This document provides guidance for startups on getting started with marketing. It discusses ranking marketing priorities and starting with core messaging to create a solid foundation. Resources like money, goals, and the business model canvas can help startups establish their marketing strategy. The document recommends books and references the author's website for additional information.

1. Getting Started With
Startup Marketing

2. The Startup Marketing Landscape
Lots of excited, enthusiastic entrepreneurs
Startups that have built product
Startup with traction and/or
cash
Startups that want
to do marketing
Startups that
do marketing

3. What I Do
Marketing Strategies Core Messaging Content Creation

4. Clients

5. Embracing

7. Brand
awareness
Competitive
pressure
Marketing?
Accelerate
Growth
Leads, Sales Why
Raising VC

9. Embracing

11. Aka Setting Marketing Priorities

12. Resources
Money
Goals

13. Rank Your Marketing Priorities
Nice
Never
Now

14. Messaging, Website, one-pagers, sales deck,
marketing automation
Case studies, videos, white papers, infographics,
conferences
Social media, advertising

15. Next

16. Start with core messaging to
create a solid foundation for
marketing and sales activity

17. Website Social media
Core
Messaging
One-Pagers Videos

18. Business Model Canvas

19. Good
Books to
Read

21. Thanks!
www.markevans.ca
@markevans
mark@markevans.ca
http://bit.ly/startupscanada