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Re-Branding

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Fashion Bug - Kylie Morel

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Re-Branding

  1. 1. Fashion Bug<br />Look Great. Spend Less.<br />Kylie Morel<br />
  2. 2. Brand Audit – As of April 18, 2011<br />Twitter Page – 1,748 followers<br />Facebook Page – 182,688 fans<br />www.fashionbug.com <br />Other outlets?<br />YouTube<br />
  3. 3. Brand Loyal Consumer<br />Connected with Steph<br />Loyal consumer for over five years<br />Goes to Fashion Bug as a first stop for her shopping needs<br />
  4. 4. Stakeholders<br />Employees<br />Vendors<br />Almost Famous<br />Self Esteem<br />Etc.<br />Women consumers<br />All groups would be supportive of re-branding<br />
  5. 5. Threats<br />Local and distant competition<br />Brand attacks on social media<br />
  6. 6. Weaknesses<br />Advertising<br />Brand Awareness<br />Discovered threats and weaknesses through observation and a S.W.O.T. analysis.<br />
  7. 7. Aspects for Re-Branding<br />Social Media<br />Give positive feedback to consumers<br />Advertisements<br />Fashion Bug needs more!<br />Mailers with coupons<br />
  8. 8. Social Media<br />Actual Comment from consumer:<br />“Please pleaseplease keep your site updated! Why are items that are completely sold out still showing as being for sale?!”<br />Fashion Bug’s Reply?<br /> …<br />
  9. 9. Social Media<br />Actual Comment from consumer:<br />“Please pleaseplease keep your site updated! Why are items that are completely sold out still showing as being for sale?!”<br />Fashion Bug’s Reply?<br /> “Hi _____! We’re sorry for any inconvenience this caused you, and we’re working on getting this fixed as soon as possible! Thanks for your input, and have a great afternoon!”<br />
  10. 10. Social Media<br />Actual Comment from consumer:<br /> “I love your clothes. I shrink everything except your clothes!”<br />Fashion Bug’s Reply?<br /> …<br />
  11. 11. Social Media<br />Actual Comment from consumer:<br /> “I love your clothes. I shrink everything except your clothes!”<br />Fashion Bug’s Reply?<br /> “Thanks ____!”<br />
  12. 12. Mailers<br />Promotes the current sale<br />Gives customers coupons<br />
  13. 13. Brand Experience<br />Happiness, Relaxation<br />Quality time with the girls<br />
  14. 14. Product<br />Women’s/Junior’s clothing<br />Accessories<br />Jewelry<br />Handbags<br />Shoes<br />Price<br /><ul><li>Comparable to other department stores</li></li></ul><li>Promotion<br />Mailers give the customers incentive to shop<br />More likely to visit the store<br />Place<br /><ul><li>On Campus
  15. 15. Throughout Hays</li></li></ul><li>Strengths & Opportunities<br />Better brand image<br />We have the technology<br />Facebook<br />YouTube<br />

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