EVANGELENE KEZIAH SUBLIMINAL AND SUPRALIMINAL, STUDY IN DEPTH ABOUT, DEFINITION, EXAMPLES, ICE BERG THEORY, PICTURES, IMPACTS, IDENTIFICATIONS, CONCLUSION, BRAIN WORKINGS

1. SUBLIMINAL
AND
SUPRALIMINAL
MESSAGES
By
S. EVANGELENE KEZIAH

2.  The Working of brain can be classified into 2 types
 Conscious working
 Sub-Conscious working
 Conscious mind interact with the surrounding
 Sub-Conscious mind is responsible for the response
to the surrounding
 Threshold: The minimum energy required to evoke
the sensation
AWARE OF &
RESPONDING
to one's
surroundings
Unaware Of

3. PERCEPTION PROCESS
SENSORY STIMULI
SIGHT EYES
SOUND EARS
SMELL NOSE
TASTE MOUTH
TEXTURE SKIN
PERCEPTION
EXPOSURE
ATTENTION
INTERPRETATION
PROCESSING, SELECTION,
MEMORY, FORGETTING
(MENTAL PROCESS)

4. SUBLIMINAL
SUPRALIMINAL
FREUDS ICEBERG THEORY - 1915

5. DEFINITION
SUBLIMINAL
 Saves below the threshold of sensation or consciousness
 Affecting someone's mind without them being aware of it
 We will be UNAWARE OF RECOGNIZING it
 Deep VIEW gives ADDITIONAL HIDDEN MESSAGE
 SUB – UNDER + LIMEN = SUBLIMINAL
SUPRALIMINAL
 Opposite of subliminal is known as supraliminal
 The individual WILL BE ABLE TO RECOGNIZE it
 Example by hearing a song/music – signifies what’s related to it
 Easy for DETERMINATION/ IDENTIFICATION
 SUPRA – ABOVE + LIMEN = SUPRALIMINAL

6. WHERE ARE SUBLIMINAL
MESSAGES USED ?
 Advertisement
 Cartoons
 Logo of any brand
 Films
 Music
 Video clips Only PURPOSE to CAPTURE MINDS !!!

7. JAMES VICARY
Tachistoscope- an instrument
used for exposing objects to
the eye

9. SUBLIMINAL MESSAGES
HIDDEN MESSAGES will be…..

11. CONCLUSION

12. TOPICS DISCUSSED
 Conscious, Subconscious, Threshold
 Perception process
 Definition – Subliminal and Supraliminal
 Frauds Iceberg Theory – 1915 (View of Human Mind)
 Where are subliminal messages used?
 Origin of subliminal message
 Examples for Subliminal and Supraliminal
 Conclusion