these questions can your
marketing team answer?
• If we could only win one kind of
customer, what would they look like?
• What emotional role does your
brand play in the lives of customers?
• What do current customers,
prospects, partners and employees
currently believe about our brand?
• If we had to describe how our
company is different and superior in
< 30 seconds, what would we say?

5. What about these?
• What specifically motivates our
customers to share positive word-
of-mouth about us (and are any of
them doing it)?
• Which parts of our company are
misaligned and prohibiting us from
“living the brand”?
• What are the marketing
engagement tactics that are most
effective (and cost effective) in
generating revenue?

6. What if…
…your organization began to seriously consider
those questions, and others that are crucial to
effective marketing and revenue growth?
What if you “planned to make a plan”?
How could you get started?

7. We’ve developed really effective
workshops that get you started…
“The team from Mythology understands
content, conversations, accountability through
measurement, and the cultural change it
requires to pull it all off.
“I would enthusiastically recommend them for
any marketing challenge that requires not only
technical and creative skills, but strategic
vision and understanding of how people can
be lead to embrace a new world of customer
interaction.”
Brian Boruff, former Global VP,
Cloud Computing, CSC

8. Available Workshops
Workshop Focus
Core Marketing Strategy The foundation of your brand differentiation, customer
segment priorities, strategic messaging and top-level
engagement strategies
Customer Engagement
and Revenue Generation
Map powerful marketing tactics to the customer
decision process and touch points.
Relationship and Social
Media
Creating short- and long-term value in the age of digital
and 3600 conversations.
Internal and External
Alignment for Execution
Identifying and aligning the team skills, business
processes and technologies required to “live the brand”
and create value.
Brand Mythology Developing a breakthrough “sticky story” that builds
emotional attachment and gets shared.
Innovation Harvesting valuable insights and conversations to fuel
R&D and product development that generates ROI.

9. Here’s how they work
1. We interview your team members to gather background information,
key questions that need answered and priority deliverables
2. We customize our Ten Pillars workshop with exercises and
examples that fit your situation
3. We collaborate with you during a full-day workshop that spawns
many “a ha!” moments that are useful for building your strategic
marketing plan*
4. We edit the workshop notes, develop summary recommendations
and walk you through key next steps for building your plan
The result? You take away critical answers (and more strategic questions)
along with breakthrough ideas that you can build into your plan!
*The workshop can be divided into two half-days if needed

10. Sample Agendas
Core Marketing Strategy
Marketing in today’s B2B/B2C
environments
Understanding your industry trends
and opportunities
Customer segmentation mapping and
prioritization
Building a truly differentiated value
proposition
Messaging and engagement
strategies
Customer Engagement and Revenue
Mapping the customer decision
process
Developing strategic touch points for
maximum influence
Call to action and conversion strategy
“Surprise” pillar strategy
Integrated engagement strategy via
online and offline communications
Campaign planning

11. Sample Agendas
Relationships and Social Media
Fundamentals of relationship building
Beginning/advanced social media
platforms and possibilities
Relationship and social media goals
Team skills and processes for success
Conversation and listening tactics
Content development, planning and
management
Customer profiles and data strategies
Alignment – Internal and External
Sales-Marketing needs and
requirements
Identifying and assessing key skills
Identifying and assessing business
processes and technologies
Identifying and assessing partners
and channels
Strategies for strengthening
alignment for marketing execution

12. Sample Agendas
Brand Mythology
Reviewing and strengthening your
core value proposition
Emotional and functional value
development
Developing “sticky stories” and brand
images that map to value props
Creating brand growth strategies
Strategic advertising and messaging
approaches
Innovation – Creating New Value
Understanding innovation from
tactical to strategic
Assessing and optimizing your
innovation culture
Connecting the innovation dots
between listening/building teams
Testing and validating innovation
opportunities

13. Key Deliverable?
Lots of “A ha!” Moments
“So that’s our sweet spot!” “I never thought that
was our real value to
clients.”
“If we don’t fix this
issue, we won’t be able
to deliver our brand!”
“Wow, we’ve really diluted
ourselves chasing the wrong
type of customers.”
“We only need to win over the
influencers, not the whole
market? We can do that.”
“Who knew we had that
kind of emotional impact
on customers?”

14. Who Helps You Build the System?
Mythology’s Executive Facilitator
Jeff James,
Founder and CEO
 14 years of senior marketing management at Microsoft Corp
 6 years in strategic marketing consulting for over 40 clients at
Mythology
 Thought leader in marketing strategy and planning,
relationship marketing, partnerships/channels, cause marketing
and Internet communities
 Founder of the Interactive Marketing Best Practice initiative,
drawing together MSN and industry leaders such as Yahoo,
ESPN, AdAge, WashingtonPost.com and others to define and
evangelize the effectiveness of online marketing
“At a time when Internet Media was in a slump (after the dotcom
bust), Jeff’s thought leadership on the Interactive Best Practices
initiative and roadshow was one of the pivotal items that helped
turn the Internet ad industry around. He was also an all-around
fun guy to work with.”
Dave Chase, CEO, Avado
former Senior Director, MSN Advertising Solutions

15. Investment
A customized strategy workshop is
$2,500* and includes:
• Pre-workshop interviews with your team
to capture initial feedback and
expectations
• Full-day strategy workshop
• Post-workshop summary insights,
recommendations and full meeting notes
that form the genesis of a
comprehensive strategic marketing plan
*Pricing may be adjusted based on requested
customization and requirements

16. Let’s Get Started
info@mythologymarketing.com
1506 Kanawha Blvd West
Charleston, WV 25387
304.220.3054
www.mythologymarketing.com