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Subliminal And Supraliminal
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- 2. The Workingof brain can be classified into 2 types Conscious working Sub-Conscious working Conscious mind interact with the surrounding Sub-Conscious mind is responsible for the response to the surrounding Threshold: The minimum energy required to evoke the sensation AWARE OF & RESPONDING to one's surroundings Unaware Of
- 3. PERCEPTION PROCESS SENSORY STIMULI SIGHTEYES SOUND EARS SMELL NOSE TASTE MOUTH TEXTURE SKIN PERCEPTION EXPOSURE ATTENTION INTERPRETATION PROCESSING, SELECTION, MEMORY, FORGETTING (MENTAL PROCESS)
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- 5. DEFINITION SUBLIMINAL Saves belowthe threshold of sensation or consciousness Affecting someone's mind without them being aware of it We will be UNAWARE OF RECOGNIZING it Deep VIEW gives ADDITIONAL HIDDEN MESSAGE SUB – UNDER + LIMEN = SUBLIMINAL SUPRALIMINAL Opposite of subliminal is known as supraliminal The individual WILL BE ABLE TO RECOGNIZE it Example by hearing a song/music – signifies what’s related to it Easy for DETERMINATION/ IDENTIFICATION SUPRA – ABOVE + LIMEN = SUPRALIMINAL
- 6. WHERE ARE SUBLIMINAL MESSAGESUSED ? Advertisement Cartoons Logo of any brand Films Music Video clips Only PURPOSE to CAPTURE MINDS !!!
- 7. JAMES VICARY Tachistoscope- aninstrument used for exposing objects to the eye
- 9. SUBLIMINAL MESSAGES HIDDEN MESSAGESwill be…..
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- 12. TOPICS DISCUSSED Conscious,Subconscious, Threshold Perception process Definition – Subliminal and Supraliminal Frauds Iceberg Theory – 1915 (View of Human Mind) Where are subliminal messages used? Origin of subliminal message Examples for Subliminal and Supraliminal Conclusion